Corporate vided product introduction_v1.0 DE 040317

. . . M A K E Y O U R N E T W O R K S M A R T E R

Axis Communications

Axis Partner IP-Surveillance TrainingCzech Republic, April 2004

Håkan GrönteASM Eastern & Central Europe

Corporate vided product introduction_v1.0.ppt DE 040317

Agenda

The Company: Axis Communications AB Network Video Portfolio What is a Network Camera? Axis Network Solution Examples IP adressing Image & Video Compression Lenses and filters Applications and Solutions Designing an IP Surveillance Solution

This is Axis

A global market leader in network connectivity

Proven technology Founded in 1984 340 employees Net sales in 2003: SEK 624 M Listed on the O-list of Stockholm Stock

Exchange

Worldwide presence

Sales in more than 70 countries Offices in 14 countries Strategic industrial partnerships Global network of distributors,

system integrators, resellers and solution partners

First Network Camera in 1996 World-wide market leader

¬ #13 CCTV and video surveillance*¬ # 8 Security Cameras*¬ # 1 Network Cameras (59.8%)*¬ # 1 Video Servers (35.4%)*

Unique development of dedicated platforms for hardware and software

Axis Core Technology

According to ”The EMEA market for CCTV and Video Surveillance Equipment” by IMS, December 2003

New Generation Video Products

2004200019981996

4th Generation

AXIS 200( NetEye )

AXIS 2100AXIS 2400

AXIS 200+AXIS 240

100.000 soldAXIS 2100

Trends - Market Forecast

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,080,0

2002

2003

2004

2005

2006

2007

2008

Video servers

Network Cameras

Factory revenue € million According to ”The EMEA market for CCTV and Video Surveillance Equipment” by IMS, December 2003

Intelligent network solutions

Video Solutions

Network Cameras Video Servers

57% 35%

8%

Network Printing

Other Network

Scan & Store Technology sales Wireless Access

February 12, 2004

Customer segments

Retail

Bank Transportation

Government Education

Industrial

. . . M A K E Y O U R N E T W O R K S M A R T E R

Clearing the fog…

Then what is a Network Camera?

All-in-one

Camera Web Server

Integrated solution

Comp-ression CPU

Flash

DRAM

Camerafunctions

A camera and a computer (webserver) integrated

Camera Computer

The Camera

Comp-ression CPU

Flash

DRAM

Camerafunctions

The camera:

Camera

Drives the sensor

Adjusts for lighting

Delivers images to the computer

The Camera

Comp-ression CPU

Flash

DRAM

Camerafunctions

The computer (or really the Web server):

Utilizes ASIC to compress & enhance video

Responds to requests for images

Delivers images

Provides a platform for management

Can be set to take actions(e-mail, ftp, notifications)

Can be dialed-in to (some models)

Can be customized (scripting)

Can serve a video-surveillance application

and more….

Computer

AXIS Superior Image Quality

Axis Superior Image Quality relates to¬ Customized set of chips with high

performance functions for¬ Resolution¬ Light sensitivity¬ Dynamics¬ Color

Careful selection of lenses and sensors

Basic product features

Includes a web server, PC independent Running on Linux Has its own IP address Connects directly to Ethernet networks HTML user interface, ordinary

web browser An Open Application Programming

Interface (API)

Additional product features

Motion JPEG or MPEG-2 based compression

Serial port for ISDN/PSTN/ connection and/or PTZ support

Alarm inputs & outputs Local image buffer Scripting, freely programmable Audio available through external

module available

Product positioning

Product features and functionality are based on requirements from the respective market

Entry level

Pro level

High end

Current products – AXIS 205 Network cameras

¬ Axis 205¬ AXIS 2100 / 2110¬ AXIS 210¬ AXIS 2120 / 2420 / 2420 IR¬ AXIS 230 (MPEG-2)

Network PTZ camera¬ AXIS 2130

Video servers¬ AXIS 2411¬ AXIS 2400+ / 2401+¬ AXIS 241Q/S¬ AXIS 250S (MPEG-2)¬ AXIS Video Server Rack

Audio module¬ AXIS 2191

Serial Server¬ AXIS 2490

Network DVR¬ AXIS 2460

Software¬ AXIS Camera Explorer¬ AXIS Camera Recorder¬ AXIS Camera Station

• Small, compact size• Three different resolutions• Up to 30 fps• Supports up to 20 users

Current products – AXIS 2100 / 2110

• Basic functionality• Plastic housing• Primarily indoor use• 15 fps• “IT market” camera

Network cameras¬ AXIS 205¬ AXIS 2100 / 2110¬ AXIS 210¬ AXIS 2120 / 2420 / 2420 IR¬ AXIS 230 (MPEG-2)







Current products – AXIS 210

• “Next generation” camera• Plastic housing• Primarily indoor use• 30 fps in all resolutions• Built-in VMD• Superior image quality• Motion JPEG + MPEG-4*

* Free of charge upgrade Q3 2004








NEW2004

Current products – AXIS 2120 / 2420

• Security camera• Full functionality• Metal housing• Varifocal Auto Iris-lens• 25/30 fps• Built-in Motion Detection









• DVD class video• Synchronized stereo audio• MPEG-2• Full frame rate (30/25fps)• Day/Night functionality• 18x optical zoom









• Networked PTZ unit• Small size/sleek design• 16x optical zoom-lens• 25/30 fps• Alarm in/output • Pre/post alarm memory









• Compact 1 channel video server

• High quality images• Up to 30 fps• Built in web server








Current products – AXIS 2400+ / 2401+

• 1 or 4 camera versions• Alarm in/output• RS232/422/485 ports• PTZ unit support• 25/30 fps• Pre/post alarm memory








Current products – AXIS 241 Q/S

•1 or 4 camera versions• Alarm in/output• Built-in VMD• Pre/post alarm memory • PTZ unit support• 25/30 fps per channel • HTTPS








NEW2004

Current products – AXIS 250S

• MPEG-2 • Composite or S-VHS• Audio input • RS232/422/485 port• PTZ unit support• 25/30 fps• Multi and/or uni-cast• 1 min pre alarm memory








Current products – AXIS Video Server Rack

• 19” 3HE rack for video servers• Built-in power supply• Up to 12 blades• Hot Swap of blades









• Add-on audio support• Line in/out + microphone• Built-in microphone• RS-232• Duplex communication









• Serial data over Ethernet• 2x RS-232• 1x RS-485/422• Built-in web server








Current products – AXIS Camera Explorer

• Multi camera view• Run sequences• Integrates into Explorer• Manually save images and

sequences• PDA version available








Current products – AXIS Camera Recorder

• Supports up to 16 cameras• Recording scheduler• Alarm management• Search tools• Pan/Tilt/Zoom support








Current products – AXIS Camera Station

• Supports up to 25 cameras• Recording scheduler• Alarm management• Powerful search tools• Pan/Tilt/Zoom support• Remote client & web viewer• Long time recordings








NEW2004

AXIS Camera Station - overview

Background service Recording database

Optional viewing, playback and administration

Optional viewing and playback

Optional viewing, playback and administration

Viewing, playback and administration

AXIS Camera Station – product positioning

AC

E

Mil

es

ton

e X

Pro

tec

t

AX

IS C

am

era

R

ec

ord

er

AX

IS

Cam

era

Sta

tio

n

High-End

Entry level

Upper Pro-level

Lower Pro-level

Pa

rtn

er

So

luti

on

s

Our offerings – what’s the differenceAxis Camera

ExplorerAxis Camera

RecorderAXIS Camera

StationMilestone Xprotect

Number of cameras ‘Unlimited’ 16 10 up to 25 4,9,16,25,50,64

Remote access through web interface No No Yes Yes

Image database size ‘Unlimited’ 160GB *1 Unlimited Unlimited *2

Motion detection No Yes Yes Yes

Supports Axis motion detection in camera No No Yes No

Audio support No No Yes Yes

Recording modes ManualManual,

Scheduled, VMD & I/O

Scheduled, VMD & I/O

Manual, Scheduled, VMD & I/O

Archiving No No Yes Yes

Multi-lingual No Yes No Some

User controlled access per camera No No Yes No

Playback No (view file by file)

Single channel playback

Multi channel playback

Multi channel playback

*1 40GB / 600.000 images per camera *2 600.000 images per camera per day

AXIS Camera Station – user interface

View recordings

Live views

Event log

View selection

I/O control

Red frame around image when recording

AXIS Camera Station – view recordings Search and playback events

from 1, 4 or 16 cameras at the same time

Print, mail and save events/create ZIP files

Advanced search for motion in part of the image

Current products - Accessories

Available accessories¬ Outdoor housings¬ IR Illumination¬ W-LAN devices¬ Power over Ethernet

units¬ Analog cameras¬ Wall brackets

POL Power Over LAN

• Use the 12V Active Splitter with cameras or equipment that requires 12V, and is not yet POL enabled.

12V Power

Data

Active Splitter

Power over LAN Midspan

Network Camera

GPRS Router MIIPS MLAN : le

Available in the MIIPS itself is inputs and outputs that can be used for temperature measurement, opening doors, alarms etc

AXIS 2420 – IR Sensitive & IR Illuminators

Use the IR Illuminator in combination with the AXIS 2420 Network Camera – IR Sensitive, and get good quality images around the clock, in low-light situations (and in complete darkness) without attracting attention.

Around the Clock Surveillance with one single camera

The end

Questions??

Documents

Corporate vided product introduction_v1.0 DE 040317