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Cory M. Brown
Fairfield, Ohio [email protected]
SALES LEADER MARKET DIRECTOR MANAGERBusiness Strategy | Product
Development | Project Management | Sales Development
Problem solving business leader with commanding background in
successful strategic planning, business
development, marketing and sales strategy, and momentum
management. Exceeds at management anddevelopment of people,
projects, and products. A diverse knowledge base and common sense,
able toproblem solve quickly. Takes on many roles within a company
to innovate, expand sales, motivate, develop,and manage costs.
Experienced in perishable and hard goods, wholesale, retail,
technology, manufacturing,importing, marketing, sales, publishing,
photography, and design.
AREAS of EXPERTISE Sales
Management
Industry Education & Development
Customer Relationships
Partnership Building
Project Initiation & Development
Product Development and Management
Marketing Strategy
Web Design and eBusiness
Office Suite and Adobe Creative Suite
International Sales and BrandManagement
PROFESSIONAL BACKGROUNDSpringdale, Ohio 2012presentEVENT
SPECIALIST/MANAGER-NINAS FLORIST
Retail florist developing retail and event sales in the
Cincinnati/Dayton markets
Manager: Manage day to day business, sales, purchasing, cost and
inventory control
Event Specialist: Planning, Selling, Purchasing, and Fulfilling
Single and Multiple Event Proposals
Website Design and Computer/Networking Managing
Dayton, Ohio 20112012
BRANCH MANAGER-CLEVELAND PLANT AND FLOWER COMPANY
Wholesale Florist Branch Manager developing business and sales
in the Dayton, Ohio and surroundingmarkets.
Whole Business Management: Managed all aspects of running a
successful wholesale florist.
Product Procurement: Managed JIT inventory of both perishable
and non-perishable product, as well asprojected long, medium, and
immediate term needs.
Sales Manager: Increased sales by taking advantage of creative
sales strategies, unique and classic
programs, and competitor weaknesses.
Sales Trainer:Developed sales team members that have increased
their personal sales and overall sales
for the branch.
Business Development and Industry Relations:Developed and
nurtured business relationships withleaders in the markets turning
the image of the branch around.
These all combined into an increase of overall sales of 5% in a
down economy.
Cincinnati, Ohio 20082010CHIEF EXECUTION OFFICER-FITZ DESIGN
Developed, planned and executed marketing, sales, and teaching
strategies for the floral industry.
Wholesaler and Mass Market Sales Planning: Planned and
implemented sales programs customized formass market, multi-branch
wholesale, and individual wholesale customers. Created unique sales
programs
to increase business at the wholesale and retail levels
utilizing cost analysis, sales projections, initial order,
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and guaranteed reorder to increase companys top and bottom line.
Programs and proposals varied incontracted length from seasonal to
multi-year.
Education Leadership for the Floral Industry: Created,
facilitated, and produced the industry leadingeducational classes
for sales, design, and marketing. Personally taught over 3000
florists marketing and
design elements to increase both their business and in turn,
that of the hosting wholesalers.
Product Development:Developed unique items for the floral
industry from initial concept to production toimporting and sales.
Leading new idea company in the floral industry
Industry Leading Website:Developed, designed, and implemented an
industry leading website. Theproject was a continuously evolving
one, and responsibilities ranged from initial Photoshop design
completethrough HTML coding and Adobe Dreamweaver full page code
writing.
Catalog Production: Photographed and produced an industry
leading product catalog. This includedeverything from shot design
and lighting, actual shoot, to color correcting, to final
development of catalog in
Adobe Acrobat and InDesign.
These all combined into an increase of overall sales in less
than three years by almost 300%.
Carmel, Indiana 2006-2008STORE MANAGER- MENS WEARHOUSE
Sales: Sales leader for the stores managed.
Success: Moved from starter store to large volume store in less
than 1 year due to salessuccess
Management and Mentoring: Mentor and teacher of sales model and
customer servicestandards
Indianapolis, Indiana 2005-2006FREELANCE DESIGNER
Indianapolis, Indiana 2005PRODUCTION MANAGER- McNAMARA
Management: Lead team of designers producing all production
level designs for multi-storeretail and mass market floral
departments
Design: Designed unique floral arrangements to be produced as
holiday specials
Inventory: Inventory control and utilization for multi-store
retail and mass market floral
departments
Education and Accreditations
American Institute of Floral Design Accredited MemberThe Ohio
State University: College of Engineering (aeronautical
engineering)
