COURSES OFFERED ESIC 2017/18 International Office · COURSES OFFERED ESIC 2017/18 International Office Contact person: Enrique Planells Artigot [email protected] . 1 Content

COURSES OFFERED ESIC 2017/18

International Office

Contact person:

Enrique Planells Artigot

[email protected]

1

Content

1. DEGREE IN BUSINESS .................................................... 2

2. DEGREE IN BUSINESS AND MARKETING ......................... 5

3. DEGREE IN INTERNATIONAL BUSINESS ......................... 10

4. DEGREE IN INTERNATIONAL BUSINESS AND

MARKETING ....................................................................... 14

5. DEGREE IN MARKETING ............................................... 18

6. DEGREE IN MARKETING AND MARKETING

SPECIALIZATION ................................................................. 22

7. DEGREE IN COMMUNICATION AND PUBLIC RELATIONS . 27

8. DEGREE IN COMMUNICATION/PUBLIC RELATIONS AND

MARKETING ....................................................................... 31

2

1. DEGREE IN BUSINESS

1st year – BUSINESS (ADE)

SEMESTER LANGUAGE COURSE NAME CODE ECTS

1st Spanish Derecho laboral (Labour Law) 1692548 6

1st Spanish Derecho mercantil (Trade Law) 1692549 6

1st Spanish Fundamentos de Economía de la Empresa

(Principles of Business Economics) 1692551 6

1st Spanish Fundamentos de Marketing (Principles of Marketing) 1692553 6

1st Spanish Matemáticas (Mathematics) 1692555 6

1st English Inglés I (English I) ING1 6

2nd Spanish Bases Actuales del Sistema Tributario

(Spanish Tax Law) 1692550 6

2nd Spanish Contabilidad Financiera (Financial Accounting) 1692552 6

2nd Spanish Administración y Organización de Empresas

(Business Management and Organization) 1692554 6

2nd Spanish Principios de Economía (Principles of Economics) 1692556 6

2nd Spanish Análisis Exploratorio de Datos

(Exploratory Data Analysis) 1692557 6

2nd English Inglés II (English II) ING2 6

2nd year – BUSINESS (ADE)


1st Spanish Dirección de Recursos Humanos (Human Resources Management)

1692559 6

1st Spanish Dirección de la Innovación y la Calidad (Innovation and Quality Management)

1692560 6

1st Spanish Economía Española (Spanish Economy) 1692568 6

1st Spanish Planificación Contable (Financial Planning) 1692572 6

1st Spanish Introducción a la Estadística

(Introduction to Statistics) 1692574 6

1st English Inglés III (English III) ING3 6

2nd Spanish Psicología del Trabajo y de las Organizaciones

(Psychology of Work and Organizations) 1692558 6

2nd Spanish Análisis Financiero Empresarial

(Financial Business Analysis) 1692566 6

2nd Spanish Contabilidad de Sociedades (Company Accounting) 1692571 6

2nd Spanish Econometría (Econometrics) 1692573 6

2nd Spanish Microeconomía (Microeconomics) 1692576 6

2nd Spanish Modelos para la Toma de Decisiones

(Decision-making Models) 1425-0006

3

2nd English Inglés IV (English IV) ING4 6

3

3rd year – BUSINESS (ADE)


1st Spanish Dirección de Operaciones

(Operations Management) 1692561 6

1st Spanish Creación de Empresas (Business Start Up) 1692564 6

1st Spanish Contabilidad de Costes (Cost Accounting) 1692569 6

1st Spanish Macroeconomía (Macroeconomics) 1692575 6

1st Spanish Tributación de la Empresa (Corporate Tax) 1692581 6

1st Spanish Negociación Comercial (Commercial Negotiation) 1425-

0007 3

1st Spanish Ética Empresarial (Business Ethics) 1425-

0008 4.5

2nd Spanish Introducción a la Dirección Financiera

(Introduction to Financial Management) 1692563 6

2nd Spanish Matemáticas de las Operaciones Financieras

(Mathematics of Financial Operations) 1692565 6

2nd Spanish Economía Internacional (International Economy) 1692567 6

2nd Spanish Investigación de Mercados (Market Research) 1692577 6

2nd Spanish Estrategia y Dirección Estratégica

(Strategic Management) 1692579 6

2nd Spanish Dirección de Equipos Comerciales

(Sales Team Management)

1425-

0009 3

2nd Spanish Informática Aplicada a la Gestión Empresarial

(IT Applied to Business Management)

1425-

0010 4,5

4

4th year – BUSINESS


1st Spanish Dirección Financiera (Financial Management) 1692562 6

1st Spanish Análisis Contable (Accounting Analysis) 1692570 6

1st Spanish Marketing Estratégico (Strategic Marketing) 1692578 6

1st Spanish El Proceso de Dirección Estratégica

(Process of Strategic Management) 1692580 6

1st Spanish Tributación Autonómica y Local

(Regional and Local Taxation) 1692582 6

2nd Spanish Prácticas en Empresa (Internship) 169001 24

2nd Spanish Trabajo Fin de Grado (Final Dissertation) 1692589 6

2nd English Negociación Intercultural (Intercultural Negotiation) 1425-

0011 3

2nd Spanish El Ecosistema Digital (Digital Ecosystem) 1425-

0012 3

2nd Spanish Creatividad e Innovación (Innovation and Creativity) 1425-

0013 3

2nd Spanish Liderazgo y Estilos de Dirección

(Leadership and Management Styles)

1425-

0014 3

2nd Spanish Gestión de Proyectos en Entornos Digitales (Project

Management in Digital Environments)

1425-

0015 3

5

2. DEGREE IN BUSINESS AND MARKETING

1st year – BUSINESS and MARKETING


1st Spanish Derecho Laboral (Labour Law) 1692548 6

1st Spanish Derecho Mercantil (Trade Law) 1692549 6



1st Spanish Fundamentos de Marketing

(Principles of Marketing) 1692553 6


1st Spanish Sistemas Informáticos

(IT Systems) 1435-0001 3




2nd Spanish Contabilidad Financiera (Financial Accounting) 1692552 6

2nd Spanish Administración y Organización de Empresas

(Business Management and Organization) 1692554 6

2nd Spanish Principios de Economía (Principles of Economics) 1692556 6

2nd Spanish Análisis Exploratorio de Datos (Exploratory Data

Analysis) 1692557 6

2nd Spanish Ecosistema Digital (Digital Ecosystem) 1435-0002 3


6

2nd year – BUSINESS and MARKETING


1st Spanish Dirección de Recursos Humanos (Human

Resources Management) 1692559 6

1st Spanish Dirección de la Innovación y la Calidad (Innovation and Quality Management)

1692560 6


1st Spanish Planificación Contable (Financial Planning) 1692572 6

1st Spanish Introducción a la Estadística (Introduction to Statistics)

1692574 6


2nd Spanish Psicología del Trabajo y de las Organiz. (Psychology of Work and Organizations)

1692558 6

2nd Spanish Análisis Financiero Empresarial

(Financial Business Analysis) 1692566 6

2nd Spanish Contabilidad de Sociedades

(Company Accounting) 1692571 6


2nd Spanish Microeconomía (Microeconomics) 1692576 6


(Decision-making Models) 1430-0006 3


7

3rd year – BUSINESS and MARKETING


1st Spanish Dirección de Operaciones

(Operations Management) 1692561 6

1st Spanish Creación de Empresas

(Business Start Up) 1692564 6

1st Spanish Contabilidad de Costes

(Cost Accounting) 1692569 6

1st Spanish Macroeconomía (Macroeconomics) 1692575 6

1st Spanish Tributación de la Empresa

(Corporate Tax) 1692581 6

1st Spanish Planificación y Gestión de la Publicidad

(Advertising Planning and Management) 1430-0008 4.5

1st English Inglés V (English V) ING5 3

2nd Spanish Introducción a la Dirección Financiera

(Introduction to Financial Management) 1692563 6

2nd Spanish Matemáticas de las Operaciones

Financieras (Mathematics of Financial

Operations)

1692565 6

2nd Spanish Economía Internacional

(International Economy) 1692567 6

2nd Spanish Investigación de Mercados (Market

Research) 1692577 6

2nd Spanish Estrategia y Dirección Estratégica

(Strategic Management) 1692579 6

2nd Spanish Técnicas de Venta (Sales Techniques) 1430-0009 3

2nd Spanish Informática Aplicada al Marketing

(IT Applied to Business Management) 1430-0010 4.5

8

4th year – BUSINESS and MARKETING


1st Spanish Dirección Financiera

(Financial Management) 1692562 6

1st Spanish Análisis Contable (Accounting Analysis) 1692570 6

1st Spanish Marketing Estratégico

(Strategic Marketing) 1692578 6

1st Spanish El Proceso de Dirección Estratégica

(Process of Strategic Management) 1692580 6

1st Spanish Tributación Autonómica y Local

(Regional and Local Taxation) 1692582 6

1st Spanish Comportamiento del Consumidor

(Consumer Behaviour) 1430-0011 3


2nd Spanish Trabajo Fin de Grado

(Final Dissertation) 1692589 6

2nd English Negociación Comercial

(Commercial Negociation) 1430-0012 3

2nd Spanish Métodos y Previsión de Ventas

(Sales Techniques and Forecast) 1430-0013 3

2nd English Dirección de Producto

(Product Management) 1430-0014 4.5

2nd Spanish El Ecosistema Digital

(Digital Ecosystem) 1430-0015 3

2nd Spanish Teoría y Estructura de la Comunicación

(Theory and Structure of

Communication)

1430-0016 3

9

5th year – BUSINESS and MARKETING


1st Spanish Distribución Comercial

(Commercial Distribution) 1430-0017 3

1st Spanish Dirección de Precios

(Price Management) 1430-0018 3

1st Spanish Marketing Promocional

(Promotional Marketing) 1430-0019 3

1st English Técnicas de Comercio Exterior

(International Trade Techniques) 1430-0020 3

1st Spanish Dirección de Equipos Comerciales

(Sales Team Management) 1430-0021 3

1st Spanish Plan de Marketing (Marketing Plan) 1430-0022 4.5

1st Spanish Marketing Relacional y Directo

(Direct and Relationship Marketing) 1430-0023 3

1st Spanish Estrategias de Marketing Digital

(Digital Marketing Strategies) 1430-0024 3

1st Spanish Publicidad Digital (Digital advertising) 1430-0025 3

1st English Gestión de la Imagen Corporativa

(Corporate Image Management) 1430-0026 3

1st Spanish Comunicación Digital

(Digital Communication) 1430-0027 3

2nd Spanish Dirección Internacional de Marketing

(International Marketing Management) 1430-0028 4.5

2nd Spanish Gestión Estratégica de Marcas

(Brand Strategic Management) 1430-0029 3

2nd Spanish E-Commerce (E-Commerce) 1430-0030 3

2nd Spanish Simulador de Marketing

(Marketing Simulator) 1430-0031 1.5

2nd Spanish Digital Marketing Metrics and Analytics 1430-0032 3

2nd Spanish Tendencias en Marketing Digital (Trends in

Digital Marketing) 1430-0033 1.5

2nd Spanish Negociación Intercultural (Intercultural

Negotiation) 1430-0034 3

2nd Spanish Modelos de Negocio en el Ámbito Digital

(Business Models in a Digital Environment) 1430-0035 3

2nd Spanish Gestión de Proyectos en Entornos Digitales

(Project Management in Digital Environment) 1430-0036 3

2nd Spanish Digital Marketing Intelligence 1430-0037 3

2nd Spanish Soluciones de Financiación para Emprendedores

(Financial Solutions for Entrepreneurs) 1430-0038 1.5

2nd Spanish Ética Empresarial (Business Ethics) 1430-0039 4.5

10

3. DEGREE IN INTERNATIONAL BUSINESS

1st year – INTERNATIONAL BUSINESS



(Principles of Marketing) GRIB1 6

1st Spanish Derecho del Trabajo (Labour Law) GRIB2 6

1st Spanish Derecho Mercantil (Trade Law) GRIB3 6

1st Spanish Fundamentos de Economía de la

Empresa (Principles of Business

Economics)

GRIB4 6

1st English Inglés para los Negocios

(Business English) GRIB5 6

1st Spanish Sistemas Informáticos I

(IT Systems I) 1440-0001 3

2nd Spanish Principios de Economía

(Principles of Economics) GRIB10 6

2nd Spanish Admininistración y Organización de

Empresas (Business Management and

Organization)

GRIB6 6


(Spanish Tax Law) GRIB7 6

2nd Spanish Análisis de Datos (Data Analysis) GRIB8 6

2nd Spanish Contabilidad Financiera (Financial

Accounting) GRIB9 6

2nd Spanish Sistemas Informáticos II

(IT Systems II) 1440-0002 3


11

2nd year – INTERNATIONAL BUSINESS


1st Spanish Derecho Internacional

(International Law) GRIB11 6

1st English Entorno Económico Internacional

(International Economic Environment) GRIB13 6

1st Spanish Informática Aplicada a la Gestión de

Empresas (IT Applied to Business

Management)

GRIB14 6

1st Fr./Ger. Idioma Moderno I (Modern Language I) GRIB15 6

1st Spanish Contabilidad Internacional

(International Accountancy) GRIB16 6

1st Spanish Tecnologías Multimedia (Multimedia

Technology) 1432-0005 6

1st Spanish Inglés III (English III) ING3 3

2nd English Operaciones Internacionales

(International Operations) GRIB12 6

2nd English Áreas y Mercados Internacionales

(International Areas and Markets) GRIB17 6

2nd Spanish Investigación de Mercados

Internacionales (International Market

Research)

GRIB18 6

2nd Spanish Matematicas de las Operaciones


Operations)

GRIB19 6

2nd Spanish Idioma Moderno II

(Modern Language II) GRIB20 6

2nd Spanish Negociación Comercial (Commercial

Negotiation) 1432-0007 3



Communication)

1432-0008 3

12

3rd year – INTERNATIONAL BUSINESS


1st English Dirección Internacional de Productos y

Precios (International Product and

Pricing Management)

GRIB21 6

1st English Cross Cultural Management GRIB22 6

1st English Estrategias de Acceso a Mercados

Internacionales (Access Strategies to

International Markets)

GRIB23 6

1st Spanish Financiación Internacional

(International Funding) GRIB25 6

1st Spanish Macroeconomía Internacional

(International Macroeconomics) GRIB27 6

1st Spanish Gestión Estratégica de Marcas


1st Spanish Ética Empresarial (Business Ethics) 1432-0010 4.5

2nd Spanish Transporte, Logística y Distribución

Internacional (Transport, Logistics and

International Distribution)

GRIB24 6

2nd English Dirección Internacional de Marketing

(International Marketing Management) GRIB26 6

2nd English Estrategias Internaciones de

Comunicación (International

Communication Strategy)

GRIB28 6

2nd English Instrumentos y Operaciones en

Mercados Financieros (Instruments and

Operations in Financial Markets)

GRIB29 6

2nd English Política Internacional en el Mundo de

los Negocios (International Politics in

Business)

GRIB30 6

2nd Spanish Dirección Comercial

(Sales Management) 1432-0011 4.5

2nd Spanish El Ecosistema Digital (Digital Ecosystem) 1432-0012 3

13

4th year – INTERNATIONAL BUSINESS


1st English E-Commerce (e-Commerce) GRIB31 6

1st English Plan De Marketing Internacional

(International Marketing Plan) GRIB32 6

1st English Estrategia y Dirección Estratégica

(Strategic Management) GRIB33 6

1st English

Global Entrepreneurship e

Internacionalización de la Empresa

(Global Entrepreneurship and

Internationalization)

GRIB34 6

1st English Mercados Emergentes

(Emerging Markets) GRIB35 6

2nd Spanish Trabajo Fin de Grado

(Final Dissertation) GRIB36 6

2nd Spanish Prácticas Externas (Internship) GRIB37 24

2nd Spanish Dirección de Equipos Comerciales (Sales

Team Management) 1432-0013 3

2nd Spanish Creatividad e Innovación (Creativity and

Innovation) 1432-0014 3


(Decision-Making Models) 1432-0015 3


(Leadership and Management Styles) 1432-0016 3

2nd Spanish Modelos de Negocio en el Ámbito

Digital (Business Models in a Digital

Environment)

1432-0017 3

14

4. DEGREE IN INTERNATIONAL BUSINESS AND MARKETING

1st year – INTERNATIONAL BUSINESS and MARKETING



(Principles of Marketing) GRIB1 6

1st Spanish Derecho del Trabajo (Labour Law) GRIB2 6

1st Spanish Derecho Mercantil (Trade Law) GRIB3 6



Economics)

GRIB4 6

1st English Inglés para los Negocios (Business

English) GRIB5 6

1st Spanish Comportamiento del consumidor (Consumer Behaviour)

1441-0001 3

1st Spanish El Ecosistema Digital (Digital Ecosystem)

1441-0002 3

1st Spanish Sistemas Informáticos I (IT Systems I)

1441-0003 3

2nd Spanish Principios de Economía (Principles of

Economics) GRIB10 6

2nd Spanish Admininistración y Organización de


Organization)

GRIB6 6


(Spanish Tax Law) GRIB7 6

2nd Spanish Análisis de Datos (Data Analysis) GRIB8 6

2nd Spanish Contabilidad Financiera (Financial

Accounting) GRIB9 6

2nd Spanish Sistemas Informáticos II

(IT Systems II) 1441-0004 3


15

2nd year – INTERNATIONAL BUSINESS and MARKETING


1st Spanish Derecho Internacional

(International Law) GRIB11 6

1st English Entorno Económico Internacional

(International Economic Environment) GRIB13 6

1st Spanish Informática Aplicada A La Gestión De

Empresas (IT Applied to Business

Management)

GRIB14 6

1st Fr./Ger. Idioma Moderno I (Modern Language I) GRIB15 6

1st Spanish Contabilidad Internacional

(International Accountancy) GRIB16 6

1st Spanish Tecnologías Multimedia

(Multimedia Technology) 1433-0005 6

1st Spanish Inglés III (English III) ING3 3

2nd English Operaciones Internacionales

(International Operations) GRIB12 6

2nd English Áreas Y Mercados Internacionales

(International Areas and Markets) GRIB17 6

2nd Spanish Investigación De Mercados

Internacionales (International Market

Research)

GRIB18 6

2nd Spanish Matematicas De Las Operaciones


Operations)

GRIB19 6

2nd Spanish Idioma Moderno II

(Modern Language II) GRIB20 6

2nd Spanish Negociación Comercial

(Commercial Negotiation) 1433-0007 3



Communication)

1433-0008 3

16

3rd year – INTERNATIONAL BUSINESS and MARKETING


1st English Dirección Internacional De Productos Y

Precios (International Product and

Pricing Management)

GRIB21 6

1st English Cross Cultural Management GRIB22 6

1st English Estrategias De Acceso A Mercados

Internacionales (Access Strategies to

International Markets)

GRIB23 6

1st Spanish Financiación Internacional

(International Funding) GRIB25 6

1st Spanish Macroeconomía Internacional

(International Macroeconomics) GRIB27 6

1st Spanish Dirección de Marketing (Marketing

Management) 1433-0009 4.5

1st Spanish El Ecosistema Digital (Digital Ecosystem) 1433-0010 3

2nd Spanish Transporte, Logística Y Distribución

Internacional (Transport, Logistics and

International Distribution)

GRIB24 6

2nd English Dirección Internacional De Marketing

(International Marketing Management) GRIB26 6

2nd English Estrategias Internaciones De

Comunicación (International

Communication Strategy)

GRIB28 6

2nd English Instrumentos Y Operaciones En

Mercados Financieros (Instruments and

Operations in Financial Markets)

GRIB29 6

2nd English Política Internacional En El Mundo De

Los Negocios (International Politics in

Business)

GRIB30 6

2nd Spanish Dirección Comercial

(Sales Management) 1433-0012 4.5


17

4th year – INTERNATIONAL BUSINESS and MARKETING


1st English E-COMMERCE (e-Commerce) GRIB31 6

1st English Plan De Marketing Internacional

(International Marketing Plan) GRIB32 6

1st English Estrategia Y Dirección Estratégica

(Strategic Management) GRIB33 6

1st English

Global Entrepreneurship E

Internacionalización De La Empresa

(Global Entrepreneurship and

Internationalization)

GRIB34 6

1st English Mercados Emergentes

(Emerging Markets) GRIB35 6


2nd Spanish Trabajo Fin De Grado (Final

Dissertation) GRIB36 6

2nd Spanish Prácticas Externas (Internship) GRIB37 24



2nd Spanish Creatividad e Innovación (Creativity

and Innovation) 1433-0015 3


(Decision-Making Models) 1433-0016 3



2nd Spanish Modelos de Negocio en el Ámbito

Digital (Business Models in a Digital

Environment)

1433-0018 3

2nd Spanish Análisis de Estados Financieros

(Analysis of Financial Statements) 1433-0019 3

18

5. DEGREE IN MARKETING

1st year - MARKETING






Economics)

1963134 6


1st Spanish Fundamentos de Marketing (Principles of Marketing)

1963147 6


2nd Spanish Administración y Organización de

Empresas (Business Management and Organization)

1963148 6

2nd Spanish Bases del Sistema Tributario Español


2nd Spanish Análisis Exploratorio de Datos (Exploratory Data Analysis)

1963150 6

2nd Spanish Contabilidad Financiera (Financial Accounting)

1963151 6

2nd Spanish Principios de Economía (Principles of Economics)

1963152 6


19

2nd year – MARKETING



1st Spanish Dirección de la Innovación y la Calidad

(Innovation and Quality Management) 1963157 6

1st Spanish Dirección de Recursos Humanos

(Human Resources Management) 1963154 6



1st Spanish Planificación Contable (Financial Planning)

1963155 6


2nd Spanish Gestión de Productos y Precios (Product and Pricing Management)

1963159 6

2nd Spanish Análisis y Gestión de Clientes (Analysis

and Management of Client Portfolio) 1963160 6

2nd Spanish Comunicación Comercial (Business Communication)

1963162 6

2nd Spanish Análisis Financiero Empresarial (Financial Business Analysis)

1963158 6



2nd Spanish Tecnologías Multimedia (Multimedia

Technology) 1427-0006 3

20

3rd year – MARKETING


1st Spanish Canales y Distribución Comercial (Channels and Commercial Distribution)

1963163 6

1st Spanish Técnicas de Negociación (Negotiation

Techniques) 1963167 6



1st Spanish Gestión de Proyectos (Project Management)

1963164 6

1st Spanish Investigación de Mercados (Market Research)

1963165 6

1st Spanish Ética Empresarial (Business Ethics) 1427-0008 4,5



2nd Spanish Gestión de Ventas (Sales Management) 1963168 6

2nd Spanish Marketing de Servicios

(Service Marketing) 1963170 6

2nd Spanish Estrategia y Dirección Estratégica (Strategic Management)

1963169 6

2nd Spanish Publicidad y Relaciones Públicas (Advertising and Public Relations)

1963172 6

2nd Spanish Logística (Logistics) 1963171 6

2nd Spanish Informática Aplicada a la Gestión

Empresarial (IT Applied to Business

Management)

1427-0010 4,5

2nd Spanish El Ecosistema Digital (Digital Ecosystem) 1427-0009 3

21

4th year – MARKETING


1st Spanish Comercio Electrónico (e-Commerce) 1963175 6



1st Spanish Planificación de Marketing

(Marketing Planning) 1963177 6

1st Spanish Comercio Exterior (International Trade)

1963173 6

1st Spanish Estudios de Mercado Aplicados (Applied Market Analysis)

1963174 6

2nd Spanish Trabajo Fin de Grado (Final Dissertation)

1963178 6


2nd English Negociación Intercultural (Intercultural Negotiation)

1427-0012 3

2nd Spanish Modelos para la Toma de Decisiones (Decision-making Models)

1427-0013 3

2nd Spanish Dirección de Equipos Comerciales (Sales Team Management)

1427-0011 3



2nd Spanish Modelos de Negocio en el Ámbito Digital (Business Models in a Digital

Environment)

1427-0015 3

22

6. DEGREE IN MARKETING AND MARKETING SPECIALIZATION

1st year – MARKETING and MARKETING






Economics)

1963134 6


1st Spanish Fundamentos de Marketing (Principles

of Marketing) 1963147 6


1st Spanish Sistemas Informáticos I

(IT Systems I) 1439-0001 3

2nd Spanish Administración y Organización de


Organization)

1963148 6

2nd Spanish Bases del Sistema Tributario Español


2nd Spanish Análisis Exploratorio de Datos

(Exploratory Data Analysis) 1963150 6

2nd Spanish Contabilidad Financiera (Financial Accounting)

1963151 6

2nd Spanish Principios de Economía (Principles of Economics)

1963152 6

2nd Spanish El Ecosistema Digital (Digital Ecosystem)

1439-0002 3


23

2nd year – MARKETING and MARKETING



1st Spanish Dirección de la Innovación y la Calidad

(Innovation and Quality Management) 1963157 6

1st Spanish Dirección de Recursos Humanos

(Human Resources Management) 1963154 6



1st Spanish Planificación Contable (Financial Planning)

1963155 6


2nd Spanish Gestión de Productos y Precios (Product and Pricing Management)

1963159 6

2nd Spanish Análisis y Gestión de Clientes (Analysis

and Management of Client Portfolio) 1963160 6


1963162 6

2nd Spanish Análisis Financiero Empresarial (Financial Business Analysis)

1963158 6



2nd Spanish Tecnologías Multimedia

(Multimedia Technology) 1428-0006 3

24

3rd year – MARKETING and MARKETING


1st Spanish Canales y Distribución Comercial

(Channels and Commercial Distribution)

1963163 6

1st Spanish Técnicas de Negociación

(Negotiation Techniques) 1963167 6



1st Spanish Gestión de Proyectos

(Project Management) 1963164 6

1st Spanish Investigación de Mercados (Market Research)

1963165 6

1st Spanish Coste Toma de Decisiones (Decision-making Costs)

1428-0008 4,5


2nd Spanish Gestión de Ventas (Sales Management)

1963168 6

2nd Spanish Marketing de Servicios

(Service Marketing) 1963170 6

2nd Spanish Estrategia y Dirección Estratégica (Strategic Management)

1963169 6

2nd Spanish Publicidad y Relaciones Públicas (Advertising and Public Relations)

1963172 6

2nd Spanish Logística (Logistics) 1963171 6

2nd Spanish Informática Aplicada al Marketing

(IT Applied to Marketing) 1428-0010 4,5


1428-0009 3

25

4th year – MARKETING and MARKETING


1st Spanish Comercio Electrónico (e-Commerce) 1963175 6



1st Spanish Planificación de Marketing

(Marketing Planning) 1963177 6

1st Spanish Comercio Exterior

(International Trade) 1963173 6

1st Spanish Dirección de Equipos Comerciales (Sales Team Management)

1428-0011 3

1st Spanish Estudios de Mercado Aplicados (Applied Market Analysis)

1963174 6


1963178 6


2nd English Técnicas de Comercio Exterior (International Trade Techniques)

1428-0012 3

2nd Spanish Marketing Relacional y Directo (Direct and Relationship Marketing)

1428-0013 3

2nd Spanish Liderazgo y Estilos de Dirección (Leadership and Management Styles)

1428-0021 3

2nd Spanish Modelos para la Toma de Decisiones (Decision-making Models)

1428-0015 3

2nd Spanish Pensamiento Social Cristiano (Christian Social Thought)

1428-0016 3

26

5th year – MARKETING and MARKETING


1st Spanish Estrategias de Marketing Digital (Digital

Marketing Strategies) 1428-0017 3



1st Spanish Marketing Sectorial (Sector Marketing) 1428-0019 3

1st Spanish Marketing Promocional

(Promotional Marketing) 1428-0020 3

1st Spanish Comunicación Digital (Digital Communication)

1428-0022 3

1st Spanish Publicidad Digital (Digital Advertising) 1428-0023 3

1st Spanish Decisiones de Inversión y Financiación (Investment Decisions and Funding)

1428-0024 4.5

1st Spanish Entorno Económico (Economic Environment)

1428-0025 3

1st Spanish Informática Aplicada a la Gestión


Management)

1428-0027 4.5


2nd Spanish Dirección internacional de Marketing

(International Marketing Management) 1428-0028 4.5

2nd Spanish Simulador de Marketing

(Marketing Simulator) 1428-0029 1.5

2nd Spanish Digital Marketing Metrics and Analytics 1428-0030 3

2nd Spanish Tendencias en Marketing Digital

(Trends in Digital Marketing) 1428-0031 1.5

2nd English Negociación Intercultural

(Intercultural Negotiation) 1428-0032 3

2nd Spanish Dirección de Operaciones y Tecnología

(Transactions & Technology Management) 1428-0033 3

2nd Spanish Modelos de Negocio en el Ámbito Digital

(Business Models in a Digital Environment) 1428-0034 3

2nd English Gestor de la Imagen Corporativa

(Corporate Image Management) 1428-0035 3

2nd Spanish Digital Marketing Intelligence 1428-0036 3

2nd Spanish Soluciones de Financiación para

Emprendedores (Financial Solutions for

Entrepreneurs)

1428-0037 1.5

2nd Spanish Presupuestos y Control de Marketing

(Marketing Budget and Control) 1428-0038 3

27

7. DEGREE IN COMMUNICATION AND PUBLIC RELATIONS

1st year – COMM. and PR


1st Spanish Estadística (Statistics) 1682424 6

1st Spanish Estructura Social Contemporánea

(Contemporary Social Structure) 1682416 6

1st Spanish Fundamentos De Organización De

Empresas (Principles of Business

Organization)

1682418 6

1st Spanish Lengua Española (Spanish Language) 1682421 6

1st Spanish Teoría de la Comunicación

(Communication Theory) 1682420 6


2nd Spanish Gestión de la Empresa Publicitaria

(Advertising Agency Management) 1682417 6

2nd Spanish Historia Contemporánea

(Contemporary History) 1682423 6

2nd Spanish Lenguaje en la Publicidad y en la

Empresa (Language in Advertising and

Business)

1682422 6

2nd Spanish Nuevas Tecnologías y Sociedad de la

Información (New Technology and Information Society)

1682419 6

2nd Spanish Psicología de la Influencia Social (Social Influence Psychology)

1682425 6


28

2nd year – COMM. and PR


1st Spanish Fundamentos de la Comunicación

Audiovisual (Principles of Audiovisual Communication)

1682429 6

1st Spanish Fundamentos Jurídicos Básicos

(Basic Principles of Law) 1682426 6

1st Spanish Marketing (Marketing) 1682532 6

1st Spanish Medios de Comunicación (Mass Media) 1682428 6

1st Spanish Principios de Economía (Principles of Economics)

1682432 6

1st Spanish Tecnologías multimedia (Multimedia Technology)

1426-0005 3



1682540 6

2nd Spanish Documentación (Documentation) 1682541 6

2nd Spanish Estrategias de Relaciones con los Clientes (Customer Care Strategies)

1682537 6

2nd Spanish Estructura Económica del Sector de la Comunicación (Economic Structure of

the Communication Sector)

1682431 6

2nd Spanish Fundamentos de las Relaciones Públicas (Principles of Public Relations)

1682436 6


29

3rd year – COMM. and PR


1st Spanish Creatividad Publicitaria (Advertising Creativity)

1682434 6

1st Spanish Dirección de Arte y Producción

Publicitaria (Art Direction and

Advertising Production)

1682435 6

1st Spanish Dirección de la Comunicación

Corporativa (Corporate Communication

Management)

1682539 6

1st Spanish Diseño Gráfico (Graphic Design) 1682433 6

1st Spanish Management de Ideas (Idea Management)

1682535 6

1st Spanish Negociación Comercial (Commercial Negotiation)

1426-0007 3

1st Spanish Ética Empresarial (Business Ethics) 1426-0008 4,5

2nd Spanish Estrategias Publicitarias de Marketing (Advertising Strategies for Marketing)

1682534 6

2nd Spanish Información y Comunicación Digital

(Digital Information and

Communication)

1682430 6

2nd Spanish Organización de la Comunicación Interna (Internal Communication

Organization)

1682538 6

2nd Spanish Sociología del Consumo (Sociology of Consumerism)

1682440 6

2nd Spanish Técnicas y Estrategias de Relaciones Públicas (Public Relations Techniques

and Strategies)

1682438 6



2nd Spanish Informática Aplicada a la Gestión Empresarial (IT Applied to Business

Management)

1426-0010 4,5

30

4th year – COMM. and PR




1st Spanish Derecho de la Publicidad y la

Comunicación (Advertising and

Communication Law)

1682427 6

1st Spanish Gabinetes de Comunicación y

Relaciones Públicas (Communications

and Public Relations)

1682437 6

1st Spanish Investigación y Planificación de Medios

(Media Planning and Research) 1682533 6

1st Spanish Psicología de la Publicidad (Psychology of Advertising)

1682439 6


1682547 6


2nd English Negociación Intercultural (Intercultural Negotiation)

1426-0011 3


1426-0012 3

2nd Spanish Creatividad e Innovación (Innovation and Creativity)

1426-0013 3



2nd Spanish Gestión de Proyectos en Entornos

Digitales (Project Management in Digital Environments)

14260015 3

31

8. DEGREE IN COMMUNICATION/PUBLIC RELATIONS AND

MARKETING

1st year – COMM. and PR + MARKETING



(Principles of Marketing) 1692553 6







1st Spanish Contabilidad I (Accounting I) 1429-002 3

2nd Spanish Gestión de la Empresa Publicitaria

(Advertising Agency Management) 1682417 6

2nd Spanish Historia Contemporánea (Contemporary

History) 1682423 6

2nd Spanish Lenguaje en la Publicidad y en la Empresa

(Language in Advertising and Business) 1682422 6

2nd Spanish Nuevas Tecnologías y Sociedad de la

Información (New Technology and Information Society)

1682419 6

2nd Spanish Psicología de la Influencia Social (Social Influence Psychology)

1682425 6

2nd Spanish Sistemas Informáticos (IT Systems)

1437-0002 3


32

2nd year – COMM. and PR + MARKETING


1st Spanish Fundamentos de la Comunicación

Audiovisual (Principles of Audiovisual Communication)

1682429 6

1st Spanish Fundamentos Jurídicos Básicos

(Basic Principles of Law) 1682426 6

1st Spanish Marketing (Marketing) 1682532 6

1st Spanish Medios de Comunicación (Mass Media) 1682428 6

1st Spanish Principios de Economía (Principles of Economics)

1682432 6

1st Spanish Tecnologías Multimedia (Multimedia Technology)

1429-0005 3



1682540 6

2nd Spanish Documentación (Documentation) 1682541 6

2nd Spanish Estrategias de Relaciones con los Clientes (Customer Care Strategies)

1682537 6

2nd Spanish Estructura Económica del Sector de la Comunicación (Economic Structure of

the Communication Sector)

1682431 6

2nd Spanish Fundamentos de las Relaciones Públicas (Principles of Public Relations)

1682436 6


2nd Spanish Contabilidad II (Accounting II) 1429-0007 3

33

33

3rd year – COMM. and PR + MARKETING


1st Spanish Creatividad Publicitaria (Advertising Creativity)

1682434 6

1st Spanish Dirección de Arte y Producción Publicitaria

(Art Direction and Advertising Production) 1682435 6

1st Spanish Dirección de la Comunicación Corporativa

(Corporate Communication Management) 1682539 6

1st Spanish Diseño Gráfico (Graphic Design) 1682433 6

1st Spanish Management de Ideas (Idea Management) 1682535 6


1st Spanish Informática Aplicada al Marketing

(IT Applied to Marketing) 1429-0009 6

2nd Spanish Estrategias Publicitarias de Marketing (Advertising Strategies for Marketing)

1682534 6

2nd Spanish Información y Comunicación Digital (Digital

Information and Communication) 1682430 6

2nd Spanish Organización de la Comunicación Interna (Internal Communication Organization)

1682538 6

2nd Spanish Sociología del Consumo (Sociology of Consumerism)

1682440 6

2nd Spanish Técnicas y Estrategias de Relaciones Públicas (Public Relations Techniques and Strategies)

1682438 6


2nd Spanish Matemáticas Empresariales (Business Mathematics)

1429-0011 3

34

4th year – COMM. and PR + MARKETING


1st Spanish Creación de Empresas (Business Start Up)

1682536 6

1st Spanish Derecho de la Publicidad y la Comunicación

(Advertising and Communication Law) 1682427 6

1st Spanish Gabinetes de Comunicación y Relaciones

Públicas (Communications and Public

Relations)

1682437 6

1st Spanish Investigación y Planificación de Medios

(Media Planning and Research) 1682533 6

1st Spanish Psicología de la Publicidad (Psychology of Advertising)

1682439 6

1st Spanish Métodos y Previsión de Ventas

(Sales Techniques and Forecast) 1429-0012 3

2nd Spanish Trabajo Fin de Grado (Final Dissertation) 1682547 6


2nd Spanish Negociación Comercial (Commercial Negotiation)

1429-0013 3

2nd Spanish Investigación de Mercados I (Market Research I)

1429-0015 4,5

2nd Spanish Derecho Empresarial I (Business Law I) 1429-0014 3

2nd Spanish Análisis de Estados Financieros (Analysis of Financial Statements)

1429-0016 3

35

5th year – COMM. and PR + MARKETING


1st Spanish Dirección de Marketing

(Marketing Management) 1429-0017 4.5

1st English Dirección de Producto

(Product Management) 1429-0018 4.5

1st Spanish Distribución Comercial

(Commercial Distribution) 1429-0019 3

1st Spanish Dirección de Precios (Price Management) 1429-0020 3

1st Spanish Marketing Promocional (Promotional Marketing)

1429-0021 3

1st English Recursos Humanos (Human Resources) 1429-0022 4.5

1st Spanish Costes Toma de Decisiones (Decision-making Costs)

1429-0023 4.5


1st Spanish Informática Aplicada a la Gestión


Management)

1429-0025 4.5

2nd Spanish Marketing Relacional y Directo (Direct and Relationship Marketing)

1429-0029 3

2nd Spanish Estrategias de Marketing Digital

(Digital Marketing Strategies) 1429-0030 3

2nd Spanish Tendencias en Marketing Digital (Trends in digital Marketing)

1429-0031 1.5

2nd Spanish Dirección de Empresas (Business Management)

1429-0032 3

2nd English Técnicas de Comercio Exterior (International Trade Techniques)

1429-0026 3



2nd Spanish Plan de Marketing (Marketing Plan) 1429-0028 4.5

2nd Spanish Decisiones de Inversión y Financiación (Investment Decisions and Funding)

1429-0035 4.5

2nd Spanish Publicidad Digital (Digital Advertising) 1429-0033 3

2nd Spanish Investigación de Mercados II (Market Research II)

1429-0034 4.5

Documents

COURSES OFFERED ESIC 2017/18 International Office · COURSES OFFERED ESIC 2017/18 International Office Contact person: Enrique Planells Artigot [email protected] . 1 Content