CORPORATE SOCIAL RESPONSIBILITY

Cause Promotion Campaign Plan

Quality of Education in Attock “Primary Education”

CRAFITING STUDENT FOR FUTURE LIFE

Target Audience:

There are almost one 123 boys and girls primary education schools in Tehsil Attock city. Number of primary students approximately 14387 and their age from 5 to 12 years. We select the geographic area range Tehsil Attock areas. Maximum students are belongs from mediocre families. We are focusing on quality of primary teachers and primary education which was unfortunately not taken in to consideration which effects child future carrier and personality primary education is the first phase of the student and the whole life of child depend on primary education. So we are targeting parents, teachers and education department.

Communication Objectives:

The primary education poorly neglected and poorly managed. The system of supervision is weak and traditionally criticizes having no effective mechanism for teachers training with poor system of accountability. The recruitment of primary teachers are based on references having no experience about basic level of education and failed to bring any positive change in system. The selection criteria of teachers are before 2001 not good people who have metric qualification and professional qualification is CT then he/she was eligible for teaching in primary school. After 2001the selection criteria change but still having deficiencies and these deficiencies damage the children personality and child whole future life affected.

Believe:

It is very important that the child first education experience is one that will promote the child and his family and will established sense of trust and feelings of security for all his/her academic life in futures.

The dropout rate at primary school level is 31.3%. The overall school attendance (age 10 years and below) is 57 percent which is a serious problem.

As of 2013, 123 primary schools and additional 3000 repeated grade. Most of the children leave the school before completing their primary education.

There is no balance between number of students enrolling during the year such as 14387 students and the number of facility members are 428.

Most of the teachers having metric qualification. Professional qualification ratio of PTC is high as compare with other professional

courses and quality of PTC course is not enough for providing quality of primary education.

DO

Education department and head of the school must be check out the teachers performance after every school exams.

Education department arrange primary teachers training program each year. Parents must be checkout the school performance and learning process of school

before admitting child in specific school. Parents meet with teachers in different intervals and checkout the performance of

child. Parents should visit the school regularly and enforce the head of the school to ensure

better education.

Benefits and Promises:

Primary quality education helps to achieve the following objectives. Such as:

According to research Quality primary education improve 50% students personality in 3 years.

Most of the Children in primary schools belong to mediocre and low class families quality primary education helps them to develop their carrier and improve their living standard.

Human rights, reproductive health, sports and gender awareness. Society betterment is completely depending upon the quality of primary education. Quality primary education help to develop creativity and help to required skills,

knowledge, values and attitudes that are necessary for responsible active and productive citizenship.

Through interaction with others children learn social skills and moral character, how to set goals, make good decisions and appreciate diversity.

The first year of child development are significant and impact the formation and consolidation of his/her personality later on in life.

Personality building process starts from primary education that will affect his/her future life especially in the era of competition.

Every additional year of quality education can increase person future income by average of 10%.

Opening:

Start the campaign on ‘World Education Day’ September 8, 2014. Conduct seminar at Zila Council Hall Attock City.

We invite parents, teachers, employees and different NGO’s working in Attock. Media channels are use like as banners, panflax boards and cable network

advertisement.

Seminar Discussions:

Creation of best primary education climate. Focus on achieving educational goals and promoting the children development. Communication and cooperation with children parents. Focus on teachers training. Education saving accounts. Realize education department for current situation of teachers in Tehsil Attock.

Positioning and Requirements:

We generate a serious tone and give importance to primary education which was serious issue for the couple of years by sharing facts and figure and situation of primary education in Tehsil Attock.

Campaign Goals:

Improve the quality of primary teachers. Save guard the students future. Child personal grooming. Ratio of child labor decrease. Dropout and repeat ratio of students decrease.