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A Research Initiative by Students

IDEA Research Paper, No.4, October ‘07 - March ’08

A Study on Consumer

Rights Awareness among the Youth

Vineet Jain, Rakesh Sampath, Vineet Patil, Yogesh Sangewar, Sneh Singh

Abstract

It is generally believed that the consumer movement in India as of today is quite

strong when it is compared with other developing countries in Asia, Africa and Latin

America. Over the years consumer rights have become more comprehensive, and are

recognized by consumer organizations around the world. However, the awareness

level remains low when we look at the overall population. The main objective of the

research paper is to study the awareness among the youth. The primary study was

carried out among the students in colleges and the tool was a simple questionnaire

for the survey purpose. This paper has also analysed the consumers, lawyers and

judges feedback on various issues pertaining to consumer courts in Mumbai. Based

on the study results on the perceptions of different respondents the suggestion to

improve the consumer courts performance is discussed. Followed by which

suggestions are also provided to improve the ways and means of enhancing

consumer rights awareness among the public.

The authors are first year students from 2007-2009 batch from PGDM

Mentor: Prof. Dr. Durga Surekha, Faculty, SIESCOMS



Apparel Merchandising in

Retail Sector

Abhishek Sadalge, Ashwini Balan, Chirag Shah,

Karthik Balkrishnan, Ketkhi sharma, Rajan Iyer

Abstract

This paper intends to throw light on the changes in Indian retail industry. In India,

organized retailing, is contributing 3 per cent of total retail sector and is still

evolving. However, it is expected to increase to 5 per cent, by 2010. Retail sector forms

10-11 per cent of GDP. It is alluring in terms of investment, employment opportunity,

and usage of technology. This paper is based on a primary study conducted in

Mumbai. This paper analyzes how merchandising influences consumer buying

behavior, the attributes that contribute to visual merchandising, the potential of each

attributes contributing to the buying behavior to understand the sales of each option

to optimize at minimum risk. The findings of the study are suggested towards

enhancing the visual merchandising so that the replenishment process functions

effectively and ensure that each product is displayed properly.




Benchmarking Medical

Representatives in the Pharmaceutical Industry

Vishnu Mundhada, Monisha Amalraj, Pramod Patil, Loveena Mendonca, Joyce Dias,

Manpreet Kaur Kohli, Sandhya Ranganathan, Sourabha Nair, Ryan Bangera, Rajeshwari,

Richa Karambelkar, Loveena Lalwani

Abstract

Marketing of pharmaceuticals serves as an essential function in the health care

delivery system. Many doctors, pharmacists and other health care professionals learn

about new medicines, and about ongoing research in their areas of specialisation,

largely through effective and personalized interaction with medical representatives.

The paper is a modest effort to benchmark medical representative as per the

expectations of the doctor. The study has been conducted through primary survey

among the doctors as well as the medical representatives .The results of the survey

shows that doctors expect the medical representatives to be knowledgeable and a

good communicator as the medical representative plays vital role in the prescription

of drugs and is also a source of information for the doctors. Further pharmaceutical

industry should train a medical representative in such a way that s/he should feel

proud about their own profession.

The authors are first year students from 2007-2009 batch from PGDPM

Mentors: Mr. Basumitra Choudhury, Visiting Faculty, SIESCOMS

Dr. Chitra Ramanan, Faculty, SIESCOMS



Changes in the Policy

Framework of

Indian Economy - Pre and Post Liberalization

Aparna Narayanan, Ramnathan Seshadri, Kartik Subramaniam, Ajay Gonjari

Abstract

Post independence, the Indian government imposed excessive control and stringent

regulations over key sectors of the economy to deal with challenges like population,

reliance on imports, poverty, unemployment etc. Hence the policies were framed

with a view to drive and mobilize the resources in order to achieve the desired

results. As a result the government adopted a `conservative’ approach and insulated

the country from the global economic environment. However, this gradually led to

problems like high inflation, low forex reserves, stagnant growth rate and BOP crisis

in the 1990s.

With changing times, the need was felt to liberalize the economy in order to keep

pace with the dynamics of global markets. Major reforms were undertaken in 1990-

1991 which broadly covers sectors like finance, fiscal and trade. The paper seeks to

juxtapose the efficacy of the reforms post liberalization vis-à-vis the key economic

indicators of the economy.


Mentor: Dr. Vandita Dar, Faculty, SIESCOMS



Commercialization of

Biodiesel

Hardik Desai, Harsh Shah, Nakul Mundhada, Vivek Jain,

Priyanka Kattungal, Sagar Masurekar, Monisha Mohanlal, Swapnil Kadam

Abstract

India is the world's sixth-largest consumer of energy and to sustain its current

average annual growth rate it will need to increase its energy consumption by about 4

per cent annually. Currently, India imports more than 60 per cent of its annual oil

needs. Unless India obtains or develops alternative sources of energy, in next 15

years it will have to import close to 90 per cent of its petroleum needs. This paper

has carried out a comparative study of the available resources for the production of

biodiesel. It has also explored the major hindrances in the implementation and large

scale utilization of biodiesel. Finally after analyzing these, it has suggested an

implementation plan that would restrict domestic consumption of fossil fuels, a plan

that would comprise a blend of innovative implementation strategies for the

commercialization of biodiesel. It concludes that implementation of suggested

innovative strategies could bring about a control on consumption of fossil fuels. It

puts forth that the realization of these ideas in the form of policies or business plan

would lead India to become economically strong and an environmentally responsible

nation.

The authors are first year students from 2007-2009 batch from PGDBM

Mentor: Dr. Shantha Sharma, Faculty, SIES college of Engineering



Corporate Governance

and Business Ethics: Corporate Remuneration

Chandra Subramanian, Pallavi Pol, Anmol Rao, Prachi Shinde, Vinesh Vijayan

Abstract

Today, the business magazines throughout the world talk about the mergers and

acquisitions that India Inc. has under its belt. We have instances where a few are

raising their eyebrows when it comes to the increasing gap between the rich and the

poor. This explains the growing gap between the lower and higher cadre of

employees. To integrate with the global economy and see rising pay levels, we don’t

veer away from the tenets of responsible executive remuneration. This paper

analyses about the executive remuneration and the observed differences in India and

the USA. It also addresses on the multi-dimensional theme of corporate governance

which deals with issues of accountability and fiduciary duty, essentially advocating

the implementation of policies and mechanisms to ensure good behaviour and

protect shareholders. Another key focus is the economic efficiency, through which

the corporate governance system should aim to optimize economic results, with a

strong emphasis on shareholders welfare. Insights based on the interview with

representatives from the board are included in the paper. The paper concludes with

suggestions for international corporate governance network, corporate governance

committee and executive governance committee.


Mentors: Dr. A.K. Sengupata, Director, SIESCOMS


IDEA Research Paper, No.9, October 07 - March 08

Emerging Opportunities

of Herbal Medicines in Healthcare

Amol Ghadge, Poonam Bhutada, Shrikant Khangar,

Harshal Gangurde, Ajay Ghodke, Pooja Nayal, Aparna Bhuran,

Kajal Gajphode, Atul Patil, Pushpendra Thakur, Kamlesh Singh, Nandaraj Patil

Abstract

In recent years there is a growing realization among several leading medical

practitioners that every system is not complete in itself, but each supplies the missing

links of another making a complementing function. In the olden days indigenous

medicine had attained a very high standard, and we have had stalwarts in Ayurveda,

Siddha, Unani, Allopathy and Homeopathy. All these diverse systems of medicine

are fundamentally the same, although there are modifications in practice. The drugs

that are used in India at present are innumerable.

The science of Ayurveda is considered to be the fifth Veda by Hindus. Its great

efficacy has been proved beyond reproach and skepticism. In short, Naturopathy is

the essence of Ayurveda. The importance of herbaceous plants in the context of

medical treatment cannot be overestimated. With the advancement of pharmaceutical

research, there is an increasing trend for scientific exploitation and isolation of the

active ingredients from the raw materials by fractional distillation and other

techniques. In this present exercise, an attempt has been made to study the various

Ayurvedic medicines available in the market for getting rid of some of the common

ailments affecting the various systems of our body.

The authors are first year students from 2007-2009 batch from PGDPM

Mentor: Dr. Chitra Ramanan, Faculty, SIESCOMS



Integrating Corporate Social Responsibility with Business Process

An Overview of FMCG and IT Sector

Renjini Krishnankutty, Vinita Kalathilparambil, Venkatesh Shankar

Abstract

As companies embark on a journey of Corporate Social Responsibility in an effort to

be more transparent and responsible for their actions, they are also forging a strong

relationship with all their stakeholders namely employees, customers, shareholders

and the society as a whole. This paper attempts to analyze how companies and the

respective sectors perceive CSR and the activities within the sector among the chosen

companies. Policy measures based on the analysis are also suggested by this paper.

The sectors selected for this study are Fast Moving Consumer Goods and Information

Technology and secondary data has been used for the purpose of analysis. The

findings of the study suggest that as companies undertake CSR initiatives to address

several issues facing our society, it has positive impact on their business and

economic performance. This paper recommends that if mechanisms like partnership

with non profit organizations and working closely with the society is followed,

companies will be in a better position to contribute to the wider national goals. Also,

a common CSR agenda should be chalked out for sectors and a robust mechanism for

assessing the cost-effectiveness, on the lines of CSR audit, could help in bringing

about sustainability in these initiatives.


Mentors: Ms. Gayatri Vivek, Program Co-ordinator, PGDSEM, SIESCOMS

Prof. Bhuvaneswari Sunil, Faculty, SIESCOMS



Knowledge Process

Outsourcing in India

Spandan Mishra, Kritika Bharadwaj, Angad Baranwal, Neha Prabhu

Vrushali Samant, Amit Shetty, Rahul Chaudhari

Abstract

KPO is essentially an offshoot of Business Process Outsourcing (BPO). KPO provides

value added benefits to the organizations by concentrating on domain based

processes and business expertise rather than just process expertise. Growth of KPO

industry in India is expected to be tremendous in the next few years. Precisely it is

predicted that in the future the low-end activities of BPOs’ would shift to

destinations such as Bangladesh and Philippines, while high end activities would be

concentrated by Indian KPOs. It is in this environment of bioinformatics, the

objectives of this paper is to study the importance of KPO with respect to the Indian

scenario, analyze how certain KPOs function across various functional streams and

the challenges and threats faced by Indian KPO companies. For the analysis of

certain KPOs, primary data was collected from three companies namely WNS

Solutions, Integreon Management Solutions, Andheri and Tata Consultancy

Services, Bangalore. The data was collected through personal interviews and email

conversations, and the secondary data was shared by the companies. The paper

explains briefly how these companies pursue KPO activities followed by the threats

and challenges faced by the KPOs both in the present and future.

The authors are first year students from 2007-2009 batch from PGDBM

Mentor: Dr. Chitra Ramanan, Faculty, SIESCOMS



Operational Issues faced

by the MFI’s

Amritha R Nambiar, Mihir M Bapat, Prashant Kaushik,

Shivani Mehta, Sandeep Gupta

Abstract

Microfinance refers to the provision of easily accessible finance and financial

products for people not being served by the mainstream financial service industry.

Microfinance Institutions (MFIs) are involved in providing micro credit, micro-

savings and micro-insurance. NGOs, credit unions, cooperatives, private commercial

banks and non-bank financial institutions and parts of state-owned banks come

under this category of MFIs. There are different factors that have to be considered by

various MFIs that relate to the feasibility of offering these micro financial services.

This paper has conducted a primary survey of four NGOs offering microfinance

services in Mumbai. The paper has analyzed the characteristics of these NGOs, and

the various factors that influences the implementation process such as the cross

cultural factors, the legal issues pertinent to regulation aspects, organizational issues

with respect to finance, marketing of products and human resource problems. The

paper suggests that, based on the understanding of these non-governmental

organizations studied, with a proper regulatory framework, planned channeling of

the funds accompanied by a tested business model that suits the lifestyle of the

segment being dealt with i.e. poor people would enhance the present

implementation status. By providing the clients with the products which they can

avail with flexible operations would enable to tap this huge market. At the same time

the paper throws light on few of the other operational issues faced by these NGOs

which is of concern to achieve targeted results.


Mentor: Ms. Gayatri Vivek, Program Coordinator, PGDSEM, SIESCOMS



Pester Power: Is a

Buyer’s Decision Persuaded?

Gaurav Seth, Girish Rao, Jaidev Radhakrishnan, Reema S Vijan,

Rohit B. Musale, Saumya Nath

Abstract

The term “pester power” means the nagging ability of children to purchase the

product they desire due to some reason. In today’s scenario the urban children

comparatively are more connected, informed, and have gained the potential to

influence their parent’s decision. Companies have realised how powerful children

are as consumers. The primary objective of the study is to understand the influence

of pester power towards purchasing cars in the households of urban Mumbai and

also find the most popular brand of cars among children. The survey was conducted

within the geographical limits of central and western suburbs of Mumbai and Navi

Mumbai region in Maharashtra. The primary data was collected based on personal

one- to-one interviews with parents. And children under the age of fourteen have

also been included as a part of primary data collection. The findings of the research

focus on the influence of the pester power on car purchases, the gender influences,

the brand differentiation capabilities among children, role of advertisements and the

factors that influence kids as well as parents on their preference to purchase a

particular brand and a particular car model. Based on the study results, the paper

suggests recommendation for the industry to place their product in a much better

position in the competitive market.


Mentor: Dr. Meera Vijay Lokhande, Dean, Marketing, SIESCOMS

Ms. Mayuri Prakash, Research Associate, SIESCOMS



Poverty In The Face of Human Development: Are Urban Poor Really Poor?

Kommu Shivani, Sanam Shah, Jimit Sheth, Shraddha Ramane, Somesh C

Abstract

Poverty has conventionally been defined in economic terms focusing on an

individual’s or household’s available financial capacity, either absolute or relative.

The notion of poverty has extended to improve vulnerability to risk, lack of voice in

society and voicelessness. It is the capability to function in a society which comprises

of not only adequate resources like food, clothing and shelter but also access to other

needs. Given these key capabilities it is said that lack of these will lead to poverty.

The relationship between poverty and other social indicators shows that poverty is

multi-dimensional in nature. It is in this context the study objectives are towards

understanding the socio-economic profile of the urban slum dwellers, the

relationship between productivity and factors determining poverty such as

employment, education, etc and implications of poverty for the national policies in

the process of aiming to achieve higher human development. The study is based on

primary data analysis in the urban slum of Mumbai namely Kherwadi, Maharashtra.

The results of the study showed that there is widespread inequality in the

distribution and access to various services. Considering that, this paper suggests that

the government should provide access to services in an equitable manner atleast to

the residents within the same locality; ensure that better access to sanitation, water

supply, education and healthcare services are provided. Also the government with

the help of voluntary organizations should take initiatives to generate more

awareness about various initiatives and programmes among the people.


Mentor: Prof. Bhuvaneswari Sunil, Faculty, SIESCOMS



Social Entrepreneurship: Journey Towards Bridging the Social Divide

Jyoti Rai, Gurupreet Jaiswal, Rahul Thakur, Ram Sharma,Amol Shah, Prasad Shetty

Abstract

Social entrepreneurship is a term to capture the act of finding new, better and more

effective ways of serving social needs. Social entrepreneurs are people who see an

opportunity to improve society, and bring about change in the way things are done.

The need for social entrepreneurs is huge which is clear from the growing number of

social inequalities in the society. Treading the social entrepreneurship path is very

challenging, and calls for a committed and systematic approach. The purpose of

doing this study is to understand the experiences and challenges of social

entrepreneurs in their pursuit of achieving their social mission. The methodology

adopted included conducting interviews of some social entrepreneurs.

Thus the primary data showed that there are certain common features among the

respondents interviewed. Some of the features are focused approach towards the

mission of the organization, developing new initiatives to cater to the changing

needs of the community, proper planning and using the available resources in the

best possible way and many more. Also the study revealed that social entrepreneurs

face lots of challenges. It is their passion and optimistic nature that drives them to

overcome them. The study concludes that a lot more can be done for facilitating the

application of entrepreneurial energy for the benefit of the society.


Mentor: Ms. Gayatri Vivek, Program coordinator, PGDSEM, SIESCOMS



Statistical Perspective of

Microfinance in India

Yegnesh Kalyanakrishnan, Radhika S, Deepthi Rao, Neha Bhise

Abstract

In a country like India, where almost 70 per cent of the population is in the rural

areas, with little or no access to main stream financing options, microfinance has a

huge role to play and a huge population to uplift. Microfinance, thus simply brings

the rural populace closer to reaching a better lifestyle by helping them with small

credit amounts that they acquire with minimum or no collateral. Though the number

of MFIs has steadily been on the rise in the past decade, authentic first hand

information about their performance and growth is hard to come by. Very few

reliable sources of data of this kind are available. The scope of this study is wide in

the context that it tries to collate the growth of the microfinance sector in the past five

years, from 2002 to 2006. This paper has analyzed the data pertaining to 71

Microfinance institutions and has analyzed the current status of microfinance

institutions in India through various indicators both financial and social parameters.

It has also presented the implication of the statistics to the industry accompanied by

the suggestions for the overall microfinance industry.


Mentor: Prof. Bhuvaneswari Sunil, Faculty, SIESCOMS

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cover may - College of Management · PDF fileThis paper analyzes how merchandising influences consumer buying behavior, ... The findings of the study are suggested towards ... The