Cove Apple ClubAugust 22, 2012

Tonight’s Topics

• Apple In The News

• Mat Honan Post-Mortem: Learn from his mistakes!

• Notification Center Tips and Tricks

• iWork & iCloud: Basics

• Tear-Off Reminders and Notes

AAPL Closes at All-Time High

• AAPL closed at $674.88/share on Thursday, it’s highest-ever close

• AAPL’s market cap hit $618-billion, up $16-billion from the day prior

• Apple was then the most-valuable company in the history of business in real dollars, exceeding XON’s 1994 high of $617-billion

• Yet one of every product Apple makes would still fit on this table!

AAPL is Up 64% in 2012

AAPL is Up 85% in Past 12 Months

AAPL is Up 289% SinceMike Joined the Cove Apple Club

AAPL is Up 564%Since the iPhone Was Announced

AAPL is Up 6,958%Since iPod Was Introduced

And Here’s Where Our Broker Told Us To Sell Most of Our AAPL Stock:

January 14, 2009AAPL @ $85.33

source:MG Siegler,

parislemon.com

source:MG Siegler,

parislemon.com

All of Apple All of Microsoft

Is Apple Planning an Announcement for September 12?• Let’s ask the Magic 8-Ball!

• British operator Everything Everywhere (Three, Orange & T-Mobile brands in UK) was given permission to light up their 4G network on September 11

• Verizon Wireless blacks out vacation for retail and call center staff 9/12-30

• AT&T blacks out vacation for retail and call center staff 9/12-30

ALL SIGNSPOINTTO YES

• 4S: Intro’d on a Wednesday, available the following Friday

• Avoids Labor Day weekend prior to announcement

• Fits the recent pattern of big new products shipping late in Apple’s fiscal quarters

• Fits with Oppenheimer’s 3Q guidance

All Signs Point to Yes

Mat HonanPost-Mortem

Honan’s Recovery

• Amazingly, DriveSavers managed to recover all his photos and documents

• ...at a cost of $1,690 plus two days driving to/from their labs and four sleepless nights.

• ...makes a backup hard disk and a BackBlaze subscription sound downright cheap, doesn’t it?

“Honan’s Conundrum”

1PasswordData Stored in Dropbox

DropboxPasswordStored in

1Password

Whoops!

Coming Soon to aniPad or iPhone Near You...

Notification Center

• New system-wide alert system in Mountain Lion

• Many Apple apps and many 3rd-party apps can use Notification Center

• Lots of customization options

• Lots of tips & tricks!

Demo

iWork & iCloud

iCloud Basics

• Apple’s initiative to remove complexity from the file system

• There is no file system with iCloud...or so we think

• Documents are just “there” and travel with the apps that own them

Demo

Cove Apple ClubAugust 22, 2012