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8/8/2019 Costing Budgeting 1
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Advertising Media AmountPrint Media 9,946,800Radio 9060000Social Media & Digital Marketing 1360000Outdoor 13770000Promotional SMS's 200000Point of Sales Material 1000000Road Show 5304000Sales Channel Consolidation 4000000Occasional Offers 13560000Total 58,200,800
Sal
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Marketing Budget 9.5 Crore
Print Media 17%
Radio 16%
Social Media & Digi
Outdoor 24%Promotional SMS's 0%
Point of Sales Material 2%
Road Show 9%
es Channel Consolidation 7%
Occasional Offers 23%
Break up of the Advertisement Budge( Rs 9,50,00,000)
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al Marketing 2%
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Location ThemesPrint MediaPan India Times of IndiaPan India Times of IndiaAhemdabad Dainik Bhaskar3 Other RegionalNewspaper Eenadu
Radio
All 12 Station Prime Slot Radio Jingle - On Radio Mirchi
All 12 Station Prime Slot Radio Jingle - On Radio Mirchi
Social Media & Digital Marketing
Dedicated social marketing PersonRingtone
Outdoor
Stalls17 Prime Cities Hoardings
Promotional SMS's To All Customers Promotional SMS's
POINT OF SALES MATERIAL
17 Prime Cities Banners,Posters, Displays
Road Show17 Prime Cities Banners,Posters, Displays
Web Portal, Facebook and OtherSocial Networking Forum
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9946800
Sales Channel ConsolidationDealers PromotionDealer Awareness
Occasional OffersLocation Theme
Pan India Aashirwad- Discount on Marriage Gifts
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Size / Quantity Number of Occurances
225 sq. cm. 3 Ad in January225 sq cm 3 Ad in June225 sq cm 3 Ad in April225 sq cm 3 Ad in April
10 Sec 3 Times a Day for January-April
10 Sec 2 Times a Day for September-December
2 persons For an year
6 stalls3 Hoardings For 6 month
BELOW THE LINE MARKETING
Bulk
Continuous
1 Mobile Van / City 2 Days/Week for a Duration of 1 year
2 times a week for 1.5 months at 12different locations
500 Shops Across 17Cities
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Rate/sq cm Total
6168/sq cm 4,163,4006168/sq cm 4,163,400300/ sq cm 202,500700/sq cm 1,417,500
Total 9,946,800
5400000
3660000
Total 9060000
15000 / Person Month 3600001000000
Total 1360000
45000/Month 13770000
Total 13770000
200000/annum 200000
Total 200000
2000/Shop Rs. 1,000,000
Total Rs. 1,000,0003000/Day Rs. 5,304,000
Total Rs. 5,304,000
1250 per 10 sec perstation
1250 per 10 sec perstation
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Grand total
#REF!
20000002000000
Total 4000000
Profit Forgo Total
6780 / Set 13560000
Total 13560000
Total Rs. 58,000,800
Rs. 95,300,800
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S
Cost Location Size / QuantityHire and Train Personnel 17 cities 5 People/ Service Center
17 CitiesRunn
Wages of Personnel 17 Cities 5 Person/ Service CentreConveyance 17 Cities 5 Person/ Service CentreRetention of Personnel 17 CitiesOther Administration Expenses 17 cities 5 Person/ Service Centre
Setting up Infra Structure atservice centre
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rvice Center Set Up Budget
Number of Occurances Rate/sq cm2 Service Centre/city 10000/person
2 Service Centre/ City 200000/ Centreing Expenses Of Service Centre2 Service Centre/ City 8000/Person2 Service Centre/ City 2000/person
2 Service Centre/ City 100000/Centre
Total
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Total1,700,000
6,800,000
16,320,0004,080,0005,000,0003,400,000
37,300,000
