Courses Taught in English Academic Year 2012/13 - sjsu.edu · Zurich University of Applied Sciences School of Management and Law Courses Taught in English Academic Year 2012/13

Zurich University of Applied Sciences School of Management and Law

Courses Taught in English

Academic Year 2012/13

2

Courses taught in English

Fall Term

BANKING / FINANCE / ACCOUNTING

Course ECTS

Bank Management

Organization, management, and financial accounting & reporting in banking operations 6

Banking & Finance

The Swiss financial industry with focus on the banking sector 6

Corporate Finance & Risk Management

Analysis of financial instruments and corporate financial strategies 6

Financial Instruments & Portfolio Theory

Use of financial instruments in the investment process; portfolio approach; risk & return 6

Management Accounting & Financial Management

Financial planning, controlling and decision-making 6

Management of an Insurance Company

Structure & processes; compliance, risk management, controlling, quality management 6

Public & NPO Financial Management

Financial management in the pubic & non-profit sector; public-private partnerships 6

Quantitative Methods

Mathematical and statistical problems encountered in banking and finance 3

BUSINESS ADMINISTRATION / GENERAL MANAGEMENT / ECONOMICS

Advanced Strategic Management

Analysis of strategic position and creation of competitive strategy 6

Consumer Behavior and Communication

Consumer behavior as an individual and as part of a group; management of marketing communication 6

Economics 3

Application of microeconomic models to national economic & business management interactions 6

Global Marketing Management (for Incomings)

Development and implementation of marketing strategy across borders 6

Innovation Management and Entrepreneurship

Building a business from idea to operation 6

Market Research & Marketing Controlling

Market research methods and managing market performance 6

Operations & Process Management

Supply Chain Management, Efficient Consumer Response, Lean Management & Quality Management 6

Project Management and Organizational Behavior

Managing projects and people 6

Statistics

Descriptive and Analytic Statistics for Business 6

Strategic Management (for Incomings)

Assessing strategic positioning, evaluating strategic choices and implementing strategy 6

BUSINESS INFORMATION TECHNOLOGY

IT Project Management

Management strategies and tools in IT projects 3

Web Engineering

The use of web-based application systems 6

3

BUSINESS LAW

Anglo-American Law and Language 1

Principles and language of the US legal system; legal methodology, constitutional law and civil procedure 6

INTERNATIONAL BUSINESS

Intercultural Management (for Incomings)

Effective management of people and organizations across cultural borders. 6

International Business

Managing business across borders 6

International Negotiation (for Incomings)

Negotiating models and strategies in an international context 6

International Politics (for Incomings)

Models of international relations & interactions of global players in politics and business 3

LANGUAGE AND COMMUNICATION

English 1

Communicating effectively in the business environment Part 1; CEF level B2+ 3

English 2 Communicating effectively in the business environment Part 2; CEF level B2+/C1

3

English 3

Advanced Business English Part 1: Analysis and Reporting; CEF Level C1 3

English 4

Advanced business English Part 2: Analysis and Reporting; CEF Level C1/C2 3

English for Critical Communication

A course in English for Critical Thinking for upper-intermediate and advanced learners 3

German Advanced

German language ability at the CEF B2/C1 Level 3

German Beginners

German language ability at the CEF A1 Level 3

German Intermediate

German language ability at the CEF B1/B2 Level 3

4

Spring Term

BANKING / FINANCE / ACCOUNTING

Course ECTS

Accounting under IPSAS (Elective)

An insight into International Public Sector Accounting Standards 3

Active Investment Management

Investment management, especially with regard to alternative investments 6

Banking & Finance

The Swiss financial industry with focus on the banking sector 6

Business Combination

Preparation and analysis of Consolidated Financial Statements 6

Corporate Finance & Risk Management

Analysis of financial instruments and corporate financial strategies 6

Credit Management

The credit business of banks and managing risk 3

Financial and Asset Management

Asset liability management in the insurance industry 3

Financial Instruments & Portfolio Theory

Use of financial instruments in the investment process; portfolio approach; risk & return 6

Management Accounting & Financial Management

Financial planning, controlling and decision-making 6

Quantitative Methods

Mathematical and statistical problems encountered in banking and finance 3

Turnaround Management (Elective)

Diagnosing financial difficulties & developing a financial turnaround plan 3

BUSINESS ADMINISTRATION / GENERAL MANAGEMENT / ECONOMICS


Analysis of strategic position and creation of competitive strategy 6

Business Cycle Analysis (Elective)

Analysis of economy and determination its position in the business cycle 3

Consumer Behavior and Communication

Consumer behavior as an individual and as part of a group; management of marketing communication 6

Economics 3

Application of microeconomic models to national economic & business management interactions 6

Global Marketing Management (for Incomings)

Development and implementation of marketing strategy across borders 6

Innovation Management and Entrepreneurship

Building a business from idea to operation 6

Operations & Process Management

Supply Chain Management, Efficient Consumer Response, Lean Management & Quality Management 6

Political Science 2

International relations and interactions of global players in politics and business 6

Project Management and Organizational Behavior

Managing projects and people 6

Statistics

Descriptive and Analytic Statistics for Business 6

Strategic Management (for Incomings)

Strategic positioning, strategic choices and implementing 6

5

BUSINESS INFORMATION TECHNOLOGY

Business Information Management

Information technologies in business management 6

IT Project Management

Management strategies and tools in IT projects 3

BUSINESS LAW

Anglo-American Law and Language 2

Principles and language of the US legal system, tort, contract & company law 6

INTERNATIONAL BUSINESS

Business in Emerging Markets (Elective)

The two largest emerging markets in the world (China and India) 3

Doing Business in Asia Pacific (Elective)

Managing successfully in Asia 3

Economic Globalization (Elective)

The process of globalization and its impact on the world economy and business 3

Emerging Markets Field Trip (Elective)

Field trip to China or India; visits to government, academic & business organizations 3

Intercultural Management (for Incomings)

Effective management of people and organizations across cultural borders 6

International Negotiation (for Incomings)

Negotiating models and strategies in an international context 6

International Politics (for Incomings)

Models of international relations & interactions of global players in politics and business 3

LANGUAGE AND COMMUNICATION

English 1

Communicating effectively in the business environment Part 1; CEF level B2+ 3

English 2 Communicating effectively in the business environment Part 2; CEF level B2+/C1

3

English 3

Advanced Business English Part 1: Analysis and Reporting; CEF Level C1 3

English 4

Advanced business English Part 2: Analysis and Reporting; CEF Level C1/C2 3

English for Critical Communication

A course in English for Critical Thinking for upper-intermediate and advanced learners 3

German Advanced

German language ability at the CEF B2/C1 Level 3

German Beginners

German language ability at the CEF A1 Level 3

German Intermediate

German language ability at the CEF B1/B2 Level 3

Job Application Process in English (Elective)

Preparing and practicing for the job search 3

Elective = can be subject to student demand

6

Index of Course Descriptions

Accounting under IPSAS ................................................................................................................... 8

Active Investment Management ...................................................................................................... 10

Advanced Strategic Management ................................................................................................... 12

Anglo-American Law and Language 1 ............................................................................................ 14

Anglo-American Law and Language 2 ............................................................................................ 16

Bank Management .......................................................................................................................... 18

Banking & Finance .......................................................................................................................... 21

Business Combination .................................................................................................................... 23

Business Cycle Analysis ................................................................................................................. 25

Business Information Management ................................................................................................. 27

Business in Emerging Markets ........................................................................................................ 29

Consumer Behavior and Communication ........................................................................................ 31

Corporate Finance & Risk Management ......................................................................................... 33

Credit Management ........................................................................................................................ 35

Doing Business in Asia Pacific ........................................................................................................ 37

Economic Globalization................................................................................................................... 39

Economics 3 ................................................................................................................................... 41

Emerging Markets Field Trip ........................................................................................................... 43

English 1 ......................................................................................................................................... 45

English 2 ......................................................................................................................................... 47

English 3 ......................................................................................................................................... 49

English 4 ......................................................................................................................................... 51

English for Critical Communication ................................................................................................. 53

Financial and Asset Management ................................................................................................... 55

Financial Instruments and Portfolio Theory ..................................................................................... 57

German Advanced .......................................................................................................................... 59

German Beginners .......................................................................................................................... 61

German Intermediate ...................................................................................................................... 63

Global Marketing Management for Incomings ................................................................................. 65

Innovation Management and Entrepreneurship ............................................................................... 67

Intercultural Management for Incomings ......................................................................................... 69

International Business ..................................................................................................................... 71

International Negotiation for Incomings ........................................................................................... 73

International Politics for Incomings .................................................................................................. 75

IT Project Management ................................................................................................................... 77

Job Application Process in English ................................................................................................. 79

7

Management Accounting and Financial Management ..................................................................... 81

Management of an Insurance Company ......................................................................................... 83

Market Research & Marketing Controlling ....................................................................................... 85

Operations and Process Management ............................................................................................ 87

Political Science 2 ........................................................................................................................... 89

Project Management and Organizational Behavior ......................................................................... 91

Public & NPO Financial Management ............................................................................................. 93

Quantitative Methods ...................................................................................................................... 95

Statistics ......................................................................................................................................... 98

Strategic Management for Incomings ............................................................................................ 100

Turnaround Management .............................................................................................................. 102

Web Engineering .......................................................................................................................... 104

8

Accounting under IPSAS Module description IPSAS

Module code w.IPSAS

Degree program and its specialties

BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law

Relevant exam regulations Exam regulations Bachelor 09 of 29.01.2009

Relevant appendix Appendix of 12.05.2009

ECTS / SWS ECTS SWS (lessons per week and semester)

3 2

Organizational unit ZAC

Module responsibility Andreas Bergmann (bgma)

Deputy

Prerequisites Assessment as well as previous modules of the major in Accounting, Controlling and Auditing (ACA)

Aims Students gain an insight into the International Public Sector Accounting Standards (IPSAS) and know how to apply them.

Learning goals1 The students

Understand the principles of IPSAS and the underlying IFRS (SPK, CC, IMC)

Analyse the differences between IPSASs and IFRS (SC, REC, IMC)

Are aware of controversial issues in IPSAS (SC, REC, IMC, EC)

Develop their own view on such controversial issues (SC, REC, IMC, EC)

Apply the standards to a public sector entity (PAC).

Learning content Content lecture:

Objectives, scope, qualitative characteristics and reporting entity

Presentation and Disclosure

Elements of Financial Reporting

Recognition and Measurement

Selected Standards in depth: IPSAS 1, 2, 3, 6 to 8, 9, 12, 13, 14, 17, 18, 19, 20, 21, 22, 23, 24, 25, 28 to 30, 31

Audit implications

Implementation projects Self study (conducted)

IPSAS 1-31

(Draft) Conceptual Framework

Müller-Marques-Berger, Thomas: IPSAS explained. Wiley, 2009

Selected papers

Links to other modules The content of this module is linked to the following module(s): Module: Content: Skills Practice of the Research knowledge -

Accounting I to IV Financial Accounting

Business Law Corporate Law

Instruction mode(s) In Class Instruction Didactic teaching Simulation models Projects Case studies Other forms of instruction: tutorial

Guided self-study Individual work Pair work Group work

Compulsory attendance (class instruction only)

Presentation of classmates.

Module structure Class instruction (lessons per week and semester)

Guided self-study Autonomous self-study

Lecture 1SWS / 14h 13h 19h

Seminar/exercises 1SWS / 14h 15h 15h

Practical work

Total 28h 28h 34h

9

Performance requirements No. Type of requirement Length (in minutes)

1 Written exam(s) 60 (100% of the grade)

Oral exam(s)

1-2 Presentation(s)

1-2 Paper(s)

Others:

Language of instruction English

Course materials and required reading

Printed copy of slides Script)

Additional literature -

Remarks Written end of module exam (60 minutes), (content: lecture notes and study of literature – equal to 3 ECTS)

1 Proof of relevance to the primary program goals: development of the following competences

a. Competences in line with Dublin Descriptors

Professional competence

1. Specialist knowledge (SPK) 2. Practical skills and professional action competence (PC) 3. Scientific competence (SC)

Methodological competence

4. Problem-solving and -analyzing competence (PAC) 5. Reflective and evaluative competence (REC) 6. Social skills and self-competence (SSC)

Contextual competence

7. Contextual focus and interdisciplinarity (CI)

b. Degree program competences

8. Communicative competence (CC) 9. Leadership competence (LC) 10. International thinking / multicultural competence (IMC) 11. Ethical competence (EC)

10

Active Investment Management Module description Active Investment Management

Module code w.1AIM_PiE


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Information Technology International Management Business Law Wirtschaftsinformatik



ECTS / SWS ECTS SWS

6 4

Organizational unit ZAI

Module responsibility Peter Meier

Deputy Regina Anhorn

Prerequisites Assessment (all modules)

Aims The students gain an insight into theoretical basics and practical application of active investment management, especially within alternative investments. They become qualified to design and control corresponding processes.


Acquire the basics of rational investment decisions acc. to modern finance theory. They can interpret common market anomalies and their approaches of explanation. (SPK, PAC)

Know the latest insights on Behavioral Finance and can do concrete applications in case studies. (PC,REC, CC)

Know and understand different investment styles for stocks and can identify the investment strategy of a manager through style analysis. (PC, REC)

Know the basics of active portfolio management. They are able to apply the analytical methods to identify mispriced assets due to market inefficiencies and can apply strategies in concrete questions regarding the exploitation of anomalies. (SC, PC)

Learning content Performance measurement and its challenges in active investment management

Behavioral Finance und market anomalies

Theoretical aspects of active portfolio management

Investment process in practical experience

Alternative investments such as hedge funds, trading strategies, private equity, commodities, asset-backed securities

Case studies based on current research activity or with guest speakers

Links to other modules The content of this module is linked to the following module(s): Module:

Financial instruments and Portfolio Management Corporate Finance & Risk Management Quantitative methods

Content: Equities, bonds, derivatives

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction:



80%



Lecture 56 56 68

Seminar/exercises

Practical work

Total 56 56 68

11


1 Written exam(s) 60

Oral exam(s)

1 Oral presentation(s) 10-15

Written paper(s)

Other(s):



Printed copy of lecture slides Lecturer’s script

Additional literature BODY/KANE/MARCUS (2010), Essentials of Investments, 007-125445-5, International Edition Arnott, R.; Berkin, A.; 2000, How Well Have Taxable Investors Been Served in the 1980s and 1990s? Waring, M.B.; Siegel, L.B.; 2006, The Myth of the Absolute-Return Investor Berk, J.B.; 2004, Five Myths of Active Portfolio Management Brown, S.J.; Fraser, T. L.; Liang, B.; 2007, Hedge Fund Due Diligence: a Source of Alpha in a Hedge Fund Portfolio Strategy Jorion, P.; 2007, Risk Management for Hedge Funds with Position Information Jorion, P.; 2007, Risk Management for Event-Driven Funds

Remarks











12

Advanced Strategic Management Module description Advanced Strategic Management

Module code w.1ASM_PiE






6 4

Organizational unit ZSO

Module responsibility Gunter Kucza

Deputy Edgar Heim

Prerequisites Principles of Strategic Management (w.1PrSTM) Financial Accounting & Financial Analysis (w.1FinAcc)

Aims Students develop and present solutions for normative and strategic corporate issues in a typical strategic management process. They thus deepen their knowledge on practical concepts and tools in the field of corporate development in order to quantify strategic plans, evaluate business models and portfolios and not least implement strategic decisions in organizations.

Learning goals1 Students

Assess and evaluate strategies and strategic projects using capital-oriented evaluation principles (SPK, PC)

Analyse business portfolios and define recommendations for improvement (PAC, REC)

Evaluate existing business models and develop alternative solutions independently (PC, REC)

Analyse and evaluate different growth strategies (organic growth, M&A, strategic alliances) (SPK, PAC)

Develop strategy maps and scorecards (SPK, PC)

Evaluate aspects of corporate governance, ethics and corporate social responsibility as an element of effective and sustainable corporate management (PC, PAC, REC, SSC, CI, EC)

Learning content Value-based corporate management using capital-oriented key figures (e.g. EVA, WACC, ROIC)

Evaluation of strategic options and projects based on risk-return considerations (NPV-calculations, scenario analysis and simulation)

Corporate level management (portfolio analysis, diversification, parenting, synergies)

Analysis and evaluation of different growth strategies (organic growth, M&A, strategic alliances)

Implementation of strategies using strategy maps and balanced scorecards

Mechanisms and systems of corporate governance, ethics, corporate social responsibility

Links to other modules The content of this module is linked to the following module(s): Module: Content: Principles of Strategic Management

(w.1PrSTM) Financial Accounting & Financial Analysis (w.1FinAcc)

Strategy processes/portfolio management Financing Rentability and investment budgeting




80%

13



Lecture 28 39

Seminar/exercises 28 45 40

Practical work

Total 56 45 79


Written exam(s)

Oral exam(s)

4 Oral presentation(s) 90’ (in total)

Written paper(s)

2 Other(s): case study report



Script with Case Studies various scientific or semi-scientific articles published on moodle

Additional literature Jay B. Barney / William S. Hesterly: Strategic Management and Competitive Advantage, 3ed ed. Pearson 2010

Robert M. Grant: Contemporary Strategy Analysis, 7th ed. Wiley 2010

Simon Benninga: Principles of Finance with Excel, Oxford University Press 2006

Robert Kaplan / David Norton: The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, 1

st ed. Harvard

Business Press 2000

Remarks











14

Anglo-American Law and Language 1 Module description Anglo-American Law and Language 1: Fundamentals

Module code w.1ALL1_BL






6 4

Organizational unit Institute of Business Law

Module responsibility Jens Lehne (lehj)

Deputy Marion Völger Winsky (volm)

Prerequisites Languages and Law 1&2 (CEF B2+)

Aims The students - acquire a basic knowledge and understanding of the US legal system, with emphasis

on constitutional and procedural law, including comparison with Swiss law. - develop the active and passive use of Anglo-American legal language in connection

with the above.


In Anglo-American Law

know the history, structure, sources and unique characteristics of US law and can compare it to the legal systems used in continental Europe, especially that of Swiss law

have a good command of the concept of common law and can link legal issues to the various sources of law (eg. case law, legislation, federal and state law); can understand, summarize, analyze and identify the wider consequences of the decisions of US courts

have a basic knowledge of the US legal, governmental and judicial system and of the key areas of constitutional and procedural law

in Anglo-American Legal Language

understand basic legal concepts and terms

read and interpret academic texts on Anglo-American law

read legal decisions and understand the reasoning of the court

write legal case briefs

participate actively in discussions regarding legal issues

Learning content Anglo-American Law

history of the US and the US legal system; methods, sources and unique characteristics of US law

structure and branches of the system of government, judicial review, relationship between federal government and state governments (federalism)

basic rights, in particular equal protection, due process, freedom of speech, freedom of religion

civil procedure, in particular jurisdiction and stages of civil litigation Anglo-American Legal Language

development of reading skills through course-related academic texts, court decisions and other legal sources

development of case brief writing skills

development of listening skills through course-related authentic and semi-authentic audio material

development of speaking skills through discussions in course-related contexts

development of vocabulary and specific legal terminology related to the course

ongoing revision and practice of advanced language structures

15

Links to other modules The content of this module is linked to the following module(s): Module(s):

Languages and Law 1 Languages and Law 2 Anglo-American Law and Language 2 Public Law 1 Moot Court

Content: Legal English Legal English Anglo-American Business Law / legal

English Constitutional law (comparative law) Procedural law (comparative law)


pair work and group work



Attendance for compulsory tasks according to lesson plan



Lecture 16 h

Seminar/exercises 48 h

Practical work

Total 64 h 58 h 58 h



Oral exam(s)

Presentation(s)

2 Paper(s) 90

Other(s):




Amy Krois-Lindner and Translegal, International Legal English, 2006, Cambridge

Additional literature Reader, cases, worksheets

Remarks











16

Anglo-American Law and Language 2 Module description Anglo-American Law and Language 2: Business Law

Module code w.1ALL2_BL






6 4

Organizational unit Institute of Business Law

Module responsibility Jens Lehne (lehj)

Deputy Marion Völger Winsky (volm)

Prerequisites Languages and Law 1&2 (CEF B2+)

Private Law 1, 2 and 3

Aims The students - acquire a basic knowledge and understanding of US business law, with emphasis on

tort, contract and company law, including comparison with Swiss law. - develop the active and passive use of Anglo-American legal language in connection

with the above.


In Anglo-American Law

have an overview of central areas of US business law, are able to identify the relevant legal questions when addressing cases concerning US business law, and can compare issues of US business law with the corresponding issues in Swiss business law

have a good command of the basic concepts of US business law, in particular of tort, contract and company law

are capable of solving specific questions of US tort, contract and company law, taking into account the proper legal sources and the correct methodological approach and can analyze, evaluate and discuss US court decisions on business law issues

in Anglo-American Legal Language

understand advanced legal concepts and terms

read and interpret academic texts on Anglo-American law

read legal decisions and understand the reasoning of the court

give presentations on important legal cases

write legal memoranda on specific legal questions

participate actively in discussions regarding legal issues

Learning content Anglo-American Law

basic concepts of US tort law (including relevant issues of civil procedure, such as class actions)

basic concepts of US contract law

basic concepts of US company law (including securities regulation) Anglo-American Legal Language

development of reading skills through course-related academic texts, court decisions and other legal sources

development of writing skills through memoranda

development of listening skills through course-related authentic and semi-authentic audio material

development of speaking skills through discussions in course-related contexts

development of presentation skills through group tasks

development of vocabulary and specific legal terminology related to the course

ongoing revision and practice of advanced language structures

17

Links to other modules The content of this module is linked to the following module(s): Module(s):

Languages and Law 1 Languages and Law 2 Anglo-American Law and Language 1 Private Law 1 Private Law 2 Private Law 3

Content: Legal English Legal English Fundamentals of Anglo-American law /

legal English Tort law (comparative law) Contract law (comparative law) Company law (comparative law)


pair work and group work



Attendance for compulsory tasks according to lesson plan



Lecture 16 h

Seminar/exercises 48 h

Practical work

Total 64 h 58 h 58 h



Oral exam(s)

1 Presentation(s) 15

1 Paper(s) 45

Other(s):




Amy Krois-Lindner and Translegal, International Legal English, 2006, Cambridge

Additional literature Reader, cases, worksheets

Remarks











18

Bank Management Module description Bank Management

Module code w.1BSt_PiE






6 4

Organizational unit ZBB

Module responsibility Suzanne Ziegler

Deputy Horst Bienert

Prerequisites Assessment (particularly w1.FinAcc, w1.BWL1, w1.MAcc) w1.BF, w1.Quant, w1.FI&Pft)

Aims The students understand the goals, functional and organisational functionality and interdependencies of the different management information systems in banking and their operational foundations (data and systems). They acquire the ability to interpret the information from these systems and to use them for decision making. Students are prepared to participate in projects addressing controlling issues in banks.


know relevant journals, Web pages and other sources of information within the field of bank management and controlling, (SC, PC)

can update their knowledge on these topics on their own, (SC, PC)

know and understand different subsystems of a bank’s management information system, (SPK, PC, PAC)

apply funds transfer pricing to calculate the profitability of banking services and interpret this approach appropriately, (SPK, PC, PAC)

know how to account for risk in bank’s management accounting systems, and understand the limitations of different approaches (SPK, PC, PAC)

understand different systems of cost accounting for banks and apply them correctly (SPK, PC, PAC)

understand financial accounting systems of banks, including accounting policy and the financial analysis of banks (SPK, PC, PAC)

know further disclosure requirements for banks and understand the resulting implications for the data warehouse of a bank, (SPK, PC, CI)

apply general organisational principles to banking, (SPK, PC, PAC, CI)

understand data requirements of current MIS and are prepared to assist in the development of the necessary processes, (SPK, PC, PAC, )

understand the IT architecture of a bank and how individual systems and projects fit into it, (SPK, PC, PAC)

know and apply concepts for the evaluation IT investments. (SPK, PC)

Learning content Goals, subsystems and management accounting systems for banks

Goals and subfields of MIS in banks

Funds transfer pricing

Risk measurement and pricing

Sales management systems

Cost accounting systems for banks (activity based costing)

Performance management and capital budgeting

Budgeting in banks

Data requirements Financial accounting and reporting of banks

Bank accounting (incl. accounting policy, financial analysis of banks)

Disclosure requirements

Rating agencys

19

Organisation of banks

organisational structure

organisation of processes IT systems of banks

Strategic importance of banking IT, strategic options

IT architecture of banks

Operational systems („core banking systems“): support/automation of business processes. Functionality and requirements. Vendors.

IT as an object of bank management (key performance indicators; objectives)

Organisation of IT projects in banks Extensions

Specifics of stockbrokers, funds, pension funds, insurance companies

International comparison

Links to other modules The content of this module is linked to the following module(s): Previous modules: Related Contents: w1.BF

w1.FinAcc w1.MAcc

Institutional foundations Financial reporting Controlling, financial accounting, cost accounting systems.

Simultaneous modules: Related Contents: w1.CFM

w1.PMOB w1.OP

Risk management, risk controlling Principles of organisation Principles of process management, project management

Subsequent modules: Related Contents: w1.Int1_BF

w1.Int2_BF w1.KM

Integration Integration Interrelation between lending business and bank management (pricing, risk management)

Instruction mode(s) In Class Instruction Didactic teaching Tutorial Practical exercises Simulation models Projects Case studies Other forms of instruction: Guest

speakers



Individual lectures can be made compulsory. This will be announced at the beginning of the semester. Such lectures are then a prerequisite for participation in the module exam.

Module structure Class instruction (SWS / h) Guided self-study Class instruction (SWS / h)

Lecture 28 26 38


Practical work

Total 56 56 68



Oral exam(s)

Presentation(s)

1-2 Paper(s)

Others:



Printed copy of slides Skript Aufgabensammlung Reader + additional materials (literature and links)

The module is based on publications and legal documents that are available in the internet or in the online databases of the library. Otherwise, all material will be made available at the start of the course.

Additional literature s.o.

20

Remarks Assignments will be given to individual students or group; these will be assessed according to previously announced rules (pass/fail or grades). These assignments add up to 1/3 of the module grade. Number and weighting of these assignments will be announced at the start of the semester. Example: Analysis and presentation of a software system for banks (“core banking system”). Basic concepts are prepared during self-study time; they are then discussed in the lecture, applied to examples and extended in tutorials using examples and problem sets. Tutorials are accompanied by more assignments for self-study time, during which lecturers may communicate via Moodle-forums. Guest speakers may be invited for selected topics, usually to join the lecturer for part of the lecture.











21

Banking & Finance Module description Banking & Finance

Module code w.1BF_PiE






6 4



Deputy Roland Hofmann

Prerequisites Assessment (particularly w1.BWL1, (Part: Financial Sector)

Aims Students gain an overview of the financial industry in general and in particular of the banking sector. They know based on economic models and concepts how the financial industry is built up and which business models are common in the industry. Further the students get to know the connections between banking structure, banking regulation, banking crisis and business models.


Realise based on basic economic concepts which they have learnt in Business Administration specific questions of the financial industry. (SPK, REC)

Understand the functionality of financial market participants, especially banks (SPK, SC, REC)

Analyse current topics based on theoretical models (SPK, PC, PAC, REC)

Research the relevant expert literature (SPK, SC, REC)

Apply their research knowledge based on specific questions and write an individual work (self study). (SPK, SC, REC)

Learning content Content lecture:

Industrial overview: financial industry, including chosen international organisations

Business models and characteristics of the banking sector

Theory of intermediation

Market structure, structural change including national and international regulation

Theory of regulation

Financial market infrastructure including the the function of the Swiss National Bank as liquidity supplier

Private banking as the most important business model in Switzerland

Alternative Investments (especially Hedge Funds)

Financial stability

Group works with annual reports of banks and insurances

Group works with the regulation topics

Guest lecture to specific topics Self study (conducted)

Individual work: free topic of the financial industry, including research and abstract of 3 papers within the respective topic (max. 3 pages, including summary)

Self study (individual)

Given literature

Links to other modules The content of this module is linked to the following module(s): Module: Content: Skills Practice of the Research knowledge - Business Administration (BWL) “Financial industry part / Strategic

Management Mathematics Basic knowledge

22

Business Law Contract law, regulation law Economics Function of the Central bank, basics of

micro- and macroeconomics Princ. Strat. Mgt Competitive strategy, business models Marketing Market segmentation




In general: none Individual lectures can be made compulsory. This will be announced at the beginning of the semester. Such lectures are then a prerequisite for participation in the module exam.



Lecture 28 44 80

Seminar/exercises 28

Practical work

Total 56 44 80



Oral exam(s)

1 Presentation 15 (pass/fail)

1 Paper (pass/fail)

Others:



Printed copy of slides Script

- Bienert, Horst et al (2011): Foundations of bank management – a Swiss

introduction, comparis - Howells/Bain (2008): The economics of money, banking and finance, Harlow,

Prentice Hall - Other selected articels

Additional literature

Remarks Written end of module exam (90 minutes), (content: lecture notes and study of literature) Individual work and presentation (pass/fail)

A fail leads to mark 1 for the module











23

Business Combination Module description Business Combination

Module code w.1BusCo

Degree program and specialities


Relevant exam regulations

Exam regulations Bachelor 09 of 29.01.2009



6 4


Module responsibility Vögele Oliver (voeg)

Deputy -

Prerequisites Successful completion of the assessment

Aims Students apply basic principles of Financial Accounting by means of complex questions and problems. They establish a relation between their insights and their greater correlation. They produce actively consolidated financial statements and judge these applying a framework which was developed. Students understand current norms and guidelines and can apply them on actual situations.


Understand character and aim of modern consolidation accounting (SPK)

Can consolidate financial statements, income statements, cash flow statements (SPK, SC)

Will be able to handle goodwill and can apply in accordance to rules and standards (SPK, CI, PC)

Know the principles of deferred taxes and foreign exchange calculations in consolidation accounting (SPK, PC, SC)

Interpret consolidated accounts of listed companies in different branches (SPK, CI, PAC, REC)

Can approach implementation concepts in a holistic way and connect them to other areas of problems (CI, REC)

Learning content Principles of Consolidated Financial Statements

Selected topics: Equity Accounting, Deferred taxes, Foreign Exchange, Cashflow Statements

Goodwill Accounting & Purchase Price Allocation

Consolidated Financial Statements Analysis

Links to other modules The content of this module is linked to the following module(s): Module: Content: Corporate Finance & Valuation

Financial Accounting Valuation Consolidated financial accounts (enhancement of

the basics)

Instruction mode (s) Class instruction Lecture format Simulation models Projects Case Study other forms:

Guided self-study individual work Pair work Group work


none


Guided self-study

Autonomous self-study

Lecture 4 SWS / 56h 40h 84h

Seminar/exercises

Practical work

Total 56h 40h 84h

24

Performance requirements

No. Type of requirement Length (minutes)

1 Written exam(s) 60 Minuten

Oral exam(s)

Presentation(s)

Paper(s)

Other(s):

Language of Instruction

English


Printed copy of lecture slides lecturer’s script

Behr, Giorgio; Leibfried, Peter: Rechnungslegung, 2. Auflage, Zürich 2009 Meyer, Conrad: Konzernrechnung, Zürich 2006

Additional literature Boemle, Max / Lutz, Ralf: Der Jahresabschluss, 5. Auflage, Zürich 2008 Coenenberg, Adolf G.: Jahresabschluss und Jahresabschlussanalyse, 20. Auflage, Stuttgart

2005 Gianini, Franz et. Al: Konzernrechnung und Konzernrechnungslegung, 3. Auflage, Zürich 2009.

Remarks











25

Business Cycle Analysis Module description Business Cycle Analysis

Module code w.1KA






3 2

Organizational unit Centre for Economic Policy

Module responsibility Christian Müller

Deputy Thomas Leu

Prerequisites w.vwl1-w.vwl3 or equivalent (eligibility to be approved by the lecturer)

Aims The students are able to

analyse the current state of the economy and determine its position in the business cycle

critically assess the potential economic policy measures for affecting the business cycle

apply theoretical and statistical tools for business cycle analysis.


understand the concept of business cycles (bc) [SPK]

are able to identify business cycles according to the various definitions [PC, PAC]

know, assess and evaluate bc indicators and their relevance [SC]

know standard macroeconomic models for explaining business cycle fluctuations [SC]

can explain the relevance of bc for business and government [PC]

evaluate the importance, limits and potentials of the Swiss debt brake [PC, REC]

are able to link bc to fiscal and monetary policy [SPK, PC, CI, IMC]

can explain the interrelatedness of the real, the banking, and the public sector within bc [SC, IMC]

Learning content definitions of business cycles and growth

Measurement of business cycles: Concepts and methods

Examples of bc fluctuations: determination of business cycles using actual data

National and international bc fluctuations: Convergence and divergence hypotheses and their implications

Sources of bc: theory and empirical evidence

Bc and their relevance for policy making

Countercyclical policy: fiscal policy

Application: the Swiss debt brake

Countercyclical policy: monetary policy

The role of money, credit and central banks during bc

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1VWL 1, 2, 3, 4 Theory of economic fluctuations, economic

policy

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Guest

lectures, visit of mueseum



None

26



Lecture 21 20


Practical work

Total 28 20 42



Oral exam(s)


Written paper(s)

1 Other: Optional seminar paper Approx. 12 pages



Lecture slides Lecturer’s script

Mankiw / Taylor (2011): Economics, 2nd ed., London, Cenage Learning

Additional literature Abel, Bernanke, Croushore (2008), 6th

edition, London, Pearson.

Remarks











27

Business Information Management Module description Business Information Management

Module code w.1InfM_PiE






6 4

Organizational unit ZWI

Module responsibility lrich Gysel (gysl)

Deputy Ulrich Gysel (gysl)

Prerequisites Basic knowledge in Business Administration as well as basic knowledge in Information Systems.

Aims The students …

can explain selected information technologies

use the theoretically acquired knowledge practically

understand, analyze and commentate on media reports with a strong focus on information systems and information technologies

develop a virtual (class) learning environment.

Learning goals1 The students …

show their knowledge in information and communication systems (SPK)

explain the technical basis of information systems (SPK, PC)

use knowledge tools in their daily work (PC)

analyze business cases.(PAC)

Learning content See detailed plan.

Links to other modules The content of this module is linked to the following module(s): Module: Content: Introduction in Business Administration All content




Compulsory attendance will be communicated separately.



Lecture 28h 60h

Seminar/exercises 28h 64h

Practical work

Total 56h



Oral exam(s)

2 Presentation(s)

2 Paper(s)

English 6 Others: Online tasks variable



"Management Information Systems. Managing the digital firm" by Kenneth C. Laudon / Jane P. Laudon (Multimedia-) documents in „Moodle“


Remarks

28











29

Business in Emerging Markets Module description Business in Emerging Markets – main focus on China and India

Module code w.1BusEM

Degree program and major BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Information Technology International Management Business Law Wirtschaftsinformatik



ECTS / SWS ECTS SWS (Classroom hours per week)

3 2

Organizational unit CIB

Module responsibility René Rüttimann

Deputy Markus Prandini

Prerequisites Strategic Management / International Management

Aims The students understand the two largest emerging markets in the world with regarding to their sourcing power but increasingly also as the world’s largest market potential – how can 2.5 billion people be served!


Are aware of the potential these two countries develop to shape the future world

economy (SPK, IMC)

Are able to understand the present situation based on the historical and

philosophical/ religious background of the two countries – intercultural management

(SPK, IMC)

Know how in the past, multinational companies entered these two markets and

expanded their market share – key success factors (SPK)

Know the national key players in selected industries and understand, why and how

large companies from China and India go global – enter the domain of the Western

markets (SPK, SC)

Can evaluate the potential of these two countries for sourcing products and services

(PAC)

Are able individually to develop a market entry strategy for midsize companies

adapted to the specific of their industries and markets (PC, IMC)

Learning content The potential of the Chinese and the Indian markets (present and future, when will

they peak)

The development of the buying power of the middle class

The future role of the two counties as the home of large MNE’s who will conquer

also the Western world

Market entry - barriers, pitfalls, laws and regulations

Market entry strategy for midsize companies


Strategic Management International Business Doing Business in Emerging markets Operations management International Finance Business in Asia Pacific Intercultural management

Content: Strategic issues Market entry barriers and steps to enter Focus of the two largest future market Sourcing process Securing financial transactions Focus on other developing nations in the

area Behavioral aspects



30


>80%



Lecture 28 42 20

Seminar/exercises

Practical work

Total 28 42 20


Written exam(s)

Oral exam(s)

1 Oral presentation(s) / group work 30 (per group) 15 (exploring the findings with the class)

1 Written paper(s) / group work Background of the oral presentation

Other(s):





Remarks The students should be interested in the international scope of the business now and especially in the future of the two large future markets – openness to see the market potential! The module w.1BusEM is linked to the module Business in Emerging Markets – Field Trip (w.1EMFT). Students who want to participate in the Field Trip (China or India) need to participate in the module w.1BusEM. Some students will receive the opportunity to be in the planning and preparing committee for the field trip.











31

Consumer Behavior and Communication Module description Consumer Behavior and Communication

Module code w.1KvK_PiE






6 4

Organizational unit ZMM

Module responsibility Cary Steinmann

Deputy Brian Rüeger

Prerequisites Principles of Marketing

Aims The students are aware of the importance of getting to know their customers in order to derive specific marketing measures from this. They scientifically deal with consumer behaviour as an individual as well as part of a group and are able to put methods and tools into practice. They understand the meaning of marketing communication in corporate management and are able to analytically capture, class and pragmatically solve tasks related to marketing communication.


- are able to describe the changes in consumer behaviour and the market(PC, PAC, REK)

- understand the fundamentals of consumer behaviour and the implications for the development of a communication strategy (REK, CC)

- develop an integrated understanding for communication (PC, CC) - know and are able to apply the various steps needed to develop a

communication strategy (PC) - are able to specifically position a product or company based on the analysis of

consumer behaviour (PAC) - are able to plan and steer communication measures (PC)

Learning content Consumer behaviour - psychology of buying - processing of information by the consumer: buying as a process - perception and learning of customers - motivation and emotion of customers - typology of customers - the customer as a decision maker: individual decisions, situational influences,

bandwagon effect Communication

- Connection between communication and consumer behaviour - Introduction to communication - Aim and target groups of communication - Communication strategies - Budgeting - Operational application of communication tools

Links to other modules The content of this module is linked to the following module(s): Module: Content: Strategic Management

Principles of Marketing Market research, marketing efficiency and effectiveness

Corporate strategy Marketing concept / marketing mix Market research, marketing controlling

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Practical

presentations


32


80%



Lecture 28


Practical work

Total 56 40 84



Oral exam(s)

1 Oral presentation(s) 40

1 Written paper(s) 60

Other(s):




Michael R. Solomon / Gary Bamossy / Soren Askegaard / Margaret K. Hogg (2009). Consumer Behaviour – A European Perspective.4th Edition.Harlow: Pearson Education / FT Prentice Hall.

Additional literature Patrick De Pelsmacker / Maggie Geuens / Joeri Van Den Bergh (2010). Marketing Communications: A European Perspective. 4th Edition. Harlow: Pearson Education / FT Prentice Hall. David Ogilvy (2007). Ogilvy on Advertising. New edition. London: Carlton Books

Remarks The exercise course focuses on selected topics and is not directly connected to the main lectures.











33

Corporate Finance & Risk Management Module description Corporate Finance & Risk-Management

Module code w.1CFRM





ECTS / SWS ECTS SWS

6 4

Organizational unit ZAI

Module responsibility Marco Rüstmann

Deputy Peter Manz

Prerequisites Financial Accounting; Financial Analysis, Financial Instruments & Portfolio Theory

Aims The students are proficient in the methodologies that are required to analyse investments, corporate finance strategies, instruments for financing and the dividend policy. They understand the regulatory framework for and the key principles of good risk management and are able to asses the quality of a bank’s risk management


value cash flows (PV, NPV) to analyse the performance of key financial instruments and investments. (PC, PAC)

understand the critical judgments required in formulating a corporate finance strategy and a dividend policy. They are able to analyse and solve related cases.(SPK, PAC)

apply their knowledge to develop solutions in liquidity management, M&A and international financial management. (SPK; PAC)

understand key risk categories for banks and key principles of modern risk management (SPK, CI)

are proficient in applying VaR in analysing portfolio returns.(PC, PAC)

are able to assess the quality of a bank’s risk management based on Basel II information from the annual report. (REC; CI)

Learning content Valuation methods

Financial instruments and their valuation (Bonds, Equity; Options)

Capital Budgeting (analysis, valuation, sensitivity analysis)

Corporate financing and market efficiency

Opportunity cost of capital (WACC)

Capital structure and the company’s cost of capital

Regulation of Risk Management for Banks

Risk Governance and Asset-Liability Management

Market risk and operational risk management


Financial instruments and Portfolio Management

Content: Financial instruments, CAPM

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies

Other forms of instruction:



80%

34



Lecture 56 56 68

Seminar/exercises

Practical work

Total 56 56 68



Oral exam(s)

Oral presentation(s)

Written paper(s)

Other(s):




Watson, Head (2010). Corporate Finance – Principles & practice, 5th edition; Pearson, Harlow Crouhy, Galai, Mark; (2006). The Essentials of Risk Management; McGraw-Hill; New York

Additional literature Bodi, Z., Kane, A., Marcus A. (2008). Essentials of Investment. 7th International Ed. New York: McGrawHill Volkart, R. (2008). Corporate Finance. Grundlagen von Finanzierung und Investition. 3. Auflage. Zürich: Versus

Remarks











35

Credit Management Module description Credit Management

Module code w.1KM_PiE






3 2



Deputy Horst Bienert

Prerequisites Assessment (particularly w.1FinAcc, w.1BWL1, w.1MAcc) w.1BF, w.1Quant, w.1FI&Pft)

Aims The students have an overview of the credit business of banks and understand other options for corporate finance. In addition, students should be able to adapt models and concepts to specific credit business questions and solve specific problems. Students also gain an overview of credit risk management, understand the most important approaches to credit risk management, and are able to implement such measures independently.


Gain an overview of the Swiss credit market (SPK, REC)

Analyze specific questions based on concepts (SPK, REC)

Research the relevant expert literature (SPK; SC, REC)

Learning content 1) Gain an overview of the Swiss credit market 2) Understand the functionality of the credit market (practical case) 3) Theory and practice of the credit risk management process (practical case)

Understand credit rating systems and individual central credit risk parameters and apply these to calculate the credit.

Know the most important credit rating systems such as KMV, Creditmetrics, CreditRisk+

Hedging and managing of credit risks 4) Micro finance as financing alternative in the Second and Third World 5) Exercises: (conducted and self-study):

Formulate specific questions and answer these based on theoretical concepts Examples of exercises:

Adapt the theory of asymmetrical information on known credit products and work out contracts

Current issues, e.g. the credit crisis

Approach: research the relevant expert literature.

Links to other modules The content of this module is linked to the following module(s): Module: Content: Skills

Banking and Finance Mathematics Business Law Corporate Finance and risk mgmt

Practical application of research knowledge Overview of the banking business Basic knowledge Contract law, regulation law Connection between risk management and credit risk management




None

36



Lecture 28 32 30

Seminar/exercises

Practical work

Total 28 32 30



Oral exam(s)


1 Written paper(s)

Others:



Printed copy of slides Script

Crouhy, Michel / Galai, Dan / Mark, Robert (CGM): The essentials of Risk Management, New York and others, McGraw-Hill 2006 (chapter om credit-risk)

Additional literature See above

Remarks Individual work (1/3 of the grade – equal to 1 ECTS) End-of-module exam (lecture notes and study of literature – equal to 2 ECTS)











37

Doing Business in Asia Pacific Module description Doing Business in Asia Pacific

Module code w.1DBusAP





3 2

Organizational unit Center for International Business


Deputy

Prerequisites Strategic Management

Aims The students understand the large market of the Asia Pacific Area (4 billion inhabitants) - the historical developments, the present situation and the expected growth in the next five to ten years. The focus lies on the one hand on the potential for sourcing for Western companies, but on the other hand increasingly on doing business there – exploring the potentials of the local markets for Swiss/Western companies.


Acquire the basics of evaluation the different countries if the Asia Pacific Regions with regard to their market, their political and social social situation, the standard of the business relevant infrastructure and the potential for foreign products (SPK, PAC)

Know the underlying philosophical, ethical and religious background which permeates most of these countries business behavior (SPK, SC)

Are able to develop a business relevant framework for the whole area as well as for individual countries (PAC)

Know the basic analytical steps to enter the Asia Pacific area and develop strategies for the most important countries (Asian Tigers, South Korea and Japan). In this class China and India are excluded since they are dealt specifically in the class “Business in Emerging Markets (SPK, PAC)

Explore, what implications have the growing markets for Swiss/Western companies who cater mainly to regional markets (PAC)

Are able independently explore the potential of the Asian Pacific Countries for potential expansion plans for midsize companies. (SPK, PAC, CI)

Learning content Key issues which determine the business dealings

Philosophical background of the business ethic

Theoretical concept to develop a company strategy to either source in the Asia Pacific Area or to do business there

Case studies based on current research activity or with guest speakers


Strategic Management International Business Doing Business in Emerging markets

Content: Strategic issues Market entry barriers and steps to enter Focus of the two largest future market

Operations management International Finance Business in Emerging Markets Intercultural management

Sourcing process Securing financial transactions Focus on China and India Behavioral aspects




>80%

38



Lecture 28 42 20

Seminar/exercises

Practical work

Total 28 42 20


Written exam(s)

Oral exam(s)

1 Oral presentation(s) / group work 30 (per group) 15 (exploring the findings with the class)

1 Written paper(s) / group work Background of the oral presentation

Other(s):




Additional literature The latest books and periodicals will be discussed and the reading part will be adjusted according the topics of the individual classes

Remarks The students should be interested in the international scope of the business now and especially in the future. The class will deal with economical, as well as educational and cultural issues. Exploration of the new markets stands in the foreground, especially from the standpoint of Swiss/Western companies – strategic concepts.











39

Economic Globalization Module description Economic Globalization

Module code w.1EG


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Information Technology International Management Business Law Wrtschaftsinformatik




ECTS credits ECTS SWS

3 2

Organizational unit ZWP

Module responsibility Armin Jans

Deputy Christian Berger

Prerequisites

w.1VWL1, w.1VWL2, w.1VWL3 (for Business Law: w.1VWL1_BL, w.1VWL2_BL)

Aims The Students …

explain the various aspects of economic globalization as an ongoing process using economic tools

explain the historical roots of economic globalization in the context of current developments

recognize, consider, and evaluate the advantages and disadvantages of economic globalization (in general and in relation to rich and poor countries)

Learning goals1 The Students …

are able to identify the various globalization processes and analyze these from an economic perspective (PAC, REC, SC).

are able to explain the historical development of economic globalization and are able to understand current developments and issues and put these into a context (SPK, SC).

are able to identify the advantages and disadvantages, and also winners and losers, of economic globalization (SPK, REC, SSC).

are able to critically debate arguments for and against economic globalization (REC, CI, CC).

Learning content Global trade in goods and services, direct investments

The role of the WTO and of regional integration blocks

Historical development since 1500

Measuring globalization (various concepts)

Industrialization and internationalization strategies of emerging countries

Criticism of globalization

Links Interdisciplinary links to other modules: Module(s): Content:

w.1VWL1, w.1VWL2 (resp. w.1VWL1_BL, w.1VWL2_BL)

Customs and Contingents

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Tutorial


Compulsory attendance

80%

Module structure Class instruction (SWS / h) Guided self-study Autonomous self-study

Lectures 14 21

Exercises 14 20 21

Practical work

Total 28 20 42

40

Module requirements No. Type of requirement Length (in min.)

Written exam(s)

Oral exam(s)


1 Paper(s) 15-20 pages by groups of 2 students

Others:




Le Monde diplomatique, (2006). Atlas der Globalisierung. Edition 2.2, Berlin: TAZ

Additional literature Brakman, Garretsen, van Marrewijk, van Witteloostuijn (2006) Nations and Firms in the Global Economy, Cambridge: Cambridge University Press. Osterhammel Jürgen, Petersson Niels (2004) Geschichte der Globalisierung: Dimensionen, Prozesse, Epochen, Edition 2.

Remarks











41

Economics 3 Module description Economics 3

Module code w.1VWL3_PiE






6 4

Organizational unit ZWP

Module responsibility Reto Schleiniger

Deputy Tilman Slembeck

Prerequisites Required Pflicht- und Wahlmodule: w.1VWL1, w.1VWL2, Math 1+ 2

Aims Students are able to

graphically, analytically and verbally explain economic phenomena using simple macroeconomic models;

understand the most important statistical concepts in economics as well as their interpretation and limits;

assess, analyze and evaluate current events as well as economic policy measures within a broad economic context.

The module imparts general economic knowledge and addresses several links between macroeconomics and business administration (e.g. exchange rates, interest rates, inflation, business cycles and business cycle policy)

Learning goals1 Students …

comprehend the goals of economic policy and their interrelations (SPC, PC)

explain and interpret statistical economic data. (SPC, SC, PAC)

relate long-run economic development to the economy's production function. (SPC, PAC)

analyze the significance of financial markets. (SPC, CI)

describe the three functions of money and the causes of inflation and deflation as well as the tasks and instruments of central banks. (SPC, PC)

explain the determination of exchange rates under different regimes. (SPC)

discern causes of business cycles and unemployment (SPC, PAC)

assess the development of prices and interest rates. (REC)

evaluate aims and instruments of fiscal and monetary policy and their interrelations (SPC, REC)

Learning content economic policy: goals, measurement and control

statistical concepts in economics (BNP, consumer price index, unemployment rate, balance of payments)

economic growth and its sources

savings and investments – credit markets in closed and open economies

money, inflation and its economic costs, monetary policy, the monetary concept of the Swiss central bank

labor markets, natural rate of unemployment, international trade, international capital flows, currency markets, exchange rates, financial crises

business cycles and business cycle policy, AD-AS-model, Phillips curve

Links to other modules The content of this module is linked to the following module(s): Module: Content: Business Administration and Marketing:

Economic environment (long- and short-run development)

Banking + Finance: Economic environment (long- and short-run development), embedding of financial markets into the overall economy, currency markets, financial crises

The module is required for the following modules:

w.1VWL4 (Economics and Politics)

Emerging markets

Economic Globalisation

European Integration

42

Instruction mode(s) Class instruction

Lecture format

Simulation models

Projects

Case studies

Other forms of instruction: Exercises

Guided self-study

Individual work (e-learning)

Pair work

Group work

Simulation


100%



Lecture 28 28


Practical work

Total 56 44 80



Oral exam(s)


Written paper(s)

Other(s):




Additional literature Mankiw, N. Gregory, Taylor, Mark P. (2010), Economics, London, Cengage Learning

Remarks











43

Emerging Markets Field Trip Module description Emerging Markets Field Trip

Module code w.1EMFT





3 No classroom hours during semester

Organizational unit CIB


Deputy Markus Prandini

Prerequisites Doing Business in Emerging Markets (w.1DBusEM)

Aims The students understand the visited emerging market out of their own experience through on-site learning. They get an insight into the economical, business, social and cultural world of the visited country. The understand, negotiate and communicate with locals (business people, politicians etc.) as well as enhance their intercultural competence and learning.


Experience the way of life through real on-site experience ((PC)

Explore the cultural heritage and know how to integrate the findings into properly

doing business in the emerging market area ((CI, IMC)

Are able to understand what makes Western multinational successful and how they

adapt to the local market (SPK)

Are able to use the experience of successful Swiss companies and adapt their

strategies to midsize enterprises which also wish to do business abroad (PAC)

Know how these countries can be used as sourcing areas (SPK)

Understand the buying power of these countries as well as the market size of over 1

billion people (SPK)

Learn the first steps to expand the business network to emerging markets (PC)

Expand the horizon for the future professional career (LC, IMC)

Learning content The potential of the visiting countries – the growing market

The environment of the visited countries - social, political, education, infrastructure,

etc.

First learning steps in actual doing business there, visit companies, greeting

ceremonies etc.

Insight knowledge of the companies visited – large Western multinationals, Swiss

companies, local SMEs and local MNEs

Cultural aspects such as religion, philosophical background, temples and

monasteries well as important historical points

Visit universities – learn about their potential for further studies

Important institutions who support business efforts

Personal contacts

Guest speakers and case studies base on the present situation


Strategic Management International Business Doing Business in Emerging Markets Operations Management International Finance Business in Asia Pacific Intercultural Management

Content: Strategic issues Market entry barriers and steps to enter Focus of the two largest future market Sourcing process Securing financial transactions Focus on other developing nations in the

area Behavioral aspects

44

Instruction mode(s) Class instruction Lecture format (only a few hours) Simulation models Projects Case studies Other forms of instruction:


Field Trip to Emerging Market which will only take place during the Spring Semesters.

The actual trip will start in the third exam week and lasts about 14 days.

The students will pay for the trip themselves. The module w.1EMFT is available only for Full-Time students.


100%



Lecture

Seminar/exercises 80 (Field Trip) 10 (Presentation)

Practical work

Total 80 10


Written exam(s)

Oral exam(s)

1 Oral presentation(s) 35 (group work)

Written paper(s)

1 Other(s): Evaluation participation




Additional literature Journal articles about visited emerging market Scientific studies about visited emerging market

Remarks The students need to be willing to learn first-hand the current and future developments of the visited Emerging Market. The module requires an active participation while visiting companies, listen to speeches, exploring historical sights and general activities to understand the visited Emerging Market better. The students will have to deliver a group presentation to a previously defined topic (related to the visited Emerging Market) during the field trip. Planned Field Trips: Spring Semester 2012: South Korea / China

Spring Semester 2013: tbd Spring Semester 2014: tbd










8. Communicative competence (CC) 9. Leadership competence (LC) 10. International thinking / multicultural competence (IMC)

11. Ethical competence (EC)

45

English 1 Module description Business English 1

Module code w.1EBO1






3 3

Organizational unit Languages in Management and Law

Module responsibility Monica Neve

Deputy Tessa Meuter

Prerequisites Admission to course of study: Higher vocational diploma or A-levels /Matura equivalent Cambridge First Certificate FCE or BEC Vantage, Level C/B TOEFL Internet based 54-55 Common European Framework of Reference for Languages (CEFR Level B2) Bulats Test www.bulats.ch at level B2 (must be done in certified center)

Aims The students are able to read and understand a wide variety of texts which are related to their Business English topics plus their core degree subjects. Through active participation in discussions and simulated meetings students can express their opinions fluently and convincingly, contributing ideas and responding to them, using vocabulary and grammatical structures at the level B2+ of the Common European Framework of References for Languages. In business writing, the students are able to write typical emails of arrangement, enquiry and response to an enquiry. The students can understand the most important points made in discussions, meetings and interviews which are delivered at natural speed.

Learning goals1 Students are able to

conduct simple business discussions (PC, CC)

write emails dealing with such issues as: arranging a meeting, making enquiries and responding to an email of enquiry (PC)

understand a wide range of typical business texts, correspondence and reports (PC, SPK)

actively take part in discussions and express their opinions fluently and convincingly (PC, CC, SSC)

take part in a meeting – contributing ideas, responding to ideas (PC, CC, SSC)

develop and apply effective study techniques for learning vocabulary (SPK)

use a bilingual dictionary correctly (PC)

improve their knowledge and use of grammar through self-study and classroom work (SPK, PAC, REC)

apply what they learn inside the classroom to their work and study outside the Business English classroom (PC)

understand the most important points made in discussions, meetings and interviews which are delivered at natural speed (PAC, PC)

relate their Business English knowledge to their core degree subjects (SPK, REC)

Learning content This module includes the following learning content:

Development of reading comprehension using texts from the course book plus texts from a bank of business-related texts, a number of which are taken directly from the students’ core degree subject material

Writing workshops: development of writing skills, particularly typical business email writing

Development of listening skills using authentic audio material

Development of business vocabulary, idiomatic expressions and set expressions

Revision and practice of important grammatical structures

Development of speaking skills through simulations of meetings, role plays and discussions in business-related contexts

http://www.bulats.ch/

46

Links to other modules The content of this module is linked to the following module(s): Module: Content: Skills, Business Administration,

Communication 1 Presentations, rhetoric, communication,

business-related topics




80%



Lecture 42 24 24

Seminar/exercises

Practical work

Total 42 24 24



Oral exam(s)

1 Presentation, Simulated meeting (collaborative task)

30-35

2 Compulsory Task: Writing 45

Other(s):



Printed copy of lecture slides Lecturer’s script including Text Bank

Michael Duckworth & Rebecca Turner (2008). Business Result Upper-Intermediate. Oxford: OUP. Paul Emmerson (2010). Business Grammar Builder, 2nd Edition, Intermediate to Upper-intermediate. Macmillan.


Remarks











47

English 2 Module description Business English 2

Module code w.1EBO2






3 3


Module responsibility Patrik Fischli

Deputy Tessa Meuter

Prerequisites w.1EBO1 Cambridge First Certificate FCE/BEC Vantage, Grade A Cambridge Certificate in Advanced English (CAE/BEC Higher), Grade C TOEFL Internet based 74 Common European Framework of Reference for Languages (CEFR) Level C1 Bulats Test www.bulats.ch at level C1 (must be done in certified center)

Aims w.1EBO2 follows on from Business Communication 1

The students are able to read and understand a wide variety of texts which are related to their Business English topics plus their core degree subjects. Through frequent discussion work and in their 5-minute presentations on business related topics the students can express their opinions fluently and convincingly, using vocabulary, phrases and grammatical structures at the level B2++ of the Common European Framework of References for Languages. In their writing, the students are able to write short business reports, using layout and language appropriate to text type and according to task. The students can understand the most important points made in discussions, meetings and interviews which are delivered at natural speed.

Learning goals1 Students are able to

prepare and give a well-structured 5-minute presentation on a business-related topic (PC)

express agreement and discuss differences of opinion in a constructive manner (PC and especially also SPK)

voice their opinions and defend their own points of view in a competent manner (PC and SPK)

conduct short negotiations (PC)

express themselves convincingly, both formally and informally, adapting their style according to their audience (PC)

Within the context of the learning goals mentioned above, students also develop their communication competence (CC) as well as their leadership competence (LC).

understand a wide range of typical business texts, correspondence and reports (SPK and PC)

understand the most important points made in discussions, meetings and interviews, which are delivered at a natural speed (PAC and SSC)

generate vocabulary lists that are useful learning tools for them at an individual level (SPK)

apply their business vocabulary confidently and appropriately (SPK)

develop effective self-study techniques for grammar learning and vocabulary consolidation (PAC and REC)

write basic business reports (SPK and CI)

apply what they learn inside the classroom to their work and study outside the Business English classroom (special focus on SSC)


Development of reading comprehension using texts from the course book plus texts from a bank of business-related texts, a number of which are taken directly from the students’ core degree subject material


48

Writing workshops: development of writing skills, particularly typical business report writing

Development of listening skills using authentic audio material

Development of business vocabulary, idiomatic expressions and set expressions

Revision and practice of important grammatical structures

Development of speaking skills through role plays and discussions in business-related contexts

Links to other modules The content of this module is linked to the following module(s): Module: Content: Skills, Business Administration,

Communication 2 Presentations, summarizing, rhetoric, Business-related topics




Attendance for compulsory tasks according to lesson plan. Recommended attendance: 80%



Lecture 42 24 24

Seminar/exercises

Practical work

Total 42 24 24



Oral exam(s)

1 Compulsory Task: Presentation 5

1 Compulsory Task: Writing & Vocabulary

45

Other(s):



Printed copy of lecture slides Lecturer’s script including Text Bank

Michael Duckworth & Rebecca Turner (2008). Business Result Upper-Intermediate. Oxford: OUP. Michael Duckworth (2005). Business Grammar and Practice. Oxford: OUP.


Remarks











49

English 3 Module description Advanced Business English 1

Module code w.1EBO3






3 2

Organizational unit Languages in Management in Law (SWR)

Module responsibility Judi Macmillan

Deputy Tessa Meuter

Prerequisites w.1EBO2 Proficiency, Grade C Cambridge Advanced English or Cambridge BEC Higher, Grade B TOEFL internet-based 110 Any other internationally accredited Certificates on C1-C2 Level Common European Framework of Reference for Languages (CEFR Level C1-C2) Bulats Test www.bulats.ch at level C1-C2 (must be done in certified center)

Aims w.1EBO3 follows on from Business English 2 The students are able to read and understand a wide variety of texts which are related to their Business English topics plus their core degree subjects. Through frequent discussion work in class and in their 2-minute talks the students can express their opinions fluently and convincingly, using vocabulary, phrases and grammatical structures at the level C1 of the Common European Framework of References for Languages. In their writing, students are able to write full and detailed business reports, using layout and language appropriate to text type and according to task. Students will also be able to write effective business emails, recognizing appropriate register according to context. Students can understand most points made in discussions, meetings and interviews which are delivered at natural speed.

Learning goals1 Students are able to:

prepare and give a well-structured 2-minute talk using no notes or visuals (PC and CC)

express agreement and discuss differences of opinion in a constructive manner (PC, SPK and CC)

voice their opinions and defend their points of view in a competent and convincing manner (PC, SPK and CC)

adapt their style according to their audience (PC and CC)

understand a wide range of business texts, correspondence and reports (SPK and PC)

understand points made in discussions, meetings and interviews which are delivered at a natural speed (PAC and SSC)



develop effective self-study techniques for language learning and consolidation (PAC and REC)

write full business reports and emails that are appropriate to context (SPK and CI)

apply what they learn inside the classroom to their work and study outside the Business English classroom ( special focus on SSC)


Development of reading skills through a variety of business texts topics such as: training; energy; marketing; employment trends; the future of work; business ethics.

Writing workshops: development of report writing skills

Development of listening skills through authentic and semi-authentic audio material

Development of vocabulary, idiomatic expressions and set expressions related to Business English

Revision and practice of advanced business vocabulary and grammar


50

Development of speaking skills through role play and discussions in business related contexts

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.STM1

w.BWL1/2 Strategic Management, Business Administration 1/2




Recommended attendance: 80%



Lecture 28 34 28

Seminar/exercises

Practical work

Total 28 34 28



Oral exam(s)

1 Presentation(s) 2

2 Paper(s) 90

Other(s):




Iwonna Dubicka and Margaret O’Keeffe. Market Leader Advanced Business English Course Book. Pearson Longman, 2011. ISBN: 978-1-4082-3703-8 John Rogers, Market Leader Advanced Business English Practice File. Pearson Longman 2011. ISBN: 978-1-4082-3704-5

Additional literature Michael Duckworth (2003). Business Grammar and Practice. Oxford: OUP.

Remarks











51

English 4 Module description Advanced Business English 2

Module code w.1EBO4






3 2

Organizational unit Languages in Management and Law (SWR)

Module responsibility Tessa Meuter

Deputy Nico Spahn

Prerequisites w.1EBO3

Aims w.1EBO4 follows on from w.1EBO3 The students are able to read and understand a wide variety of texts which are related to their Business English topics plus their core degree subjects. Through frequent discussion work in class and in their collaborative speaking task the students can express their opinions fluently and convincingly, using vocabulary, phrases and grammatical structures at the level C1 of the Common European Framework of References for Languages. In their writing, students are able to write a summary and conclusion from a strategy meeting using layout and language appropriate to text type and according to task. Students will also be able to write short reports based on graphic input, such as a bar chart or a pie chart. Students can understand most points made in discussions, meetings and interviews which are delivered at natural speed.

Learning goals1 Students are able to:

take part in a collaborative speaking exercise based on a strategy meeting where they must express opinion, negotiate, argue and discuss (PC and CC)

express agreement and discuss differences of opinion in a constructive manner (PC, SPK and CC)

voice their opinions and defend their points of view in a competent and convincing manner (PC, SPK and CC)

conduct negotiations (PC and CC)

adapt their style according to their audience (PC and CC)

understand a wide range of business texts, correspondence and reports (SPK and PC)

understand points made in discussions, meetings and interviews which are delivered at a natural speed (PAC and SSC)



develop effective self-study techniques for language learning and consolidation (PAC and REC)

write a summary and conclusion from a strategy meeting plus short reports based on graphic input (SPK and CI)

apply what they learn inside the classroom to their work and study outside the Business English classroom ( special focus on SSC)


Development of reading skills through a variety of business texts topics such as: finance and banking; consultants; strategy; doing business online; project management.

Writing workshops: development of paragraph writing, summary and short report writing skills

Development of listening skills through authentic and semi-authentic audio material

Development of vocabulary, idiomatic expressions and set expressions related to Business English

Revision and practice of advanced business vocabulary and grammar

Development of speaking skills through role play and discussions in business related

52

contexts

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.STM1

w.BWL1/2 Strategic Management Business Administration 1/2




Recommended attendance: 80%



Lecture 28 34 28

Seminar/exercises

Practical work

Total 28 34 28



Oral exam(s)

1 Presentation(s) 5

2 Paper(s) each 45

Other(s):




Market Leader Advanced Coursebook by Iwonna Dubicka and Margaret O’Keeffe (Pearson Longman) ISBN: 978-1-4082-3703-8 Market Leader Advanced Practice File with CD by John Rogers (Pearson Longman) ISBN: 978-1-4082-3704-5

Additional literature Michael Duckworth (2003). Business Grammar and Practice. Oxford: OUP.

Remarks











53

English for Critical Communication Module description A critical thinking course for upper-intermediate and advanced learners of English

Module code w.1ECC



Relevant exam regulations No end-of-module exam: coursework only



3 2


Module responsibility Rupert Taylor (torr)

Deputy n/a

Prerequisites Higher vocational diploma or A-levels equivalent English at level B2-C2 (IELTS 5-8.5, Cambridge FCE or BEC Vantage to Proficiency) This course is not suitable for English native speakers.

Aims Students successfully completing this course will:

Have a set of mental and linguistic tools which allow them to take and express a critical view of the ideas, individuals and organizations influencing their lives through business, politics and current affairs.

Deepen their critical knowledge of one organization and one issue of interest to them.

Understand the meanings of sustainability, both in general and as it applies to a concept of their choice in particular.

Learning goals1 In response to material in written, spoken, audio or video form, students are able to:

Use quotation correctly

Cite sources without plagiarism

Identify and report the scope of an information source

Infer implicit meaning

Point out what relevant information has been omitted from an information source

Correctly and perceptively express connections between ideas

Dissect and evaluate an argument

Evaluate an explanation

Identify bias in information sources

In face to face meetings, students are able to:

Interrupt and prevent interruption

Seek and provide clarification

Make and respond to suggestions

Cross-question an informant


Critical thinking tools are presented to the students one by one.

Students practice using each tool in controlled conditions in class.

Students’ ability to use these tools is tested interactively via Moodle.

Students carry out autonomous research in order to apply the tools to subjects of their choice in two extended written assignments.

Students hold meetings to support and troubleshoot each other’s research.

Students attend and evaluate a presentation by a sustainability expert to help them choose a theme for their second extended written assignment.

Products of the students’ research receive detailed feedback from the instructor and from peers.

Links to other modules This module is linked to the school-wide program of events marking the World Expo 2012 in Yeosu, Korea. Of the two major written tasks which students produce, the first will be exemplified using a Korean company and the second will take sustainability as its theme. Sustainability will be explored with the help of a visiting lecturer and through autonomous self-study.

54


Multimedia interactive content delivered via Moodle



Attendance for meetings according to lesson plan. 100% classroom attendance is strongly recommended.



Lecture 2 SWS / 24h 30h 36h

Seminar/exercises

Practical work

Total 2 SWS / 24h 30h 36h


2 Research papers Seven weeks (c.18 hrs) per paper

2 Meetings 30 minutes each

8 Online quizzes / short written tasks 30 minutes each



Lecturer’s script


Remarks











55

Financial and Asset Management Module description Financial and Asset Management

Module code w.1FAM

Degree program and its specialities



Exam regulations Bachelor 09 vom 29.01.2009


ECTS / SWS ECTS SWS

3 2

Organizational unit ZRI

Module responsibility Daniel Greber

Deputy Angela Zeier

Prerequisites All modules oft he assessments; w.1RI, w.1PrM, w.1VR1, w.1VR2, w.1CM, w.1Vtr, w.1MUV, w.1Int1_RI

Aims The students will get an overview of Asset management in the insurance industry.

Learning goals1 The students…

Calculate fixed income and option prices, rates of return and risk

Evaluate stocks and fixed income instruments

Understand essential strategies of portfolio theory

Distinguish insurance-related elements o fasset management

Know the important regulations in respect of VAG und VVG

Learning content Grundlagen des Asset Managements, Portfoliotheorie und gebundenes Vermögen

Spezifikas Asset Liability Management in der Versicherung (AHV, IV, Einzellebensversicherungen, Nichtlebensversicherungen, Kollektivversicherung)

Links to other modules The content of this module is linked to the following module(s): Module: w.1MaBO1/w.1MaBO2 Content: Priciples of mathematics Module: w.1Stat Content: Principles

Instruction mode(s) Class instruction Lecture format Simulation models Projekts Case Study Other forms of instruction:



None



Lecture 28 28 34

Seminar/exercises

Practical work

Total 28 28 34

Performances requirements

No. Type of requirement Length (in minutes)

1 Schriftliche Prüfung(en) 60

Mündliche Prüfung(en)

Referat/mündliche Präsentation(en)

Schriftliche Arbeit(en)

Weitere:




Additionale literature tbd

Remarks None

56






4. Problem-solving and –analyzing competence (PAC) 5. Reflective and evaluative competence (REC) 6. Social skills and self-competence (SSC)

Contextuak competence



8. Communicative competence (CC) 9. Leadership competence (LC) 10. International thinking / multicultural competence (IMC) 11. Ethical Competence (EC)

57

Financial Instruments and Portfolio Theory Module description Financial Instruments & Portfolio Theory

Module code w.1FIPT_PiE






6 4



Deputy Thomas Gramespacher

Prerequisites w1.MaBO1, w1.MaBO2, w1.Stat, w1.BF

Aims The students understand the risk and return profile of different financial instruments as components of a successful investment process. They know the importance of the concept of portfolios compared to single asset strategies. They understand the use of a reasonable implementation of diversified portfolios and its effect on risk and return.


compute bond prices (SPK, PC)

determine the risk of bonds using duration (SPK, PAC)

know the importance of the term structure of interest rates for the valuation of bonds (SPK, REC, CI)

value equity returns ex-post and ex-ante (SPK)

name the relevant factors for option prices (SPK, PC)

compute option prices using the formula of Black and Scholes (SPK, PAC)

show basic option strategies (SPK, PAC)

understand the execution and pricing of futures (SPK, PAC)

define complete portfolios accordingto the investors readiness to assume risk (PAC, REC)

split total risk into firm-specific and market risk (SC)

apply covariance and variance (SPK, SC)

compute return and risk of a two-asset portfolio (SPK, PC)

explain the mean-variance criterion and the efficient frontier (SPK, REC, SC)

understand the formation of prices in an equilibrium model (SPK, SC)

use core results like Capital-market-line (CML) and security-market-line (SML) (PC)

Learning content Pricing of bonds including the concept of duration and convexity

Term structure of interest rates

Historical stock returns

Ex-ante valuation of stock

Derivative instruments: options and futures

Complete portfolios and Capital Asset Line

Efficient diversification

Risk and return of a portfolio

Minimum variance (MVP) and Optimal portfolio Capital Asset pricing Model (CAPM) including Capital-market-line (CML) and Security-market-line (SML)

Treynor and Sharpe Ratio, Jensens alpha

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1MaBO1&2

w.1MaBO2 w.1Stat w.1Quant w.1BF w.1Aim w.1KM w.1CFRM

Algebra, equations, functions Differential calculus Variance, covariance,

correlation/regression Theoretical foundations Overview financial markets Active and passive portfolio management CAPM, shortfall risk, Value-at-Risk CAPM

58

Instruction mode(s) Class instruction Didactic teaching Tutorial Simulation models Projects Case studies Other forms of instruction:



None



Lecture 28 56 68


Practical work

Total 56 56 68



Oral exam(s)


Written paper(s)

Other(s):



Bodi, Z., Kane, A., Marcus A. (2008). Essentials of Investment. 7th

International Ed. New York: McGrawHill

PowerPoint slides Supplementary exercises


Remarks











59

German Advanced Name German Advanced

Code w.1GerA_Inc

Degree and Major BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law

Study Regulation ZHAW Bachelor Degree 09

Validity Appendix dated 12.05.2009

ECTS / SWS ECTS SWS WS G WS K # Klassen / G

3 2 1

Unit Responsible SGL 6201

Person Responisble A. Schürer

Deptuy

Erforderliche Vorkenntnisse German language ability at B1 level

Goals: Degree and Major n/a

Mission related Skills and Abilities

The module serves to improve aspects of:

Practical Knowledge

Generalist Knowledge

Specialist Knowledge

Interdisciplinary Thinking

Problem-solving ability

Critical Thinking

Method Competence

Academic Competence

Communication Skills

Social Skills

Cross-functional Thinking

Leadership

Character Development

Individual Responsibility

International Thinking / Multicultural Competence

Objective The students acquire advanced knowledge and skills in grammar, written and oral communication in High German at vantage level (CEF B2/C1)

They can understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in their field of specialisation. Can interact with a degree of fluency and spontaneity that makes regular interaction with native speakers possible without strain for either party. Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.

Learning Goals 1. Reception: 1.1 Listening

The students can understand extended speech (e.g. lectures) even when it is not clearly structured and when relationships are only implied and not signalled explicitly. They can understand television programmes and films without too much effort. 1.2 Reading

The students can understand long and complex factual and literary texts, appreciating distinctions of style. They can understand specialised articles and longer technical instructions, even when they do not relate to their field.

2. Interaction: 2.1. Spoken Interaction

The students can express themselves fluently and spontaneously without much obvious searching for expressions. They can use language flexibly and effectively for social and professional purposes. They can formulate ideas and opinions with precision and relate their contribution skilfully to those of other speakers 2.2. Written Interaction The students can express themselves with clarity and precision, relating to the addressee

flexibly and effectively in an assured, personal, style.

3. Production: 3.1. Spoken

The students can present clear, detailed descriptions on a wide range of subjects related

60

to their field of interest. They can explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. 3.2. Written

The students can express themselves in clear, well-structured text, expressing points of view at some length. They can write detailed expositions of complex subjects in an essay or a report, underlining what they consider to be the salient issues. They can write different kinds of texts in a style appropriate to the reader in mind.

Content Language

Grammar

Vocabulary building

Conversational situations

Presentations

Reading and listening comprehension

Links to other modules Module: Content:

Teaching approach Contact study

Lectures

Simulation

Projects

Case Study

Other forms: Presentations

Self Study Individual Assignments

Dyads

Group Work

Required Presence 80%

Structure of Instruction

Contact study Guided self-study Independent Self-study

Lecture

Exercises 28 52 10

Practicum

Total

Grading Nrl Tyoe Duration (Min.)

Written Exam(s)

Oral Exam(s)

Presentations

Written Assignment(s)

Other:

Language of Instruction German

Instructional Materials Handouts and work sheets

Supplemental Literature Michaela Perlmann-Balme, Susanne Schwalb, 2008, em Hauptkurs Mittelstufe, Max Hueber Verlag Friedrich Clamer, Erhard G. Heilmann,2007, Übungsgrammatik, Liebaug-Dartma

Comments High degree of student participation and activity. Numerous topical articles and materials will be distributed throughout the module.

61

German Beginners Name German Beginners

Code w.1GerB_Inc

Degree and Major BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law only for Incoming Students




3 2 1



Deptuy

Pre-requisites None




Practical Knowledge





Critical Thinking

Method Competence

Academic Competence

Communicatiion Skills

Social Skills


Leadership



International Thinking/ Multicultural Competence

Objective The students acquire basic knowledge and skills in grammar, written and oral communication in High German at breakthrough level (CEF A1) They can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type; can introduce themselves and others and can ask and answer questions about personal details such as where they lives, people they knows and things they have. They can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.


The students can understand phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local geography, employment). They can catch the main point in short, clear, simple messages and announcements. 1.2 Reading

The students can read very short, simple texts. I can find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and they can understand short simple personal letters. 2. Interaction: 2.1. Spoken Interaction

The students can interact in a simple way provided the other person is prepared to repeat or rephrase things at a slower rate of speech and help me formulate what I'm trying to say. They can ask and answer simple questions in areas of immediate need or on very familiar topics. 2.2. Written Interaction

The students can write a short, simple postcard, for examples sending holiday greetings. They can fill in forms with personal details, for example entering my name, nationality and address on a hotel registration form.

62

3. Production: 3.1. Spoken Production

The students can use simple phrases and sentences to describe where they live and people they know. They can use a series of phrases and sentences to describe in simple terms their family and other people and living conditions. 3.2. Written Production

The students can write a series of simple phrases and sentences linked with simple connectors like „and", „but“ .

Content Language

Grammar

Vocabulary building


Presentations


Links to other modules Module:

Content:


Lectures

Simulation

Projects

Case Study


Self Study Individual Assignments Dyads Group Work




Lecture

Exercises 28 52 10

Practicum

Total


Written Exam(s)

Oral Exam(s)

Presentations


Other:



Supplemental Literature Bovermann, Monika, Penning, Sylvette und Specht ,Franz :2007. Schritte 1.Max Hueber Verlag; Aufderstrasse, H, Bock, H. Eisfeld, K-H 2007. Themen 1, Max Hueber Verlag


63

German Intermediate Name German Intermediate

Code w.1GerI_Inc

Degree and Major BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law only for Incoming Students




3 2 1



Deptuy

Prerequisites None




Practical Knowledge





Critical Thinking

Method Competence

Academic Competence

Communication Skills

Social Skills


Leadership



International Thinking / Multicultural Competence

Objective The students acquire advanced knowledge and skills in grammar, written and oral communication in High German at vantage level (CEF B1/B2)

They can understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in an area where the language is spoken. They can produce simple connected text on topics, which are familiar, or of personal interest. They can describe experiences and events, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans.


The students can understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc. They can understand the main point of many radio or TV programmes on current affairs or topics of personal or professional interest. 1.2 Reading

The students can understand texts that consist mainly of high frequency everyday or job-related language. They can understand the description of events, feelings and wishes in personal letters. They can read articles and reports concerned with contemporary problems in which the writers adopt particular stances or viewpoints. 2. Interaction: 2.1. Spoken Interaction

The students can deal with most situations likely to arise whilst travelling in an area where the language is spoken. They can enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life (e.g. family, hobbies, work, travel and current events). 2.2. Written Interaction

The students can write personal letters describing experiences and impressions and also letters highlighting the personal significance of events and experiences.

64

3. Production: 3.1. Spoken Production

The students can connect phrases in a simple way in order to describe experiences and events, my dreams, hopes & ambitions. They can briefly give reasons and explanations for opinions and plans. They can narrate a story or relate the plot of a book or film and describe my reactions. 3.2. Written Production

The students can write straightforward connected text on topics, which are familiar, or of perrsonal interest.

Content Language

Grammar

Vocabulary building


Presentations


Links to other modules Module:

Content:


Lectures

Simulation

Projects

Case Study


Self Study Individual Assignments Dyads Group Work




Lecture

Exercises 28 52 10

Practicum

Total


Written Exam(s)

Oral Exam(s)

Presentations


Other:



Supplemental Literature Perlmann-Balme, M., Schwalb, S., Weers, D., 2008. em Brückenkurs Mittelstufe, Max Hueber Verlag Friedrich Clamer, F., Heilmann, E., 2007. Übungsgrammatik, Liebaug-Dartmann Verlag Hartmut Aufderstrasse, Heiko Bock, Karl-Heinz Eisfeld. 2007 Themen 3, Max Hueber Verlag


65

Global Marketing Management for Incomings Module description Global Marketing Management for Incomings

Module code w.1GMM_Inc


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law only for Incoming Students


Exam regulations: Bachelor 09 of 29.01.2009


ECTS credits ECTS SWS2 SWS G

3 SWS K

4 # classes/G

5

6 4 1 2

Organizational unit Center for Marketing Management

Module responsibility Thomas Kähr

Deputy Brian Rüeger

Prerequisites

Knowledge of marketing fundamentals

Degree program goals Goals of the degree program and its specialties

To be defined and added in due time (in accordance with AACSB requirements)

Competencies This module promotes the following core competencies and skills, or aspects thereof:

Practical relevance Specialized knowledge: in breadth Specialized knowledge: in depth Interdisciplinary thinking Problem-solving ability Critical thinking Methodological competence Scientific/academic competence

Communication skills Social competence Meta-disciplinary skills Leadership skills Personal competence Accountability Global/multi-cultural competence

Aims The students understand the key tasks for marketing products and services on a global scale and can apply a structured analysis to real life cases.

Learning goals Students are able to: Analyse problems in international marketing Identify marketing aspects in the international environment Understand the challenges of international marketing Improve English marketing skills

Learning content Introduction: What is global marketing? Decision: Internationalisation yes or no? Market selection Strategy of market entry (e.g. Joint Venture, FDI etc.) Design the marketing mix Organisation of marketing structure

Links Interdisciplinary links to other modules: Module(s): w.1

w.1 w.1

International Business Strategic Management Fundamentals of Marketing





2 SWS: hours per semester week. 1 SWS = usually 45 minutes

3 SWS G: hours per semester, class size: large

4 SWS K: hours per semester, class size: small

5 # classes/G: max. number of classes jointly attending a large class

66


Lectures 4 SWS / 56h 84h 40h

Exercises

Practical work



1 Written exam(s)

Oral exam(s)

1 Presentation(s)

2 Paper(s)

Others:

Language of instruction German / English



Additional literature Bradley, F. International Marketing Strategy, Fifth Edition.Cateora and Graham. International Marketing, 12

th Edition

Kotler,P. Marketing Management, 10th

Edition

Remarks The module includes many concrete business examples to illustrate the practical side of Global Marketing Management.

67

Innovation Management and Entrepreneurship Module description Innovation Management and Entrepreneurship

Module code w.1InE_PiE






6 4

Organizational unit Center for Strategy & Operations

Module responsibility Herbert Wattenhofer

Deputy Edgar Heim

Prerequisites w.1PrSTM, w.1ASM

Aims The students are able to understand and to evaluate important stages in the development of a company by applying common business concepts, starting with a business idea, to the foundation of a company, till its growth. By applying appropriate methods in the different phases, they learn about the possibilities and limitations of these methods. Ultimately, students should be encouraged to become entrepreneurs themselves.

Learning goals1 The students ...

identify business and innovation opportunities while using the components of business models (customer segments, value proposition, revenue model, value architecture) (SPK, CI)

develop an integrated business concept in more details and in all consequences (PC, REC, CI)

develop suitable alternatives for the continued growth of a company (PC, REC, CI)

Learning content (a) Field of Innovation: Understanding business innovation and seeking business opportunities

The imperative of Innovation for competitive advantage and long-term success

Basic concepts of innovation management: success factors, models, strategies, processes, systems

Sources of business opportunities and innovation

Identification and development of new product / service innovations: creativity methods, ideation, QFD, time-to-market, target costing, value engineering etc.

Actual approaches in innovation management: open innovation, technology intelligence, strategic foresight, design driven innovation etc.

Innovation cycles (b) Field of Entrepreneurship: Developing and realizing business concepts

The nature of entrepreneurship and the entrepreneur

Instruments and platforms of entrepreneurial activities

Business plans and the precursors

Business model and business plan development

Formation of a company and its obstacles

Market size and strategies of market introduction

Financing and financial planning of ventures

Legal considerations of business formation

Protection of knowledge and intellectual property

Development of exit and/or growth strategies - value capturing

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1PrSTM Principles of Strategic Mgmt

w.1ASM Advanced Strategic Management Environmental Analysis

Strategic options and their assessment

Growth Strategies

Innovation (Case)

Entrepreneurship (Case)

68

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Practical

presentations



80%



Lecture 28 8

Seminar/exercises 28 8

Practical work 40 68

Total 56 40 84


Written exam(s)

Oral exam(s)


2 Paper(s)

Other(s):




Additional literature - Tidd, Joe/Bessant, John (2009). Managing Innovation. 4th ed. Chichester: Wiley. - Kaplan, Jack M./Warren, Anthony C. (2010). Patterns of Entrepreneurship Management. 3rd ed. Chichester: Wiley. - Osterwalder, A./Pigneur, Y. (2010). Business Model Generation. 1st ed. Chichester: Wiley.

Remarks











69

Intercultural Management for Incomings Module description Intercultural Management for Incomings

Module code w.1IcM_Inc


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law Only for Incoming Students




6 4


Module responsibility Dr. Petra Barthelmess

Deputy Prof. Samuel van den Bergh

Prerequisites Sound knowledge of English Knowledge of general management; interest in international management

Aims This module aims to encourage students to: - understand culture’s impact on human behaviors and how cultural values and

communication styles influence international business. - foresee the dilemmas of global managers and prepare themselves accordingly. - helps students to make the most out of their stay abroad.


Recognize, respect and reconcile intercultural conflicts and create synergy out of diversity. (PC)

Understand culturally and socially diverse employees and how to overcome cultural barriers in the organizational setting, e.g. after mergers, fusions, in joint-ventures (IMC)

Reflect and build on personal experience through an in-depth, rigorous exploration of current theory and practice in the field. Analyze their own culturally conditioned behaviors and behavioral changes within cultural contexts. (REC, SSC)

Develop job-specific cultural skills (IMC, PC)

Learn to differentiate between description, interpretation and evaluation (SC)

Learn new skills relevant to building successful relationships at an operational level with international partners (PAC, IMC)

Share specific experience with students from other countries (REC)

Learning content Intercultural management

Communication styles across cultures

Cultural dimensions – Value-orientation

Critical incidents and reconciliation

Cultural awareness and self-reflection

Cross-cultural communication

Diversity management

Links to other modules Interdisciplinary links to other modules: Module(s): Contents(s): Doing Business in Asia Pacific




80%

70



Lecture 42 48 90

Seminar/exercises

Practical work

Total 42 48 90


Written exam

Oral exam(s)

1 Oral presentation 20

Written paper(s) 5 pages summary of presentation

Other(s):




Riding The Waves of Culture: Understanding Diversity in Global Business Charles Hampden-Turner / Fons Trompenaars McGraw-Hill; 2 edition (1997) ISBN-13: 978-0786311255 Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values Charles Hampden-Turner / Fons Trompenaars / David Lewis Yale University Press (2000) ISBN-13: 978-0300084979 The Global M&A Tango: How to Reconcile Cultural Differences in Mergers, Acquisitions, and Strategic Partnerships

Trompenaars Fons / Asser Maarten Nijhoff Mcgraw Hill (2010) ISBN-13: 978-0071761154


Remarks











71

International Business Module description International Business

Module code w.1IBus_PiE






6 4


Module responsibility Prof. Dr. Markus Prandini

Deputy Peter Qvist-Sorensen

Prerequisites Einführung BWL

Grundlagen des Marketing

Principles of Strategic Management


Aims This module provides a systematic introduction to concepts and thinking of international business. The module focuses on cross-border economic activity which involves all commercial transactions between individuals, private organizations and governments across two or more countries. Furthermore does the module integrate analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.


understand how the international business environment impacts on the operations of an international firm (SPK / CI)

understand differences in business systems and what they mean to international firms (SPK / CI)

analyze a nation's or industry's competitiveness (PC / PAC)

analyze a firm's strategic position and recognize international opportunities and threats (PC / PAC / CI)

develop international strategies and the necessary organizational structures and processes (PC / PAC)

understand the effects of cultural differences on international business (SPK / REC / IMC)

understand the effects of international activities on the firm's value chain (SPK / IMC)

understand the risks associated with international operations (SPK / PAC)

apply the basic concepts with regard to doing business in select regions of the world (PC / PAC)

Learning content The World of International Business The Environment of International Business International Business Systems and Competitiveness

Multinational Enterprises (MNE) and Small and Medium International Enterprises (SMIE)

International Business Strategy Internationalization and Foreign Market Entry

The Role of Emerging Markets

Links to other modules Interdisciplinary links to other modules: Module(s): Contents(s): Einführung BWL

Grundlagen des Marketing VWL 1/2/3 Wirtschaftsrecht Principles of Strategic Management Advanced Strategic Management Finance (Fin. and Mgmt. Accounting)

72




80%



Lecture 56 64 60

Seminar/exercises

Practical work

Total 56 64 60


1 Written exam (Individual Grading, 60%)

120

Oral exam(s)

1 Oral presentation (Team Grading, 40%)

15

Written paper(s)

Other(s):




International Business (5 edition, 2008) Alan M. Rugman / Simon Collinson Financial Times: Prentice Hall; Language English ISBN-13: 978-0273716549

Additional literature See Moodle

Remarks











73

International Negotiation for Incomings Module description International Negotiation for Incomings Module code w.1INO_Inc


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law only for Incoming Students


RPO and SO Dept. W of 29.01.2009 (Bachelor)


ECTS credits ECTS SWS6 SWS G

7 SWS K

8 # classes/G

9

6 4 1 2


Module responsibility Daniel Seelhofer

Deputy Tang Charong

Prerequisites

Knowledge of general management; interest in international management

Degree program goals Goals of the degree program and its specialties

To be defined and added in due time (in accordance with AACSB requirements)




Aims Students understand the different types of negotiations and they are able to differentiate between positions and interests. They know the various strategies commonly applied in different negotiation phases by different cultures and how to react effectively in tough situations.

Learning goals The students: - can do strategic planning for a negotiation. - know the differences between single-issue, multi-party, multi-issue negotiations and can

apply strategies and tactics accordingly. - can manage communication and conflicts in negotiations. - can utilize the concession patterns and negotiation styles of major cultures.

Learning content - types and phases of negotiation - planning, framing and reframing - strategies in different phases - culture’s role in negotiation - communication and psychology in negotiation - conflict management in negotiation

Links Interdisciplinary links to other modules: Module(s): w.1

w.BAP International Business Doing Business in Asia Pacific



6 SWS: hours per semester week. 1 SWS = usually 45 minutes

7 SWS G: hours per semester, class size: large

8 SWS K: hours per semester, class size: small

9 # classes/G: max. number of classes jointly attending a large class

74




Lectures 4 SWS / 56h 40h

Exercises 50 34

Practical work

Total 4 SWS / 56h 50 74h


Written exam(s)

Oral exam(s)

Presentation(s)

Paper(s)

Others:




Lewicki R.J., (2007). Essentials of Negotiation. 4th

Edition. Boston: McGraw-Hill

Additional literature Further literature sources will be provided in class.

Remarks

75

International Politics for Incomings Module description International Politics for Incomings

Module code w.1InPol_Inc






3 2

Organizational unit IVM

Module responsibility Hans Vogel

Deputy Christoph Ebnöther

Prerequisites Necessary qualifications as well as modules and electives students must have passed to be eligible

Aims Based on the analysis of modern scientific models the students recognize the importance and role of international political and economic actors

Learning goals1 Students explain the emergence, the development and the functionality of the

international system and apply the most important scientific models of international relations (realism and institutionalism (liberalism)) to selected cases of international cooperation and conflict (SC, PAC, REC, IMC, CI).

They distinguish between different forms of political regulations to be applied to globalization and to inter- and transnational cooperation as well as to international conflicts (PAC, REC, CC).

They recognize different forms of integration while analyzing the EU- and UN-System and their strengths/weaknesses and opportunities/threats (IMC, EC).

Learning content History of international relations and international organizations

Theories of Realism and Institutionalism

War, terrorism and peace

Hegemonial and multilateral forms of foreign policy

Transnational (e.g. Greenpeace, MNCs) and international (e.g. UN, EU) cooperation

Study trip to Geneva (e.g. UN European HQ, ICRC etc.)

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1Poli1 Switzerland’s Political System




None / 80% / 100% (class instruction only)



Lecture 14 x 2 Presentation: 12 Reading: 20

Seminar/exercises Case Study: 30

Practical work

Total 28 42 20


Written exam(s)

Oral exam(s)


Written paper(s)

Other(s):




76

Additional literature Baylis, John/Smith, Steve: The Globalization of World Politics, New York 2006 Vogel, Hans: Peace, Terrorism, and War - Transition, Case Studies, unpublished New York 2001, rev. 2008 Drechsler, Hanno; Hilligen, Wolfgang; Neumann, Franz (Hrsg.): Gesellschaft und Staat - Lexikon der Politik, 9. Aufl,, München 1995 Betts, Richard M: Conflicts after the Cold War, New York 1994 Rittberger, Volker; Zangl, Bernhard: Internationale Organisationen – Politik und Geschichte, Leske+Budrich, Opladen 2003 Weidenfeld, Werner; Wessels, Wolfgang (Hrsg.): Europa von A bis Z, Bonn 2006 Newspapers, Journals: Foreign Affairs, The National Interest

Remarks










8. Communicative competence (CC) 9. Leadership competence (LC)

10. International thinking / multicultural competence (IMC) 11. Ethical competence (EC)

77

IT Project Management Module description IT Project Management

Module code w.1ITPM






3 2

Organizational unit Center for Business Information Technology (ZWI)

Module responsibility Christopher Rettenbacher

Deputy Ulrich Gysel

Prerequisites none

Aims The students get an introduction to current practices, processes and methods in the field of project management.


apply well established and well-known project management methods (PC)

structure and plan simple IT projects. (PC)

Learn to recognize frequent problem areas in project management. (PAC)

Learning content IT-project management – its characteristics and features

Problem solving methods

Project management and IT-architecture

Personel management

Cost estimates

Quality management

Process improvement

Configuration management

Project managment standards

Generally accepted approaches and practices

Links to other modules The content of this module is linked to the following module(s): Module: Content: Introdcution to business administration

Software Engineering

Basics in general management Basics on investment and financing Basics in personnel management Basics in organizational management Engineering process Software architecture Re-engineering process

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Exercises



class instruction only



Lecture 14 32


Practical work

Total 28 30 32

78



Oral exam(s)


Written paper(s)

Other(s):




Additional literature Head First PMP, 2nd

Edition, Jennifer Green, Andrew Stellman Der Termin – Ein Roman über Projektmanagement, Tom deMarco

Remarks










8. Communicative competence (CC) 9. Leadership competence (LC) 10. International thinking 7 multicultural competence (IMC) 11. Ethical Competence (EC)

79

Job Application Process in English Module description Job Application Process in English

Module code w.1JAPiE






3 2


Module responsibility Rhiannon Jones

Deputy Tessa Meuter

Prerequisites w.1EBO3 Advanced Business English 1

Aims This is a one semester course at the end of which students are able to confidently search for a job, analyise the advertisement, apply for a job in writing and online, write their CV and sit an interview for a position in English.

Learning goals1 The students are able to:

understand complex opinions/arguments in lengthy texts in relation to the job application process (PC)

understand detail, opinion, tone, implication, purpose (SSC)

write letters of application (SSC and CC)

write a piece of work whose message can be followed throughout (PC and CC)

discuss abstract/cultural topics related with the world of work with a good degree of fluency and range of expression ( PC and CC)

deal with unpredictable questions during a job interview (CC)

follow up questions by probing for more detail within their chosen job (PC and CC)

discuss complex topics in relation to their chosen advert (PC and CC)

use vocabulary and grammar at the C1 level of the Common European Framework of reference for Languages

understand business text organisation such as exemplification, comparison, reference (PC)


Development of listening and reading skills when preparing for a job interview

Development of speaking skills when participating in a simulated job interview

Development of writing skills (letters of application and CVs)

Revision of important grammatical structures and business vocabulary at C1 level

Expansion of vocabulary, idiomatic expressions and set expressions in relation to reading job adverts, writing and filling in job application forms and letters and speaking skills in an interview.

Creation of portfolio including job advert, application letter, CV and preparation notes for an interview.

Links to other modules The content of this module is linked to the following module(s): Module: Content:





80



Lecture 28 32 30

Seminar/exercises

Practical work

Total 28 32 30


Written exam(s)

Oral exam(s)

Presentation(s)

2 Paper(s) 60 per task

1 Other(s): 15 simulated interview




Colm Downes (2012) – Cambridge English for Job-hunting, Cambridge University Press (ISBN 978-0-521-72215-5)


Remarks











81

Management Accounting and Financial Management

Module description Management Accounting and Financial Management Program in English

Module code w.1 MAcc_PiE






6 4


Module responsibility Beatrice Meyer

Deputy

Prerequisites Fin. Acc. Fin. Analysis (w.1FinAcc)

Aims Students strengthen the foundations of Management Accounting and learn the concepts of controlling. They put the findings into a higher-level context. They recognize that Management Accounting is an important management tool being able to apply this to case studies.

Learning goals1 • Students can explain the functions of controlling (planning, monitoring, coordination

and information supply) as well as concepts (management, leadership functions, operational and strategic) (SPK, PC, REC).

• They can explain the importance of cost accounting as the main operating controlling instrument. Students are able to

• name the characteristics of a detailed cost accounting with the help of an ERP in a simple project-oriented service and industry company, respectively (SPK, PC);

• explain the differences and similarities of various cost accounting systems based on numerical examples (SPK, SC);

• apply the techniques of cost accounting on issues of corporate practice (SPK, PC);

• evaluate the practical relevance of cost accounting systems (SPK, PAC);

• explain the meaning of Swiss GAAP FER and IFRS for the operational controlling (SPK, SC, PC).

• They can explain the importance of investment management as an important specialized task of controlling bodies and they are able to apply appropriate procedures in- terpreting results correctly (SPK, REC).

Learning content Cost accounting

• Objectives

• Definition and relation of internal and external corporate accounting

• Construction of cost distribution sheet

• Accruals, presentation possibilities of income statement

• Inventory valuation (LIFO, FIFO, HIFO, GDP)

• Cost accounting in practice using an ERP

• Cost accounting systems (actual absorption costing, normal absorption cost, actual direct costs, actual absorption costs)

• Analysis of opportunities in a breakeven analysis (break-even point, profit target calculation, optimum product range)

Controlling

• Controlling concept, strategic and operational controlling

• BSC concept as a strategic controlling tool

• Projected accounts and budgeting, beyond budgeting, zero based budgeting.

82

Links to other modules The content of this module is linked to the following module(s):

Module: Content:

w.1VWL1 Cost function




None



Lecture 28 80 44


Practical work

Total 56 80 44



Oral exam(s)


Written paper(s)

Other(s):




Management Accounting – A practice-based introduction. Meyer: Beatrice, Fehr, Marcel, Passardi, Marco; Zürich: Schulthess, 2010; 2. Auflage.

Additional literature Fundamentals of cost accounting: Lanen, William N., Anderson, Shannon W. Maher, Michael; New York, NY: McGraw-Hill Irwin, 2010; 3rd ed.

Introduction to management accounting: Charles T. Horngren, Gary L. Sundem, William O. Stratto.. [et al.] Upper Saddle River, NJ : Pearson Prentice Hall, 2008; 14th ed.

Cost management : a strategic emphasis: Edward Blocher, [et al.] New York NY: McGraw-Hill/Irwin, 2008; 4th ed.

Dictionary for Controllers: International Group of Controlling (Hrsg.), Stuttgart: Schäfer-Poeschel, 2010; 4. Auflage.

Remarks











83

Management of an Insurance Company Module description Management of an Insurance Company

Module code w.1MVU

Degree program and its specialities



Exam regulations Bachelor 09 vom 29.01.2009


ECTS / SWS ECTS SWS

6 4

Organizational unit ZRI

Module responsibilitiy Daniel Greber

Deputy Angela Zeier

Prerequisites All modules of the assessments; w.1RI, w.1PrM, w.1VR1, w.1VR2, w.1CM

Aims The students will get an overview of the most important elements and processes to successfully manage an insurance company, including internal and external influencing factors.


Know the important topics to manage an insurance company

Understand how an efficient risk management works

Analyse accounting issues in insurance companies

Learning content Governance (Compliance, Risk Management, Controls)

Total Quality Management

Structure and processes of insurance companies

International aspects

Risk Management and actuarial aspects, SQM, FINMA-SST (Swiss Solvency Test)

Reinsurance as a risk management tool

Accounting, reporting and controlling

Links to other modules The content of this module is linked to the following module(s): Module: w.1RI Content: All content Module: w.1BWL1

Module: w.1FinAcc Content: All content Content: Basics of accounting

Instruction mode(s) Class instruction Lecture format Simulation models Projekts Case Study Other forms of instruction:



None



Lecture 56 56 68

Seminar/exercises

Practical work

Total 56 56 68

Performances requirements

No. Type of requirement Length (in minutes)


Oral exam(s)


Written paper(s)

Other(s):




Additionale literature tbd

Remarks None

84










8. Communicative competence (CC) 9. Leadership competence (LC) 10. International thinking 7 multicultural competence (IMC) 11. Ethical Competence (EC)

85

Market Research & Marketing Controlling Module description Market research, marketing efficiency and effectiveness

Module code w.1MaFEE_PiE







6 4

Organizational unit ZMM

Module responsibility Frank Hannich

Deputy Jürg Hari

Prerequisites

Principles of Marketing Consumer behavior and communication Accounting / Mathematics Skills

Aims Students are introduced to the methods and application areas of market research and empirical social research. They are able to apply basic qualitative and statistical proceedings, are able to evaluate methodological proceedings and are able to develop a basic research concept. In addition students are introduced to the basic problems of strategic and operational Marketing Controlling and are able to set up an effective and efficient operational and strategic Marketing Control System for a company. They understand the connection between the various elements and are able to derive measures to increase the control of efficiency of Marketing in a company.


are able to plan and conduct basic surveys (SPK, SC)

know the basic applications of qualitative and quantitative studies (SPK, SC)

are able to apply basic applications of qualitative and quantitative research methods (SPK, SC)

are able to interpret statistical proceedings (SPK, SC)

know the basic tasks, organisation and instruments of Marketing Controlling (PAC, SSC)

know the various sub areas of operational and strategic Marketing

Controlling and the various means to measure the effectiveness and efficiency (SPK, PAC, SSC)

are able to apply instruments of Marketing

Controlling to problems relevant for practice (SPK, SC)

are able to develop an integrated Performance Management based on a task-oriented approach (CC).

Learning content Market Research: - interpretation of primary and secondary data - proceedings: various statistical proceedings - measurement of customer satisfaction - quality criteria and adherence of ethical principles - qualitative and quantitative research methods - research topics, survey design - questionnaire development, Interview technique - data collection, data analysis - name hypothesis and draw conclusions

Marketing Efficiency and Effectiveness

- Theoretical fundamentals for an effective and efficient Performance Management in the area of operational and strategic Marketing Controlling.

- Application of instruments and tools to practical problems

86

Links Interdisciplinary links to other modules: Module(s): Content: Consumer behavior and communication

Principles of Marketing Accounting Skills Mathematics

Consumer research, controlling, communication Marketing concept / marketing mix Calculations / profit margin ABC-Analysis / BCG-Matrix Statistics




80%


Lectures 28

Exercises 28

Practical work

Total 56 8 116


Written exam(s)

Oral exam(s)


1 Paper(s) 15 pages

Others:




Handbuch Marketingcontrolling: Effektivität und Effizienz einer marktorientierten Unternehmensführung (2006. 2. Auflage. Wirtschaftsverlag Ueberreuter. Richard Kühn, Michael Kreuzer, (2006). Marktforschung. Haupt Verlag.

Additional literature Swen Reinecke, (2005). Marketing- und Verkaufszahlen. Werd Verlag. Achim Bühl, (2006). SPPS. Pearson Studium. Ludwid Berekoven, Werner Eckert, Peter Ellenrieder (2004). Marktforschung. 10. Auflage. Gabler Verlag.

Remarks











87

Operations and Process Management Module description Operations and Process Management

Module code w.1OP_PiE






6 4

Organizational unit ZSO

Module responsibility Alfred Angerer

Deputy Edgar Heim

Prerequisites

Principles of Strategic Management; Advanced Strategic Management; Fundamentals of Marketing; Financial Accounting; Financial Analysis

Aims Students are able to design, monitor and improve simple processes in praxis. Established practices will be presented and applied to practical cases in industrial and service environments. In addition the course will demonstrate to the students the interrelationship between Operations and other process in the company and encourage interdisciplinary thinking and action. Students will be able to choose optional courses to explore specific topics in depth.


Are able to design simple processes building upon customer needs and corporate strategy. (SPK, PAC, REC, CI)

Learn to think in terms of processes and can explain the most important processes in industrial, trading and service companies. (SPK, REC, CI)

Can apply frequently used tools in process management and are able to independently analyse and improve existing processes.(SPK, PC, PAC)

Understand the basic interrelationship between Operations Management, Supply Chain Management, Lean Management and Quality Management and can correctly apply these concepts in daily business life.(SPK, REC, PC)

Learning content Operations in organizations

Process Management

Process Design

Product Design

Supply Chain Management

Planning and managing Operations

Lean Management

Quality Management

Continuous Process Improvement

Links The module has links to: Module

Strategic Management

Marketing

Information Technology

Content

Corporate strategy; Business Unit Strategy; Core competencies

ECR, Distribution, Customer orientation

Process analysis; ERP systems; Process automation

Instruction mode(s) Class instruction

Lecture format

Simulation models

Projects

Case studies

Other forms of instruction: Exercises

Guided self-study

Individual work

Work in Pairs

Group work

Compulsory attendance 100%

88


Lectures 28

Exercises 28

Practical work

Total 56 46 78


1 Written exam(s) 90 / since FS2012 60

Oral exam(s)

1 Oral Presentation(s) 20

Written paper(s)

Other




Slack, N., Chambers, S., Johnston, R. (2010): Operations Management, 6th Ed., Pearson Education: London

Additional literature Heizer, J., Render, B. (2010): Operations Management, 10th Edition, Pearson Prentice Hall: New Jersey

Remarks











89

Political Science 2 Module description Political Science 2

Module code w.1Pol2






6 4


Module responsibility Christoph Ebnöther/Hans Vogel

Deputy Barbara Stoelker Reithaar

Prerequisites None

Aims The students recognise the fundamental scientific models of international relations as well as the relevance and role of globally players in the world of politics and business.

Learning goals1 Explain the historic developments and basic mechanisms of the system of

international players and apply theoretical models of international relations (realism and institutionalism) to current situations (SC, REC, IMC, CI).

Explain the political regulation of globalisation by means of inter- and transnational co-operations as well as different forms of conflict and the how international cooperations work (SC, REC, IMC, CI).

Distinguish between different forms of integration using the example of the EU- and the UN systems and describe their risks and opportunities (SC, REC IMC, CI EC).

Learning content History of international relations and of the IO Realism and institutionalism War, terrorism and peace Hegemonial and multilateral politics Transnational (e.g. Greenpeace, MNCs) and international (e.g. UN, EU) cooperations Excursion to Geneva (European UN Headquarters, ICRC, etc.)

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1Pol1 Principles of a modern state

Comparison of different political systems

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies Other forms of instruction: Excursion



None



Lecture 4 /42 Preparation of excursion: 10 Excursion: 10 Preparation of exam: 30 Preparation of presentation: 12

Lecture: 76

Seminar/exercises

Practical work

Total 56 / 42 62 76



Oral exam(s)


Written paper(s)

Other(s):


90



Additional literature Baylis, John/Smith, Steve: The Globalization of World Politics, New York 2006 Vogel, Hans: Peace, Terrorism, and War - Transition, Case Studies, unpublished New York 2001, rev. 2008 Drechsler, Hanno; Hilligen, Wolfgang; Neumann, Franz (publ.): Gesellschaft und Staat - Lexikon der Politik, 9th ed., München 1995 Betts, Richard M: Conflicts after the Cold War, New York 1994 Rittberger, Volker; Zangl, Bernhard: Internationale Organisationen – Politik und Geschichte, Leske+Budrich, Opladen 2003 Weidenfeld, Werner; Wessels, Wolfgang (Hrsg.): Europa von A bis Z, Bonn 2006 Journals: Foreign Affairs, The National Interest

Remarks











91

Project Management and Organizational Behavior Module description Project Management and Organizational Behavior

Module code w.1PMOB_PiE





ECTS / SWS ECTS SWS

6 4

Organizational unit Center for Human Capital Management)

Module responsibility Hans Willi

Deputy Edgar Heim

Prerequisites None

Aims Students can lead a straightforward project by learning best practice approaches. For more complex project, the students learn how to assist effectively the project leader. (project management). In addition, students understand how the behavior within organizations is influenced by individuals, groups and structures and are capable of increasing the effectiveness of an organization through the application of this knowledge (organizational behavior). Students gain an understanding concerning how the human capital a company requires can be obtained, oriented and promoted (in line with company strategy) so that the result is an optimal company performance. This knowledge enables students to promote and shape both the contribution to human capital per se as well as the contribution of the management of human capital to a company’s value creation and competitiveness.

Learning goals1 Students:

Gain the competence to lead straightforward projects and to assist the project leader in more complex projects (SPK, PC, PAC, REC, CI, CC, LC)

Gain the knowledge to define, structure, plan, control and execute projects (PC, PAC, CI)

Know tools, methods and success drivers of project management (SPK)

have gained, thanks to knowledge of concepts, theories and models, an understanding of the behavior of individuals in organizations. (SPK, CI, SC, REC)

can analyze social phenomena and assess alternative development and management principles in view of their effectiveness and efficiency within organizations. (SPK, PC, REC, CI, SSC)

have gained an understanding of one of the models used in this module for the management of human capital and are capable of both assessing the human capital management of a company and shaping this company’s future development. (SPK, SC, PAC, REC, CI)

Learning content Project Management:

Introduction to project management

Management of integration, content, time, risk, cost in projects (theory and case studies)

Exercises in project initiation, stakeholder management, network planning

Internet-based project simulation “Simultrain” – a simulation for training project managers with special focus on the project execution phase

Organizational Behavior:

human capital management as a company function.

organizational theories.

structural and staff leadership within a company.

motivation and its implementation in human capital management (HR-Marketing, performance management including compensation management)

- Motivational theories and organizational justice - Models and instruments of HR marketing

competence management

92

performance management - goal-setting theory and MBO - Groups and teams

- What is a group? - Phases of group development - Group processes - Group decision-making

The content of this module is linked to the following module(s): Integration 1 and 2

Operations and processes Project Management Process Management




Compulsory attendance during project management group coaching Otherwise 80%



Lecture 28 86


Practical work 28

Total 56 38 86



Oral exam(s)


Written paper(s)

Other(s):




Reader concerning Organizational Behavior and Human Capital Management Pinto, J. K., (2010). Project Management, Achieving competitive Advantage. 2. Edition. New Jersey: Pearson Education.

Additional literature Meyer, P (2010). Human Capital strategisch einsetzen. Köln: Wolter Kluwer Luchterhand

Remarks











93

Public & NPO Financial Management Module description Public & NPO Financial Management

Module code w.1PFM






6 4


Module responsibility Rauskala Iris (raus) / Bergmann Andreas (bgma)

Deputy Stoelker Reithaar Barbara (stoe)

Prerequisites w.1FinACC, w.1MAcc

Aims The students gain insight into the field of public financial management as an academic discipline. They are first introduced to the special basic conditions of financial management in the public/NPO sector. They are provided with an overview of the individual aspects of financial management. In addition, they are confronted with the significance and scope of reforms affecting financial accounting and public controlling bodies. They discuss the newest developments and current fields of research such as risk management and public-private partnership.

Learning goals1 The students are able to:

Manage public enterprises as a special case at the intersection between public and corporate finance (PC)

Actively participate in the implementation of international and national reforms of financial accounting systems (PAC)

Establish a public controlling system based on the needs of an administrative unit (PC, PAC)

Apply in practice the latest knowledge of public financial management such as risk management and private-public partnership. (PC, PAC)

Learning content Nature and context of public financial management

Financial reporting in the public/NPO sector

Public controlling (controlling, general, KLR and budget)

Risk management and internal audits

Private-public partnership

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1FinAcc

w.1FinAcc w.1MAcc

Profitability Financing Capital budgeting




None



Lecture 2 / 28 64

Seminar/exercises 2 / 28 60

Practical work

Total 4 / 56 60 64

94



Oral exam(s)


Written paper(s)

Other(s):




Andreas Bergmann, (2008). Public Sector Financial Management.1

st ed. Essex (UK:

Financial Times Prentice Hall.

Additional literature H.M. Coombs und D.E. Jenkins, (2002). Public Sector Financial Management. 3rd

ed. London: Thomson Urs Bolz (Ed.), (2005). Public Private Partnership in der Schweiz. 1

st ed. Zurich:

Schulthess Verlag Lynn T. Drennan und Allan McConnell (2007). Risk und Crises Management in the Public Sector. 1

st ed. Oxon: Routledge.

Remarks











95

Quantitative Methods Module description Quantitative Methods

Module code w.1QMeth_PiE






3 2



Deputy Armin Bänziger

Prerequisites Mathematics 1; Mathematics 2; Statistics

Aims The students learn important quantitative methods to come to terms with central mathematical and statistical problems encountered in banking and finance.


master elementary matrix algebra and use matrices in the portfolio context (SPK, PC, SC, PAC)

are capable to find partial and total derivatives of functions (with several variables) (SPK, SC, PAC)

are able to find first and second order Taylor series approximations of functions and use them to facilitate computations in finance (SPK, PC, PAC)

are capable to handle linear transformations of (sums of) random variables and apply them to measure portfolio risk and return (SPK, PC, PAC)

recognize the significance of utility theory for finance (SPK, SC, REC)

comprehend the difference between the arithmetic and geometric mean (of returns) and know, when to use what measure (PAC, REC)

annualize returns (mean, variance and standard deviation) (SPK, PC, PAC)

are capable of calculating shortfall and value at risk (given normal returns) (SPK, PC, PAC)

realize the problems of “fat tails” in return distributions for portfolio theory and risk management (SPK, PAC, PUK)

understand the basic arbitrage principle to price options (SC, PAC, REC)

estimate prices of European and American options with a one- and two-step binomial model (SPK, PC, PAC)

are capable to interpret the option “Greeks” (SPK, PC, PAC)

Learning content Elements of matrix algebra

Mean-variance portfolio theory - Measures of central tendency and variability - Linear transformations of random variables - Risk and return of a single asset - Portfolio risk and return (sum of random variables) - Using matrices to model portfolios of several assets

Functions of several variables - Partial derivatives - Total differentials - Taylor series approximations

Foundations of utility theory - Utility functions, indifference curves - Expected utility, certainty equivalent of a gamble - Risk aversion, risk premium - Measures of absolute and relative risk aversion - Mean-variance utility

Aspects of risk management - Skewness and kurtosis of return distributions - Normal and lognormal distributions - Time aggregation of returns - Shortfall risk, safety-first criterion

96

- VaR methods

Options - Binomial model (one- and two-step trees, no-arbitrage argument, risk neutral valuation) - Option “Greeks” - Hedge ratios, delta hedging

Links to other modules Interdisciplinary links to other modules: Module(s): Content: w.1MatBO1&2

w.1MatBO2 w.1Stat w.1FIPT/ w.1Aim w.1CFRM/ w.1KM w.1BA_BO

Algebraic manipulations, equations, functions Calculus Theoretical foundation (descriptive and inductive statistics) Financial mathematics (discrete and continuous compounding, discounted cash flow, matrices, moments of distributions, random variables, utility theory, normal distribution, options) Risk measures, skewness and kurtosis, shortfall risk, VaR, partial derivatives, Taylor series Quantitative skills




None



Lecture


Practical work

Total 28 34 28



Oral exam(s)


Written paper(s)

Other(s):

Language of instruction German / English


Lecture notes, lecture slides Problem set

Additional literature Journal articles and book sections (see course reserves in library)

Remarks









97



98

Statistics Module description Statistics

Module code w.1Stat_PiE






6 4



Deputy Armin Bänziger

Prerequisites Mathematics 1; Mathematics 2

Aims The students understand essential methods of descriptive and inferential business statistics.


know how to summarize qualitative and quantitative data with tabular and graphical methods (SPK, PC)

compute measures of central location and variability of distributions (SPK, PC)

grasp the concept and applications of probability theory and random variables (SPK, PAC, REC)

overview the most important discrete and continuous probability distributions and know how to use them in economic models and problems (SPK, PC, PAC)

apprehend the relevance of random sampling for estimation and testing (SPK, PC, PAC, REC)

compute and interpret confidence intervals for means and proportions (SPK, PC, PAC, REC)

grasp the concept of hypothesis testing and carry out basic tests (SPK, PC, SC, REC)

understand the method of simple linear regression

Learning content Graphs and tables to describe qualitative and quantitative data

Numerical measures to describe data (measures of location and variability)

Elements of Chance: Probability Methods

Measures of association between two variables

Discrete probability distributions (binomial and Poisson distribution)

Continuous probability distributions (uniform and normal distribution, normal approximations of discrete probability distributions)

Distribution of sample statistics

Confidence interval estimation of a single population parameter (mean and proportion)

Hypothesis tests of a single population (mean and proportion)

Relationships between variables - Cross Tables and scatter plots - Covariance and correlation - Two variable regression analysis

Links to other modules The content of this module is linked to the following module(s): Module: Content: w.1MaBO1&2; w.1MatBO1&2

w.1MaBO2; w.1MatBO2 w.1Quant w.1FI&Pft w.1Aim w.1KM w.1CrpFin w.1MaKomm w.1BaBO

Algebra, functions Differential calculus Theoretical foundations Normal distribution, regression, correlation Normal distribution, regression, correlation Binomial and normal distribution, quantiles Normal distribution, regression, correlation Descriptive and inferential statistics Statistical analysis / interpretation of results

Instruction mode(s) Class instruction Didactic teaching Tutorial

Guided self-study Individual work Pair work

99

Practical exercises Simulation models Projects Case studies Other forms of instruction:

Group work


None



Lecture 28 56 68


Practical work

Total 56 56 68



Oral exam(s)


Written paper(s)

Other(s):



Newbold, Paul; Carlson, William; Thorne, Betty (2010): Statistics for Business and Economics (Global Edition). 7. ed. Upper Saddle River, N.J.: Pearson Prentice Hall. ISBN: 978-0-13-507248-6

PowerPoint slides Supplementary exercises

Additional literature Alternative textbooks to consider: Anderson, David R.; Sweeney, Dennis J.; Williams, Thomas A. (2006): Statistics for Business and Economics, w. CD-ROM. European ed. Cengage Learning Services. ISBN: 978-1844803132 Wonnacott, Thomas H.; Wonnacott, Ronald J. (1990): Introductory Statistics for Business and Economics. 4. ed. New York: John Wiley & Sons.

Remarks











100

Strategic Management for Incomings Module description Strategic Management for Incomings

Module code w.1STM_Inc


BA – General Management BA – Banking and Finance BA – Accounting, Controlling, Auditing BA – Risk and Insurance BA – Economics and Politics BA – Business Integration Technology International Management Business Law for Incoming Students


Exam regulations: Bachelor 09 of 29.01.2009


ECTS credits ECTS SWS10

SWS G11

SWS K12

# classes/G13

6 4 1

Organizational unit Center for Strategic Management

Module responsibility Jacques Hefti (hefj)

Deputy Stefan Schuppisser (sste)

Prerequisites Introduction to General Management




Aims The students understand the relevance of Strategic Management for the success of a company and develop independently or with guidance solutions for different design areas in the strategic decision making process. The students are able to analyse the strategic position of a company by using the correct analysis instruments. Furthermore they develop various competitive strategies and assess challenges in relation to strategy implementation.


Analyse the external environment and define critical success factors (SPK, PAC)

Describe internal competences and resources (SPK, PAC)

Assess expectations of stakeholders (SPK, PAC)

Understand mission and vision of a company (SPK)

Understand the mechanism of corporate governance (SPK, PAC)

Understand the goals and design areas of corporate level strategy (SPK)

Understand the goals and design areas of business level strategy (SPK)

Analyse various competitive strategies and business models (SPK, PAC, REC)

Distinguish between development directions and methods of the strategic development of a company (SPK)

Understand evaluation tools to select the best strategic option (SPK, PAC, REC)

Understand the challenges of strategy implementation (SPK)

Describe design elements of a strategy focused organisation (SPK)

Create a strategy map and balanced scorecard (PC)

Understand the relevance of change measures (SPK)

Use selected models and instruments in case studies and develop alternative solutions independently (PC)

Learning content Business environment (macro environment, industry, competition, markets)

Analysis of demand

Development of critical success factors

Internal analysis and assessment of strength and weaknesses (financial ratios, competences, resources, value chain, company culture)

SWOT analysis

Corporate Governance, Stakeholder Management, Corporate Social Responsibility

10

SWS: hours per semester week. 1 SWS = usually 45 minutes 11

SWS G: hours per semester, class size: large 12

SWS K: hours per semester, class size: small 13

# classes/G: max. number of classes jointly attending a large class

101

Corporate level strategy

Business level strategy, competitive strategies

Development directions (growth, consolidation, disinvestment) and methods (internal growth, M&A, strategic alliances)

Assessment of strategic options

Mission and Vision

Design elements of a strategy focused organisation

Interface strategy and control systems (planning, budgeting, reporting, incentive systems)

Links Interdisciplinary links to other modules: Module(s): All other functional disciplines






Lectures 4 SWS / 56h 40h

Exercises 50h 34h

Practical work



1 Written exam(s)

Oral exam(s)

Presentation(s)

Paper(s)

Others:




Gerry Johnson, Kevan Scholes, Richard Whittington: Fundamentals of Strategy, 2nd edition, Pearson, 2011

Additional literature J.D. Hunger, T.L. Wheelen: Essentials of Strategic Management, 5th edition, Pearson 2011

Remarks


c. Competences in line with Dublin Descriptors







d. Degree program competences


102

Turnaround Management Module description Integration 1 Accounting/Controlling/Auditing

Module code w.1TM

Degree program and ist specialities



Exam Regulations Bachelor 09 as of 29.01.2009

Relevant appendix Appendix as of 12.5.2009


3 2

Organizational unit IBF – Center for Accounting & Controlling

Module responsibility Felix Blaser (blel)

Deputy -

Prerequisites Accounting modules of semester 1 – 5

Aims The students are able to early detect the indications of financial crisis in order to ensure that business may continue successfully. They have an understanding of the most common financial restructuring measures and are able to develop a basic turnaround plan. They also understand the main issues with regards to the applicable legal framework. On top the students have an understanding of the role of the banks in turnaround situations.


understand, how financial crisis materialize and develop; they know how to early detect such indications of a crisis (PAC, SPK).

will obtain an understanding of the legal framework applicable for turnaround situations in Switzerland (SPK, PC).

will also learn what a turnaround concept is and how such a concept is to be developed (SPK, REC).

will have a basic understanding of Tax issues involved in such turnaround situations (SPK, PAC).

A major part of this course is dedicated to financial restructuring measures with regards to liabilities and equity. The students will understand the functionality of such restructuring measures and the pros and cons of each instrument (SPK, SC, CI, REC).

In almost each turnaround situation in Switzerland the involved banks play a major role in the development of a turnaround concept. The students will understand the issues surrounding bank financing in a turnaround situations (CI, EC, PAC).

Learning content Definition of financial crisis; development of a crisis.

Legal frameworks; Art. 725 of Swiss Code of Obligations; Illiquidity and liability issues for the Board of Directors; issues of the legal framework for debt collection and foreclosure/execution.

The Turnaround concept; preparation and contents.

Financial restructuring measures on the Liability side: - refinancing / restructuring loans - subordinations - renunciations - debt/equity swaps - reduction agreements

Financial restructuring measures on the Equity side: - capital increase - à-fonds-perdu payments - capital reduction - revaluations

Selection of restructuring measures

Role of the banks / bank consortiums

Tax aspects of the restructuring measures

103

Links to other modules The content of this module is linked to the following module(s): Module: Content:

Law

Tax Accounting and Finance

Commercial Law Corporate Tax Debt and Equity Instruments

Instruction mode (s) Class instruction Lecture format Simulation models Projects Case Studies other: exercises

Guided self-study individual work Pair work Group work


100%


Guided self-study

Autonomous self-study

Lecture 1 SWS / 14h 10h

Seminar/exercises 1 SWS / 14h 30h 22h

Practical work

Total 28h 30h 32h

Performance requirements

No. Type of requirement Length (minutes)


Oral exam(s)

Presentation(s)

Paper(s)

Other(s):

Language of Instruction

English


Printed copy of lecture slides lecturer’s script

scripts and exercises in English

Additional literature Principles of corporate finance, by Brealey Myers (McGraw Hill, 6th

ed. or later)

Remarks Expected total working hours:

dependent on precognition level and experience

presence studies, preparation, review and exam preparations 50 h











104

Web Engineering Module description Web Engineering

Module code w.1WE






6 4

Organizational unit ZWI

Module responsibility Alexandre de Spindler (desa)

Deputy Ueli Gysel (gysl)

Prerequisites Necessary qualifications as well as modules and electives students must have passed to be eligible

Aims The students understand the special methods and technics which are necessary and are applied in the field of web based application systems


develop on a development environment for web based applications (SPK)

implement server and client side functionality(SPK)

design and implement interactive, browser based, user interactions (SPK, PC)

create practical examples(PC)

Learning content installation of development environment

html based forms

server side programming language

database management system

client side programming language

usability

rich internet client

gui frameworks

e-business case studies

Links to other modules The content of this module is linked to the following module(s): Module: Content: Internet & Security

Fundamentals of Economics SW-Engineering Algorithms&Datastructures Standards & Data (BIX1) IT Project Management

Communication stack Application layer Enterprise and environment Fundamentals of investment Fundamentals of rganisation Fundamentals of personell Fundamentals of management Engineering process Architecture Objects Classes Design Relational datamodels Human capital management Cost estimations Quality management proceedings Configuration management

Instruction mode(s) Class instruction Lecture format Simulation models Projects Case studies

Other forms of instruction:


105


None / 80% / 100% (class instruction only)



Lecture 1 70h

Seminar/exercises 3 50h

Practical work

Total 4 (=42h) 50h 70h



Oral exam(s)


1 Paper(s)

Other(s):





Remarks











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Courses Taught in English Academic Year 2012/13 - sjsu.edu · Zurich University of Applied Sciences School of Management and Law Courses Taught in English Academic Year 2012/13