Corporate Strategy WEB Aruba NV 2014 – 2020

September 2013

Envisioned futureGovernment of Aruba

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A sustainable Aruba by 2020related to the Energy Sector:

• Reduce dependency on fossil fuels• Engage renewable energy• Reduce carbon emissions• Improve usage of water resources• Promote partnerships – knowledge

Envisioned Future WEB Aruba N.V.

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Cleaner Greener

& Fuel Oil Free by 2020

Strategic objectives

Cleaner, Greener and Fuel Oil Free

by 2020

Drivers Strategic ObjectivesGreener Engaging greener technologies

(renewables) 1. By the year 2020 WEB shall not be using

HFO as an Energy Source.

2. By the year 2020, 50% of the yearly average Energy supplied shall be by means of Renewable sources.

3. By 2020 WEB has embedded Customer Value Focus as driver for sustainable growth.

4. By 2020 WEB has a diversified water & energy proposition (water & energy services/products portfolio and new markets)

5. By 2020 WEB is a robust & agile organization ensuring continuity, stability and growth

FO free Independent of FO

Enabling more cost effective Energy sources

Cleaner Less emissions

Reduced carbon footprint

Customers Enable affordable/reasonable costs of Water and Energy for our customers

Enhancement better management of cost of living

Aruba Enabler of Growth (social & economic growth) of Aruba.

WEB Aruba NV

Enable Long Term Prosperity and Continuity for our organization

Enable new opportunities for our Employees

COMMIT & DELIVER TOGETHER!

TRANSITION TO HFO FREE FUTURE

HFO FREE!

2014 – 2015

2016 – 2017

2018 – 2020

Implementation/Time 2013 - 2

020

Implementation Strategy – Plateau planning

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Cleaner, Greener and Fuel Oil Free by 2020

The plateau planning represents a logical sequence in focus and a clear strategic direction towards 2020 for WEB Aruba NV

Plateau Focus 2014 - 2015

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Timeline Plateau Theme Focus of plateau

2014 - 2015 COMMIT & DELIVER TOGETHER!

• Vision & mind shift: employee communication & engagement, inspire and embed green & service DNA (internal & external), customer centric mind setting (internal and external), result-oriented, accountability

• Future proof organization: align policies, processes, organization (i.e. project based, dedicated teams, Maintenance Business Transformation (MBT)), culture, workforce, Business Intelligence (KPI dashboard), ICT capability

• Customer Focus: create and implement customer aligned organization and service DNA, build customer relations management and customer understanding, spark customer involvement

• Start innovative projects towards optimal mix: develop and start roll out

Plateau Focus 2016 - 2017

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Timeline Plateau Theme Focus of plateau

2016 – 2017 TRANSITION TO HFO FREE FUTURE

• Organizational advancement: Continue to make organization future proof, structure and establish Body Of Knowledge, change management

• Technology optimization/advancement: Applying new and innovative Water and Energy technologies: storage, demand side management, smart grid, IGMS (Intelligent Generation Management System)

• Customer Focus: capitalize on customer aligned organization & technology advancement, further tailor services to customer needs, connect the customer

• Diversification: develop and roll out new products/services and new markets

• Advanced push towards optimum mix configuration

• GO / NO GO on Non Renewable alternative fuel

Plateau Focus 2018 - 2020

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Timeline Plateau Theme Focus of plateau

2018 – 2020 HFO FREE! • Final push towards optimal mix

• Roll out alternative fuel

• Customer focus: further capitalize on and sustain customer focussed growth

• Diversification: further develop and roll it new products/services and markets

• Capitalize on organizational and technological advancement: recognition as body of knowledge

Strategic Planning Cycle

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Vision on task at hand (con’t) Corporate Strategy 2014 – 2020

Implementation Strategy 2014 – 2020

Corporate Agendayear 20xx

Sector Focus areasyear 20xx

Operating Planning Departmentsyear 20xx

Strategic Planning(multi year planning)

Performance Mngt/Management Cycle

(year planning)

Individual Goal Setting & Planning 20xxPerformance mngt/ HR Cycle

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Next Steps

• Finalize & Formalize Corporate Strategy 2014-2020

• Approval Corporate Agenda 2014/Budget 2014

• Communication to Organization & External Stakeholders

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Questions - Observations

Thank you!