Course Trailer Design

Taylor Institute for Teaching & LearningEducational Development Unit

a collaboration: Learning & Instructional Design / Learning Technologies Group

Style

Filmmaking: 2-4M course trailer

• Theme: plan image/illustration style & colour palette, • Limit 3 colours, plus warm or cold greys, and black, white

• Produce film elements• Intro/Hook• Media & Text • Film clips

• Storyboard• Chronicle sequential elements• Scene, text transitions, light, pan, zoom

Theme & Style: decide on a theme/style

Choose Colour Scheme

• limit to three distinct colours, plus warm or cold greys, and black, white

Consider how colour is

perceived?

Ucalgary Visual Identity Standards

Consider consulting the University of Calgary brand

Colour scheme

Fibonacci Series & Graphic Design Layout

Diagonal layout is dynamic, gives sense of majesty

Horizontal layout gives a sense of stability

Golden Ratio: focal point

Rule of Thirds: balanced object placement

Positive & Negative Space

Symmetrical: Balance is achieved by making all elements visually equal on all

sides.

Asymmetrical: Balance is achieved by creating an odd number of elements or

where the elements are off-center.

Radial: Balance is achieved by making all elements radiate from a central point.

Storyboard the Course Trailer: Example

How do humans shape wolf behaviour?

Text: “Agent based modeling was used to investigate human interaction with wolves in Banff and Kootenay National Parks. Similar to human behaviour, wolves prefer low elevations.

Audio Track: winter parkland

Notes: 15 sec video clip: wolves in habitatf/x: slow frame rate to 15 fpsTransition: fade out to scene 7

TimingEcology

1:15-1:30M6

Plan the Component for each Scene:• placement in film• timing• title• description/sketch/digital

image/video• narration text/audio

track/sound f/x• special f/x• notes• transitions to next scene

(electronic or handwritten)

Questions?Ykje Piera

ypiera@ucalgary.ca