Cosmetic World

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2010 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 165

BULLETIN

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Clinique looks to lasers for new serum



JULy 19, 2010 Vol. XLV / No. 11www.cosmeticworld.com

Cosmetic World®

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Capitalizing on the prolifera-tion of smart phones and the growing number of young consumers who purchase scents on the web, Givaudan is set to revolutionize the fra-grance industry with iPerfum-er—an iPhone App that the company is billing as the first-ever mobile perfume recom-mendation tool.

Available for free download

from Apple’s App Store and on givaudan.com, the program consists of a database of 4,000 scents—a nonpartisan list comprising creations from all marketers and suppliers. Thus far, the program has been accessed by 6,000 people across 102 countries, noted Kate Greene, Givaudan’s vice president of marketing.

Givaudan Helms revolutionary iPHone aPP

From precious metals to caviar, Swiss beauty brand La Prairie has long had a penchant for the most unthinkably luxe ingredients. Now, the prestige power-house is charting new territory by employing jewels as the inspiration for its latest scent trio entitled Life Threads Gems.

Following the critical and commercial success of the original Life Threads col-lection—including a FiFi win for best packaging—three new scents have been formulated by Cosmo-Fragrances’ Constance Georges-Picot : Ruby , Emerald and Sapphire. Priced at $125.00 for 1.7 oz. each, each bottle is

la Prairie Gets Glitzy for fall

Avon ACquiRES SiLPAdA dESiGnSAvon has announced its acqui-sition of Silpada designs, inc., a direct seller of sterling silver jewelry in the United States,


Avon HonoREd by Ladies’ Home JournaL

Avon Products, inc. was recog-nized by Ladies’ Home Journal for its environmental altruism at a chic luncheon here last Tuesday afternoon.

The 127-year-old magazine ordained the direct sell giant

With decades of proprietary research under its belt, Clinique is honing its lat-est skin care technology with a laser focus. Inspired by dermatological laser treatments, the company will bring to market a new de-aging serum entitled Repairwear Laser Focus Wrinkle & uv damage Corrector in August.

Because lines and wrinkles are the top a g i n g c o n c e r n across the globe—exacerbated by sun exposure, stress and po l lu t ion—Cl in -ique’s latest launch professes to visibly r e p a i r d a m a g e , improve wrinkles and provide free radical protection, s a i d d r. To m M a m m o n e , Clinique’s executive director of research and development.

Repairwear Laser Focus is priced at $44.50 for 1 oz. and will be available at Clinique’s 2,200 counters nationwide and on clinique.com.

Fraxel lasers have become a popular

JAnE LAudER PRoMoTEdJane Lauder has been promoted to global presi-dent and general m a n a g e r o f o r i g i n s a n d ojon, effective July 1. She will

ARAMiS APPoinTS KATHLEEn PiERCE

A r a m i s a n d d e s i g n e r Fragrances has a p p o i n t e d Kathleen Pierce i t s new v ice p r e s i d e n t o f

global communications, effec-Kathleen Pierce

Jane Lauder

Life Threads Gems

Repairwear Laser Focus Wrinkle & uv damage Corrector

Ladies’ Home Journal‘s Julie Pinkwater and Sally Lee (2nd r.) with Avon’s Andrea Jung and Todd Arbogast.

The iPerfumer App.

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COSMETIC WORLD, FGI

09.2010

Loreal:Volumes:Loreal:Lancome:Mechanicals:2010:LCM:LCM 0058:Documents:LCM 0058 V2.indd

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Name WCColors:

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Publicis pu106535a Proof 2

DateOK

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Studio#: 151903.1File Name:

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Media Type:

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Last Modifi ed:

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File Location:

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COSMETIC WORLD, FGI

09.2010

Loreal:Volumes:Loreal:Lancome:Mechanicals:2010:LCM:LCM 0058:Documents:LCM 0058 V2.indd

LCM 0058 V2.indd

Defi nicils Precious Cells Spread 4C Bleed

-

LCM 0058 V2

Bleed:

Trim:

Live:

Scale Ratio:

Output %

Actual Size:

APP: CS4INK:

extension neededFONTS: Helvetica (Bold, Medium; Type 1)Helvetica Neue (55 Ro-man, 45 Light, 65 Medium, 75 Bold, 85 Heavy; Type 1)Adobe Garamond Pro (Regular, Semibold; OpenType) LINKS: c105291a_Julia_Defi nicilsPreciousCells_INTER_DP_Ad_LR.psdLANC_N1.EPS

Art Dir:

Creat. Dir:

Copy Wrtr:

Traffi c:

Prod:

Acct. Mnger:

Proofreader:

Studio:

AE OK Rel:

Notes:

Michael

-

-

Jackie Panepinto

Monica Eisenhauer

Danielle

dshand

Name WCColors:

17.5” x 11.25”

16.75” x 10.875”

16” x 10.125”

1:1

100%

-

4C

CLIENT: LancomeVENDOR: IMTECH

LCM 0058V2

A Lancôme fi rst.Regenerate the condition of lashes. Lash-by-lash fullness.

NEWDÉFINICILSPRECIOUS CELLS

HIGH DEFINITION AMPLIFYING MASCARA

Défi nicils Precious Cells is the 1st visibly regenerating, high-defi nition mascara by Lancôme. It contains a Lash Densifi er complex, with precious plant cell extract,

designed to regenerate lash condition.*

Lashes are stronger,* densifi ed, as though multiplied in number. Lash fallout is minimized during makeup removal.

Lash-by-lash fullness.

*With bare lashes after 4 weeks.

shop at lancome.com Julia Roberts

S:16”

S:10.125”T:16.75”

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B:11.25”

F:8.375”

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Publicis pu106535a Proof 2

168 JuLy 19, 2010 CoSMETiC WoRLd

-Continued from Page 165

Debra Davisadvertising directorext. [email protected]

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COSMETIC WORLD (ISSN0589 8447) has been published since 1967 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of the Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 286 Madison Avenue, Suite 700, New York, NY 10017

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Fr o m t h i s extensive data-base, iPerfumer acts as a virtual fragrance con-sultant by pro-viding educa-tion about fra-grance termi-nology in addi-tion to custom-ized recom-mendations. Givaudan hopes it will “change the face of fragrance buying and fragrance love,” Ms. Greene said. “It is a meaningful step towards engaging a new generation of per-fume enthusiasts.”

Users begin by inputting their olfactory preferences in order to cre-ate a profile. From there, the program derives a list of 10 fragrance sugges-tions—both masculine and femi-nine—that a user may like based on peer recommendations from within the iPerfumer com-munity. In addition to this personalized list, users can view a compilation of the top-ra ted scents overall as well as a list of new launches.

Add i t iona l l y, users can create multiple profiles for themselves or for friends and family as a gif t-giving resource, said Sid Shah, Givaudan’s head of internet technology and innovation. “After the recommendations are generated, the hope is that it encourages trial and discovery,” he said.

While the database cur-rently com-prises 4,000 scents culled f r o m G i va u d a n ’s FiFi-winning Mir iad 2 .0 program, Mr. Shah noted that the scent

roster will be continuously updated once every quarter. Givaudan also hopes to expand the program for use on other devices. While currently available only on the iPhone and iPad, the company hopes to make iPerfumer compatible with additional devices within the next few months, based on feedback from the iPerfum-er community.

Though it’s still in its nascent stag-es, positive feedback thus far has encouraged Givaudan to believe that

t he i Pe r fumer could benefit the industry in count-less ways. “ In addition to rein-vigorating con-s u m e r s a n d encouraging them to play with fra-grances and try new things, the possibil i t ies of using this pro-gram as a market-ing tool on the

other end of the business are also seemingly endless,” said Jenine Guerriero, marketing director for Givaudan. “And we’re just getting started.”

Givaudan Helms RevolutionaRy iPHone aPP

users create a profile by inputting personal and scent preference information.

NEWPRODUCTSMarc Jacobs

Lola Marc Jacobs velvet Edition

Category: FragranceLaunch: July 2010Claims: The original Lola fragrance repackaged in an ultraluxe, limited edition bottle designed by Marc Jacobs with a soft, velvety cap and a violet, frosted-glass body. Key ingredients: Pink peppercorn, pear d’anjou, ruby red grapefruit, fuchsia peony, rose, geranium, vanil-la, tonka bean and creamy musk.Stats: 1.7 oz., $68.00

Thierry MuglerWomanity

Category: FragranceLaunch: August 2010Claims: A new eau de parfum spray inspired by the invisible link that binds all women together, created with a patented molecular distillation process by Mane and touting a totem-like, refillable bottle.Key ingredients: Juicy fig, caviar and a woody accord of fig wood and leaf.

Stats: 1.0 oz., 1.7 oz. and 2.7 oz. for $58.00, $78.00 and $98.00.

Givaudan’s Jenine Guerriero, Kate Greene, Stephen nilsen and Sid Shah.

170 JuLy 19, 2010 CoSMETiC WoRLd

wrapped in silver threads and has been adorned with the gemstones of its namesake, said Marc blaison, executive vice president, Cosmo-Fragrances.

“Fragrance for us is all about giving our consumers options,” noted La Prairie president Lynne Florio, who celebrated her 20th anniversary with the brand last year. “Now, more than ever before, we have the opportunity to open up a meaningful and exploratory dialogue at counter.”

Ruby, a seductive floral o r i e n t a l , opens with bergamot, o r a n g e flower and coriander; f e a t u r e s S p a n i s h saffron, ylang ylang, red rose and jasmine absolute in its heart; and dries down with sandalwood, vetiver, passion musk and vanilla bean.

Emerald, a floral green bouquet, evokes spring with green galbanum, orange flower and angelica on top; Bulgarian rose, lilac, Indian jasmine and French daffodil in the heart; and iris, sandalwood, oakmoss and pure amber in the base.

Sapphire, a floral woody amber inspired by the deep blue Sri Lankan sea, opens with green leaves, apricot and freesia; features jasmine, wild narcissus and dewy gardenia in its heart; and closes with sandalwood, white woods and amber.

The Life Threads Gems collection debuts in October.

In SkIn CareIn addition to its fragrance lineup,

La Prairie is also beefing up its skin care offer with two new launches for fall. The company will add a Cellular Radiance Emulsion SPF 30 to its four-sku Cellular Radiance Collection, priced at $425.00 for 1.7 oz. Added SPF suits a younger audience and an elegant texture encourages use, noted Margaret Edelman, La Prairie’s man-aging director of product develop-ment.

Key ingredients include colloidal gold, salicornia plant extract, and a golden peptide, which helps bol-

ster collagen levels. It h i t s s h e l ve s i n September.

And las t ly, La Prairie will address

aging in an oft-for-gotten area with the release of Anti-

Aging neck Cream, due out in October. The cream, priced at $200.00 for 1.7 oz., joins La Prairie’s multi-faceted, seven-sku Anti-Aging Collection.

Peptides firm the neck and décol-leté area by stimulating elastin pro-duction, while a volume-reducing complex reverses fat deposits and re-profiles the throat area, said Rodger bogardus, a product development consultant for La Prairie.

All La Prairie products are avail-ab le a t bergdor f Goodman , bloomingdale’s, neiman Marcus, nordstrom and Saks Fifth Avenue in addition to laprairie.com and the company’s three eponymous spas in New york City, Beverly Hills and Grand Cayman.

la Prairie Gets Glitzy for fall-Continued from Page 165

with its “Do Good” stamp, which was introduced in April 2009 to honor corporations who are commit-ted to innovative and results-oriented charity work.

To date, 17 total companies have received recognition. Honorees are chosen by an independent advisory panel—comprised of Locks of Love board president Madonna Coffman, volunteerMatch’s Sarah Christian, Kaplow PR’s Liz Kaplow, Ladies’ Home Journal’s Sally Lee and Meredith Publishing Group’s nancy Weber. Companies may use the stamp in any way that they choose—on packaging or in an ad campaign, for example—for up to a two year period.

Avon is honored in the July issue of Ladies’ Home Journal and on its website, lhj.com, for its Hello Green Tomorrow program, which launched last March. The core goal of the pro-gram is to drive green education and behavior change among Avon’s 40,000 associates and six million global sales representatives.

By partnering with The nature Conservancy, a leading conservation organization, Avon is also focusing its efforts on the Atlantic Rainforest in Brazil, having thus far donated two million trees to restore 5,000 acres of forest.

avon Honored-Continued from Page 165

Anti-Aging neck Cream and Cellular Radiance Emulsion SPF 30.

photos by Amy Sussman

The nature Conservancy’s Michelle Lapinski and Sheri Turnbow with Avon’s Susan Heaney.

Sally Lee with Liz Kaplow of Kaplow PR.

Lynne Florio, Marc blaison, Margaret Edelman and Rodger bogardus.

La Prairie’s Alicja Wojczyk and Jaime Maser.

171JuLy 19, 2010 CoSMETiC WoRLd

BULLETIN



antidote to the aforementioned con-cerns in recent years, noted dr. daniel yarosh, senior vice president of basic science research at The Estée Lauder Companies, which owns Clinique. 570,000 total treat-ments were performed last year—“one for every man, woman and child in the city of Las Vegas,” he said. However, the side effects can be risky, the healing can take time and the procedures can be costly.

While lasers are effective because they provoke a wound-healing response, Clinique sought to keep the skin intact and to induce that healing component without the use of a laser—while delivering compa-rable resul ts . Three drops of Repairwear Laser Focus used twice a day for 12 weeks will achieve 63% of the visible wrinkle reducing power of a laser, said debbie d’Aquino, vice president of Clinique product development worldwide, treatment.

To repair UV damage, key ingredi-ents include: micrococcus luteus liposomes, which work at night to fortify the skin’s defenses; photolyase fermentate, which absorbs visible light to promote repair during day-light hours; and OGG-1 Fermentate, which is derived from mustard plants and protects cells from oxidative damage.

For wrinkles, Clinique has formu-lated a peptide complex that includes: whey protein, an amino acid-rich mix that increases firmness and resilience; retinyl palmitate to plump skin and reduce lines and wrinkles; and Acetyl Hexapeptide-8,

a bio-peptide that prompts natural collagen production.

And finally, for free radical protec-tion, a cocktail of ingredients fight the onslaught of environmental aggressors including: vitamins C and E; ergothioneine, a naturally-occur-ring amino acid and powerful anti-oxidant that provides balance to the skin; and pomegranate juice extract, which contains ellagic acid that defends the skin against visible dam-

age.This is not

the first time that Clinique has re-inter-preted a der-matological solution for a n e w launch. Its CEW Beauty A w a r d -winning Even

better Skin Tone Corrector addresses discoloration without the use of hyd-roquinone—a leading (and potential-ly irritating) prescription for dark spots by dermatologists.

Clinique looks to lasers for new serum-Continued from Page 165

be responsible for the overall strate-gic direction, global development, management and growth of both brands, and will report to Lynne Greene, global president of The Estée Lauder Companies, who over-sees Clinique, Origins and Ojon.

Since July 2008, Ms. Lauder has served as senior vice president/gen-eral manager of Origins and has been instrumental in its expansion to China, launching several successful skin care products and developing its new strategic direction, “Powered by Nature, Proven by Science.”

Previously, Ms. Lauder served as senior vice president of global mar-keting for Clinique and vice presi-dent of marketing for beautybank.

JAnE LAudER PRoMoTEd AT oRiGinS

Canada and the United Kingdom. The transaction—which entails an initial payment by Avon of $650 mil-lion and additional payment in 2015 if growth targets are achieved—is expected to close in the third quarter of 2010.

Silpada, which has annual reve-nues of $230 million, will continue to operate as a standalone business, and its existing 32,000 independent sales representatives will be the exclusive sellers of its products. Co-founders bonnie Kelly and Teresa Walsh and CEO/co-founder Jerry Kelly will continue to lead the com-pany from its Lenexa, Kansas head-quarters. Mr. Kelly will report to Chuck Cramb, Avon’s vice chairman and chief finance and strategy offi-cer.

“This new partnership is an excit-ing opportunity to reach new con-sumers and representatives with a higher-tier brand and direct sales model that complements our existing business,” stated Avon chairman and CEO, Andrea Jung.

Avon ACquiRES SiLPAdA dESiGnS

tive immediately. She will report to veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, beautybank and ideabank and Marianne diorio, senior vice president, global brand communications, The Estée Lauder Companies.

Ms. Pierce has worked as a com-munications consultant for Aramis since March 2010, and was previous-ly the vice president of global com-munications for BeautyBank from 2004 to 2008. She also worked with Gary Farn LTd as vice president, pub-lic relations and new business devel-opment, and started her own commu-nications firm with clients including Annick Goutal and Lilly Pulitzer beauty. From 2000 to 2003, Ms. Pierce was the senior public relations manager at Groupe Clarins.

KATHLEEn PiERCE-Continued from Page 165

drs. daniel yarosh and Tom Mammone present the product at a press event.

SEPTEMBER

OCTOBER

AUGUST

SEPTEMbER 11 - 12thAvonWalk for Breast CancerSanta Barbara CA www.avonwalk.org

SEPTEMbER 12 - 15thbeyond beauty ParisPorte de Versailles (T)www.beyondbeautyparis.com

SEPTEMbER 15thCibSMonthly LuncheonThe Manhattan Club NyC 12:00 PM www.cibsonline.com

Cosmetic Executive WomenNewsmaker Forum with Procter & Gamble’s Ed ShirleyHarmonie Club NyC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

SEPTEMbER 16thAmerican Cancer SocietyDreamBall Honoring Nordstrom’s Peter Nordstrom and Procter & Gamble’s Ed ShirleyCipriani 42nd Street NyC 7:00 PM (b) (TA)www.thedreamball.org

SEPTEMbER 22ndFashion institute of Technology10th Anniversary Celebration Breakfast: FIT Master’s Program Honoring P&G’s Marc Pritchard & Allure’s Linda WellsGuastavino’s NyC 8:00 AM Breakfast (TA)(212) 217-4100www.fitnyc.edu/10years

SEPTEMbER 23rdWomen in Flavor & Fragrance CommerceAnnual Open DinnerWestmount Country Club W. Paterson NJ 6:00 PM (R) (TA)(732) 922-0500www.wffc.org

SEPTEMbER 28 - 30thHbAGlobal Expo & ConferenceJavits Center NyC (T)(212) 600-3117www.hbaexpo.com

SEPTEMbER 28 - 29thHbASpa & Resort / Medical Esthetics Conference & ExpoJavits Center NyC (T)www.hbaexpo.com

SEPTEMbER 29thFragrance FoundationFragrance SummitTime-Life Building 9:00 AM Members Only (S) (TA)(212) 725-2755 x103www.fragrance.org

oCTobER 1stCosmetic Executive WomenAchiever Awards Luncheon with Procter & Gamble’s Alex Keith, Clinique’s Janet Pardo, mark’s Claudia Poccia, Carol’s Daughter’s Lisa Price and Coty Prestige’s Lori SingerWaldorf=Astoria NyC 11:00 AM (A) (TA)(646) 929-8026www.cew.org

oCTobER 4 - 6thPerfume Expo America (PXA)Hilton New york NyC Free Admission for Retailers (T)(305) 397-8025www.perfumexamerica.com

oCTobER 5thFragrance FoundationCircle of Champions Dinner Honoring Estée Lauder’s Thia BreenSt. Regis NyC 5:30 PM Members Only (A) (TA)(212) 725-2755 x103www.fragrance.org

oCTobER 13thCibSMonthly LuncheonThe Manhattan Club NyC 12:00 PM www.cibsonline.com

AuGuST 11thCibSMonthly LuncheonThe Manhattan Club NyC 12:00 PM www.cibsonline.com

AuGuST 20thnJPECChartered Fishing ExtravaganzaAtlantic Highlands NJ (TA)(908) 233-1234www.njpec.com

Subject:(A) Awards(b) benefit(E) Retail Event(i) Product intro(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

Admission detail:(io) invitation only (TA) Tickets Available

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