Social Media Measurement & Analytics

Course Programme

KONNECTEDX website:konnectedx.org

An introduction to social media analytics

Measuring return on investment

Social media analytics stats

Big data and social media analytics

The business case for social media analytics

Understanding the business opportunity

Three inspiring brand case studies

Social media analytics strategy

Strategy framework

Setting objectives

Some industry averages to use as benchmarks

How your objectives relate to the sales funnel

Demographics and psychographics

Social media metrics and reporting

Awareness metrics

Engagement metrics

Acquisition metrics

Before social media analytics: setting KPIs

Measuring ROI

Identifying key influencers

Producing analytics reports

Analytics tools available

The analytics process

Setting up analytics tools

Producing analytics reports

Interpreting data

Measuring and strengthening strategies with analytics

Customer behaviour insights and analytics-

Analytics dashboards from the big social networks

Facebook

Twitter

LinkedIn

YouTube

Pinterest

Instagram

Google+

Tumblr

Vine

Third-party tools for social media analytics

Buffer

Cyfe

Google Analytics

Hootsuite

Quintly

Simply measured

Socialbakers

Sprout social

Sumall

Social media listening tools

Image analysis

Link shortening and click tracking

Social media analytics account management

Programme outcome:

At the end of this course, you will be able to take a role as a Social Media Analyst,

Social Media Manager or Social Media expert

You will be able to confidently analyze the effectiveness of social media

campaigns. You will be able to choose the right tools to answer the right

questions. You will be able to analyze data, develop meaningful insights and

provide actionable recommendations based on this analysis. These insights and

recommendations will be based on goals and objectives of a particular social

media strategy and will help to guide business decisions impacting said social

media strategy. Finally, you will be able to communicate these recommendations

and analyses in both written and oral form.

Venue

Digital Age Hall

Capial Building, 332, Ikorodu Road, Idiroko Bus-Stop (Beside Lagos State

University, Anthony Campus), Maryland, Lagos, Nigeria

Date

September 19-20 2015