AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

Bachelor of Science in Business Administration in Marketing (MKT)

Worksheet

Marketing Concentration Requirements (27 credits)

Marketing Concentration Compulsory Requirements (18 credits hours)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐ MKT 400 Internship in Marketing 3 Pre: MKT 300, JR 3 Lect.

☐ MKT 410 Customer Relations and Consumer Behavior

3 Pre: MKT 300, JR 3 Lect.

☐ MKT 420 International Marketing Management 3 Pre: MKT 300, JR 3 Lect.

☐ MKT 460 Marketing Planning and Research 3 Pre: MKT 410, SR 3 Lect.

☐ MKT 490 Retailing and Merchandising 3 Pre: MKT 410, SR 3 Lect.

☐

MKT 470 or

MKT 485

New Product Development or Capstone Project in Marketing

3 Pre: MKT 410, SR

or SR 3 Lect.

AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

Marketing Concentration Selective Requirements (9 credits hours)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐ MKT 430 Professional Selling 3 Pre: MKT 300, SPH 3 Lect.

☐ MKT 440 Advertising and Promotion 3 Pre: MKT 300, SPH 3 Lect.

☐ MKT 445 Business Application in Marketing 3 Pre: MKT 300, SPH 3 Lect.

☐ MKT 455 Brand Management 3 Pre: MKT 300, JR 3 Lect.

☐ MKT 465 Customer Relationship Management 3 Pre: MKT 410, SR 3 Lect.

☐ MKT 475 Marketing Analytics 3 Pre: MKT 410, SR 3 Lect.

☐ MKT 480 Digital Marketing 3 Pre: MKT 300, JR 3 Lect.

* Minimum grade “C” is required for all concentration courses

Marketing Concentration Credits Planned: ______

Marketing Concentration Credits Completed: ______

Marketing Concentration Credits Remaining: ______

AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

Business Core Requirements (41credits)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐ ACT 300 Financial Accounting 3 Pre: MAT 100 or MAT200 or MA 223

3 Lect.

☐ ACT 310 Managerial Accounting 3 Pre: ACT 300 3 Lect.

☐ BUS 220 Business Law and Ethics 3 Pre: BUS 250 3 Lect.

☐ BUS 230 Technology and Research Methods 1 - 1 Lect.

☐ BUS 250 Business Organization and Management 3 Pre: ENL 100 or ENGL 100 3 Lect.

☐ BUS 300 Career Planning 1 SPH 1 Lect.

☐ BUS 310 Introduction to Leadership 3 Pre: BUS 250 3 Lect.

☐ ECON 251 Microeconomics 3

MAT 100 or Passing MAT 110 or MA 158 or Passing Engineering Math placement test

3 Lect.

☐ ECON 252 Macroeconomics 3 Pre: ENL 110, SPH 3 Lect.

☐ FIN 300 Managerial Finance 3 Pre: ACT 300, SPH 3 Lect.

☐ HRM 300 Organizational Behavior 3 Pre: BUS 250, SPH 3 Lect.

☐ MGT 320 Operations Management 3 Pre: STA 200/STA 220, JR 3 Lect.

☐ MGT 450 Strategic Management 3 Pre: BUS 250, FIN 300, MKT 300, JR

3 Lect.

☐ MIS 300 Management Information Systems 3 SPH 3 Lect.

☐ MKT 300 Principles of Marketing Management 3 SPH 3 Lect.

Business Core Credits Planned: ______

Business Core Credits Completed: ______

Business Core Credits Remaining: ______

AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

Mathematics and Statistics Requirement (12 credits)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐ MAT 100 Introduction to Mathematics 3 - 3 Lect.

☐ MAT 150 Mathematics for Business 3 Pre: MAT 100 3 Lect.

☐ MAT 175 Calculus for Business 3 Pre: MAT 150 3 Lect.

☐ STA 200 Managerial Statistics 3 Pre: MAT 150, SPH 3 Lect.

Mathematics Credits Planned: ______

Mathematics Credits Completed: ______

Mathematics Credits Remaining: ______

Liberal Arts Requirements (38 credits)

English Language and Communication Skills (15 credits)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐ ENGL 100 English for Academic Studies 3 - 3 Lect.

☐ ENL 110 English Composition 3 Pre: ENL 100 or ENGL 100 3 Lect.

☐ COM 114 Fundamentals of Speech Communication 3 Pre: ENL 100 or ENGL 100 3 Lect.

☐ ENGL 220 Technical Report Writing 3 Pre: ENGL 106 or ENL 110 3 Lab

☐ ENL 320 Writing in Business 3 Pre: ENL 220 or ENGL 220, ConP:JR

3 Lab

AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

General Education Electives (23 credits)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

☐

Liberal Arts Credits Planned: ______

Liberal Arts Credits Completed: ______

Liberal Arts Credits Remaining: ______

AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary

Free Elective (3 credits)

Course Code

Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments

☐

☐

☐

Free Elective Credits Planned: ______

Free Elective Credits Completed: ______

Free Elective Credits Remaining: ______

Minimum Total Credits Required for Degree: 121

Total Credits Planned: _________

Total Credits Completed: _________

Total Credits Remaining: _________