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8/14/2019 Coursework shenanigans
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EvaluationCoursework
SHENANIGANS
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In what ways does your media product use, develop or
challenge forms and conventions of real media products?
The Cover Masthead a typical feature ofmagazines. It is positionedhorizontally across top of page(see Kerrang!). The fontconnotes edginess and rebellionand mischievousness . The wordShenanigans itself connotesmischievousness which isappropriate as rock bands canbe associated with mischief.
The use of a strapline is conventional in magazines. The strapline itself connotes loudnoise and shouting which can be associated with ROCK MUSIC.
The use of coverlines isconventional inmagazines , as is the
anchoring of the mainimage with the maincoverline (see Qmagazine) .
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A central image isconventional of a
music magazine,usually of a band orsolo artist. Thecentral image is alsousually from themain feature of themagazine.
To follow theconventions of musicmagazines I included
one other image (notincluding the posterpromotion) foranother feature in themagazine. Usually,however, a musicmagazine will haveone than one image
other than the centralone (see Kerrang!).Moreover, there wouldusually be a previewof more than oneposter, I have usedonly one.
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Typically, music magazines will have several cover lines, I haveused only two.
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I have used luressuch ascompetitions andposters to attractreaders. This isconventional ofmagazines.
The competition
has been placed inthe sweet spot ofthe page toimmediately attractthe attention of thereader. Use of thesweet spot isconventional inmagazines.
I have included institutional
details (in this case the
magazines website). It is
typical of magazines to have
the institutions website on the
cover.
I have used only two fonts on thispage. Conventionally, magazines
will only have two or three fonts in
order to avoid confusing the
reader.
I have also used only three main
font sizes for the same reason.
I included a barcode in aconventional position with a price
and issue date.
I used a gutter to advertise the features inside the magazine to my target
audience. The is method commonly used on music magazines.
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The Contents Page
The sections of the contentsare thematically grouped, as
is conventional of most
magazines.
A montage of images
has been included to
give the reader apreview of the features
within the magazine.
Many other magazines
do this too.
All the images have been
anchored with page
numbers to make it easierfor readers to navigate the
magazine.
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I included institutional details onthe page, which is conventional of
magazines. I have however
developed on this with the
unconventional location of the
details (the rim on a drum for a
drum kit in the photo).
The vertical positioning of
the title of the page
Contents is
unconventional as most
magazines have it placed
horizontally along the top of
the page.
The repetition of the
masthead on the
contents page shows
continuity of design
and is conventional.
Having an editorial on the
contents page to greet the
reader is conventional of
magazines. There would
normally, however, be a photo of
the editor as well.
It is conventional to
have a main image,
which I have done so
here. The image would,
however, usually be
positioned in the top half
of the page.
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To follow the conventions of music magazines, I
used a colour scheme consisting of four colours(black, purple, white and red). I developed on this
convention by carrying my colour scheme
through to even the double page spread.
As with the
cover page, the
contents page
has only twomain fonts and
three main font
sizes to avoid
confusion.
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The Double-Page Spread
I have included a by-
line; this is
conventionally done
by magazines.
The feature has
multiple entry-
points to make the
page more
interesting for the
reader. This is a
conventional
method.
A heading is used to title the
feature in a different font, font size
and font colour.
The interview is introduced briefly.
The font colour of the answers is different from the that of the questions to
differentiate them.
The font choice also connotes fun and femininity in order to attract the targetaudience and represent the group as a female rock band.
The article ends
with news in brief
to offer essential
information for
readers. I also
carried my
continuity ofdesign through
to the double
page spread by
replicating the
layered box
design from my
masthead.
A main image is
used on the page
as well as several
others.
None of the
images are for the
male gaze and
most of the bandmembers are
looking at the
camera. This
connotes
confidence to
attract the female
audience.
The use of photos
from a photobooth
connotes the fun
side of rock stars
and shows the
confidence of the
band in order to
attract the female
audience.
In the main image I have used
mise-en-scene of guitars and
an amp to connote that this
magazine is aimed at fans of
rock music.
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How does your media product represent particular social
groups?
My product represents several
ethnic groups including: Asian,
Caucasian and Black. I have
done this by including photos of
people from these different
groups.
While I have represented all
three of these groups, I have
included only one image of
someone from a Black ethnic
group. This means that this
group is represented to a lesser
extent than the others and so
may not feel like they are thetarget audience.
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The middle class social group is
represented by my product. The
clothing and jewellery worn by the
individuals in the photos suggest
middle class finances. In all of the
photos the hairstyles of each of the
people are quite toned down and
arent extravagant this is typicalof middle class girls.
On the double page spread, the
main image has a school-like
setting which also suggests middle
class.
The musical instruments also
suggest that the individuals have a
higher budget than those from,
say, the working class.
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With the exception of one photo, all of theindividuals photographed in my product are
female. By doing this, I have represented the
females of the target audience.
Moreover, they are all presented in a positive
light. The girl on the poster has her hand on
her waist and is looking at the camera,
connoting confidence. In the main image ofthe cover, the middle band member is
looking straight at the camera, also
connoting confidence. On the double page
spread almost all the band members are
looking into the camera and seem to be
having fun in the photobooth photos. This
connotes confidence.
I have also done this by using a purple that is
quite close to pink; this colour isstereotypically feminine and therefore
represents the female gender.
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What kind of media institution might distribute your
media product and why?
There are two media institutions that would
be ideal for the distribution of my
magazine: Bauer Media Group
OR IPC Media
Bauer Media distributes a wide variety of magazines for a diverse range of targetaudiences. The company already distributes music magazines such as Q and Kerrang!
Bauer Media is a multinational company and has the funding to support a magazine
such as Shenanigans. And independent company would struggle to fund such a high
maintenance magazine.
Bauer already distributes Kerrang!, which covers the same genre of music. Kerrang!
Targets a male audience so there would be a gap in the market for a magazine to target
a female audience. One disadvantage of Bauer, however, is that the ratio of
male:female readers for Kerrang! is 60:40 which would make IPC a better choice.
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The alternative option is IPC Media.
Much like Bauer Media, IPC Media is a multinational company that distributes
a wide variety of magazines.
IPC media will have the funding to successfully distribute my product.
The company already has experience in distributing music magazines. IPC
Media already distributes NME which is a magazine targeting male fans of rock
and alternative music. My product targets female fans of the genre and so will
offer a suitable parallel for the magazine to fill a gap in the market.
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Who would be the audience for your media product?
The target audience:
Those within the age group of 16 20 years. Those of Asian, Caucasian or Black ethnic groups. Those at middle class level. The female gender. Fans of rock and alternative music.
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How did you attract/address your
audience?
The font used for the masthead
connotes rebellion, edginess and
the mischievousness associated
with performers in the rock genre.
The use of the pronoun you and
the imperative creates interactivity
with the audience.
The photos used are all of females
and will therefore attract a large
female audience.
The clothing and jewellery worn by
the individuals in the photos
suggest middle class finances. In all
of the photos the hairstyles of eachof the people are quite toned down
and arent extravagant this is
typical of middle class girls.
Therefore the product will attract
those of middle class.
The strapline connotes
rebellion and loud music
The lures ( i.e. the
competition and posters)will attract readers.
The purple colour used
stereotypically connotes
femininity and so will attract
a female audience.
The main image contains
a guitar to represent thegenre of music.
The individuals in the
images are in poses that
connote confidence and
femininity and so will attract
a female audience.
The girl on the poster hasher hand on her waist and
is looking at the camera,
connoting confidence.
In the main image of the
cover, the middle band
member is looking straight
at the camera, also
connoting confidence.
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The majority of images areof female artists. The smaller
image of a female artisit has
the artist looking at the
camera and yelling which
connotes confidence and will
attract a female audience.
The Features text
resembles a scream and soconnotes yelling and loud
music to attract fans of the
genre. It also connotes
originality which is
associated with the genre.
The mode of address in
informal and so will attract an
audience of youths.
Once again the colour
scheme will attract a female
audience.
The mise en-scene of the
drums will attract fans of the
genre.
The colour red connotes
passion and danger and so
represents the atmosphere of
the music genre.
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The mode of address in
informal and so will attract anaudience of youths.
Once again the colour
scheme will attract a female
audience.
The mise -en-scene of the
guitars and amplifier will
attract fans of the genre.
The colour red connotes
passion and danger and so
represents the atmosphere of
the music genre.
The font used for the
answers connotes energy
and femininity and so willattract a female audience As
well as fans of the music
genre. The poses in the images connote confidence and therefore
represent women in a positive light. For instance, almost all the
band members are looking into the camera This connotes
confidence and will therefore attract a female audience. The
photobooth photos connote fun and energy and will attract fans
of the music genre.
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What have you learnt about technologies from
the process of constructing this product?
I have learnt more efficient ways of using the technology (Photoshop). For instance: using the layer
masking tool to hide unnecessary parts of an image and using layer styles to improve the text.
I have learnt that the colour displayed onscreen does not always match the colour that prints and
how to compensate for this.
I have had issues with resizing some images without distorting them.
I learnt that it is easier for me, personally, to use a PC as opposed to a MAC.
I briefly experimented with an alternative program, Quark, and have found that I work better in
Photoshop.
I have had issues with different versions of Photoshop and the harmonisation between them. For
instance, the Photoshop in school did not crop the same way as my own version does which made
changing images in school difficult.
I developed my skills in using an online blog to document my work progress.
After using a digital camera, I sometimes had problems when resizing images as the quality of theimage would decrease.
>
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Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
I have gained a better understanding of audiences and how to attract them. My target audience is more specific
this time and my product is more representative of those I wish to address.
Features I had used for my preliminary task were developed more in this product. For instance, the masthead
was more conventional as it was more than just a title or headline.
My design was more creative and targeted towards the audience this time.
I used a less busy background for the cover to avoid confusing readers
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I used less conventional positions for certain features (for instance the title Contents and
the institutional details) to make the page more interesting
I have more sections to divide the features
I made sure not to only feature one ethnic group in the images so that I would actually
address all of my target audience
I improved my manipulation of photos the main image on the page is an example.