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Marketing of courier services

Marketing of courier services

Presented by:-

Renuka, Reena, Sangeeta

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Outline

Introduction Marketing mix

Courier agencies

in India Facilities given by

the courier services

Challenges

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Introduction

Introduction

A courier is aperson or a company employed todelivermessages,packages and mail. Couriers are

distinguished from ordinary mail services by features

such as speed, security, tracking, signature,

specialization and individualization of services, and

committed delivery times, which are optional for most

everyday mail services.

Indian courier industry was initially limited to all thefour metros. The reason was the airport connection

these metros were having. The industry had its start

some 15-20 years ago.

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Contd

Courier Agency means a commercial concern engaged

in the door to door transportations of time sensitivedocuments, goods or articles, utilizing the services of aperson either directly or indirectly to carry oraccompany such documents, goods or articles.

The Indian courier market is Rs 7,000-crore courierindustry and it is growing at 25% a year.

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Marketing Mix

Marketing is the management processresponsible for identifying, anticipating and

satisfying consumers' requirements profitably.

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1. Product

The product aspects of

marketing deal with the

specifications of the actual

goods or services, and how it

relates to the end-user's needsand wants.

The scope of a product generally

includes supporting elements, in

courier services such asbus,train, flights which are

support courier services.

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2. Pricing

The price is a characteristic of a product. . Price = Cost the customer is prepared to pay.

Price is negotiated by the distance and weight.

In general courier service ratesin India are subject to weight ofthe mail and goods. To take anexample a parcel weighing 500grams to be sent within the intra

zone costs almost 40 Rs whereasif it is intended for inter zone itwill be charged around 80 Rs.

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3. Promotion

This includes advertising, sales promotion,publicity, and personal selling, and refers tothe various methods of promoting the product,

brand, or company.

In courier services they

genrally use promotion by

advertising by

outdoor media and by

personal selling.

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4. Placement or distribution

It refers to how the productgets to the customer; for

example, point of sale

placement or retailing.

This fourth P has also

sometimes been called Place,

referring to the channel by

which a product or services issold (e.g. online vs. retail)

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5. People

Any person coming into contact withcustomers can have an impact on overall

satisfaction. Whether as part of a

supporting service to a product or

involved in a total service, people are

particularly important because, in thecustomer's eyes, they are generally

inseparable from the total service.

As a result of this, they must be

appropriately trained, well motivatedand the right type of person.

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6. Process

In courier services includes

whole process which start

from give courier by

customer and end with the

delivery of courier and

finally satisfaction of

customer.

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7. Physical evidence

Unlike a product, a service

cannot be experienced

before it is delivered,

which makes it intangible.This, therefore, means that

potential customers could

perceive greater risk when

deciding whether to use aservice.

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Courier agencies in India

Road transport of India

Dhl Worldwide Express

Afl private limited

D.T.D.C courier and cargo ltd.

I.D. Express

Akash Ganga couriers (P) ltd.

Flyking Courier Service Pvt.Ltd

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Facilities given by the courier service

Internet tracking

Fastest delivery

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Challenges

High costs and difficultyin acquisition

Development of

networks

Demand of timely

delivery & reliability

Safety

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Contd

Delivery of high-value goods

Warehousing and storage services

Regulatory risks

Dependence of courierservices on economy

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Thank

you!!