7/30/2019 Course Outline Entrepreneurship Spring 2013
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COURSE OUTLINE ENTREPRENEURSHIP
"Entrepreneurs are not 'born'.rather they 'become' through the
experiences of their lives."
Professor Albert Shapiro, Ohio State University
Entrepreneurship is focused on developing knowledge, skills and
understanding of how an innovative
idea, product or process can be used to form a new and
successful business, or to help an existing
firm to grow and expand.
Objective:
Development of essential understanding and knowledge of how to
test whether an innovative idea, product or
processes will be demanded by customers, how to finance start-up
ventures and innovation projects, and how
to sell and market new products and services into national and
international market places.
Areas of Study:
Focus on how innovative new products and services are developed
and how entrepreneurs think and make
decisions. Learning of how entrepreneurial firms compete for
customers in national and international markets,
how they form strategies, and how they organize their activities
and operations to grow into successful and
profitable businesses.
S. No. LECTURE OUTLINE (Chapters) LEARNING OUTCOME
1 The Nature and Importance ofEntrepreneurship
Entrepreneurship Today and Future. What IsEntrepreneurship?
Where Is Entrepreneurship?
What is the Entrepreneurial Process?
2 The Entrepreneurial Mind-Set How Entrepreneurs think? Their
Decision Making.3 Creativity, the Business Idea,
and Opportunity Analysis
Idea; Sources and Generation. Innovation.Opportunities;
Recognition, Planning and Analysis.
4 The Business Plan: Creating andStarting the Venture
Why Write a Business Plan? Elements of theBusiness Plan.
Critiquing the Plan. Format andPresentation.
5 The Marketing Plan Marketing Research; Marketing Mix,
MarketingStrategy, Steps in Planning.
6 The Organizational Plan, CASE-STUDY DISCUSSION
Mgt. Teams Development, Legal Forms, TaxAttributes, Role of BOD,
Advisors.
7 The Financial Plan Financial Statements Overview and
Budgeting.8 Sources of Capital Sources of Financing and Role of
Financial
Institutions.
9 Entrepreneurial Strategy:Generating and Exploiting New
Entries
New Entry Opportunitys Analysis and Strategiesfor Risk
Minimization,
10 Strategies for Growth andManaging Implications of
Growth
Growth Strategies and Dealing with BusinessEnvironment, Factors
and Circumstances.
INCLUDING:
7/30/2019 Course Outline Entrepreneurship Spring 2013
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Surprise Quizzes and Assignments Many Presentations Case Study
Discussion:
o Case Study on Unique and Successful Entrepreneurship Ventures
[Example -Apple] willbe discussed to understand the concept of
creativity and innovation as means of
successful entrepreneurship.
o Case Study on Successful Entrepreneurs [Example: Richard
Branson] will be discussedto analyze the qualities of successful
entrepreneurs.
o Students will be asked to bring relevant case-studies
revolving around the theme ofentrepreneurship and prepare and
deliver a presentation on the same.
Business Reports on Potential Business Ventures[An Assignment or
a Quiz missed for any reason will not be retaken.]
GRADING PLAN:
Quizzes/Assignments/Class Participation-35%, Mid Term-25%,
Final-40%
RECOMMENDED BOOK:
Entrepreneurship, Robert Hisrich, Michael Peters, Dean
Shepherd
REFERENCE BOOK:
Entrepreneurship: Strategies and Resources, Mark Dollinger
