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COTTON CORPORATE CENTER4720 East Cotton Gin Loop, Phoenix, AZ
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MARKETING PARTNERSHIP OUTLINE
COTTON CORPORATE CENTER4720 East Cotton Gin Loop, Phoenix, AZ
+
Todays tenants are looking for something unique to offer its employees as it relates to office space.
Employers are having to compete for employees and employees want to work in a fun,
unique environment.
Catch words being used: Creative, Collaborative, Huddle Room, Energy, Open Plan, Techy.
JOKAKE // LEE & ASSOCIATES // ARCHITECT // DESIGNER
◆Polished concrete at front door
◆Bike racks - Art feature
◆Enhanced landscaping - Uniform
◆ Location signage - Monument and building
◆Electric car chargers - Green initiative
◆Covered area for outdoor meetings
◆Outdoor collaborative areas - Patio furniture
◆Concrete ping pong table - Fun factor
◆Spec suites on paper
◆3 space plans - Multiple options
◆Color/finish boards
◆Building standards - Lights, HVAC
◆Creative use for vault - Bike vault, quiet room
SUGGESTIONS:
COTTON CORPORATE CENTER4720 East Cotton Gin Loop, Phoenix, AZ
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DEVELOP // DISTRIBUTE // GET THE DEAL
Lee & Associates will use a number of outlets to promote Cotton Corporate Center, both electronic
and hard copy. So often the initial “search” starts with the internet and its important to have as much
quality information and material available online so we get a tour.
Gainey Ranch coRpoRate centeR
Via
Bell Rd.
Thunderbird Rd.
Lincoln Dr.
Shea Blvd.
Tatu
m B
lvd.
Doubletree Ranch Rd. Via de Ventura
Frank Lloyd Wright Blvd.
Hay
den
Rd.
TournamentPlayers
Club
ScottsdaleAirpark
Kierland
Ancala
ScottsdaleC.C.
Scot
tsda
le R
d.
ScottsdaleRanch Stonegate
Orange TreeG.C.
StonecreekG.C.
Indian BendG.C.
CamelbackC.C.
McCormickRanch
GaineyRanch
PavilionLakes G.C.
ScottsdalePavilions
Greenway Rd.
Salt River Pima MaricopaIndian Community
Loop
101
Fre
eway
Raintree Dr.
Bell Rd.
90th
St.
Bahia Dr.
91st
St.
92nd
St.
93rd
St.
94th
St.
IndianBend Rd.
101
Gainey Ranch Corporate Center
BuildinG amenities: suB-GRade tenant paRkinG with diRect
elevatoR access to paRkinG 1:250 paRkinG Ratio (90% coveRed) Gainey Ranch aRea pRovidinG
shoppinG, dininG, BankinG, health cluBs and hotel accommodations
close pRoximity to the pima FReeway (loop 101) pRovidinG access to the entiRe valley
siGnalized inteRsection See Floor PlanS on Back
All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made to the accuracy thereof and same is submitted to errors, omissions, change of price, rental or other conditions prior to sale, lease or financing or withdrawal without notice. No liability of any kind is to be imposed on the broker herein.
FRED M. DARCHE(602) 954-3756
JOHN G. CERCHIAI, SIOR(602) 954-3763
RESTAURANTS:
HOTELS:
1. Durant’s2. Switch Restaurant and Wine Bar3. Subway (4)4. Ichi Ban Japanese Restaurant & Sushi5. Lenny’s Burger Shop6. Panera Bread7. Honey Bear’s BBQ8. Best of Philly9. Wild Thaiger10. Pino’s Pizza Al Centro 11. zpizza12. Duck & Decanter13. Alexis Grill14. Yoshi’s Restaurant15. Macayo’s Restaurant16. FEZ17. Starbuck’s (2)18. Qdoba Mexican Grill19. The Good Egg20. Original Hamburger Works21. J P Mc Gurkee’s Sandwich Shop22. IHOP23. Portland’s Restaurant and Wine Bar24. Wendy’s 25. Two Hippies Burger26. Long Wong’s27. La Paloma Mexican Food28. Hamburger Haven29. 5th Avenue Cafe30. Burger Factory31. Mi Patio Mexican Restaurant 32. The Clever Koi33. George & Dragon Restaurant 34. Siu Wok35. Jack in the Box (3)36. McDonald’s37. Panda Express38. Lukes of Chicago 39. Fried Bread House40. Gallo Blanco Cafe & Bar41. Kobalt42. Gasper’s Casual Italian Dining/ Pizzeria43. Arizona Taco44. Bar 145. Juan’s Authentic Mexican Food46. Barrio Cafe47. Pizza Hut48. Catalina’s Bar and Grill49. Burger King50. El Pacifico Restaurant51. Palette at Phoenix Art Museum52. America’s Taco Shop53. Coco’s Bakery Restaurant54. The Main Ingredient Ale House & Cafe55. Pei Wei Asian Diner 56. Chipotle Mexican Grill57. The Habit Burger Grill58. Potbelly Sandwich Shop59. Zoe’s Kitchen60. Mu Shu Asian Grill Chinese Restaurant61. Urban Beans Coffee
1. Radison Phoenix City Center2. Fairfield Inn & Suites3. Residence Inn 4. Hilton Phoenix Suites (2)5. The Clarendon Hotel and Spa6. Hampton Inn & Suites7. Holiday Inn8. Wyndham Gardens Phoenix Midtown9. Quality Inn & Suites Downtown
1. Bank of America2. BBVA Compass3. Wells Fargo4. Arizona Central Credit Union5. U.S. Bank 6. Meridian Bank7. Chase Bank (3)8. First Credit Union9. SunWest Federal Credit Union 10. Southwest Healthcare Credit Union
1. CVS Pharmacy2. Walgreens (3)3. Staples4. Safeway (2)5. FedEx Office Center 6. Fresh & Easy7. Bashas’
RETAIL:
BANKS:
Craig Coppola, CCIM, CRE, SIORPrincipal(602) 954-3762
Andrew Cheney CCIM, SIORPrincipal(602) 954-3769
Gregg Kafka Associate(602) 954-3777
8 67
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ENCANTO GOLF COURSE
PHOENIX COUNTRY CLUB
STEELE INDIAN SCHOOL PARK
PHOENIX COLLEGE
ST. JOSEPH’S HOSPITAL
ARIZONA STATE FAIR-GROUNDS
41
6
7
4243
44
45
46 347
48
2
49
501
1739
51
5253
54
2
351755 56
5758
59
10 607
61
51
THOMAS RD.
INDIAN SCHOOL RD.
OSBORN RD.
McDOWELL RD.
CE
NT
RA
L AV
E.
7TH
ST.
15TH
AV
E.
7TH
AV
E.
16TH
ST.
NO
RT
H
CopperPoint Tower Amenities
◆ Signage
◆ Brochures
◆ Building Photos
◆ Amenities Maps
◆ Fact Sheets
◆ Costar
◆ LoopNet
◆ eBlasts/Firedrum
◆ Mailers
◆ Canvassing
◆ Tours
◆ Follow-Up Calls
COTTON CORPORATE CENTER4720 East Cotton Gin Loop, Phoenix, AZ
+
M A R K E T I N G O U T L E T S
BROKERAGE COMMUNITY TARGET INDUSTRIES
SALES OFFICEINSURANCE BROKERSMORTGAGE AND TITLE
ENGINEERINGTECHNOLOGYHEALTH CARE (ADMIN)CONSTRUCTION CO.
LAW FIRMSTAFFING FIRMFINANCIAL ADVISORSLOGISTICS COMPANIES
COTTON CORPORATE CENTER4720 East Cotton Gin Loop, Phoenix, AZ
+
MONTH 1-2
EXECUTE LISTING CONTRACT
MONTHLY TEAM STRATEGY REVIEW & UPDATE
DEVELOP IN SUITE DESIGN BOARDS
BUILDING TOURS
TENANT MARKETING CAMPAIGN
MONTHLY TEAM STRATEGY REVIEW & UPDATE
MEDIA/PR
MARKETING COLLATERAL
REFRESH MARKETING CAMPAIGN
BROKER TOURS
TENANT MARKETING
BROKER MARKETING
FORMAL ANNOUNCEMENT PROCESS• Announcement To Brokerage Community• Eblast to Brokerage Community• Target Industry Announcement Mailer• CoStar Announcement
• Give Incentive• Tour Individual Brokers to Reintroduce Building
• Canvassing • Monitor & Track Qualifi ed Tenant Prospects• Targeted Email Campaign
• E-blast to Entire Brokerage Community - 400+• Presentations Directed Towards Specifi c
Brokerage Firms• Eblast Campaigns - Tenant Industries
• Canvassing/Cold Calling• Send Targeted Mailer
• Ongoing Email Blast Campaign to entire Brokerage Community
• Lee & Associates Property Page• New Transaction Announcement• Set Up Broker Progressive Lunches/Tours• Coordinate Website Marketing Campaign
• Create Maps with Surrounding Amenities
• Create Space Layout Boards
• Surrounding Market Activity• Current Comps
• Review/Present Comps in Surrounding Market
• Continued Press Releases• Community Relations
• Update Brochure• New Photos/Incentives
• Press Releases• Community Relations
• Property/Building Info• Photos/Floor Plans• Amenities Map
• Establish Ongoing Advertising Schedule - Desktop Publishing Mailers/Scheduled Mailers/Eblasts
• Develop Prospect Follow-up Emails - Inputting & Tracking Database Info/Prospects
• Amenities Map Highlighting Key Surrounding Markets• Physical & Digital Marketing Material
FINALIZE PROPOSAL TEMPLATE
INSTALL LEASING SIGNAGE
MEDIA/PR
CUSTOM HARD COPY BROCHURE
MARKETING COLLATERAL
MONTH 3-4 MONTH 5-6
Gainey Ranch coRpoRate centeR
Via
Bell Rd.
Thunderbird Rd.
Lincoln Dr.
Shea Blvd.
Tatu
m B
lvd.
Doubletree Ranch Rd. Via de Ventura
Frank Lloyd Wright Blvd.
Hay
den
Rd.
TournamentPlayers
Club
ScottsdaleAirpark
Kierland
Ancala
ScottsdaleC.C.
Scot
tsda
le R
d.
ScottsdaleRanch Stonegate
Orange TreeG.C.
StonecreekG.C.
Indian BendG.C.
CamelbackC.C.
McCormickRanch
GaineyRanch
PavilionLakes G.C.
ScottsdalePavilions
Greenway Rd.
Salt River Pima MaricopaIndian Community
Loop
101
Fre
eway
Raintree Dr.
Bell Rd.
90th
St.
Bahia Dr.
91st
St.
92nd
St.
93rd
St.
94th
St.
IndianBend Rd.
101
Gainey Ranch Corporate Center
BuildinG amenities: suB-GRade tenant paRkinG with diRect
elevatoR access to paRkinG 1:250 paRkinG Ratio (90% coveRed) Gainey Ranch aRea pRovidinG
shoppinG, dininG, BankinG, health cluBs and hotel accommodations
close pRoximity to the pima FReeway (loop 101) pRovidinG access to the entiRe valley
siGnalized inteRsection See Floor PlanS on Back
All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made to the accuracy thereof and same is submitted to errors, omissions, change of price, rental or other conditions prior to sale, lease or financing or withdrawal without notice. No liability of any kind is to be imposed on the broker herein.
FRED M. DARCHE(602) 954-3756
JOHN G. CERCHIAI, SIOR(602) 954-3763
• Ongoing - Lee Broker on All Tours When Possible