Cosmetics And More

C U R A C A OCosmet ics and More

COSMETICS AND MORE--bleed.indd 1 5/4/12 1:00 PM

R i c k H u t t o nCuracao’s mission is to provide our customers with a unique shopping experience that provides the highest quality of products and services in a fun, exciting environment unmatched in the industry. Curacao has been serving the Hispanic market for over 30 years and continues to provide our over 2 million private label cardholders with access to premier brands in electronics, furniture, major appliances and cosmetics. Our customers represent the fastest growing demographic in the U.S. and will be essential to the growth of any retailer in the foreseeable future. We recognize that it is not enough to have great products and exciting stores, most importantly it is about our customers having a great experience. This requires Curacao associates to be the most knowledgeable in their industry and a commitment to making every customer feel as if they are a member of our family.

We believe that there is a tremendous opportunity to expand your brand with our customers. We are committed to building a mutually beneficial partnership. For more information, please contact Elena Moody, Cosmetics Product Manager at [email protected]

Sincerely,

Rick HuttonPresident/Retail [email protected]

A messagefrom the

President

C U R A C A OAdir International LLC dba Curacao (the “Company”, “Adir” or “Curacao”) is a leading consumer retailer. The company is

uniquely positioned to serve the large and growing Hispanic population in the United States with 41 million residents.

Historically, the Hispanic market segment has been underserved and few companies have targeted and served this

community.

The Company which was founded in 1980 by Ron and Jerry Azarkman, originated as a door to door sales business in

predominantly Hispanic neighborhoods offering electronics for customers with limited access to products or financing.

Customers would provide a down payment and agree to payment terms that were affordable based on their word and

a hand shake.

In 1983, Curacao expanded its operations and opened their first retail location at 1313 Olympic Blvd, in Los Angeles.

After the store was destroyed by fire during the 1992 Riots, Curacao moved its store to a 35,000 square foot location at

1605 W. Olympic Blvd and in 1999 expanded to 85,000 square feet.

Adir ranked #46 in the Top 100 Consumer Electronics Retailers in the U.S (Twice Magazine/May 2011). Curacao was

recognized in 2009, as one of five companies to receive the Retail Excellence Award as presented by Dealer Scope

Magazine

Curacao currently operates 10 retail stores, averaging approximately 100,000 square feet in densely populated Hispanic

communities in the Southern California and Phoenix markets.

About us


R i c k H u t t o nCuracao’s mission is to provide our customers with a unique shopping experience that provides the highest quality of products and services in a fun, exciting environment unmatched in the industry. Curacao has been serving the Hispanic market for over 30 years and continues to provide our over 2 million private label cardholders with access to premier brands in electronics, furniture, major appliances and cosmetics. Our customers represent the fastest growing demographic in the U.S. and will be essential to the growth of any retailer in the foreseeable future. We recognize that it is not enough to have great products and exciting stores, most importantly it is about our customers having a great experience. This requires Curacao associates to be the most knowledgeable in their industry and a commitment to making every customer feel as if they are a member of our family.

We believe that there is a tremendous opportunity to expand your brand with our customers. We are committed to building a mutually beneficial partnership. For more information, please contact Elena Moody, Cosmetics Product Manager at [email protected]

Sincerely,

Rick HuttonPresident/Retail [email protected]

A messagefrom the

President

C U R A C A OAdir International LLC dba Curacao (the “Company”, “Adir” or “Curacao”) is a leading consumer retailer. The company is

uniquely positioned to serve the large and growing Hispanic population in the United States with 41 million residents.

Historically, the Hispanic market segment has been underserved and few companies have targeted and served this

community.

The Company which was founded in 1980 by Ron and Jerry Azarkman, originated as a door to door sales business in

predominantly Hispanic neighborhoods offering electronics for customers with limited access to products or financing.

Customers would provide a down payment and agree to payment terms that were affordable based on their word and

a hand shake.

In 1983, Curacao expanded its operations and opened their first retail location at 1313 Olympic Blvd, in Los Angeles.

After the store was destroyed by fire during the 1992 Riots, Curacao moved its store to a 35,000 square foot location at

1605 W. Olympic Blvd and in 1999 expanded to 85,000 square feet.

Adir ranked #46 in the Top 100 Consumer Electronics Retailers in the U.S (Twice Magazine/May 2011). Curacao was

recognized in 2009, as one of five companies to receive the Retail Excellence Award as presented by Dealer Scope

Magazine

Curacao currently operates 10 retail stores, averaging approximately 100,000 square feet in densely populated Hispanic

communities in the Southern California and Phoenix markets.

About us


C U R A C A OC o s m e t i c s / S u n g l a s s e s / J e w e l r y D e p a r t m e n t

Curacao Los Angeles StoreShiseido Installation


C U R A C A OC o s m e t i c s / S u n g l a s s e s / J e w e l r y D e p a r t m e n t

Curacao Los Angeles StoreShiseido Installation


C o s m e t i c s / S u n g l a s s e s / J e w e l r y D e p a r t m e n t


C o s m e t i c s / S u n g l a s s e s / J e w e l r y D e p a r t m e n t


C U R A C A OC ATA L O G

C o s m e t i c s

S u n g l a s s e s

J e w e l r y

Catalog

Curacao mails 400,000 catalogs for each of the

eighteen promotional periods supported with

700,000 shared mail pieces per week.


C U R A C A OC ATA L O G

C o s m e t i c s

S u n g l a s s e s

J e w e l r y

Catalog

Curacao mails 400,000 catalogs for each of the

eighteen promotional periods supported with

700,000 shared mail pieces per week.


C U R A C A OF u r n i t u r e


C U R A C A OF u r n i t u r e


C U R A C A OP e r s o n a l E l e c t r o n i c s a n d A p p l i a n c e s


C U R A C A OP e r s o n a l E l e c t r o n i c s a n d A p p l i a n c e s




1980 2002 2005La Curacao was founded by Ron Azarkman, and his brother, Jerry Azarkman, as a small door-to-door sales business, specializing in household goods for the Hispanic community in Los Angeles, CA. The Company opened its first store in Central Los Angeles in 1980.

1992-1995After the store was destroyed by fire during the 1992 Los Angeles riot, La Curacao moved the store to its present location with over 35,000 sq. ft. of retail space in the Los Angeles downtown area.

1997OPENEDPanorama City, CA

1999STORE EXPANSIONLos Angeles, CA85,000+ square feet

2000OPENEDSouthgate, CA

OPENEDHuntington Park, CA

OPENED -DISTRIBUTION CENTERVernon, CA

OPENEDSan Bernardino, CA

OPENED OUTLETLynwood, CA

2006OPENEDSanta Ana, CA

OPENEDAnaheim, CA

OPENEDChino, CA

2007 2012OPENEDPhoenix, AZ

OPENINGTucson, AZ

Company History Store Expansion Timeline


1980 2002 2005La Curacao was founded by Ron Azarkman, and his brother, Jerry Azarkman, as a small door-to-door sales business, specializing in household goods for the Hispanic community in Los Angeles, CA. The Company opened its first store in Central Los Angeles in 1980.

1992-1995After the store was destroyed by fire during the 1992 Los Angeles riot, La Curacao moved the store to its present location with over 35,000 sq. ft. of retail space in the Los Angeles downtown area.

1997OPENEDPanorama City, CA

1999STORE EXPANSIONLos Angeles, CA85,000+ square feet

2000OPENEDSouthgate, CA

OPENEDHuntington Park, CA

OPENED -DISTRIBUTION CENTERVernon, CA

OPENEDSan Bernardino, CA

OPENED OUTLETLynwood, CA

2006OPENEDSanta Ana, CA

OPENEDAnaheim, CA

OPENEDChino, CA

2007 2012OPENEDPhoenix, AZ

OPENINGTucson, AZ

Company History Store Expansion Timeline


Acculturation and GrowthAcculturation DefinitionsLow: Spanish dominant (nearly no English); recent immigrantMid: Bi-Cultural Hispanic. Bilingual (equal or nearly); immigrated as child or young adultHi: U.S. born, 2nd/3rdgeneration. English preferred, limited Spanish

61%non-hispanic

8%

17%

14%

population by

non-hispanic & hispanic acculturation

• Over 2 million customers currently hold the Curacao credit card

• 63% of 1st generation Hispanics within 5 miles of Curacao

stores carry our private label credit card

• Because of the way we have positioned Curacao, we are currently

serving 8% of the total population within 5 miles of our stores

• Growth will come by expanding our target customer base

hispanic-lowcurrent target

non-hispanic

hispanic-hihispanic-mid

legend

Population by Hispanic Acculturation

Within the Latino segment, Curacao is 100% relevant to 20% of the footprint

The mid/hi segments represents 80% of the Hispanic market

Curacao will continue to provide quality product/services and expand business classifications that are not provided by any other retailers

35% - Hi

20% - Low

45% - Mid


Acculturation and GrowthAcculturation DefinitionsLow: Spanish dominant (nearly no English); recent immigrantMid: Bi-Cultural Hispanic. Bilingual (equal or nearly); immigrated as child or young adultHi: U.S. born, 2nd/3rdgeneration. English preferred, limited Spanish

61%non-hispanic

8%

17%

14%

population by

non-hispanic & hispanic acculturation

• Over 2 million customers currently hold the Curacao credit card

• 63% of 1st generation Hispanics within 5 miles of Curacao

stores carry our private label credit card

• Because of the way we have positioned Curacao, we are currently

serving 8% of the total population within 5 miles of our stores

• Growth will come by expanding our target customer base

hispanic-lowcurrent target

non-hispanic

hispanic-hihispanic-mid

legend

Population by Hispanic Acculturation

Within the Latino segment, Curacao is 100% relevant to 20% of the footprint

The mid/hi segments represents 80% of the Hispanic market

Curacao will continue to provide quality product/services and expand business classifications that are not provided by any other retailers

35% - Hi

20% - Low

45% - Mid


C U R A C A O


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