I. COURSE DESCRIPTION• A three unit course that orient the students to the socio-economic,

cultural and environmental impacts of tourism. It provides an overview of various sectors, components of tourism industry - - - their development, type, composition and role in the tourism industry, as well as the various trends and types of operation of each sector.

• Specifically, it also discusses the lodging, food service, transportation, recreation and leisure as well the gaming and entertainment industry. Moreover, this course presents a comprehensive survey of the major players that comprise the tourism industry and how they relate with each other. The nature and distinctive aspects of tourism are discussed and linked to specific business strategies. The major sectors (business, government, and voluntary organizations, etc.) are defined and classified. The commercial sectors are examined in terms of typical organizational structures and major functions of divisions within the structure are described. Impacts of macro-environmental trends and events on each sector are examined. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.

II. COURSE OBJECTIVESAt the end of the course the students are expected to:

• Appreciate the nature of the tourism industry and tourism product;

• Identify the various sectors that comprise the tourism industry and the role played by each sector in the production, distribution and delivery of tourism goods and services

• Distinguish the various classifications of each sector and corresponding standards;

• Understand the typical organizational structure of main tourism business entities and the functions of the relevant divisions within the structure;

• Understand the impact of macro-environmental trends on the operations of tourism businesses and;

• Have an understanding of career options in the tourism industry

Review of Principles of Tourism 1– The nature of Tourism as an Industry– The tourism product: service and the experience economy – The tourism industry sectors (definitions, structure, functions and classifications)

• a. Transport and aviation • b. Cruise industry • c. Food, beverage and accommodation • d. Tourist attractions and theme parks • e. Resort • f. Gaming industry • g. Tour operators • h. Travel agencies • i. Tour guides • j. Support industries • k. Government sector • l. Voluntary sector • m. Education sector

The Impact of Tourism• Economic Effects of Tourism• Social Impacts of Tourism• Impacts of Tourism on Culture• Environmental Impacts of Tourism

Tourism Planning• Basic concepts about Tourism planning• Tourism planning process• The evolution of tourism planning: tourism planning

traditions • a. Boosterism • b. Industry-oriented planning • c. Environment-based planning (carrying capacity) • d. Community-based planning • e. Sustainable approach • Barriers to planning• Tourism planning in developed and developing countries

Tourism Development• Relation between Tourism Planning and Tourism

Development• Role of Government and the Private Sector in Tourism

Development (Key Players in Tourism Planning and Development)

• Steps in Tourism Project Evaluation and Analysis System• GATTS and its impact on tourism development • Principles of Carrying Capacity • Environmental Impact Assessment Approach (EIA

Model Approach) • Department of Tourism’s tourism Master plan

Tourism Marketing• Basic concept about marketing• Importance of market orientation, market

segmentation and product life cycle• Strategic Marketing process• * market planning• * target market selection• * marketing mix selection

Tourism Promotion• Meaning of tourism promotion• Relationship between promotion and

communication• Difference between promotion and marketing• Promotion Mix

Tourism Distribution Channel• Functions of Intermediaries• Types of travel intermediaries• Distribution channels• Types of distribution channels• Distribution strategies • Tour Operators and Travel Agents’ Functions and

Responsibilities

Transportation Services• Evolution of transportation & travel• Historical Development of transport systems• Selection of transportation mode• Airline regulation• Airline deregulation• Hub and Spoke System • Airline, City and Carrier Codes • Airline Terminologies

Accommodations• Historical development of lodging industry• Types of accommodation• Timesharing• Rating system• Organization of the lodging industry• Hotel terminologies• Classification of Various Lodging Establishments

Food Services• Evolution of F&B industry• Types of restaurant• Types of Food Establishments• Franchising• How restaurant profitability determined?• Restaurant promotion• Airline catering v.s. Restaurant catering

Recreation & Leisure• Recreation & Leisure defined• Motivation for Recreational Participation• Factors affecting the growth of recreation• Types of organized recreation• Sports & Tourism as major recreation service components• Challenges facing the recreation & leisure service field• Types of recreation attractions• * theme parks• *water parks• *fun centers• *sports tourism

Gaming & Entertainment Industry• * Gaming industry vs. gaming entertainment• *Evolution of gaming entertainment business• *Forms of gaming entertainment industry• *Significance of gaming entertainment• *Controversial issues involving gaming

entertainment industry• * Key players in gaming entertainment business• * Current trends in Gaming And Entertainment

Industry • (On-Board Practices)

Impact of current events and trends on tourism\

Employment opportunities in the Tourism Indsutry and Hiring qualifications

REFERENCES• VI. REFERENCES

• COOPER, CHRIS: TOURISM (2004), TOURISM PRINCIPLES, PRACTICES AND PHILOSOPHIES, 10TH EDITION

• Cruz, Reil G. (2000). Principles of Tourism, 2nd edition, Tourism Research Philippines.

• Cruz, Zenaida L. (2008). Principles of Tourism 2. Manila: Rex Bookstore.• Goeldner ,Charles and J.R. Brent Ritchie.(2006) .Tourism Principles, Practices

and Philosophies, 10th edition, New Jersey: John Willey and Sons, Inc.• Libosada, Carlos and Carmela Bosangit.(2007). Introduction to Tourism: A

Comprehensive Guide to the Travel and Tourism Industry, Pasig City: Anvil Publishing, Inc.

• Mason, Peter, TOURISM PLANNING AND DEVELOPMENT, 2002• Page ,,Stephen and Joanne Connell, (2008). Tourism: A Modern Synthesis,

2nd edition, Singapore: Thomson Learning Asia.• Santos, Buen and Ronald Manzano, ( 2009). Principles of Tourism 1,Quezon

City :C& E Publising.

REFERENCESInternet Sites• Department of Tourism• www.got.gov.ph • www.elsevier.com• www.tourism.gov.ph• http://en.wikipedia.org/wiki/Philippines• Journal of Travel Research• Travel Trade• www.sagepub.com • finet.ita.doc.gov• National Geographic Travel Web Sites• nationalgeogrpahic.com www.yahoo.com/recereationm/travel• Pacific Asia Travel Association• World Tourism Organization• www.pata.com• www.world-tourism.org