CosLab

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Introduction:-

Company Name:

COSLAB (PVT) Ltd Multan Pakistan.

Brand Name:

CARE Cosmetics.

Coslab (Pvt) Ltd are one of the leading manufacturers and marketers of Skin & Beauty Care Products, in Pakistan, including Vanishing Cream, Cold Cream, Lemon Cream, Honey Lotion, Baby Lotions, Nappy Rash Cream, Hair removing Creams, Talcum Powders, Heel Cream. The "Care" brand was established in 1988 and its popularity has grown to cater for today’s generation. Our products are known with the name of CARE COSMETICS. Two Manufacturing Plants in Pakistan equipped with most modern technology and machinery, with Scientific Labs, to meet the quality standards of the products also have most modern and sophisticated Soft Tube plant. Coslab (Pvt) Ltd., is an ISO 9001:2000 & ISO 14001 Certified Company. Our prices are competitive and reasonable, quality are excellent. The theme of offering “Quality products at affordable prices” will continue to be the driving point in the pricing strategy. The plan to revitalize the brand includes enhancement at point of sale and the company investing funds in the appropriate media. Top Pakistani models and film stars appeared in our commercials.

We make a great effort to looking for agent of each country to expand our products into international market. We are looking for serious buyers from all over the world, so please assure that we have the utmost sincerely and enthusiasm to serve you forwarding towards our future mutual benefits. Coslab (Pvt) Ltd., very much look forward to the opportunity of building a long and mutually rewarding relationship with you and we make a great effort to expand our products worldwide. We have entered in exports for which we already exporting to Germany, United Arab Emirates, Bangladesh, and South Africa, at this time. We are looking for some serious buyers from all over the world, for our products.

In order to exploring new imported cosmetic world, if you have quality products, please communicate with us for more fruitful and positive professional relationships in future.

Operational Management B.B.A 7th Coslab Pvt Ltd Multan

Chapter No. 1

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Reg. Date 1/2/2005

Business type Manufacturer

Year establish 1988

Employ total 101-500

Annual Revenue USD 500,001-1000000

Address Rajwana Road, near District Courts Multan Punjab 60700 Pakistan

History:-

The Company started working in 1988 in Multan From a very small level near Rijwana road.

Initially the company was making Talcum powder and perfume which were sold in the local market

in Multan without any advertising campaign with the passage of time they start making cream and

were expanding their business.

In 1990 they shift their production to swat and remain their main office in Multan near rajwana road.

So there they started production and their sales increases by making wild flower which becomes

popular very soon.

So because of tax free production they were enjoying good profit at the time and were able to expand

their business.

The company was not even his own infrastructure (Building) in swat so in 1995 they were in the

position to make their own building. At that time they were having the sales manager who suggests

them to invest this amount in advertising and so they agree and advertise their product with the

brand name CARE COLD CREAM and make their distribution network better by hiring some new

sales personnel in different area of the country. After the Advertising within 2-3 years the company

earns a lot and they extended their product line.

SO they make their own infrastructure in 2001 and some new equipment was also installed there in

Multan located at 11km from Bosan road.


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Company Profile:-

Mission Statements:

We make people beautiful. We will build a unique portfolio of Beauty and related brands, striving to surpass

our competitors in quality, innovation and value.

Slogan:

Since of care is the art of beauty

Objective :

The ultimate objectives of our business strategy are to increase volume, expand our share of

worldwide nonalcoholic ready-to-drink beverage sales, maximize our long-term cash flows and

Create economic-value-added by improving economic profit.

Core Competencies:-

Time Management:

Our company competes with competitors through proper time management from time management

company enable to provide goods on a specific location on specific time and also reduce cost and

make his work efficient and effectiveness.

Quality:

Company provides cosmetics products with high level of Quality Through Quality Company enable

his consumers loyal and get maximum level of satisfaction.


Chapter No. 2

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Foundation:-

Company Start work in 1988 with same name that’s a family owned company managed by father

and four sons and that company first launch products of perfumes and talc. in first few years

company establish market of his SKU named WILD FLOWER then company add other product like

HONEY LOTION,BLEACH CREAMS etc

Hierarchy:-


Chapter No. 3

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Departments in Coslab:-

1) Accounts Department.

2) Production Department.

3) H.R Department.

4) Marketing Department:

a) DISRTIBUTION.

b) ORDER HANDLING.

c) ADVERTISEMENT.


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Manufacturing Process:-

Manufacturing Units:-

Company have two manufacturing units one in Mangora swat and other in Multan.Company Start

first in Multan then for cost reduction company shift to Mangora swat because Mangora Swat Zone

is TAX FREE ZONE. Then company shift to Multan because that’s owner’s hometown and safe

location and target marketed area so. Company also starts another unit in most consummated area in

Pakistan.


Chapter No. 4

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Products of COSLAB :-

1) Care Honey Lotion

2) Care Fairness Honey Lotion

3) Care Beauty Soap

4) Care Bleach Cream

5) Care Peach Bleach Cream

6) Wild Flower Talcum

7) Care Hair Removing Cream

8) Fresh n Joy Hair Removing Cream

9) Care Heel Cream

10) Care Nappy rash Cream


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Outgoing & Up Coming Products:-

In Company out Going Products Three range of perfumes and in new range Company start feeder

Bottles and Silicon Nipples.


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AnalysisTotal Production:-


Chapter No. 5

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Total Production of Coslab Cosmetics is 20 percent increase per year now coslab cosmetics get maximum level of production with 24 hour work with the help of two units now a day’s shortage of stock because demand is high with respect to production.

SWOT Analysis:-

Strengths:

Good image of brand name in Pakistan

Enjoying economies of scale

Good will in the market

Strong financial position

There is no compromise on the quality of products.

There own packaging plant.

Quality Control

Weakness:

High rates of products

Ratio of success of new product is low

Huge inventory stocks of raw material and finished goods

Opportunities:

Start some new things like tooth paste etc.

They have a greater opportunity to expand its wide range of products


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Threats:

Facing tough competition with fair n lovely High inflation rate is increasing the cost of imported raw

material day by day

PEST Analysis:-

Pest Analysis is basically an environmental analysis which covers these four dimensions of

environment

Political: As far as political environment is concerned company is very worried about it. Pakistan is not a

political stable country. Even after the18 February election political environment is still not friendly

for business. Coslab Company cannot heavily invest due to this factor.

Economical: As far as the economic conditions are concerned they are also not favorable the purchasing power of

people is decreasing due to high inflation and there is a threat that this condition may directly hit the

sales of the company.

Social:

Due to its American origin people in Pakistan have a little bit cultural clash with the coslab company specially after Iran and Iraq war but the participation of company in social responsibilities is appreciating which have build a good reputation in the market.

Technological:

Market of Pakistan is passing through a technological revolution which provides opportunity to all the industries to modify their process. For example if the Co slab Company would start selling its cosmetics online It would be a healthy change for the company and the market.


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Financial Analysis:-

Profit Analysis:-

The profit of the care cosmetics is up to 15 percent approximately……because the expenditure on advertisement and expenses on keeping SKU age of maturity and compete with competitors.

Analysis of Profitability:-

Short-Term Debt Paying Ability:

Ratios 2010 2011 2012

Net Working Capital (Million Rs.)

CA-CL300.12 314.77 300

Current RatioCurrent Asset

Current Liabilities

1.15 1.14 1.07


Ratio 2010 2011 2012

Net Profit Margin

NPATSales

0.022 0.117 0.002

Return on Asset

NPATTotal Assets

0.021 0.012 0.014

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Quick Ratio

Current AssetInventory

Current Liabilities

0.49 0.54 0.45

Inventory Turnover

Cost of goodssold

Ending Stockof Inventory

3.34 3.84 3.02

Average Collection Period

Accounts Receivable

Average credit Sales per day

28 days 35 days 36 days

Question and Answer:-

Industry establishment?

Coslab Cosmetics establish in 1988.


Chapter No. 6

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Operation Management?

Coslab gives very importance to operation manager because that operation management provides duty to run company task efficiently and effectively.

Major Products:

Care Honey Lotion, Care Heel Cream, Care Wild Flower Talcum, Care Bleach Cream

Process of COSLAB?

Labor power involves in every process of production that’s power efficient.

Core Process?

Core Process is that Company have separate department of every workshop and spear part use in machinery and in sales they gave credit to the distributors.

Support Process?

They have every machinery alternative and generator facility in case of load shedding.

Main Supplier?

Singapore, Malaysia, united kingdom

Main Customer?

Main Customer is beauty and quality conscious peoples.

Term of Supplement?

They use JUST IN TIME strategy.

Managing the Supply Chain?

Supply Chain Management is also play an important role in availability and getting maximum sales and market share they use sole distributor then distributor and then whole seller and in last retailers.

Capacity of Production?

They Get Maximum level of Production in 24 hour in a day spending and that not enough for requirement needed.


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Actual Production?

Company Produce 4000 SKU, s in one day.

Demand per year?1440000 SKU’s per year…

How to fulfill that demand?Coslab start new production plant with area of 5000 square foot in same area.

Projects are working?There are similar projects in works such as care honey lotion, silicon baby nipple, bleach cream Sachet packing and making of plastic bottles itself.

Work Force?For getting same maximum level of production company face some issues such as labor protest and political instability that made hurdle in operations.

Main Division?There are two main divisions first is packaging material and other is packing.

Operation Strategy?The Company manages their operations through high level of investment and proper planning and R &D.

Corporate strategy?Company also produces plastic bottles and nozzles for other companies.

Core Competency?

Our company competes with competitors through proper time management from time management

company enable to provide goods on a specific location on specific time and also reduce cost and

make his work efficient and effectiveness.

Company provides cosmetics products with high level of Quality Through Quality Company

enable his consumers loyal and get maximum level of satisfaction.

Direct Competitors?Company also face direct competitors for example ponds, Olivia and fair & lovely

Competitive priorities?Company has priority in leading and old brand in market and has goodwill.

Development of New Product?Different strategies is use for getting maximum attack in market for example rate deduction, Quality production.

Location?Because that’s location is easy to access and near to maximum productive area.

Culture of Organization?


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Friendly culture adopt in organization that supportive with every stakeholder.

Capital Intensity?Labors are paid on daily wages and also company use machinery and labor together.

What are your Strategies for changes?Less labor and full automated machinery use.

Terminal use?Coslab has two terminals. One in Multan and other in Sawat.

EOQ?Company placing the order when reached on Safety level.

Recommendation:-

IF I WOULD BE A MANAGER IN COSLAB (PVT) LIMITED.

I would try to work on these points first

1) Only such people would be appointed as are required by the job.


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2) Different training courses should be arranged for the up lifting and improving the quality of

work for employees

3) Employees on Temporary bases would be given more encouragement and try to create

conditions in which they feel more security.

4) At present facility of bonus is given only to production staff but such incentives should also

be given to Head office Staff.

5) Medical facilities are given in mill but such facilities should also be given to management.

6) There is also a problem of work overload for the employees and it should be control properly

so that the employees are motivated.

7) Employees should be paid extra for the work which they done after working hours.

8) The process of purchase would be made short and simple. This will save time.

9) Routine working of the staff would be strongly observed and negligence not be made in this

regard.

10) Company should change the brand name. For example change the name of care beauty soap

and care bleach creams.

11) Company now in a position for going global for maximize his profit.

Conclusion:-

Coslab (Pvt). Limited is one of the leading groups in Pakistan. The system, the management style,

the policies & centralized decision making environment is really remarkable.

The overall analysis is indicating that the company’s progress has mainly attained through

dedication of employees. The effectiveness of its management, their willingness to take advantage of

opportunities and face challenges of changing economic picture, this all contributes to the very much


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improved and sound position of company. This is really appreciable for the devotion and hard work

of all the employees of the company

References:-

Visit of Coslab http//www.google.com

http//www.wikipedia.com


Documents

CosLab