EBFC CONSULTINGWe are

Course Hero Case Study

Rohit K.Brandon Y.

Jeffrey G.Steven Y.

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Company History

- Founded in 2006 by Andrew Grauer- Finally launched in 2008- High Initial Engagement

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- Surpassed 5 million users in 2014- Offers resources for thousands of

schools

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Overview

What is inorganic re-engagement?

Identifying the major points of weakness

Possible solutions

Gains and losses

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TARGET MARKETBACKGROUND + TARGET

10 Million Users

7 Million Resources

8,900 Schools

60 Countries

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TARGET: COLLEGE STUDENTS + TUTORS

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SWOT Analysis

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Strengths Weaknesses

Opportunities Threats

24/7 ServiceTutor Response TimeOver 7 million documents accessible

Blurring inconsistencyDocs can be found on other sourcesLacks course-specific tutoringDocument sharing

Reward based on time consumptionExpand into college communitiesDiverse subjects

Chegg, Scribd, Penji“Not getting enough for your money”

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Weaknesses: Ineffective Tutoring

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Zachary Petzinger 2nd Year - ECN Major

UC Davis

- Requests Tutoring in ECN 101.

- Has midterm tomorrow, needs help at 1:00AM.

Sriya Maram4th Year - ECN Major

Johns Hopkins University

-Took equivalent course 2 years prior; currently 4:00AM in MD-Very likely to refuse tutoring

request

Student Tutor

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Areas for Improvement

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Expand subject list

Expand Premium User Base

Increase Tutor Effectiveness

Competitive Pricing$

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HERO POINTSStrategy #1

Timer-Based System Viewing CourseHero docs online awards points

Points are called“Hero Points”

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1000 free points!

01:20:54 2200 points

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Highlight new section in website and in emails

Feature Tutorial Freebies Trial

Give a short tutorial

Give users 1000 free points

Give a promotional unlock to test out feature

Incorporation Plan & Marketing Agenda

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CAMPUS HEROStrategy #2

Student to StudentTutoring

Establish“College Communities”

No more than 3 quarters prior

Learn. Teach.Reward. Retain.

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3.62

Name GPA Time of Course

Currently Enrolled

3.59 Winter Quarter 2016

3.59 Winter Quarter 2016

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How Campus Hero Works

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Joohee Lee UC Davis Student

Becomes CourseHero TutorTutors in recently completed / enrolled courses

Learns the material

Adept enough to teach material

Rewards based on students helped within Davis

Keep students coming back for help

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Advertise at start of quarter/semester and midpoint

Advertise Outreach Music Tabling Recruitment

Reach out in .eduemails

Spotify &Pandora

CampusAmbassadorTabling

TutorRecruitment

@

Incorporation Plan & Marketing Agenda

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Potential Gains & Losses

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Gains Losses

Incentives -> First Time Users

Minimize Loopholes

Student– Student Tutoring

Incentives -> Retention

Small loopholes will still exist

Hero Points may incorrectly incentivize

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Conclusion

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Customer Satisfaction “Learn. Share. Teach. Achieve.”

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Questions?THANK YOU

For your Attention

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