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MAKING GOOD BUSINESS SENSE 3
Corporate social responsibility:
making good business sense
JANUARY 2000
Richard Holme Rio Tinto
Phil Watts Royal Dutch/Shell Group
Fore
wo
rd2
Exe
cuti
ve s
um
mar
y3
Sett
ing
the
scen
e4
Th
e H
ead
lines
6
Sou
nd
ings
– a
reg
ion
al8
per
spec
tive
Pra
ctic
al s
tep
s 1
4
and
han
ds-
on
to
ols
CSR
nav
igat
or
20
Th
e w
ay f
orw
ard
: q
ues
tio
ns
23
and
qu
erie
s
Ap
pen
dic
es:
App
endi
x 1:
Sel
f-as
sess
men
t que
stio
nnai
re24
App
endi
x 2:
CSR
tool
s26
App
endi
x 3:
Key
cha
ract
eris
tics
of s
ocia
l rep
orts
29
App
endi
x 4:
Res
ourc
es30
Ack
no
wle
dge
men
ts3
1
Pro
cess
no
te3
2
Ab
ou
t th
e W
BC
SD3
2
Con
tent
s
Sect
ion
1:
Sect
ion
2:
Sect
ion
3:
Sect
ion
4:
Sect
ion
5:
“We
have
to
choo
se b
etw
een
a gl
obal
mar
ket
driv
en o
nly
by c
alcu
latio
n of
sho
rt-t
erm
pro
fit,
and
one
whi
ch h
as a
hum
an fa
ce.B
etw
een
a
wor
ld w
hich
con
dem
ns a
qua
rter
of
the
hum
an
race
to
star
vatio
n an
d sq
ualo
r,an
d on
e w
hich
offe
rs e
very
one
at le
ast
a ch
ance
of
pros
peri
ty,
in a
hea
lthy
envi
ronm
ent.
Bet
wee
n a
selfi
sh
free
-for
-all
in w
hich
we
igno
re t
he fa
te o
f th
e
lose
rs,a
nd a
fut
ure
in w
hich
the
str
ong
and
succ
essf
ul a
ccep
t th
eir
resp
onsi
bilit
ies,
show
ing
glob
al v
isio
n an
d le
ader
ship
”
Ko
fi A
nn
anU
NSe
cret
ary-
Gen
eral
Jan
uary
199
9
“AT
&T
und
erst
ands
the
nee
d fo
r a
glob
al a
llian
ce o
f bu
sine
ss,s
ocie
ty a
nd
the
envi
ronm
ent.
In t
he 2
1st
cent
ury,
the
wor
ld w
on’t
tole
rate
bus
ines
ses
that
don’
t ta
ke t
hat
part
ners
hip
seri
ously
,
but
it w
ill e
vent
ually
rew
ard
com
pani
es t
hat
do.”
C.
Mic
hae
l A
rmst
ron
gC
hairm
an &
CEO
, AT&
T
ISB
N 2
-940
240-
078
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
32
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
We
have
talk
ed a
nd li
sten
ed to
man
y pe
ople
, ins
ide
and
outs
ide
busi
ness
, in
ever
y co
ntin
ent,
com
ing
from
man
y di
ffer
ent p
ersp
ectiv
es. W
e w
elco
me
the
grow
ing
reco
gniti
on, r
efle
cted
for i
nsta
nce
in th
e U
N
Secr
etar
y-G
ener
al’s
pro
posa
l for
a G
loba
l Com
pact
, tha
t bus
ines
s is
par
t of t
he s
olut
ion
to c
reat
ing
a m
ore
stab
le, h
ealth
y an
d pr
ospe
rous
wor
ld. I
nter
natio
nal b
usin
ess
mus
t bui
ld o
n th
at re
cogn
ition
and
exa
min
e its
own
cont
ribut
ion
with
a s
harp
and
sel
f-cr
itica
l eye
.
Sust
aina
ble
deve
lopm
ent,
like
build
ing
a su
cces
sful
bus
ines
s, re
quire
s ta
king
the
long
-ter
m v
iew
. It a
lso
requ
ires
the
inte
grat
ion
of s
ocia
l, en
viro
nmen
tal a
nd e
cono
mic
con
side
ratio
ns to
mak
e ba
lanc
ed ju
dgem
ents
for t
hat l
ong-
term
. Inc
reas
ingl
y th
at is
wha
t our
WB
CSD
mem
bers
, and
com
pani
es li
ke th
em, a
re tr
ying
to d
o
in m
akin
g bu
sine
ss a
nd in
vest
men
t dec
isio
ns.
We
live
in a
wor
ld w
hich
say
s “D
on’t
tell
me,
sho
w m
e”, w
here
pow
er m
ust e
xpec
t to
be c
halle
nged
, and
whe
re tr
ansp
aren
cy is
reco
gnis
ed to
be
best
bot
h fo
r mar
kets
and
soc
iety
. Bus
ines
s m
ust t
ake
full
acco
unt o
f
thes
e so
ciet
al e
xpec
tatio
ns. T
hat i
s w
hy, i
n th
is R
epor
t, w
e ha
ve u
rged
com
pani
es to
dec
lare
ope
nly
wha
t
thei
r val
ues
are
and
to c
omm
unic
ate
how
wel
l the
y liv
e up
to th
em.
Our
bas
ic m
essa
ge is
ver
y si
mpl
e. B
usin
ess
is n
ot d
ivor
ced
from
the
rest
of s
ocie
ty. B
usin
ess
and
soci
ety
are
inte
rdep
ende
nt a
nd w
e m
ust e
nsur
e, th
roug
h m
utua
l und
erst
andi
ng a
nd re
spon
sibl
e be
havi
or, t
hat t
he ro
le
of b
usin
ess
in b
uild
ing
a be
tter
futu
re is
reco
gniz
ed a
nd e
ncou
rage
d. W
e ho
pe th
is R
epor
t will
be
seen
as
a
cont
ribut
ion
tow
ards
incr
easi
ng s
uch
unde
rsta
ndin
g an
d en
cour
agin
g th
e be
havi
or w
hich
will
und
erpi
n it.
Fore
wor
dEx
ecut
ive
sum
mar
yA
S C
O-C
HA
IRS
OF
THE
WO
RK
ING
GR
OU
Pw
hich
has
pro
duce
d th
is R
epor
t on
corp
orat
e
soci
al re
spon
sibi
lity,
we
belie
ve it
repr
esen
ts a
sig
nific
ant s
tep
forw
ard
in u
nder
stan
ding
the
prin
cipl
es a
nd p
ract
ices
by
whi
ch c
ompa
nies
can
bes
t liv
e up
to th
eir
resp
onsi
bilit
ies
as g
loba
l citi
zens
and
loca
l nei
ghbo
rs in
a fa
st-c
hang
ing
wor
ld.
Bas
ed o
n ou
r tw
o-ye
ar in
itiat
ive,
we
conc
lude
that
:
■a
cohe
rent
CSR
str
ateg
y, b
ased
on
inte
grity
, sou
nd v
alue
s an
d
a lo
ng-t
erm
app
roac
h, o
ffer
s cl
ear b
usin
ess
bene
fits
to
com
pani
es a
nd a
pos
itive
con
trib
utio
n to
the
wel
l-bei
ng o
f
soci
ety;
■a
CSR
str
ateg
y pr
ovid
es th
e op
port
unity
to d
emon
stra
te th
e
hum
an fa
ce o
f bus
ines
s;
■su
ch a
str
ateg
y re
quire
s en
gage
men
t in
open
dia
logu
e an
d
cons
truc
tive
part
ners
hips
with
gov
ernm
ent a
t var
ious
leve
ls,
IGO
s (in
ter-
gove
rnm
enta
l org
aniz
atio
ns),
NG
Os
(non
-
gove
rnm
enta
l org
aniz
atio
ns) o
ther
ele
men
ts o
f civ
il so
ciet
y
and,
in p
artic
ular
, loc
al c
omm
uniti
es, a
nd;
■in
impl
emen
ting
thei
r CSR
str
ateg
ies,
com
pani
es s
houl
d
reco
gniz
e an
d re
spec
t loc
al a
nd c
ultu
ral d
iffer
ence
s, w
hils
t
mai
ntai
ning
hig
h an
d co
nsis
tent
glo
bal s
tand
ards
and
pol
icie
s;
■an
d fin
ally
, bei
ng re
spon
sive
to lo
cal d
iffer
ence
s m
eans
taki
ng
spec
ific
initi
ativ
es.
For
man
y co
mpa
nies
, m
anag
ing
corp
orat
e so
cial
res
pons
ibili
ty
wel
l is
no lo
nger
see
n as
an
extr
a co
st o
r bu
rden
on
hard
-pre
ssed
man
agem
ent.
Rat
her,
CSR
is
incr
easi
ngly
vie
wed
, no
t on
ly a
s
mak
ing
good
bus
ines
s se
nse
but a
lso
cont
ribut
ing
to th
e lo
ng-t
erm
pros
perit
y of
com
pani
es a
nd u
ltim
atel
y its
sur
viva
l. B
eing
a g
ood
neig
hbor
and
sho
win
g th
at y
ou c
are
on th
e on
e ha
nd a
nd b
eing
a
succ
essf
ul b
usin
ess
on th
e ot
her,
are
flip
side
s of
the
sam
e co
in.
On
this
bas
is,
the
WB
CSD
Wor
king
Gro
up c
onve
ned
a se
ries
of
glob
al s
take
hold
er d
ialo
gues
and
ass
embl
ed i
nfor
mat
ion
abou
t
how
CSR
is
view
ed a
roun
d th
e w
orld
. W
e di
d th
is i
n or
der
to
gaug
e ou
r pro
gres
s an
d rig
orou
sly
test
our
thin
king
. The
dia
logu
es
invo
lved
bot
h bu
sine
ss a
nd n
on-b
usin
ess
part
icip
ants
and
wer
e
held
in
The
Net
herla
nds,
Tai
wan
, Th
aila
nd,
the
Phill
ipin
es,
the
Uni
ted
Stat
es, G
hana
, Bra
zil a
nd A
rgen
tina.
The
fun
dam
enta
ls o
f
CSR
– m
axim
isin
g th
e lo
ng-t
erm
con
trib
utio
n of
bus
ines
s to
soci
ety
and
taki
ng c
are
to m
inim
ize
adve
rse
impa
cts
– w
ere
cons
iste
ntly
acc
epte
d. H
owev
er,
we
foun
d si
gnifi
cant
ly d
iffer
ent
emph
ases
in d
iffer
ent p
arts
of t
he w
orld
.
Incr
easi
ngly
com
pani
es m
anag
e so
cial
issu
es in
the
sam
e w
ay a
s
they
man
age
any
othe
r st
rate
gic
busi
ness
iss
ue a
nd t
here
are
a
grow
ing
arra
y of
too
ls a
vaila
ble
to a
ssis
t an
d gu
ide
them
. W
e
prov
ide
a st
ep-b
y-st
ep a
ppro
ach
to m
anag
ing
CSR
, fr
om i
nitia
l
asse
ssm
ent,
to d
eter
min
ing
your
“so
cial
foo
tprin
t” t
hrou
gh t
o
sugg
estio
ns o
n ho
w t
o m
easu
re p
erfo
rman
ce.
It is
im
port
ant
to
reco
gniz
e th
at C
SR m
eans
mor
e th
an p
rom
ulga
ting
a co
mpa
ny’s
own
valu
es a
nd p
rinci
ples
. It
also
dep
ends
on
unde
rsta
ndin
g th
e
valu
es a
nd p
rinci
ples
of t
hose
who
hav
e a
stak
e in
, or a
re a
ffec
ted
by, i
ts o
pera
tion.
In t
his
Rep
ort,
the
Wor
king
Gro
up o
ffer
s a
navi
gato
r to
gui
de
com
pani
es in
the
ir im
plem
enta
tion
of C
SR.
It is
bot
h a
tool
and
a
conc
eptu
al a
ppro
ach.
It
take
s ac
coun
t of
the
nee
d to
tai
lor
CSR
prac
tice
acco
rdin
g to
an
over
all v
isio
n w
hile
als
o ha
ving
the
abili
ty
to re
spon
d to
spe
cific
cha
lleng
es.
In19
98, t
heW
BC
SDC
ounc
il la
unch
ed a
n am
bitio
us tw
o-ye
ar p
rogr
am a
imed
at p
rovi
ding
a b
ette
r und
erst
andi
ng o
f wha
t cor
pora
te s
ocia
l res
pons
ibili
ty (C
SR)
mea
ns a
nd w
hat r
epre
sent
s go
od p
ract
ice.
Aft
er a
n in
itial
Rep
ort,
Mee
ting
Cha
ngin
g Ex
pect
atio
ns, p
ublis
hed
in M
arch
199
9, th
is R
epor
t rep
rese
nts
the
culm
inat
ion
of th
is e
ffor
t and
a s
ynth
esis
of o
ur fi
ndin
gs.
Ric
har
d H
olm
eP
hil
Wat
ts
Rio
Tin
toR
oyal
Dut
ch/S
hell
Gro
up
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
54
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
In 1
998,
the
WB
CSD
Cou
ncil
esta
blis
hed
a W
orki
ng G
roup
char
ged
with
pro
vidi
ng a
bet
ter
and
shar
ed u
nder
stan
ding
of
wha
t CSR
mea
ns, w
hat r
epre
sent
s go
od p
ract
ice,
and
tack
ling
the
ques
tion
of “
wha
t do
com
pani
es d
o di
ffer
ently
on
Mon
day
mor
ning
to m
ake
CSR
hap
pen?
”1Th
is R
epor
t con
tain
s a
synt
hesi
s
of
thes
e fin
din
gs
base
d
on
our
rese
arch
,
inte
rvie
ws
and
stak
ehol
der d
ialo
gues
.
To d
efin
e th
e sc
ope
of C
SR, t
o id
entif
y in
stan
ces
of
good
pr
actic
e,
and
to
he
lp
com
pani
es
reco
gniz
e th
at it
is o
f st
rate
gic
impo
rtan
ce h
as
prov
ed c
halle
ngin
g. It
can
bes
t be
desc
ribed
as
an
expl
orat
ory
jour
ney
tow
ard
s th
e
iden
tific
atio
n an
d cr
eatio
n of
com
mon
ben
efits
whi
ch d
eman
ds c
omm
itmen
t, co
-ope
ratio
n an
d
clea
r-si
ghte
dnes
s fr
om a
ll in
volv
ed.
This
Rep
ort r
epre
sent
s ou
r se
cond
con
trib
utio
n
to th
e de
bate
on
corp
orat
e so
cial
res
pons
ibili
ty.
In o
ur f
irst
Rep
ort2
, w
e pr
ovid
ed s
ome
early
thin
king
and
sto
ckta
king
abo
ut h
ow b
usin
ess
view
s C
SR a
nd
the
asso
ciat
ed c
halle
nges
. Th
e ke
y co
nclu
sion
s of
thi
s fir
st
cont
ribut
ion,
Mee
ting
Cha
ngin
g Ex
pect
atio
nsin
clud
ed:
■re
cogn
ition
that
the
CSR
prio
ritie
s to
day
are
hum
an ri
ghts
,
empl
oyee
righ
ts, e
nviro
nmen
tal p
rote
ctio
n, c
omm
unity
invo
lvem
ent a
nd s
uppl
ier r
elat
ions
;
■su
ppor
t for
the
view
that
a c
oher
ent C
SR s
trat
egy,
bas
ed o
n
inte
grity
, sou
nd v
alue
s an
d a
long
-ter
m a
ppro
ach,
off
ers
clea
r
busi
ness
ben
efits
;
■en
cour
agem
ent f
or c
ompa
nies
to a
rtic
ulat
e
thei
r ow
n co
re v
alue
s an
d co
des
of
cond
uct,
or fa
iling
that
, to
endo
rse
and
impl
emen
t cod
es p
rodu
ced
by o
ther
s, a
nd
■em
phas
is o
n th
e im
port
ance
of b
eing
resp
onsi
ve to
loca
l and
cul
tura
l diff
eren
ces
whe
n im
plem
entin
g gl
obal
pol
icie
s.
Thes
e ea
rly
conc
lusi
ons
prov
ided
th
e
foun
datio
ns u
pon
whi
ch o
ur s
ubse
quen
t w
ork
has
been
bui
lt. W
e re
cogn
ized
tha
t in
ord
er t
o
unde
rsta
nd C
SR b
ette
r an
d be
gin
to m
anag
e it
mor
e ef
fect
ivel
y, w
e ne
eded
a m
ore
exte
nsiv
e
cons
ulta
tive
proc
ess,
whi
ch w
ould
inc
lude
broa
der
geog
raph
ic a
nd c
ultu
ral p
ersp
ectiv
es.
So w
e or
gani
zed
a se
ries
of s
take
hold
er d
ialo
gues
with
bus
ines
s
and
non-
busi
ness
peo
ple
in T
aiw
an, T
haila
nd, t
he P
hilli
pine
s, t
he
Uni
ted
Stat
es, G
hana
, Bra
zil a
nd A
rgen
tina.
Wha
t we
lear
ned
from
thes
e gl
obal
con
sulta
tions
are
cap
ture
d in
this
repo
rt.
With
reg
ard
to w
hat
repr
esen
ts g
ood
prac
tice,
we
unde
rtoo
k a
mor
e co
mpr
ehen
sive
inv
estig
atio
n of
the
too
ls a
nd i
ndic
ator
s
avai
labl
e to
hel
p co
mpa
nies
man
age
CSR
. A c
omm
on r
eact
ion
to
CSR
see
med
to b
e: “
Cor
pora
te s
ocia
l res
pons
ibili
ty is
a v
ery
broa
d
agen
da.
Plea
se g
ive
us s
omet
hing
tha
t w
e ca
n do
diff
eren
tly o
n
Mon
day
mor
ning
to m
ake
thin
gs h
appe
n.”I
n an
att
empt
to a
nsw
er
this
cha
lleng
e, a
tea
m o
f W
BC
SD c
ompa
nies
col
labo
rate
d w
ith
thre
e ex
tern
al o
rgan
izat
ions
3to
pro
be t
his
ques
tion
furt
her.
The
resu
lts o
f the
ir w
ork
are
high
light
ed a
nd s
umm
ariz
ed in
this
Rep
ort.
Bec
ause
CSR
is a
dyn
amic
and
dev
elop
ing
conc
ept,
this
Rep
ort i
s
abou
t di
rect
ion
rath
er t
han
dest
inat
ion.
It
is a
imed
at
seni
or
man
ager
s in
com
pani
es in
ord
er t
o ra
ise
thei
r aw
aren
ess
of h
ow
CSR
is
prog
ress
ing
and
whe
re t
he d
ebat
e su
rrou
ndin
g it
mig
ht
lead
. We
are
not t
ryin
g to
pro
duce
an
all-e
ncom
pass
ing
trea
tise
on
the
topi
c. N
or is
thi
s re
port
a c
ompr
ehen
sive
prim
er.
We
assu
me
that
our
rea
ders
are
, at l
east
to a
deg
ree,
alre
ady
fam
iliar
with
the
CSR
iss
ue a
nd h
ave
seen
our
firs
t R
epor
t. H
owev
er,
we
have
iden
tifie
d so
me
reso
urce
s in
App
endi
x 4.
Sett
ing
the
scen
eSI
NC
E IT
S C
REA
TIO
N IN
199
5,th
e W
orld
Bus
ines
s C
ounc
il fo
r Sus
tain
able
Dev
elop
men
t
(WB
CSD
) has
bee
n ad
dres
sing
the
chal
leng
es a
nd o
ppor
tuni
ties
of s
usta
inab
le
deve
lopm
ent b
ased
on
thre
e fu
ndam
enta
l and
inse
para
ble
pilla
rs: t
he g
ener
atio
n of
econ
omic
wea
lth, e
nviro
nmen
tal i
mpr
ovem
ent a
nd s
ocia
l res
pons
ibili
ty. T
he th
ird o
f
thes
e pi
llars
, soc
ial r
espo
nsib
ility
, is
firm
ly o
n th
e in
tern
atio
nal p
olic
y ag
enda
alth
ough
a
univ
ersa
lly a
ccep
ted
defin
ition
of C
SR h
as y
et to
em
erge
.
From
her
e, th
e R
epor
t is
orga
nize
d in
to fi
ve
mai
n se
ctio
ns:
■In
the
first
, Hea
dlin
es, w
e of
fer s
ome
obse
rvat
ions
whi
ch w
e be
lieve
are
fund
amen
tal t
o ho
w a
nd w
hy
corp
orat
ions
app
roac
h so
cial
resp
onsi
bilit
y, a
nd b
uild
upon
the
conc
lusi
ons
of o
ur fi
rst r
epor
t;
■Th
e se
cond
, So
un
din
gs, c
aptu
res
muc
h of
wha
t was
lear
nt fr
om th
e re
gion
al d
ialo
gues
whi
ch g
ave
us a
broa
der p
ersp
ectiv
e on
wha
t CSR
mea
ns to
diff
eren
t
peop
le in
diff
eren
t con
text
s;
■N
ext c
omes
Pra
ctic
al s
tep
s an
d h
and
s-o
n t
oo
ls,
whi
ch fe
atur
es a
n ov
ervi
ew o
f use
ful w
ays
of ta
cklin
g a
varie
ty o
f cha
lleng
es a
nd s
ugge
sts
thin
gs th
at o
ne m
ight
“do
diff
eren
tly o
n M
onda
y m
orni
ng”
to h
elp
CSR
hap
pen;
■In
the
four
th s
ectio
n, w
e of
fer t
he W
BC
SD C
SR
Nav
igat
or,
12
poin
ts to
gui
de a
com
pany
in it
s
glob
al C
SR d
irect
ion
and
perf
orm
ance
.
HE
AD
LIN
ES
SOU
ND
ING
Sa
regi
on
al p
ersp
ecti
ve PR
AC
TIC
AL
STE
PS
and
han
ds-
on
to
ols
CSR NA
VIG
ATO
R
3Th
e w
ork
was
don
e by
WB
CSD
mem
bers
: Sev
ern-
Tren
t, C
H2M
Hill
, Art
hur D
. Litt
le a
ndER
M i
n co
llabo
ratio
n w
ith t
he I
nstit
ute
for
Soci
al a
nd E
thic
al A
ccou
ntab
ility
(IS
EA),
Pric
ewat
erho
useC
oope
rs (P
wC
) and
Riv
ersi
de M
anag
emen
t Con
sulta
nts
(RM
C).
1Th
e w
orki
ng g
roup
is c
ompo
sed
of 8
5 m
embe
r co
mpa
nies
and
is c
haire
d by
Ric
hard
Hol
me
(Rio
Tin
to) a
nd P
hil W
atts
(Roy
al D
utch
/She
ll G
roup
). It
is re
spon
sibl
e fo
r gui
ding
the
day-
to-d
ay in
itiat
ives
and
the
Co-
chai
rs p
rovi
de th
e le
ader
ship
and
str
ateg
ic v
isio
n.
2Se
eM
eetin
g C
hang
ing
Expe
ctat
ions
, WB
CSD
, htt
p:w
ww
.wbc
sd.c
h
■Fi
nally
, as
we
try
to fi
nd o
ur w
ay fo
rwar
d, w
e
pose
som
e Q
ues
tio
ns
and
Qu
erie
s, b
oth
of
impl
emen
tatio
n an
d po
licy
whi
ch w
e be
lieve
shou
ld b
e as
ked
and
answ
ered
in th
e co
ntin
uing
dial
ogue
and
deb
ate.
TH
E W
AY
FOR
WA
RD
qu
esti
on
s an
d q
uer
ies
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
76
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
HE
AD
LIN
ES
SE
CT
ION
1
Diff
eren
t bu
sine
sses
in d
iffer
ent
sect
ors
inev
itabl
y pu
t em
phas
is
on d
iffer
ent
aspe
cts
of C
SR.
For
exam
ple,
a n
atur
al r
esou
rce
busi
ness
may
em
phas
ize
com
mun
ity e
ngag
emen
t, w
here
as,
a
reta
iler m
ay fo
cus
on s
uppl
y ch
ain
man
agem
ent.
As
our d
ialo
gues
dem
onst
rate
, di
ffer
ent
soci
etie
s ar
ound
the
wor
ld h
ave
vary
ing
expe
ctat
ions
and
cul
ture
s. T
his
mea
ns t
hat
univ
ersa
l cod
es –
the
“one
-siz
e-fit
s-al
l”–
appr
oach
, may
not
pro
vide
the
answ
er.
We
belie
ve t
hat
com
pani
es s
houl
d de
clar
e th
eir
own
valu
es a
nd
talk
the
m t
hrou
gh i
n op
en a
nd t
rans
pare
nt d
ialo
gue
with
tho
se
Too
man
y di
scus
sion
s ab
out
the
mea
ning
of
corp
orat
e so
cial
resp
onsi
bilit
y ar
e pl
ague
d w
ith c
aref
ul q
ualif
icat
ions
. The
lang
uage
is te
ntat
ive,
the
obje
ctiv
es o
bscu
re. P
artic
ipan
ts in
the
deba
te c
an
no l
onge
r af
ford
the
lux
ury
of a
mbi
guity
. M
eani
ngfu
l ch
ange
is
nece
ssar
y. C
ompa
nies
mus
t m
ove
from
bei
ng “
obse
rver
and
vict
im”
to b
eing
“sh
aper
and
adv
ocat
e”.4
We
belie
ve th
at c
ompa
nies
nee
d to
be
clea
r abo
ut w
hat t
hey
stan
d
for
and
that
the
y sh
ould
spe
ak o
penl
y an
d di
rect
ly a
bout
the
ir
soci
al v
alue
s an
d co
nduc
t. In
sho
rt,
our
mes
sage
is:
dete
rmin
e a
posi
tion
and
stat
e yo
ur t
hink
ing.
If y
ou d
ecid
e, a
s a
corp
orat
ion,
that
hum
an r
ight
s or
soc
ial
inve
stm
ent
are
a pr
iorit
y in
you
r
oper
atio
ns,
mak
e a
com
mitm
ent.
Put
som
e m
uscl
e be
hind
wha
t
you
stan
d fo
r and
bac
k it
up w
ith a
ctio
n.
We
see
this
pro
-act
ive
stan
ce a
s an
im
port
ant
exte
nsio
n to
our
earli
er th
inki
ng o
n th
e im
port
ance
of b
eing
resp
onsi
ve to
loca
l and
cultu
ral d
iffer
ence
s w
hen
impl
emen
ting
glob
al p
olic
ies.
Our
glo
bal
cons
ulta
tions
rei
nfor
ced
our
conv
ictio
n th
at b
eing
res
pons
ive
mea
ns d
emon
stra
ting
resp
onsi
bilit
y an
d lo
cal s
ensi
tivity
in a
ctio
n.
In c
oncl
usio
n, o
ur m
essa
ge i
s: D
eter
min
e yo
ur v
alue
s, t
hen
dem
onst
rate
the
m t
hrou
gh s
peci
fic i
nitia
tives
. W
hat
mat
ters
is
wha
t you
do
and
the
diff
eren
ce y
ou m
ake.
Our
act
ivity
ove
r the
pas
t mon
ths
has
sign
ifica
ntly
bro
aden
ed a
nd
deep
ened
our
und
erst
andi
ng o
f the
man
y fa
cets
of C
SR. H
ere
are
som
e of
the
mos
t rel
evan
t fin
ding
s: “
the
head
lines
”.
A re
cogn
ition
that
:
■
CSR
is e
ssen
tial t
o th
e lo
ng te
rm p
rosp
erity
of c
ompa
nies
as
it
prov
ides
the
oppo
rtun
ity to
dem
onst
rate
the
hum
an fa
ce o
f
busi
ness
– a
vita
l lin
k to
soc
iety
in g
ener
al a
nd, i
n pa
rtic
ular
,
to th
e co
mm
uniti
es in
whi
ch b
usin
esse
s ar
e lo
cate
d;
■
the
valu
e of
cre
atin
g pr
actic
al p
artn
ersh
ips
and
dial
ogue
betw
een
busi
ness
, gov
ernm
ent,
and
orga
niza
tions
can
not
be u
nder
estim
ated
;
■
com
pani
es s
houl
d sa
y w
hat t
hey
stan
d fo
r and
dem
onst
rate
it in
act
ion.
Hea
dlin
e #1
CSR
as t
he
hu
man
face
of
bu
sin
ess
Hea
dlin
e #3
Say
wh
at y
ou
sta
nd
for.
Dem
on
stra
te
it i
n a
ctio
n.
Mak
e a
dif
fere
nce
.
Hea
dlin
e #2
Glo
bal
pri
nci
ple
s –
loca
l p
artn
ersh
ip
are
inte
gral
In o
ur f
irst
Rep
ort
we
conc
lude
d th
at a
coh
eren
t C
SR s
trat
egy,
base
d on
inte
grity
, sou
nd v
alue
s an
d a
long
-ter
m a
ppro
ach
offe
red
clea
r bu
sine
ss
bene
fits.
Th
e be
nefit
s th
en
perc
eive
d
are
incr
easi
ngly
obv
ious
to m
any
corp
orat
e le
ader
s: a
bet
ter a
lignm
ent
of c
orpo
rate
goa
ls w
ith t
hose
of
soci
ety,
and
ind
eed
of t
he
com
pani
es o
wn
man
ager
s; m
aint
aini
ng th
e co
mpa
ny’s
repu
tatio
n;
secu
ring
its c
ontin
ued
licen
se to
ope
rate
; and
redu
cing
risk
and
its
asso
ciat
ed c
osts
. In
oth
er w
ords
, ta
king
the
lon
ger
term
vie
w.
Sinc
e th
at R
epor
t, th
e ke
y co
nclu
sion
s of
whi
ch a
re s
et o
ut i
n
‘Set
ting
the
scen
e’,
the
deba
te o
n gl
obal
izat
ion
has
inte
nsifi
ed,
brin
ging
fur
ther
com
pelli
ng r
easo
ns f
or c
ompa
nies
to
focu
s on
CSR
. Tod
ay, t
here
fore
, our
bus
ines
s-ca
se a
rgum
ent h
as e
xpan
ded
to in
clud
e th
e fo
llow
ing
poin
ts.
Con
cern
s as
soci
ated
with
glo
baliz
atio
n, f
ree
trad
e an
d fo
reig
n
dire
ct i
nves
tmen
t co
ntin
ue t
o be
rai
sed
and
coul
d th
reat
en
inve
stm
ent a
nd e
cono
mic
gro
wth
. The
se c
once
rns
ofte
n ce
nter
on
the
belie
f th
at s
ocia
l an
d en
viro
nmen
tal
stan
dard
s ar
e be
ing
com
prom
ised
, or t
hat i
nves
tmen
t dec
isio
ns a
re in
sens
itive
to lo
cal
need
s an
d
circ
umst
ance
s.
CSR
pr
ovid
es
busi
ness
w
ith
an
oppo
rtun
ity to
dem
onst
rate
that
this
doe
s no
t hav
e to
be
the
case
.
Goo
d C
SR p
olic
ies
base
d on
par
tner
ship
s w
ith h
ost c
ount
ries
and
com
mun
ities
and
on
impl
emen
ting
the
prin
cipl
es o
f su
stai
nabl
e
deve
lopm
ent c
an d
emon
stra
te a
loca
l com
mitm
ent o
n th
e pa
rt o
f
even
the
larg
est g
loba
l com
pany
.
CSR
rep
rese
nts
the
hum
an f
ace
of t
he h
ighl
y co
mpe
titiv
e w
orld
of c
omm
erce
. Pe
rcep
tion
of t
his
hum
an f
ace
is a
vita
l an
d
nece
ssar
y pa
rt o
f soc
iety
’s w
illin
gnes
s to
acc
ept t
he s
igni
fican
t and
som
etim
es (
at l
east
in
the
shor
t-te
rm)
diff
icul
t ch
ange
s br
ough
t
abou
t by
elem
ents
of g
loba
lizat
ion.
If in
tern
atio
nal c
ompa
nies
set
pol
icie
s, h
owev
er w
ell i
nten
tione
d,
from
rem
ote
corp
orat
e he
adqu
arte
rs w
ithou
t al
so f
oste
ring
part
ners
hips
and
loca
l inv
olve
men
t in
the
com
mun
ities
in w
hich
they
do
busi
ness
, the
y ar
e lik
ely
to f
uel f
eelin
gs o
f al
iena
tion
and
susp
icio
n. B
usin
ess
toda
y si
mpl
y ca
nnot
aff
ord
such
alie
natio
n
sinc
e th
ose
very
com
mun
ities
are
vita
l to
a co
mpa
ny’s
con
tinue
d
com
mer
cial
suc
cess
. B
usin
ess
need
s a
stab
le s
ocia
l env
ironm
ent
that
pro
vide
s a
pred
icta
ble
clim
ate
for i
nves
tmen
t and
trad
e.
CSR
is t
he m
eans
by
whi
ch b
usin
ess
cont
ribut
es t
o th
at s
tabi
lity
rath
er t
han
detr
actin
g fr
om it
. B
y es
tabl
ishi
ng a
nd m
aint
aini
ng a
corp
orat
e ag
enda
whi
ch re
cogn
izes
soc
ial p
riorit
ies
and
is ta
ilore
d
to m
eet
them
, bu
sine
ss d
ispl
ays
its h
uman
fac
e to
con
sum
ers,
com
mun
ities
and
opi
nion
lea
ders
. Tr
aini
ng,
the
tran
sfer
of
skill
s
and
ex
pert
ise,
ne
w
tech
nolo
gica
l so
lutio
ns,
cont
ract
ing
of
serv
ices
, he
lpfu
l in
fras
truc
ture
d
evel
opm
ent,
as
w
ell
as
com
mun
ity s
ocia
l and
hea
lth p
rogr
ams
and
a cl
ear c
omm
itmen
t to
hum
an ri
ghts
can
all
dem
onst
rate
the
will
to b
e a
good
loca
l citi
zen
and
to
he
lp
crea
te
sust
aina
ble
livel
ihoo
ds.
B
y th
eir
soci
al
cont
ribut
ion,
com
pani
es s
how
the
hum
an fa
ce o
f glo
baliz
atio
n an
d
redu
ce fe
ars
abou
t the
neg
ativ
e im
pact
s of
inte
rnat
iona
l bus
ines
s
on lo
cal l
ife.
For a
ny c
ompa
ny, g
ivin
g a
high
prio
rity
to C
SR is
no
long
er s
een
to
repr
esen
t an
un
prod
uctiv
e co
st
or
reso
urce
bu
rden
, bu
t,
incr
easi
ngly
, as
a m
eans
of
enha
ncin
g re
puta
tion
and
cred
ibili
ty
amon
g st
akeh
olde
rs –
som
ethi
ng o
n w
hich
suc
cess
or
even
surv
ival
may
dep
end.
Und
erst
andi
ng a
nd t
akin
g ac
coun
t of
soci
ety’
s ex
pect
atio
ns is
qui
te s
impl
y en
light
ened
sel
f-in
tere
st fo
r
busi
ness
in to
day’
s in
terd
epen
dent
wor
ld.
who
hav
e a
stak
e in
, or a
re a
ffec
ted
by, t
heir
oper
atio
ns –
whe
ther
they
be
cent
ral
and
loca
l go
vern
men
ts,
IGO
s, N
GO
s or
loc
al
com
mun
ities
. Ext
erna
l cod
es, g
uide
lines
or p
rinci
ples
can
pro
vide
a he
lpfu
l ba
ckdr
op o
r al
ignm
ent,
but
ther
e is
no
subs
titut
e fo
r
inte
rnal
jud
gem
ent
as t
o w
hat
cons
titut
es a
con
stru
ctiv
e an
d
prac
tical
par
tner
ship
. D
ialo
gue
and
unde
rsta
ndin
g ca
n le
ad t
o
usef
ul p
artn
ersh
ips,
bas
ed u
pon
a cl
ear
appr
ecia
tion
of e
ach
othe
r’s e
xpec
tatio
ns.
“O
ur
pos
itio
n a
s th
e w
orld
’s l
ead
ing
med
ia a
nd
en
tert
ain
men
t co
mp
any
cou
ld
not
hav
e b
een
rea
ched
– a
nd
cou
ld n
ot
hav
e b
een
su
stai
ned
– s
olel
y fr
om
bu
sin
ess
succ
ess.
It r
ests
eq
ual
ly o
n o
ur
trad
itio
n o
f so
cial
res
pon
sib
ilit
y an
d
com
mu
nit
y in
volv
emen
t.A
t th
e co
re o
f
this
en
terp
rise
is
the
det
erm
inat
ion
to
mak
e a
dif
fere
nce
as
wel
l as
a p
rofi
t”
Ger
ald
Lev
in C
hairm
an a
nd C
EO
Tim
e W
arne
r, In
c.
4se
eM
ultin
atio
nal
Cor
pora
tions
& H
uman
Rig
hts,
Dep
artm
ent
of P
ublic
Int
erna
tiona
lLa
w, E
rasm
us U
nive
rsity
, Rot
terd
am, A
very
, Chr
is. A
ppre
ciat
ion
for q
uote
refe
renc
es.
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
98
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
SE
CT
ION
2
“CS
R is
abo
uthe
lpin
g to
mee
t pe
ople
’s n
eeds
”
SOU
ND
ING
Sa
regi
on
al p
ersp
ecti
ve
Noo
rdw
ijker
hout
The
Net
herl
and
sSe
ptem
ber 1
998
Taip
eiTa
iwan
Mar
ch 1
999
Det
roit
USA
May
199
9A
ccra
Gh
ana
May
199
9
Ban
gkok
Thai
lan
dM
ay 1
999
Man
ilaTh
e Ph
illip
ines
June
199
9
Rio
de
Jani
ero
Bra
zil
Sept
embe
r 199
9
Bue
nos
Aire
sA
rgen
tin
aSe
ptem
ber 1
999
The
abov
e de
finiti
on w
as d
evel
oped
in
1998
for
our
firs
t C
SR
dia
logu
e in
The
N
ethe
rlan
ds.
D
urin
g th
e ro
und
of
gl
obal
dial
ogue
s, w
e in
vite
d pa
rtic
ipan
ts t
o di
scus
s th
is d
efin
ition
. Th
e
follo
win
g em
phas
es e
mer
ged:
InTa
iwan
,it w
as fe
lt th
at th
e de
finiti
on s
houl
d ad
dres
s:
■be
nefit
s fo
r fut
ure
gene
ratio
ns
■en
viro
nmen
tal c
once
rns
(dam
age
prev
entio
n
and
rem
edia
tion)
.
In th
eU
SA, p
eopl
e sa
id:
■in
clud
e m
ore
emph
asis
on
the
role
of t
he in
divi
dual
■re
flect
the
need
for g
reat
er tr
ansp
aren
cy
■
the
term
“ec
onom
ic d
evel
opm
ent”
doe
s no
t ade
quat
ely
capt
ure
the
brea
dth
of th
e ec
onom
ic ro
le o
f bus
ines
s in
soc
iety
.
InG
han
a, it
was
sai
d th
at th
e de
finiti
on s
houl
d m
entio
n th
e
notio
n of
:
■a
glob
al p
ersp
ectiv
e w
hich
resp
ects
loca
l cul
ture
■bu
ildin
g lo
cal c
apac
ity le
avin
g a
posi
tive
lega
cy
■em
pow
erm
ent a
nd o
wne
rshi
p
■te
achi
ng e
mpl
oyee
s sk
ills
and
enab
ling
com
mun
ities
to
be s
elf-
suff
icie
nt
■fil
ling-
in w
hen
gove
rnm
ent f
alls
sho
rt
■gi
ving
acc
ess
to in
form
atio
n
■pa
rtne
rshi
ps, b
ecau
se C
SR d
oes
not d
evel
op in
a v
acuu
m.
USA
“C
SR
is
abou
t ta
kin
g p
erso
nal
resp
onsi
bil
ity
for
you
r ac
tion
s
and
th
e im
pac
ts t
hat
you
hav
e
on s
ocie
ty.
Com
pan
ies
and
emp
loye
es m
ust
un
der
go a
per
son
al t
ran
sfor
mat
ion
,
re-e
xam
ine
thei
r ro
les,
thei
r
resp
onsi
bil
itie
s an
d i
ncr
ease
thei
r le
vel
of a
ccou
nta
bil
ity”
An
impo
rtan
t el
emen
t of
the
WB
CSD
’s w
ork
on c
orpo
rate
soc
ial
resp
onsi
bilit
y ha
s be
en t
o ex
plor
e w
hat
the
issu
e m
eans
, bot
h to
busi
ness
its
elf
and
to
a
wid
e sp
ectr
um
of
non-
busi
ness
stak
ehol
ders
. We
felt
we
alre
ady
had
a re
ason
ably
goo
d gr
asp
of
the
gene
ral E
urop
ean
and
Nor
th A
mer
ican
per
spec
tives
on
CSR
base
d on
our
firs
t di
alog
ue i
n Th
e N
ethe
rland
s. B
ut w
hat
wer
e
peop
le s
ayin
g ab
out
the
issu
e in
oth
er p
arts
of
the
wor
ld?
We
need
ed p
ersp
ectiv
es w
hich
ref
lect
ed m
ore
loca
l or
com
mun
ity-
base
d pr
iorit
ies.
Subs
eque
ntly
, we
have
dis
cuss
ed t
hese
issu
es w
ith b
usin
ess
and
non-
busi
ness
sta
keho
lder
s in
ano
ther
sev
en c
ount
ries
arou
nd th
e
wor
ld.
Our
aim
was
to
unde
rsta
nd lo
cal p
ersp
ectiv
es b
ette
r an
d
gaug
e w
heth
er b
usin
ess
is o
n th
e rig
ht t
rack
. In
the
fol
low
ing
page
s, w
e ca
ptur
e hi
ghlig
hts
from
thes
e en
coun
ters
. (Pl
ease
not
e
that
car
e w
as t
aken
to
accu
rate
ly r
efle
ct p
eopl
e’s
com
men
ts.
How
ever
, su
ch a
n ac
tivity
is s
ubje
ct t
o nu
mer
ous
inte
rpre
tatio
ns
and
gene
raliz
atio
ns.)
It is
sig
nific
ant t
hat p
eopl
e ar
e ta
lkin
g ab
out t
he ro
le o
f the
priv
ate
sect
or i
n re
latio
n to
a s
ocia
l ag
enda
and
the
y se
e th
at r
ole
as
incr
easi
ngly
link
ed to
the
over
all w
ell-b
eing
of s
ocie
ty.
Ther
e w
as w
ides
prea
d un
ders
tand
ing
and
supp
ort f
or th
e co
ncep
t
of re
spon
sibl
e co
mpa
nies
eng
aged
with
the
wel
l-bei
ng o
f soc
ietie
s
in w
hich
the
y op
erat
e. P
redi
ctab
ly,
the
prio
ritie
s fo
r ac
tion
diff
ered
, acc
ordi
ng t
o th
e pe
rcep
tion
of lo
cal n
eeds
. Wha
t, th
en,
did
peop
le s
ee a
s lo
cal p
riorit
ies?
Bas
ed o
n ou
r reg
iona
l dia
logu
es,
it ca
n be
sum
mar
ized
as
help
ing
to m
eet t
he n
eeds
of l
ocal
soc
iety
.
Do
es t
he
def
init
ion
of
CSR
pas
s m
ust
er?
“Co
rpo
rate
so
cial
res
po
nsi
bili
ty is
th
e co
nti
nu
ing
com
mit
men
t b
y b
usi
nes
s to
beh
ave
eth
ical
ly a
nd
con
trib
ute
to
eco
no
mic
dev
elo
pm
ent
wh
ile im
pro
vin
g
the
qu
alit
y o
f lif
e o
f th
e w
ork
forc
e an
d t
hei
r fa
mili
es
as w
ell a
s o
f th
e lo
cal c
om
mu
nit
y an
d s
oci
ety
at la
rge.
”
BR
AZ
IL“
CS
R i
s ab
out
com
mit
men
t to
str
ive
for
the
bes
t
econ
omic
dev
elop
men
t fo
r th
e co
mm
un
ity,
to
resp
ect
wor
kers
an
d b
uil
d t
hei
r ca
pac
itie
s,to
pro
tect
th
e en
viro
nm
ent
and
to
hel
p c
reat
e
fram
ewor
ks w
her
e et
hic
al b
usi
nes
s ca
n p
rosp
er”
AR
GE
NT
INA
“C
SR
is
abou
t a
corp
orat
ion
s
abil
ity
to r
esp
ond
to
soci
al
chal
len
ges.
It s
tart
s w
ith
dev
elop
ing
good
rel
atio
ns
wit
h
nei
ghb
ors.
Com
pan
ies
shou
ld
mak
e a
stro
ng
com
mit
men
t
to e
du
cati
on,
wor
ker
righ
ts,
cap
acit
y b
uil
din
g,an
d j
ob
secu
rity
.C
SR
is
stim
ula
tin
g
the
econ
omic
dev
elop
men
t
of a
com
mu
nit
y”
GH
AN
A“
CS
R i
s ab
out
cap
acit
y b
uil
din
g fo
r
sust
ain
able
liv
elih
ood
s.It
res
pec
ts
cult
ura
l d
iffe
ren
ces
and
fin
ds
the
bu
sin
ess
opp
ortu
nit
ies
in b
uil
din
g th
e
skil
ls o
f em
plo
yees
,th
e co
mm
un
ity
and
th
e go
vern
men
t”
TH
E N
ET
HE
RLA
ND
S“
CS
R i
s ab
out
mak
ing
a le
ader
ship
com
mit
men
t to
cor
e va
lues
an
d
reco
gniz
ing
loca
l an
d c
ult
ura
l d
iffe
ren
ces
wh
en i
mp
lem
enti
ng
glob
al p
olic
ies.
It’s
ab
out
com
pan
ies
end
orsi
ng
the
UN
Con
ven
tion
on
Hu
man
Rig
hts
and
th
e IL
O R
igh
ts a
t Wor
k”
TH
AIL
AN
D“
CS
R m
ust
be
loca
lly
rele
van
t an
d m
ean
ingf
ul
only
if
bac
ked
up
act
ion
”
TH
E P
HIL
LIP
INE
S“
CS
R i
s ab
out
bu
sin
ess
givi
ng
bac
k to
soc
iety
”
TAIW
AN
“C
SR
is
the
con
trib
uti
on
to t
he
dev
elop
men
t of
nat
ura
l an
d h
um
an
cap
ital
,in
ad
dit
ion
to
just
mak
ing
a p
rofi
t”
InT
hai
lan
d, p
eopl
e sa
id it
sho
uld
try
to c
aptu
re:
■th
e co
ncep
t tha
t the
big
ger t
he c
ompa
ny, t
he g
reat
er
the
oblig
atio
n
■th
e im
port
ance
of e
nviro
nmen
tal m
itiga
tion
and
prev
entio
n
■th
e ne
ed fo
r tra
nspa
renc
y
■th
e im
port
ance
of c
onsu
mer
pro
tect
ion
■aw
aren
ess
of a
nd c
hang
e in
peo
ple’
s at
titud
es to
war
ds
the
envi
ronm
ent
■th
e re
leva
nce
of y
outh
and
gen
der i
ssue
s.
WB
CSD
stak
eho
lder
dia
logu
es
10
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
YM
AK
ING
GO
OD
BU
SIN
ESS
SEN
SE1
1
Inth
e P
hill
ipin
es,i
t was
pro
pose
d th
at it
sho
uld
focu
s on
:
■de
term
inin
g th
e re
al n
eeds
of s
take
hold
ers
■de
finin
g et
hica
l beh
avio
r
■pa
rtne
rshi
ps
■a
visi
onar
y an
d le
adin
g ro
le.
InB
razi
l,it
was
str
esse
d th
at:
■al
l bus
ines
ses,
com
mun
ities
and
sta
keho
lder
s ar
e re
spon
sibl
e
for s
usta
inab
le d
evel
opm
ent
■bu
sine
ss s
houl
d pu
rsue
hig
h et
hica
l sta
ndar
ds b
oth
with
in
thei
r ope
ratio
ns a
nd w
ithin
the
broa
der c
omm
unity
.
InA
rgen
tin
a,pa
rtic
ipan
ts fe
lt th
at:
■C
SR s
houl
d st
ress
bus
ines
s co
mm
itmen
t and
sus
tain
able
econ
omic
dev
elop
men
t
■st
akeh
olde
r par
ticip
atio
n w
as e
ssen
tial.
And
so,
wha
t ca
n w
e co
nclu
de?
Our
orig
inal
def
initi
on w
as
reas
onab
ly c
onsi
sten
t w
ith t
he r
egio
nal
inpu
ts b
ut c
an b
e
impr
oved
so
that
is n
ow re
ads:
“Co
rpo
rate
so
cial
res
po
nsi
bili
ty is
th
e co
mm
itm
ent
of
bu
sin
ess
to c
on
trib
ute
to
su
stai
nab
le e
con
om
ic
dev
elo
pm
ent,
wo
rkin
g w
ith
em
plo
yees
, th
eir
fam
ilies
, th
e lo
cal c
om
mu
nit
y an
d s
oci
ety
at la
rge
to im
pro
ve t
hei
r q
ual
ity
of
life.
”
Wh
at k
ey i
ssu
es d
oes
CSR
in
clu
de?
In o
ur f
irst
Rep
ort,
the
follo
win
g fiv
e to
pics
em
erge
d as
prio
rity
area
s:
■H
um
an r
igh
ts
■E
mp
loye
e ri
ghts
■E
nvi
ron
men
tal
pro
tect
ion
■C
om
mu
nit
y in
volv
emen
t
■Su
pp
lier
rela
tio
ns.
Wha
t, th
en, w
as th
e re
actio
n to
this
list
of i
ssue
s du
ring
the
late
st
roun
d of
dia
logu
es?
Did
par
ticip
ants
in t
he r
egio
nal e
vent
s al
so
judg
e th
ese
issu
es to
be
prio
rity
conc
erns
? W
e su
mm
ariz
e be
low
the
key
mes
sage
s an
d re
gion
al th
emes
.
Hu
man
rig
hts
Dis
cuss
ions
abo
ut t
he r
ole
whi
ch c
ompa
nies
pla
y in
dea
ling
with
hum
an r
ight
s el
icite
d m
ixed
rea
ctio
ns f
rom
dia
logu
e pa
rtic
ipan
ts.
This
is
prim
arily
bec
ause
diff
eren
t re
gion
s in
terp
ret
the
term
hum
an r
ight
s di
ffer
ently
. In
sev
eral
are
as t
he t
erm
was
nar
row
ly
inte
rpre
ted
to m
ean
child
or
slav
e la
bor.
In o
ther
are
as h
uman
right
s w
ere
seen
as
an u
mbr
ella
to
cove
r al
mos
t al
l so
cial
and
envi
ronm
enta
l is
sues
sta
rtin
g w
ith t
he r
ight
to
brea
the
clea
n ai
r
and
drin
k cl
ean
wat
er.
The
WB
CSD
did
not
att
empt
to
defin
e
hum
an r
ight
s, s
ince
the
idea
was
to
obta
in r
eact
ions
as
to w
hat
the
term
mea
nt to
par
ticip
ants
, and
asc
erta
in th
eir i
deas
on
the
role
of b
usin
ess.
Man
y fe
lt th
at c
ompa
nies
had
no
busi
ness
med
dlin
g in
pol
itics
to
pres
sure
gov
ernm
ents
on
hum
an r
ight
s is
sues
. O
ther
s fe
lt it
impe
rativ
e th
at c
ompa
nies
sho
uld
exer
t the
ir in
fluen
ce in
ord
er to
brin
g ab
out c
hang
e to
ens
ure
hum
an r
ight
s ar
e ob
serv
ed. N
early
all o
f th
e pa
rtic
ipan
ts t
old
us t
hat
upho
ldin
g hu
man
rig
hts
with
in
com
pani
es,
and
in a
reas
dire
ctly
inf
luen
ced
or c
ontr
olle
d by
com
pani
es, w
as v
ery
impo
rtan
t. M
ost s
tres
sed
the
impo
rtan
ce o
f
resp
ectin
g lo
cal
cultu
ral
diff
eren
ces
and
econ
omic
situ
atio
ns,
whi
ch s
hape
the
per
cept
ion
of w
hat
hum
an r
ight
s ar
e an
d w
hat
cons
titut
es a
vio
latio
n of
hum
an r
ight
s. W
este
rn c
once
pts
shou
ld
not
be im
pose
d on
oth
ers,
the
y sa
id.
Furt
herm
ore,
it w
as c
lear
ly
felt
that
com
pani
es s
houl
d co
ntrib
ute
to im
prov
ing
hum
an r
ight
s
by b
uild
ing
loca
l cap
acity
and
incr
easi
ng t
he u
se o
f lo
cal g
oods
and
serv
ices
in th
eir o
pera
tions
.
Em
plo
yee
righ
ts
All
the
dial
ogue
s st
ress
ed t
hat
the
wel
l-bei
ng o
f em
ploy
ees
was
para
mou
nt in
any
dis
cuss
ion
of c
orpo
rate
soc
ial r
espo
nsib
ility
. Our
inte
rlocu
tors
told
us
that
em
ploy
ee ri
ghts
sho
uld
incl
ude
the
right
s
to e
nhan
ce s
kills
and
cap
acity
and
tha
t co
mpa
nies
had
an
oblig
atio
n to
pro
vide
tra
inin
g to
hel
p en
sure
fut
ure
empl
oym
ent
be i
t w
ith t
hat
com
pany
or
with
ano
ther
. Th
e im
port
ance
of
resp
ectin
g cu
ltura
l diff
eren
ces
was
als
o st
ress
ed d
urin
g m
any
of
the
dial
ogue
s, p
artic
ular
ly w
ith r
egar
d to
cul
tura
l is
sues
in
the
wor
kpla
ce. M
any
part
icip
ants
em
phas
ized
that
the
choi
ce o
f how
to b
e re
pres
ente
d, in
clud
ing
repr
esen
tatio
n th
roug
h un
ions
was
criti
cal,
as w
ere
issu
es o
f pay
equ
ity a
nd fa
ir co
mpe
nsat
ion.
En
viro
nm
enta
l p
rote
ctio
n
How
did
the
env
ironm
ent
fare
as
a pr
iorit
y is
sue
of c
orpo
rate
soci
al r
espo
nsib
ility
? M
ost
felt
that
env
ironm
enta
l st
ewar
dshi
p
was
an
impo
rtan
t co
mpo
nent
of
CSR
and
tha
t co
mpl
ianc
e w
ith
envi
ronm
enta
l le
gisl
atio
n an
d re
gula
tions
was
fun
dam
enta
l.
How
ever
, it w
as e
mph
asiz
ed th
at w
hile
in m
any
part
s of
the
wor
ld
such
com
plia
nce
is a
giv
en, i
n so
me
area
s th
is is
stil
l not
the
case
.
Poor
enf
orce
men
t ca
paci
ty o
f so
me
gove
rnm
ents
and
the
hea
vy
econ
omic
bur
dens
of u
pgra
ding
old
pla
nts
and
clea
ner t
echn
olog
y
are
barr
iers
to
bett
er e
nvir
onm
enta
l pe
rfor
man
ce.
Dia
logu
e
part
icip
ants
enc
oura
ged
low
cos
t te
chno
logy
tra
nsfe
r sc
hem
es
and
furt
her e
xplo
ratio
n of
sel
f-m
onito
ring
as a
mea
ns o
f im
prov
ing
envi
ronm
enta
l pe
rfor
man
ce,
part
icul
arly
in
part
s of
the
wor
ld
whe
re g
over
nmen
t inf
rast
ruct
ure
and
enfo
rcem
ent w
as la
x.
Co
mm
un
ity
invo
lvem
ent
Dia
logu
e pa
rtic
ipan
ts t
alke
d ab
out
the
impo
rtan
ce o
f co
mpa
ny
invo
lvem
ent
and
in
vest
men
t in
th
e lo
cal
com
mun
ity.
This
invo
lvem
ent
was
fur
ther
def
ined
to
incl
ude
such
thi
ngs
as
resp
onsi
bilit
y fo
r sk
ills
trai
ning
and
ens
urin
g th
at p
rope
r he
alth
and
safe
ty s
yste
ms
wer
e in
pla
ce t
o pr
otec
t th
e co
mm
unity
.
Part
ners
hips
are
see
n as
an
impo
rtan
t pa
rt o
f co
rpor
ate
soci
al
resp
onsi
bilit
y,
part
icul
arly
pa
rtne
rshi
ps
invo
lvin
g th
e lo
cal
com
mun
ity. P
hila
nthr
opy
and
char
ity w
ere
men
tione
d fr
eque
ntly
,
but
man
y pa
rtic
ipan
ts
emph
asiz
ed
thei
r pr
efer
ence
fo
r
colla
bora
tive
proj
ects
and
pla
ced
grea
ter
stre
ss o
n m
utua
lity
than
on s
impl
y gi
ving
. Th
e ov
er-a
rchi
ng m
essa
ge w
as c
lear
. R
egul
ar
cont
act
with
the
loc
al c
omm
unity
and
ampl
e op
port
unity
fo
r d
ialo
gue
are
extr
emel
y im
port
ant.
Com
pani
es m
ay f
eel
as i
f th
ey a
re p
art
of t
he c
omm
unity
but
until
the
res
t of
the
com
mun
ity a
ccep
ts
them
, the
re is
muc
h w
ork
to b
e do
ne.
Sup
plie
r re
lati
on
s
Com
pany
re
latio
ns
with
su
pplie
rs
and
cont
ract
ors
was
not
alw
ays
dee
med
a
prio
rity
amon
g th
e d
ialo
gue
part
icip
ants
.
In
Asi
a an
d
Afr
ica,
al
thou
gh
man
y
reco
gniz
ed t
he i
ssue
as
bein
g im
port
ant
they
fel
t th
at o
ther
iss
ues
shou
ld t
ake
prec
eden
ce.
Seve
ral
spok
e of
the
im
port
ance
of
incr
easi
ng
oppo
rtun
ities
for n
atio
nal s
uppl
iers
. In
Arg
entin
a an
d B
razi
l, on
e of
the
key
CSR
issu
es w
as im
prov
ing
the
exch
ange
of
know
ledg
e,
tech
nolo
gy a
nd id
eas
betw
een
supp
liers
and
com
pani
es.
Cap
turi
ng
add
itio
nal
th
inki
ng
We
wer
e to
ld th
at th
ere
wer
e so
me
impo
rtan
t iss
ues
mis
sing
from
our i
nitia
l lis
t. T
hey
incl
uded
:
■R
epo
rtin
g/d
iscl
osu
re/t
ran
spar
ency
.In
th
e A
sian
dial
ogue
s, w
e w
ere
told
tha
t de
man
d fo
r re
port
ing
was
curr
ently
low
but
tha
t th
is w
ould
gro
w i
n im
port
ance
in
the
futu
re.
In t
he U
S, t
he d
iscu
ssio
ns e
mph
asiz
ed t
he n
eed
for
grea
ter t
rans
pare
ncy
in re
port
ing
and
audi
ting
syst
ems.
In b
oth
Arg
entin
a an
d B
razi
l the
dem
and
for
grea
ter
tran
spar
ency
had
risen
with
the
priv
atiz
atio
n of
man
y in
dust
ries.
■P
rin
cip
les/
cod
es.
In T
haila
nd, w
e w
ere
told
that
cod
es w
ere
a re
lativ
ely
new
tool
but
man
y fe
lt th
at in
ord
er to
be
usef
ul, a
ny
code
or s
et o
f prin
cipl
es n
eede
d to
be
adap
ted
to lo
cal c
ultu
ral
situ
atio
ns.
Cod
es w
ere
also
reg
arde
d as
a p
oten
tially
goo
d
mea
ns t
o el
imin
ate
corr
uptio
n. I
n Ta
iwan
, w
e w
ere
told
tha
t
corp
orat
ions
suf
fer
from
an
imag
e pr
oble
m a
nd w
ould
ben
efit
from
som
e im
prov
emen
t to
thei
r ov
eral
l rep
utat
ion.
In th
e U
S,
part
icip
ants
str
esse
d th
e ne
ed f
or b
ette
r co
mm
unic
atio
n of
ethi
cs/p
rinci
ples
with
in c
ompa
nies
and
the
im
port
ance
of
keep
ing
the
prin
cipl
es i
n tu
ne w
ith s
ocie
ties
expe
ctat
ions
.
Thes
e pr
inci
ples
, if
they
wer
e to
hav
e re
al v
alue
, w
ould
hav
e
to b
e co
mm
unic
ated
to
inte
rnal
and
ext
erna
l au
die
nces
thro
ugh
good
per
form
ance
whi
ch h
as b
een
inde
pend
ently
verif
ied.
In
Arg
entin
a an
d B
razi
l, th
e va
lue
of c
odes
was
thou
ght t
o be
lim
ited.
■C
on
sum
er e
du
cati
on
/ p
rod
uct
usa
ge /
ste
war
dsh
ip.
Our
So
uth
East
A
sian
an
d
Nor
th
Am
eric
an
dia
logu
es
emph
asiz
ed
the
role
of
bu
sine
ss
in
educ
atin
g co
nsum
ers
abou
t w
hat
prod
ucts
cont
ain,
abo
ut th
eir p
rope
r use
and
dis
posa
l
and
abou
t the
env
ironm
enta
l im
pact
s of
the
com
plet
e pr
oduc
t life
cycl
e. In
Tai
wan
it w
as
sugg
este
d th
at b
usin
ess
fund
s N
GO
s to
deve
lop
gene
ral
envi
ronm
enta
l ed
ucat
ion
prog
ram
s fo
r th
e co
mm
unity
. Th
is
was
coup
led
w
ith
thei
r st
rong
go
vern
men
t
com
mitm
ent
to e
nviro
nmen
tal
educ
atio
n
prog
ram
s in
sch
ools
sta
rtin
g at
a v
ery
early
age.
In L
atin
Am
eric
a, c
onsu
mer
edu
catio
n
was
al
so
seen
as
a
criti
cal
elem
ent
in
prom
otin
g su
stai
nabl
e co
nsum
ptio
n.
■C
om
mu
nic
atio
n.
Dee
med
im
port
ant,
but
act
ions
spe
ak
loud
er t
han
wor
ds.
In G
hana
, co
ncer
ns a
rose
aro
und
thos
e
com
pani
es t
hat
over
pub
licis
e re
lativ
ely
mod
est
cont
ribut
ions
.
Ove
rall,
it w
as fe
lt th
at c
ompa
nies
do
not d
o a
good
eno
ugh
job
of c
omm
unic
atin
g th
e go
od th
ings
they
do
and
that
com
mun
ity
trus
t co
uld
be i
ncre
ased
if
com
pani
es w
ould
sim
ply
tell
thei
r
stor
y. T
he s
tory
, of
cou
rse,
nee
ded
to b
e tr
ansm
itted
ina
n
imag
inat
ive
form
by
resp
ecte
d l
ocal
peo
ple
in a
fas
hion
appr
opria
te to
the
loca
l com
mun
ity.
■C
orr
up
tio
nis
det
rimen
tal
to i
nves
tmen
t an
d he
nce
to t
he
wel
l-bei
ng o
f so
ciet
y. C
orru
ptio
n w
ithin
gov
ernm
ent
dist
orts
the
mar
ketp
lace
and
repr
esen
ts a
ser
ious
pro
blem
for b
usin
ess,
part
icul
arly
sm
alle
r co
mpa
nies
who
may
not
fin
d it
as e
asy
to
resi
st a
s th
eir l
arge
r cou
nter
part
s.
SE
CT
ION
2
“th
e em
ph
asis
her
e is
on
eco
-
effi
cien
cy a
nd
in
nov
atio
n,
not
on p
layi
ng
the
jud
ge a
nd
ju
ry
of o
ther
’s e
thic
s”
Bra
zil
“B
usi
nes
s is
ju
dge
d b
y it
s ac
tion
s
and
not
by
its
wor
ds”
Th
aila
nd
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
13
12
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
Wh
ere
do
es C
SR f
it i
nto
th
e b
usi
nes
s ag
end
a?
We
aske
d if
corp
orat
e so
cial
res
pons
ibili
ty w
as o
n th
e bu
sine
ss
agen
da a
nd, i
f so,
how
was
it b
eing
dea
lt w
ith b
y co
mpa
nies
. The
resp
onse
from
par
ticip
ants
in th
e re
gion
al d
ialo
gues
was
that
CSR
is a
n ol
d co
ncep
t but
a n
ew te
rm. M
ore
sign
ifica
ntly
, not
eve
ryon
e
thou
ght
CSR
was
hig
h on
the
bus
ines
s ag
enda
. M
any
thou
ght
it
was
alre
ady
impo
rtan
t tod
ay b
ut w
as li
kely
to b
ecom
e ev
en m
ore
rele
vant
in th
e fu
ture
. Eve
n th
ose
who
rega
rd C
SR a
s a
cost
in th
e
shor
t te
rm n
ever
thel
ess
rega
rd i
t as
a w
ise
inve
stm
ent
in t
he
long
er te
rm.
Ther
e w
ere
a fe
w s
peci
fic re
gion
al v
aria
tions
whi
ch p
rovi
de a
mor
e lo
cal p
ersp
ectiv
e:
■Ta
iwan
CSR
was
not
nec
essa
rily
high
on
the
corp
orat
e ag
enda
. Why
?
Part
icip
ants
felt
that
gov
ernm
ent s
houl
d
take
the
lead
role
whi
le a
lso
enco
urag
ing
busi
ness
to b
e in
volv
ed. S
mal
l and
med
ium
-siz
ed e
nter
pris
es (S
ME)
invo
lvem
ent h
as tr
aditi
onal
ly b
een
dete
rmin
ed b
y C
EO le
ader
ship
rath
er
than
by
exte
rnal
pre
ssur
e. P
eopl
e w
ant
to s
ee lo
ng-t
erm
com
mitm
ent t
o th
e
loca
l com
mun
ity. F
inal
ly, c
ompa
nies
shou
ld c
onsi
der w
ays
to im
prov
e th
eir
imag
e be
caus
e bu
sine
ss is
not
gen
eral
ly
high
ly re
gard
ed.
■T
he
USA
CSR
was
hig
h on
the
corp
orat
e ag
enda
. Why
?
Part
icip
ants
bel
ieve
d th
at p
ress
ure
from
NG
Os
calli
ng fo
r mor
e
repo
rtin
g an
d di
sclo
sure
had
ele
vate
d th
e im
port
ance
of t
he
subj
ect.
Man
y al
so fe
lt th
at fe
ar o
f bad
pre
ss c
over
age
and
of
dam
age
to re
puta
tion
wer
e a
cata
lyst
for a
ctio
n. T
here
was
also
a re
cogn
ition
that
the
grow
ing
influ
ence
and
vis
ibili
ty o
f
the
soci
ally
and
eth
ical
ly s
cree
ned
inve
stm
ent f
unds
had
put
pres
sure
on
com
pani
es to
vie
w C
SR m
ore
stra
tegi
cally
.
Inte
rest
ingl
y, s
ome
part
icip
ants
not
ed a
hes
itanc
y on
the
part
of s
ome
com
pani
es to
take
the
lead
on
CSR
– b
eing
out
-in-
fron
t on
issu
es d
raw
s un
wan
ted
atte
ntio
n an
d co
uld
mak
e th
e
com
pany
a m
agne
t for
crit
icis
m. P
artic
ipan
ts n
oted
the
impo
rtan
ce o
f phi
lant
hrop
y an
d ex
pres
sed
conc
ern
that
this
is
not b
e ex
cess
ivel
y do
wn-
play
ed a
s m
any
orga
niza
tions
depe
nd, t
o a
larg
e ex
tent
, on
corp
orat
e ph
ilant
hrop
y.
■G
han
aIn
Acc
ra, w
e w
ere
told
that
CSR
was
not
hig
h on
the
busi
ness
age
nda.
Why
? It
was
thou
ght t
hat C
SR is
too
expe
nsiv
e an
d th
at th
ere
was
litt
le o
utsi
de p
ress
ure
on
com
pani
es to
enc
oura
ge
them
to ta
ke th
e in
itiat
ive
on
it. L
ack
of g
over
nmen
t
cont
rol a
nd in
volv
emen
t was
also
cite
d as
a re
ason
for
CSR
hav
ing
a lo
wer
prio
rity.
How
ever
, it w
as fr
eque
ntly
said
that
bus
ines
s
invo
lvem
ent i
n C
SR w
ould
enha
nce
com
pani
es’
repu
tatio
n an
d bu
ild tr
ust
amon
g th
e pu
blic
.
■T
hai
lan
dO
ur m
eetin
gs
reve
aled
that
CSR
did
not
hav
e
wid
e re
cogn
ition
as
a bu
sine
ss
conc
ept i
n Th
aila
nd. W
hy?
Man
y
felt
that
ow
ing
to th
e ec
onom
ic
vuln
erab
ility
of t
he p
rivat
e se
ctor
,
busi
ness
was
forc
ed to
be
conc
erne
d so
lely
with
the
surv
ival
of t
he e
nter
pris
e an
d
that
soc
ial r
espo
nsib
ility
was
mor
e of
a lu
xury
item
. How
ever
,
we
wer
e re
peat
edly
told
that
the
envi
ronm
ent w
as a
n im
port
ant
conc
ern
for T
hai s
ocie
ty, a
s w
as a
desi
re to
incr
ease
the
awar
enes
s
of C
SR a
nd d
edic
ate
effo
rts
to
part
ners
hips
bet
wee
n N
GO
s,
gove
rnm
ent a
nd b
usin
ess.
■T
he
Ph
illip
ines
Thos
e w
e
met
with
in M
anila
bel
ieve
d th
at
CSR
was
a p
riorit
y is
sue
for
busi
ness
.Why
? Th
e pr
ivat
esec
tor
has
trad
ition
ally
pla
yed
an
impo
rtan
t rol
e in
Phi
lippi
ne
soci
ety,
oft
en fi
lling
the
gaps
whe
re g
over
nmen
t has
bee
n
wea
k or
una
ble
to p
rovi
de
lead
ersh
ip. P
artic
ipan
ts s
tres
sed
the
impo
rtan
ce o
f loo
king
to th
e fu
ture
and
the
desi
re fo
r CSR
to m
ove
from
a c
harit
y-ba
sed
focu
s to
one
of m
ore
inte
ract
ive
part
ners
hips
. Man
y su
gges
ted
that
the
med
ia a
nd a
dver
tisin
g
wer
e in
fluen
tial m
eans
of c
reat
ing
grea
ter a
war
enes
s of
soc
ial
and
envi
ronm
enta
l iss
ues.
■B
razi
l:Pa
rtic
ipan
ts to
ld u
s th
at C
SR w
as o
n th
e ag
enda
of t
he
mul
tinat
iona
ls w
ho a
re n
ow p
rom
otin
g th
e bu
sine
ss c
once
pt
but i
t had
not
yet
spr
ead
into
loca
l SM
Es. W
hy?
CSR
was
stil
l
rega
rded
prim
arily
as
char
ity, p
artic
ular
ly b
ecau
se th
e di
rect
econ
omic
ben
efits
wer
e ha
rd to
see
but
the
indi
rect
ben
efits
such
as
enha
nced
repu
tatio
n an
d pu
blic
trus
t wer
e re
gard
ed
as e
xtre
mel
y im
port
ant a
nd a
ver
y w
orth
whi
le in
vest
men
t.
■A
rgen
tin
a:W
e w
ere
told
that
CSR
was
cur
rent
ly g
aini
ng
med
ia c
over
age
desp
ite m
ultin
atio
nal c
orpo
ratio
ns (M
NC
s)
pref
eren
ce fo
r kee
ping
a lo
w p
rofil
e so
as
not t
o ra
ise
unre
alis
tic e
xpec
tatio
ns. W
hy?
Econ
omic
ben
efits
wer
e se
en
to b
e in
dire
ct a
nd m
anife
st th
emse
lves
thro
ugh
a be
tter
repu
tatio
n an
d em
ploy
ee a
nd c
onsu
mer
loya
lty.
SE
CT
ION
2
USA
“T
ran
spar
ency
is
crit
ical
.
Com
pan
ies
mu
st c
reat
e
app
rop
riat
e au
dit
ing
syst
ems
or t
hey
wil
l b
e
crea
ted
by
oth
ers” A
RG
EN
TIN
Aan
dB
RA
ZIL
“It
is
abou
t b
usi
nes
s
assu
rin
g b
ette
r li
vin
g
con
dit
ion
s fo
r it
s
emp
loye
es a
nd
th
e
com
mu
nit
y th
at i
t
oper
ates
in
”
TH
AIL
AN
D“
CS
R i
s ab
out
ded
icat
ing
effo
rt a
nd
res
ourc
es t
o
par
tner
ship
s”
TH
E P
HIL
LIP
INE
S“
Th
e go
al o
f th
e co
mp
any
is
to m
ake
suff
icie
nt
pro
fit
and
to b
e of
use
to
soci
ety.
On
ce
you
hav
e ac
hie
ved
“su
cces
s”
you
can
giv
e b
ack”
GH
AN
A“
Rea
l d
evel
opm
ent
tran
slat
es i
nto
cap
acit
y b
uil
din
g”
TH
E N
ET
HE
RLA
ND
S“
Acc
oun
tab
ilit
y an
d
veri
fiab
ilit
y w
ere
vita
l to
esta
blis
h a
n e
nd
uri
ng
and
cred
itab
le r
epu
tati
on”
TAIW
AN
“T
he
emp
loye
es a
re t
he
com
pan
y’s
mos
t va
luab
le
reso
urc
e –
they
mu
st t
ake
care
of
them
to
mai
nta
in
hea
lth
y b
usi
nes
s”
“T
her
e is
a p
osit
ive
econ
omic
effe
ct d
eriv
ing
from
CS
R.
It i
s a
trad
emar
k –
it g
ives
a s
ocia
l
imag
e.C
onsu
mer
s h
ave
the
pos
sib
ilit
y to
ch
oose
.M
any
peo
ple
are
con
fuse
d b
y te
chn
ical
stan
dar
ds
and
th
eref
ore
bas
e
thei
r p
urc
has
ing
dec
isio
ns
on
oth
er c
rite
ria
such
as
com
pan
y’s
pu
blic
im
age”
Arg
enti
na
“S
ust
ain
able
bu
sin
ess
can
not
be
ach
ieve
d b
y fo
llow
ing
the
trad
itio
nal
thin
kin
g th
at t
he
only
th
ing
bu
sin
ess
has
to
do
is t
o m
ake
a p
rofi
t...
it n
ow
mea
ns
not
on
ly m
akin
g a
pro
fit
bu
t al
so
man
agin
g is
sues
th
at c
once
rn m
any
stak
ehol
der
s.M
anag
ing
thes
e co
nce
rns
wil
l en
able
th
e co
mp
any
to c
onti
nu
e to
mak
e a
pro
fit”
Taiw
an
“C
orp
orat
e so
cial
resp
onsi
bil
ity
is
the
bac
kbon
e of
sust
ain
abil
ity
in
the
lon
g ru
n”
Th
e P
hill
ipin
es
“W
e n
eed
res
pon
sibl
e
gove
rnm
ent
bef
ore
we
can
hav
e re
spon
sibl
e
bu
sin
ess”
Gh
ana
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
15
14
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
SE
CT
ION
3
Get
tin
g st
arte
d
In t
his
sect
ion
we
atte
mpt
to
prov
ide
an a
nsw
er t
o th
e qu
estio
n:
“Wha
t do
we
do d
iffer
ently
on
Mon
day
mor
ning
?”W
e be
gin
with
an o
verv
iew
of p
ract
ical
sug
gest
ions
and
con
cret
e in
itiat
ives
aim
ed
at a
ssis
ting
man
ager
s to
mak
e C
SR h
appe
n.
Kee
ping
in
min
d th
at t
his
subj
ect
area
is
grow
ing
by l
eaps
and
boun
ds,
a co
mpr
ehen
sive
inv
ento
ry w
ould
be
obso
lete
by
the
time
the
ink,
eve
n if
virt
ual,
wer
e to
dry
. In
deed
, so
me
mig
ht
won
der w
hy, i
n vi
ew o
f the
ple
thor
a of
web
site
s, c
onfe
renc
es a
nd
cons
ultin
g se
rvic
es a
lread
y co
verin
g th
e w
hole
CSR
sub
ject
, th
e
WB
CSD
wou
ld e
ven
try
to s
umm
ariz
e th
ese
issu
es. B
eing
kee
nly
awar
e of
this
, we
have
trie
d no
t to
rein
vent
the
whe
el b
ut ra
ther
to
build
upo
n an
d bo
rrow
from
exi
stin
g w
ork
whe
neve
r pos
sibl
e.
As
an im
port
ant
initi
al s
tep,
we
sugg
est
you
do a
“w
arm
-up”
and
cond
uct
an a
sses
smen
t to
det
erm
ine
whe
re y
our
orga
nisa
tion
stan
ds o
n th
e C
SR l
earn
ing
curv
e. T
o he
lp y
ou d
o so
, w
e ha
ve
desi
gned
a p
roce
ss –
a s
elf-
asse
ssm
ent
ques
tionn
aire
– w
hich
allo
ws
you
to p
in-p
oint
you
r pr
esen
t po
sitio
n an
d fu
ture
nee
ds.
You
will
qui
ckly
see
how
key
are
as li
ke v
isio
n, c
omm
itmen
t, va
lues
,
impa
ct a
sses
smen
t an
d su
ppor
t sy
stem
s ca
n be
tra
nsla
ted
into
actio
n-or
ient
ed p
roce
sses
. See
app
endi
x 1
for t
he s
elf-
asse
ssm
ent
ques
tionn
aire
.
Bu
ildin
g a
CSR
stra
tegy
Onc
e yo
u ha
ve u
sed
the
self-
asse
ssm
ent
ques
tionn
aire
to
asse
ss
whe
re y
our
com
pany
is
loca
ted
on a
lea
rnin
g cu
rve,
it
will
be
nece
ssar
y to
bui
ld a
str
ateg
y to
fill
the
gap
s an
d bo
lste
r ot
her
area
s. W
e su
gges
t app
roac
hing
this
in th
e fo
rm o
f an
over
-arc
hing
stra
tegi
c pl
an o
r bl
uepr
int
that
will
firm
ly a
ncho
r C
SR i
n th
e
busi
ness
str
ateg
y of
the
com
pany
. In
crea
sing
ly,
com
pani
es a
re
now
man
agin
g th
eir
corp
orat
e so
cial
iss
ues
in t
he s
ame
way
as
they
man
age
any
othe
r st
rate
gic
busi
ness
issu
e. T
he f
low
cha
rt,
abov
e, il
lust
rate
s a
gene
ric s
trat
egic
pla
nnin
g pr
oces
s, d
ivid
ed in
to
a fe
w k
ey s
tage
s. C
SR is
not
iden
tifie
d as
a s
peci
fic s
trat
egic
issu
e,
but i
s in
corp
orat
ed in
the
rang
e of
cru
cial
issu
es th
at a
com
pany
’s
over
-arc
hing
str
ateg
y m
ust a
ddre
ss.
Ho
nin
g th
e is
sues
Nex
t, th
ink
abou
t re
finin
g yo
ur s
trat
egic
thi
nkin
g to
con
side
r
issu
es m
ore
spec
ifica
lly r
elev
ant
to C
SR.
As
a co
mpa
ny m
oves
tow
ards
spe
cific
act
ions
rela
ted
to C
SR, t
hose
act
ions
sho
uld
at a
ll
times
be
inhe
rent
in th
e ov
eral
l bus
ines
s st
rate
gy d
escr
ibed
abo
ve.
Envi
sage
thi
s as
a s
ucce
ssio
n of
act
iviti
es,
begi
nnin
g w
ith s
impl
y
intr
oduc
ing
CSR
in y
our
com
pany
and
pro
gres
sing
to
mon
itorin
g
prog
ress
ove
r a
give
n pe
riod.
The
pro
cess
sho
uld
be it
erat
ive
and
at a
ll tim
es p
ush
the
com
pany
tow
ards
con
tinuo
us im
prov
emen
t.
As
you
prog
ress
from
one
pha
se to
the
next
, the
re a
re m
any
tool
s
now
ava
ilabl
e to
ass
ist
you.
The
y va
ry f
rom
pol
icy
repo
rts
and
deta
iled
deci
sion
-mak
ing
tree
s to
com
pute
r sof
twar
e. H
owev
er, t
o
sele
ct th
e rig
ht to
ols
for t
he jo
b, y
ou n
eed
to a
sses
s w
hat s
tage
you
have
rea
ched
. Fo
r ex
ampl
e, u
se t
he f
ollo
win
g lis
t of
six
pha
ses,
whi
ch c
orre
spon
d to
the
flo
w-c
hart
, rig
ht,
in o
rder
to
dete
rmin
e
whi
ch to
ols
will
be
mos
t val
uabl
e at
any
par
ticul
ar p
hase
:
1In
tro
du
ceFo
r org
aniz
atio
ns w
ith li
ttle
or n
o ex
perie
nce
in a
ddre
ssin
g C
SR, t
hese
are
tool
s w
hich
can
be
used
to
brie
f sen
ior m
anag
emen
t and
str
ess
why
CSR
sho
uld
be
take
n se
rious
ly.
2Id
enti
fyTh
ese
are
tool
s de
sign
ed to
ass
ist o
rgan
izat
ions
in
expl
orin
g C
SR’s
impl
icat
ions
on
thei
r ow
n bu
sine
ss.
3Po
siti
on
Thes
e ar
e fo
r org
aniz
atio
ns w
hich
are
read
y to
esta
blis
h th
eir o
wn
posi
tion
on C
SR is
sues
and
ass
ess
it in
rela
tion
to o
ther
s in
the
field
.
4D
evel
op
Thes
e to
ols
may
be
usef
ul d
urin
g th
e pr
oces
s
of p
lann
ing
and
deve
lopi
ng a
CSR
str
ateg
y. T
hey
coul
d
help
set
prio
ritie
s an
d go
als
and
be u
sefu
l in
build
ing
inte
rnal
cap
acity
for t
ackl
ing
CSR
issu
es.
5Im
ple
men
tTh
ese
are
for p
uttin
g C
SR s
trat
egie
s in
to p
ract
ice.
6M
on
ito
rTo
ols
for m
easu
ring
perf
orm
ance
, as
an in
put t
o
repo
rtin
g an
d st
rate
gy re
view
. The
em
phas
is s
houl
d be
on
cont
inuo
us im
prov
emen
t.
App
endi
x 2
lists
som
e of
the
tool
s or
reso
urce
s cu
rren
tly a
vaila
ble
to s
uppo
rt y
our
initi
ativ
e or
thi
nkin
g, i
ndic
atin
g w
hich
are
appr
opria
te fo
r eac
h of
the
abov
e si
x ph
ases
.
Stak
eho
lder
Fo
otp
rin
ts
In t
he f
irst
few
sta
ges
abov
e, w
e id
entif
ied
the
key
step
s in
man
agin
g C
SR a
nd c
onsi
dere
d so
me
of t
he s
peci
fic t
ools
and
reso
urce
s av
aila
ble
as w
ell a
s th
e ap
prop
riate
pha
se in
whi
ch th
ose
tool
s ar
e lik
ely
to b
e m
ost u
sefu
l. W
e no
w s
ugge
st ti
ghte
ning
the
focu
s st
ill f
urth
er t
o co
ncen
trat
e on
wha
t w
e be
lieve
to
be a
cor
e
cons
ider
atio
n –
stak
ehol
der e
ngag
emen
t.
The
esse
nce
of c
orpo
rate
soc
ial r
espo
nsib
ility
is t
o re
cogn
ize
the
valu
e of
ext
erna
l sta
keho
lder
dia
logu
e. B
ecau
se o
f th
is, w
e pl
ace
stak
ehol
der e
ngag
emen
t at t
he c
ente
r of C
SR a
ctiv
ity. C
SR m
eans
mor
e th
an p
rom
ulga
ting
a co
mpa
ny’s
ow
n va
lues
and
prin
cipl
es. I
t
also
dep
ends
on
unde
rsta
ndin
g th
e va
lues
and
prin
cipl
es o
f tho
se
who
hav
e a
stak
e in
its
oper
atio
ns.
Two
cruc
ial
ques
tions
are
: to
who
m s
houl
d w
e ta
lk,
and
why
shou
ld w
e ta
lk t
o th
em?
To h
elp
you
form
ulat
e yo
ur a
nsw
ers,
we
have
put
tog
ethe
r a
mat
rix (
on t
he n
ext
page
) de
sign
ed t
o
help
you
def
ine
the
stak
ehol
ders
(th
e “w
ho”)
and
the
iss
ues
(the
“wha
t”).
It p
rovi
des
a sy
stem
ic w
ay o
f ex
amin
ing
a ra
nge
of
issu
es a
nd i
dent
ifyin
g th
e st
akeh
olde
rs l
ikel
y to
be
conc
erne
d
abou
t a p
artic
ular
topi
c.
Alth
ough
list
enin
g to
sta
keho
lder
s m
ight
see
m a
sim
ple
conc
ept,
effe
ctiv
e en
gage
men
t an
d di
alog
ue is
not
nea
rly a
s ea
sy o
r se
lf-
evid
ent
as i
t fir
st a
ppea
rs.
Try
scre
enin
g yo
ur s
take
hold
ers
by
aski
ng th
ese
sim
ple
ques
tions
:
■Le
giti
mac
yIs
a p
artic
ular
sta
keho
lder
gro
up re
pres
enta
tive
of is
sues
whi
ch a
re re
leva
nt to
you
r bus
ines
s an
d ac
coun
tabl
e
to th
ose
with
a le
gitim
ate
inte
rest
in th
e w
ay y
ou d
o bu
sine
ss?
■C
on
trib
uti
on
/In
flu
ence
Doe
s th
e st
akeh
olde
r gro
up h
ave
a co
ntrib
utio
n to
mak
e in
hel
ping
you
to ru
n th
e bu
sine
ss
mor
e re
spon
sibl
y or
sig
nific
ant i
nflu
ence
on
your
com
pany
’s
busi
ness
and
/or o
n ot
her s
take
hold
ers?
■O
utc
om
eIs
the
enga
gem
ent l
ikel
y to
resu
lt in
a p
rodu
ctiv
e
outc
ome
in th
e lo
ng ru
n?
Thos
e fo
r w
hom
the
answ
ers
are
“yes
” sh
ould
be
cons
ider
ed k
ey
stak
ehol
ders
and
hav
e pr
iorit
y in
a d
ialo
gue.
Be
prep
ared
to li
sten
to th
em –
they
may
rev
eal o
ther
sta
keho
lder
s w
ith v
alid
con
cern
s
that
you
hav
e no
t id
entif
ied.
By
mak
ing
cons
truc
tive
use
of w
hat
you
hear
, you
r co
mpa
ny c
an d
evis
e st
rate
gies
and
pla
ns t
o av
oid
conf
licts
and
gai
n in
sigh
ts w
hich
hel
p pr
eser
ve a
nd e
nhan
ce y
our
repu
tatio
n in
the
mar
ketp
lace
bec
ause
you
are
sho
win
g co
ncer
n
for t
he s
ocia
l im
pact
of y
our a
ctiv
ities
.
PR
AC
TIC
AL
STE
PS
and
han
ds-
on
to
ols Alt
er c
ou
rse,
mo
dif
y Mo
nit
ori
ng,
rep
ort
ing
Op
erat
ion
alp
rin
cip
les
Vis
ion
,st
rate
gy,
po
licy
En
gage
men
tlo
op
s
Imp
lem
ent
man
agem
ent
acti
on
pla
n
Dev
elo
pm
anag
emen
tac
tio
n p
lan
Iden
tify
key
feat
ure
s
Intr
od
uce
CSR
Mo
nit
or
per
form
ance
Posi
tio
n t
he
org
anis
atio
nSt
akeh
old
eren
gage
men
t
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
17
16
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
SE
CT
ION
3
To b
reat
h so
me
life
into
thi
s m
atrix
, w
e’ve
tak
en a
hyp
othe
tical
exam
ple
of a
wat
er u
tility
com
pany
bas
ed i
n th
e U
K a
nd h
ave
shad
ed v
ario
us c
ells
in a
way
that
illu
stra
tes
the
pers
pect
ives
and
conc
erns
of
that
com
pany
. The
bla
ck c
ells
sho
w a
reas
of
stro
ng
inte
rest
, gra
y ill
ustr
ates
som
e in
tere
st a
nd w
hite
indi
cate
s ar
eas
of
wea
k in
tere
st. K
eep
in m
ind
that
eac
h co
mpa
ny’s
sha
ding
on
the
mat
rix w
ill b
e qu
ite d
iffer
ent
and
will
dep
end
on s
uch
thin
gs it
s
busi
ness
se
ctor
an
d
geog
raph
ic
loca
tion.
Fu
rthe
rmor
e,
a
com
pany
’s p
ersp
ectiv
es a
nd c
once
rns
will
alm
ost c
erta
inly
cha
nge
over
tim
e.
CSR
In
dic
ato
rs:
equ
ipp
ing
you
rsel
f fo
rb
ette
r d
ecis
ion
-mak
ing
As
we
have
alre
ady
rem
arke
d, b
usin
ess
is i
ncre
asin
gly
bein
g
calle
d to
acc
ount
not
onl
y fo
r wha
t it d
oes,
but
als
o fo
r how
it d
oes
it. C
ompa
nies
the
refo
re n
eed
to b
e ab
le t
o de
mon
stra
te,
mor
e
quic
kly
and
with
incr
easi
ng le
vels
of
deta
il, t
hat
thei
r op
erat
ions
enha
nce
econ
omic
d
evel
opm
ent,
en
sure
en
viro
nmen
tal
prot
ectio
n an
d pr
omot
e so
cial
equ
ity. G
one
are
the
days
of “
trus
t
me”
. Peo
ple
wan
t pro
of in
the
“sho
w m
e” w
orld
.
To b
e ab
le t
o de
mon
stra
te p
rogr
ess,
you
r co
mpa
ny w
ill n
eed
a
proc
ess
for
dete
rmin
ing
suita
ble
indi
cato
rs a
nd a
mea
ns o
f
mea
surin
g pe
rfor
man
ce. T
here
is p
roba
bly
no s
ingl
e se
t of
CSR
indi
cato
rs th
at w
ill s
uit a
ll co
mpa
nies
at a
ll tim
es: w
hat i
s ne
eded
is
a pr
oces
s to
iden
tify
the
indi
cato
rs th
at m
atch
the
soci
al fo
otpr
int
sugg
este
d in
the
pre
viou
s se
ctio
n. T
his
will
pro
duce
a s
et o
f
head
line
indi
cato
rs w
hich
will
be
spec
ific
to e
ach
com
pany
, will
be
rele
vant
to
stak
ehol
ders
and
mea
ning
ful t
o th
e is
sues
a c
ompa
ny
face
s. T
his
proc
ess
mig
ht u
nfol
d as
follo
ws:
■In
dic
ato
r fo
cus
Esta
blis
h th
e so
cial
foot
prin
t usi
ng th
e C
SR
issu
es/s
take
hold
er m
atrix
and
look
for i
ndic
ator
s w
hich
rela
te
to th
e bl
ack
cells
– th
is w
ill p
rovi
de y
our h
eadl
ine
indi
cato
rs.
■Se
lect
ing
the
ind
icat
ors
Look
for i
ndic
ator
s th
at: i
nfor
m
your
com
pany
dec
isio
n-m
akin
g; re
spon
d to
sta
keho
lder
conc
erns
; are
sup
port
ed b
y ro
bust
info
rmat
ion
syst
ems;
and
are
regu
larly
revi
ewed
.
■E
nsu
rin
g q
ual
ity
Onc
e yo
u ha
ve id
entif
ied
the
rele
vant
indi
cato
rs, e
ach
need
s to
be
test
ed to
ens
ure
that
it is
use
ful
both
to in
tern
al d
ecis
ion-
mak
ers
and
to s
take
hold
ers.
Indi
cato
rs s
houl
d be
com
preh
ensi
ble,
com
para
ble,
tim
ely
and
verif
iabl
e.
■Im
ple
men
tin
g an
d u
sin
g se
ts o
f in
dic
ator
sIt
is u
nlik
ely
that
a s
ingl
e in
dica
tor w
ill te
ll th
e w
hole
sto
ry o
n a
part
icul
ar
soci
al is
sue.
A s
et o
f ind
icat
ors
is m
ore
likel
y to
com
mun
icat
e
the
issu
e ef
fect
ivel
y. T
he fo
llow
ing
thre
e pr
inci
ples
incr
ease
the
usef
ulne
ss o
f ind
icat
ors.
Indi
cato
rs s
houl
d:
■sh
ow w
hat t
he c
ompa
ny is
doi
ng;
■be
cap
able
of d
emon
stra
ting
tren
ds, a
nd;
■be
com
mun
icab
le to
a ra
nge
of s
take
hold
ers.
In a
ttem
pt to
pul
l the
var
ious
pie
ces
toge
ther
, the
mat
rix o
n pp
18-
19 il
lust
rate
s ho
w in
dica
tors
can
beg
in to
refle
ct C
SR p
ract
ice.
Thi
s
mat
rix p
rovi
des
indi
cato
rs w
hich
, ta
ken
toge
ther
, sh
ed l
ight
on
CSR
per
form
ance
. Th
e ve
rtic
al a
xis
show
s th
e ke
y C
SR i
ssue
s
whi
le t
he h
oriz
onta
l ax
is s
how
s th
e ke
y st
akeh
olde
rs.
Each
cel
l
show
s a
rele
vant
asp
ect
of C
SR t
oget
her
with
sug
gest
ions
for
indi
cato
rs w
hich
wou
ld d
escr
ibe
prog
ress
.
CSR
Rep
ort
ing:
ho
w t
o t
ell
the
sto
ry
Publ
ishe
d co
rpor
ate
soci
al r
epor
ts a
re,
with
a f
ew e
xcep
tions
, a
rela
tivel
y ne
w p
heno
men
on. H
owev
er, c
ompa
nies
’ exp
erie
nce
in
the
para
llel
field
of
envi
ronm
enta
l re
port
ing
sugg
ests
tha
t th
ere
are
impo
rtan
t in
tern
al b
enef
its t
o be
der
ived
fro
m t
he p
roce
ss o
f
prep
arin
g an
d di
ssem
inat
ing
repo
rts
to b
oth
inte
rnal
and
ext
erna
l
audi
ence
s.
Prim
arily
, re
port
s ar
e a
tool
to
help
com
pani
es c
onve
y ho
w t
heir
busi
ness
is
bein
g m
anag
ed e
ffec
tivel
y. F
urth
er b
enef
its i
nclu
de
help
ing
rais
e aw
aren
ess
of t
he i
ssue
s in
side
the
com
pany
and
aler
ting
empl
oyee
s to
the
com
pany
’s p
erfo
rman
ce.
CSR
rep
orts
sign
al t
o m
anag
ers
and
empl
oyee
s th
at t
heir
com
pany
tak
es i
ts
soci
al v
alue
s an
d po
licie
s se
rious
ly.
It is
impo
rtan
t to
em
phas
ize
that
a C
SR r
epor
t sh
ould
foc
us o
n th
e so
cial
foo
tprin
t of
a
com
pany
as
disc
usse
d ab
ove.
Thi
s ap
proa
ch a
llow
s a
focu
s on
wha
t is
crit
ical
in y
our
oper
atio
ns.
Our
wor
k ha
s ge
nera
ted
som
e
data
and
key
cha
ract
eris
tics
that
mig
ht b
e in
clud
ed in
a r
epor
t on
soci
al p
erfo
rman
ce. T
hey
are
liste
d in
App
endi
x 3.
How
ever
, ca
veat
em
ptor
. Th
ere
are
man
y w
ays
to a
ppro
ach
repo
rtin
g an
d no
t all
type
s of
rep
ortin
g ac
tivity
are
sui
tabl
e fo
r al
l
com
pani
es.
Soci
al r
epor
ting
is r
ecom
men
ded
whe
re it
fur
ther
s a
com
pany
’s s
trat
egic
vis
ion,
whe
re t
he c
ompa
ny’s
cul
ture
and
man
agem
ent s
yste
m s
uppo
rt s
uch
an e
ffor
t and
whe
re re
port
ing
is
view
ed a
s an
eff
ectiv
e ro
ute
to f
urth
er e
ngag
emen
t. S
o fa
r, m
ost
CSR
rep
ortin
g as
sum
es a
rel
ativ
ely
wel
l-inf
orm
ed a
udie
nce
of
opin
ion-
form
ers.
Tho
se p
repa
ring
CSR
rep
orts
mig
ht t
here
fore
usef
ully
con
side
r de
sign
ing
the
repo
rt t
o ca
ptur
e an
aud
ienc
e
beyo
nd th
ose
with
spe
cial
ized
kno
wle
dge.
In p
artic
ular
, rep
ortin
g
dire
ctly
to th
e lo
cal c
omm
uniti
es m
ost a
ffec
ted
by th
e co
mpa
ny’s
pres
ence
, sho
uld
be c
onsi
dere
d. T
he m
eans
by
whi
ch th
is ty
pe o
f
info
rmat
ion
is p
asse
d sh
ould
als
o be
car
eful
ly e
xam
ined
. Th
e
med
ium
cho
sen
shou
ld m
eet
iden
tifie
d ne
eds,
and
diff
eren
t or
mul
tiple
ap
proa
ches
m
ay
be
appr
opri
ate
acco
rdin
g to
circ
umst
ance
s. H
owev
er,
the
impo
rtan
ce o
f re
gula
r, op
en a
nd
hone
st r
epor
ting
toge
ther
with
loca
l dia
logu
e w
as o
ften
rep
eate
d
in o
ur m
eetin
gs a
nd in
terv
iew
s.
As
in f
inan
cial
and
env
ironm
enta
l re
port
ing,
the
re n
eeds
to
be
som
e as
sura
nce
that
the
info
rmat
ion
repo
rted
is re
liabl
e. T
his
is a
n
area
whe
re e
xper
imen
tatio
n is
und
er w
ay.
We
sugg
est
that
CSR
repo
rts
incl
ude
info
rmat
ion
on a
ssur
ance
pro
cess
es.
With
in a
few
yea
rs,
it is
pro
babl
e th
at r
epor
ts o
n al
l fa
cets
of
corp
orat
e pe
rfor
man
ce w
ill b
e pu
blis
hed
on t
he In
tern
et in
“re
al
time”
. Thi
s hi
ghlig
hts
the
need
to
esta
blis
h sy
stem
s fo
r tr
acki
ng
soci
al p
erfo
rman
ce a
nd t
o en
gage
with
sta
keho
lder
s on
a r
egul
ar
basi
s. In
repo
rtin
g on
soc
ial i
ssue
s, it
will
be
impo
rtan
t to
mai
ntai
n
a fo
cus
on th
e co
mpa
ny’s
ove
rall
CSR
str
ateg
y an
d its
rele
vanc
e to
perf
orm
ance
, and
to c
onsi
der t
he in
form
atio
n ne
eds
of a
wid
e se
t
of s
take
hold
ers.
For
mor
e de
taile
d in
form
atio
n on
rep
ortin
g in
itiat
ives
, we
sugg
est
a re
view
of t
he fo
llow
ing
reso
urce
s:
■G
loba
l Rep
ortin
g In
itiat
ive
(GR
I): S
usta
inab
ility
Rep
ortin
g
Gui
delin
es -
ww
w.g
loba
lrepo
rtin
g.or
g
■In
stitu
te o
f Soc
ial a
nd E
thic
al A
ccou
ntab
ility
: AA
1000
Sta
ndar
ds
- ww
w.a
ccou
ntab
ility
.org
.uk
■Th
e So
cial
Rep
ortin
g R
epor
t, pu
blis
hed
by S
usta
inA
bilit
y -
ww
w.s
usta
inab
ility
.co.
uk
A n
umbe
r of
com
pani
es a
re n
ow r
epor
ting
on t
heir
CSR
pol
icie
s
and
activ
ities
. So
me
prod
uce
“sta
nd a
lone
” so
cial
rep
orts
, w
hile
othe
rs r
efer
to
them
as
com
mun
ity r
epor
ts o
r su
stai
nabi
lity
repo
rts.
By
way
of
exam
ple,
we
sum
mar
ize
in c
hart
for
m a
ran
ge
of a
ppro
ache
s ta
ken
and
data
pro
vide
d in
the
repo
rts
prod
uced
by
a se
lect
ion
of c
ompa
nies
on
the
WB
CSD
wor
king
gro
up.
Plea
se
visi
t the
CSR
site
on
the
WB
CSD
web
site
for s
ome
of th
ese
deta
ils.
Val
ues
an
d
gove
rnan
ce
Reg
ula
tio
nan
d c
on
tro
ls
Bu
sin
ess
op
erat
ion
s
stro
ng in
tere
stK
ey:
Acc
ou
nta
bili
tyan
d d
iscl
osu
re
Hu
man
rig
hts
Em
plo
yee
righ
ts/
Wo
rkin
g co
nd
itio
ns
Bu
sin
ess
con
text
Pro
du
ct i
mp
act
Soci
al i
mp
act/
inve
stm
ent
Imp
act
on
o
ther
sp
ecie
s
Imp
act
on
envi
ron
men
t
Com
mun
itie
sN
GO
s
Pres
sure
gro
ups
Infl
uenc
ers
Gov
ernm
ent
regu
lato
rs
Com
peti
tors
Supp
liers
Busi
ness
part
ners
Cus
tom
ers
Empl
oyee
sC
ompa
ny o
wne
rs
Shar
ehol
ders
Inve
stor
s
Stak
eho
lder
s
CSRkey issues
Stak
eho
lder
Fo
otp
rin
ts:
if t
he
sho
e fi
ts..
.
som
e in
tere
stw
eak
inte
rest
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
19
18
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
SE
CT
ION
3
Rep
utat
ion
stra
tegy
pro
file
and
turn
over
of s
hare
hold
ers,
inve
stor
s pe
rcep
tion
Adh
eren
ce to
val
ues,
nu
mbe
r of c
alls
to h
otlin
e,em
ploy
ee p
erce
ptio
n
Tran
spar
ent a
bout
val
ues,
cust
omer
aw
aren
ess/
satis
fact
ion
Form
alis
atio
n of
val
ues
in
rela
tions
hips
, occ
urre
nce
of v
alue
s cl
ause
s in
con
trac
ts
Cod
e of
con
duct
, su
pplie
r rel
atio
ns –
in
cide
nce
of c
ode
brea
ches
Inte
grity
, com
men
ts/
actio
ns –
sup
plie
r sa
tisfa
ctio
n
Valu
es b
eing
par
t of
gove
rnan
ce, s
take
hold
erpe
rcep
tion
Dis
agre
emen
ts o
ver
resp
onsi
bilit
y, c
ompl
aint
s,pu
blic
com
men
t via
pre
ss
Ethi
cal i
mpe
rialis
m,
stak
ehol
der p
erce
ptio
n
Con
flict
sbe
twee
n co
ntro
ls
and
valu
es, t
rend
s in
shar
ehol
der f
eedb
ack
Use
/abu
se o
f per
ks,
inci
denc
e of
dis
cipl
inar
ypr
oced
ures
Mee
ting
spec
ifica
tions
,in
cide
nce
of c
usto
mer
com
plai
nts
Ope
n/co
vert
dea
lings
,pa
rtne
r per
cept
ion
Pres
ence
of b
riber
y,
inci
denc
e of
dis
cipl
inar
ypr
oced
ures
Res
tric
tive
prac
tices
, in
cide
nce
of re
ferr
als
tom
onop
olie
s in
vest
igat
ions
bodi
es, c
laim
s an
d lit
igat
ion
Com
plia
nce/
non
com
plia
nce,
inci
denc
e of
fine
s,
regu
lato
ry a
udits
Use
/abu
se o
f leg
al
prot
ectio
n,st
akeh
olde
r per
cept
ion,
pu
blic
com
men
t via
pre
ss
Com
plia
nce/
non-
com
plia
nce
–w
ith p
lann
ing
regu
latio
ns,
inci
denc
e of
infr
inge
men
ts
Alig
nmen
t of o
pera
tions
with
valu
es, s
hare
hold
er p
erce
ptio
nPe
rfor
man
ce a
ppra
isal
, %
of e
mpl
oyee
s as
sess
ed
on c
orpo
rate
soc
ial
resp
onsi
bilit
y cr
iteria
Num
ber o
f inv
estig
atio
ns
by a
dver
tisin
g st
anda
rds
bodi
es, n
umbe
r of a
dsw
ithdr
awn
Trea
tmen
t of i
ntel
lect
ual
prop
erty
cla
ims
and
litig
atio
n
Met
hod
of p
ricin
g,
supp
lier s
atis
fact
ion,
pr
ice
diff
eren
tials
Adh
eren
ce to
indu
stry
stan
dard
s,re
ceip
t of a
war
ds,
stak
ehol
der p
erce
ptio
n
Com
mer
cial
esp
iona
ge,
clai
ms
and
litig
atio
nPr
ice
dum
ping
cla
ims
and
litig
atio
n, p
ublic
com
men
t vi
a pr
ess
Safe
ty o
f pro
cess
es, i
ncid
ence
of n
ear m
isse
s/ac
cide
nts,
H&
S au
dit r
esul
ts
Rig
or o
f rep
ortin
g tr
ends
insh
areh
olde
r fee
dbac
k,
% o
f inf
orm
atio
n se
nt a
skin
gsh
areh
olde
r opi
nion
Dat
a pr
otec
tion,
inci
denc
e of
em
ploy
ee c
ompl
aint
, cl
aim
s an
d lit
igat
ion
App
ropr
iate
info
rmat
ion,
cust
omer
sat
isfa
ctio
n,de
mon
stra
ted
redu
ctio
n in
cust
omer
requ
ests
/con
cern
s
Ope
nnes
s,pa
rtne
r sat
isfa
ctio
n,
brea
ches
of c
ontr
act
Cla
rity
abou
t ong
oing
rela
tions
hips
,st
akeh
olde
r per
cept
ion
Use
of m
edia
,st
akeh
olde
r per
cept
ion
Rep
ortin
g,co
mpl
aint
sta
ndar
ds,
stan
dard
cer
tific
atio
ns
App
ropr
iate
ness
of
mea
sure
s/in
dica
tors
,st
akeh
olde
r acc
epta
nce
Dis
clos
ure
of in
form
atio
n,cl
arity
and
acc
essi
bilit
y of
info
rmat
ion
(by
fact
/su
rvey
s aw
ards
)
Com
plia
nce
with
inte
rnat
iona
lco
des,
exi
sten
ce o
f pol
icy
stat
emen
t, st
akeh
olde
rpe
rcep
tion
Res
pect
for e
thni
c/lo
cal
cultu
re, l
icen
se to
ope
rate
with
draw
n, p
rote
st in
cide
nts,
boyc
otts
Mon
itorin
g hu
man
righ
ts in
th
e su
pply
cha
in, c
usto
mer
perc
eptio
n, b
oyco
tts,
third
pa
rty
revi
ew in
sup
ply
chai
n
Part
ners
hip
stan
dard
co
ncer
ning
hum
an ri
ghts
, co
mpa
tibili
ty ra
ting
Equi
ty o
f opp
ortu
nity
, pr
ofile
of s
uppl
iers
(b
y si
ze; g
ende
r; e
thni
c or
igin
, etc
.)
Com
petit
ive
beha
vior
,ad
here
nce
to in
dust
ryst
anda
rds
Inve
stm
ent c
riter
ia,
leve
l of a
dher
ence
to h
uman
right
s re
gula
tions
Giv
ing
a vo
ice
to p
ress
ure
grou
ps, s
take
hold
er
perc
eptio
n
Ade
quac
y of
dis
aste
rpl
anni
ng/r
espo
nse,
no. o
f inc
iden
ts/a
ccid
ents
,re
sults
of t
hird
par
ty a
udit
Rel
ativ
ity o
f pay
-ear
ning
s ra
tios
Free
dom
of a
ssoc
iatio
n,fr
eque
ncy
of w
orks
com
mitt
eem
eetin
gs, t
rain
ing
and
deve
lopm
ent
Chi
ld la
bor,
no. o
f em
ploy
ees
unde
r 15/
18 if
haz
ardo
us
wor
k (IL
O c
onve
ntio
n 13
8),
no. e
nrol
led
in re
-med
iatio
npr
ogra
m
Rel
ativ
e st
anda
rd –
perf
orm
ance
of p
artn
er
agai
nst c
orpo
rate
be
nchm
arks
Tied
con
trac
ts,
inci
denc
e of
com
plai
nts
Bon
ded
labo
r,ce
rtifi
catio
n ag
ains
t sta
ndar
dth
at p
rohi
bits
bon
ded
labo
r e.
g. S
A 8
000
Adh
eren
ce to
sta
ndar
ds,
inci
denc
e of
bre
ache
sSw
eat s
hops
pre
ssur
e gr
oup
surv
eySu
ppor
t for
com
mun
ityed
ucat
ion
prog
ram
s,le
vel o
f inv
estm
ent
(tim
e an
d/or
mon
ey)
Type
s/qu
ality
of a
llian
cefo
rmed
, sat
isfa
ctio
n of
non
exec
utiv
e di
rect
ors
Cla
rity
of c
ontr
actu
al te
rms,
stak
ehol
der p
erce
ptio
n/sa
tisfa
ctio
n
Con
trac
t ter
ms,
cu
stom
er s
atis
fact
ion,
cust
omer
rete
ntio
n
Use
/abu
se o
f pow
er,
part
ner s
atis
fact
ion,
lo
ngev
ity o
f par
tner
ship
s
Paym
ent t
erm
s,
com
plai
nts,
sur
veys
of
supp
lier s
atis
fact
ion
Car
tels
,inci
denc
e of
in
dust
ry in
vest
igat
ions
Use
/abu
se o
f mon
olog
ue,
stak
ehol
der p
erce
ptio
ns,
inci
denc
e of
inve
stig
atio
ns
Ethi
cal s
ourc
ing,
ad
here
nce
to v
olun
tary
cod
e(e
.g. E
TI)
Mar
ket p
ower
in lo
cal
com
mun
ity, m
arke
t sha
re,
mar
ket p
rofil
e
Une
thic
al p
rodu
cts,
incl
usio
n ra
te in
eth
ical
fu
nds
Har
mfu
l pro
cess
and
subs
tanc
es a
ccid
ent r
ate,
lo
st ti
me
due
to in
jury
,he
alth
and
saf
ety
proc
edur
es
Labe
lling
cus
tom
er s
atis
fact
ion,
brea
ches
of g
over
nmen
t/in
dust
ry re
gula
tions
, m
arke
t sha
re
Prod
uct r
ecal
l eff
icie
ncy,
sp
eed
and
succ
ess
or
prod
uct r
ecal
ls a
nd
serv
ice
susp
ensi
on
Invo
lvem
ent i
n R
&D
/in
nova
tion,
life
cyc
le a
naly
sis
and
use
of re
sults
in d
esig
npr
oces
s
H&
S pe
rfor
man
ce,
perf
orm
ance
aga
inst
indu
stry
benc
hmar
ks, e
.g. r
espo
nsib
leca
re c
hem
ical
s pr
oces
s
Prod
uct s
tew
ards
hip,
qu
antit
y of
haz
ardo
us N
POre
turn
ed to
pro
cess
or
mar
ket b
y re
use/
recy
clin
g
Safe
ty o
f pro
duct
s,
inci
denc
e of
NG
O/
regu
lato
ry ta
rget
ing
Har
mfu
l sub
stan
ces,
G
HG
em
issi
ons,
re
leas
es to
land
and
wat
er
of n
on-p
rodu
ct o
utpu
t
Mee
ting
guar
ante
es,
com
plai
nt le
vel
Empl
oyee
invo
lvem
ent,
% o
f em
ploy
ees
volu
ntee
ring
for c
orpo
rate
com
mun
ityin
vest
men
t pro
ject
s
Spen
d on
cau
se re
late
dm
arke
ting,
mar
ket s
hare
Dis
clos
ure/
disc
ussi
on o
f iss
ues
e.g.
impa
ct o
f site
clo
sure
, pa
rtne
r sat
isfa
ctio
n/co
mpl
aint
s
Prop
ortio
n of
loca
lsu
pplie
rs/c
ontr
acto
rsD
iscl
osur
e di
scus
sion
, re
. Im
pact
of d
ives
tmen
t, re
-em
ploy
men
t lev
els
Join
t pro
gram
s,
stak
ehol
der p
erce
ptio
nA
dequ
acy
of m
easu
res
indi
cato
rs a
nd m
onito
ring,
stak
ehol
der p
erce
ptio
n
Long
term
com
mitm
ent t
oco
mm
unity
inve
stm
ent,
tren
ds in
loca
l inv
estm
ent
Impa
ct o
f inv
estm
ent,
impa
ct a
sses
smen
tEt
hics
of a
nim
al te
stin
g,m
onito
red
leve
l,em
ploy
ee c
once
rns
App
ropr
iate
ness
of f
arm
prac
tices
, num
ber o
fca
mpa
igns
boy
cott
s, q
uant
ityof
org
anic
pro
duct
s so
ld
Valu
es s
hare
d,
no. o
f par
tner
ship
s ac
cept
ed
sanc
tione
d or
reje
cted
,
Con
ditio
ns o
f ani
mal
husb
andr
y,
brea
ches
of g
over
nmen
t/in
dust
ry re
gula
tions
Tran
spar
ency
abo
ut
rese
arch
find
ings
, st
akeh
olde
r per
cept
ion
Qua
lity
of re
sear
ch,
cont
rols
, com
plia
nce
with
gove
rnm
ents
sta
ndar
ds
Qua
lity
of c
onse
rvat
ion
prog
ram
s, s
take
hold
erpe
rcep
tion,
com
men
ts o
fin
depe
nden
t exp
ert
Qua
lity
of im
pact
as
sess
men
t,th
ird p
arty
revi
ew re
sults
Dis
aste
r pla
nnin
g/ris
kas
sess
men
t, in
cide
nce
ofdi
sast
ers/
near
mis
ses,
%
of e
mpl
oyee
s tr
aine
d
Res
ourc
e co
nsum
ptio
n,qu
antit
y of
reso
urce
sav
edth
roug
h em
ploy
ee a
ctio
n
Cus
tom
er a
war
enes
s ab
out
prod
uct u
se/d
ispo
sal,
tren
ds in
cus
tom
er b
ehav
ior
Envi
ronm
enta
l sta
ndar
ds,
% o
f par
tner
s w
ith e
xter
nal
cert
ifica
tion
of E
MS
reco
gnis
edag
ains
t ind
epen
dent
sta
ndar
d
Prom
otin
g hi
gh s
tand
ards
in
sup
plie
rs, %
sup
plie
rsac
hiev
ing
envi
ronm
enta
lst
anda
rd
Com
mer
cial
exp
loita
tion,
mar
ket s
hare
, mon
opol
yin
vest
igat
ions
com
plai
nts
Mee
ting
stan
dard
s,th
ird p
arty
ratin
gs
and
awar
ds
Effe
ctiv
enes
s of
use
of
expe
rtis
e, s
take
hold
erpe
rcep
tion,
inve
stm
ent i
nen
viro
nmen
tal r
esea
rch
Impa
ct o
n lo
cal e
nviro
nmen
t, ai
r pol
lutio
n
Co
mp
any
ow
ner
s Sh
areh
old
ers
Inve
sto
rs
Val
ues
an
dG
ove
rnan
ce
Reg
ula
tio
ns
and
Co
ntr
ols
Bu
sin
ess
op
erat
ion
s
Acc
ou
nta
bili
tyan
d d
iscl
osu
re
Hu
man
rig
hts
Em
plo
yee
righ
ts/
Wo
rkin
gco
nd
itio
ns
Bu
sin
ess
con
text
Pro
du
ct i
mp
act
Soci
al i
mp
act/
Inve
stm
ent
Imp
act
on
oth
ersp
ecie
s
Imp
act
on
envi
ron
men
t
Em
plo
yees
Cu
sto
mer
sB
usi
nes
s p
artn
ers
Sup
plie
rsC
om
pet
ito
rsG
ove
rnm
ent
Reg
ula
tors
NG
Os
Pre
ssu
re g
rou
ps
Infl
uen
cers
Co
mm
un
itie
s
Stak
eho
lder
s
CSRkey issues
CSR
Ind
icat
ors
:eq
uip
pin
g yo
urs
elf
for
bet
ter
dec
isio
n-m
akin
g.
Determine your "magnetic north"
B
Build-in
the str
ateg
ic
busin
ess ca
se
Focu
son
ind
ivid
uals
Det
erm
ine
your
lega
cy
Putem
ploy
eesfir
st
Knowyourneighbor
Handlewithcare
Mea
sure
and
acco
unt
Be
ago
odgu
est
Rep
utat
ion
mat
ters
Purs
uesm
art pa
rtne
rshi
ps
Debate and dialogue
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
21
20
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
SE
CT
ION
4
CSR NA
VIG
ATO
RTh
e W
BC
SD w
orki
ng g
roup
on
corp
orat
e so
cial
res
pons
ibili
ty
offe
rs th
e fo
llow
ing
navi
gato
r to
guid
e co
mpa
nies
on
thei
r jou
rney
tow
ards
im
plem
entin
g C
SR.
This
nav
igat
or i
s bo
th a
too
l an
d a
conc
eptu
al a
ppro
ach
and
shou
ld b
e ap
plie
d in
lig
ht o
f ea
ch
com
pany
’s a
sses
smen
t of t
heir
own
part
icul
ar s
ituat
ion.
It in
dica
tes
dire
ctio
n an
d de
man
ds v
isio
n, b
ut d
oes
not
dict
ate
the
spee
d of
prog
ress
. It
is f
lexi
ble
enou
gh t
o re
spon
d to
indi
vidu
al c
ompa
ny
chal
leng
es a
nd d
ilem
mas
. The
nav
igat
or e
mph
asiz
es th
at th
e vi
gor
with
whi
ch a
par
ticul
ar c
ompa
ny p
ursu
es i
ts v
isio
n on
CSR
is
spec
ific
to t
hat
com
pany
’s i
ndiv
idua
l lo
catio
n –
its g
eogr
aphy
,
indu
stria
l sec
tor
etc.
– a
nd s
houl
d be
tailo
red
to w
hat w
orks
bes
t
for
the
com
pany
. Th
e W
BC
SD n
avig
ator
con
sist
s of
dis
tinct
refe
renc
e po
ints
whi
ch c
an b
e us
ed a
long
a c
ompa
ny’s
CSR
jour
ney.
Det
erm
ine
you
r “m
agn
etic
no
rth
”
Com
pani
es s
houl
d de
term
ine
and
artic
ulat
e th
eir
CSR
dire
ctio
n –
thei
r C
SR “
mag
netic
nor
th”
so t
o sp
eak
– at
the
sta
rt o
f th
eir
jour
ney.
Rep
eate
dly,
our
glo
bal
cons
ulta
tions
rei
nfor
ced
this
sim
ple
mes
sage
. Th
ough
the
ter
min
olog
y m
ight
be
diff
eren
t –
peop
le v
ario
usly
ref
erre
d to
val
ues,
eth
ics,
rel
igio
n, t
ribal
cus
tom
or c
odes
of c
ondu
ct –
the
over
ridin
g m
essa
ge is
cle
ar: d
eter
min
e
and
artic
ulat
e yo
ur c
ompa
ny’s
vis
ion
and
valu
es,
your
cor
pora
te
“mag
netic
nor
th”.
Tel
l peo
ple
wha
t you
sta
nd fo
r and
wha
t you
are
prep
ared
to
be ju
dged
on.
If y
ou f
ail t
o do
thi
s, o
ther
peo
ple
will
tell
you
wha
t you
sho
uld
do. D
eter
min
ing
a co
mpa
ny’s
“mag
netic
nort
h” is
nei
ther
eas
y no
r st
raig
htfo
rwar
d. H
owev
er, i
t is
esse
ntia
l
if th
e co
mpa
ny i
s to
ad
dre
ss t
he c
ompl
ex a
nd e
xpan
din
g
busi
ness
/soc
ial a
gend
a em
ergi
ng in
the
new
mill
enni
um.
So t
he
mes
sage
is:
star
t no
w.
Invo
lve
your
bes
t pe
ople
thr
ough
out
your
orga
niza
tion.
D
emon
stra
te
top-
leve
l in
volv
emen
t an
d
com
mitm
ent.
If y
ou d
on’t,
you
r co
mpa
ny w
ill fa
ll be
hind
, and
any
atte
mpt
to e
mba
rk o
n th
e C
SR jo
urne
y w
ill b
e lo
nger
and
har
der.
Bu
ild-i
n t
he
stra
tegi
c b
usi
nes
s ca
se
Inte
grat
ing
soci
al r
espo
nsib
ility
into
an
over
all c
ompa
ny s
trat
egy
dem
onst
rate
s yo
ur c
ompa
ny’s
rea
dine
ss t
o en
sure
tha
t so
cial
conc
erns
are
an
inte
gral
par
t of
you
r bu
sine
ss s
trat
egy.
A h
olis
tic
appr
oach
to th
e ch
alle
nges
we
face
in o
ur c
ompa
nies
is u
sual
ly th
e
mos
t pro
duct
ive,
and
CSR
can
man
aged
mos
t eff
ectiv
ely
if w
oven
into
the
phi
loso
phic
al a
nd o
pera
tiona
l fa
bric
of
the
com
pany
.
App
roac
h C
SR a
s yo
u w
ould
any
inv
estm
ent:
look
for
pos
itive
ret
urns
or
redu
ctio
n of
ris
k.
Seek
buy
-in f
rom
man
ager
s, s
uper
viso
rs a
nd
empl
oyee
s. W
ork
with
them
, pro
vide
sup
port
and
enco
urag
e th
em t
o re
cogn
ize
the
good
bus
ines
s
sens
e of
a C
SR s
trat
egy.
Focu
s o
n i
nd
ivid
ual
s
Ove
rall,
CSR
reac
hes
out t
o th
e co
llect
ive
entit
y of
sta
keho
lder
s –
shar
ehol
der
s,
empl
oyee
s,
com
mun
ities
, N
GO
s,
cons
umer
s,
part
ners
, etc
. But
to b
e tr
uly
effe
ctiv
e, C
SR n
eeds
to ta
ke a
ccou
nt
of t
he i
mpl
icat
ions
for
ind
ivid
uals
. D
eter
min
e w
ays
for
the
ind
ivid
ual
citiz
en,
cons
umer
, em
ploy
ee,
man
ager
, et
c.,
to
cont
ribut
e to
cor
pora
te s
ocia
l res
pons
ibili
ty a
s w
ell a
s th
e m
eans
for d
eter
min
ing
indi
vidu
al a
ccou
ntab
ility
.
Det
erm
ine
you
r le
gacy
–fo
ster
co
mp
eten
ce a
nd
cap
acit
y
Inst
ill a
n et
hic
of e
duca
tion
and
lear
ning
, and
inst
itute
pro
cess
es to
fost
er it
: thi
s is
how
you
focu
s on
long
term
sus
tain
abili
ty. S
triv
e to
leav
e as
sm
all
an i
ndus
tria
l fo
otpr
int
as c
an r
easo
nabl
y be
expe
cted
but
as
larg
e a
loca
l con
trib
utio
n an
d su
stai
ned
livel
ihoo
d
lega
cy a
s yo
u ca
n. It
is n
o lo
nger
eno
ugh
to p
rovi
de a
sal
ary
and
pay
taxe
s. P
eopl
e w
ant t
o le
arn
how
to b
uild
a b
ette
r fut
ure.
Pu
t em
plo
yees
fir
st –
ass
ets,
age
nts
, an
d a
mb
assa
do
rs
In th
e qu
est t
o en
hanc
e sh
areh
olde
r val
ue, b
e pr
epar
ed to
say
that
your
em
ploy
ees
are
the
num
ber o
ne c
onsi
dera
tion
amon
g a
rang
e
of o
ther
sta
keho
lder
s. T
his
does
n’t
impl
y th
at o
ther
sta
keho
lder
s
are
not
impo
rtan
t bu
t C
SR i
nclu
des
deci
sion
s ab
out
sett
ing
prio
ritie
s, f
acin
g di
lem
mas
and
mak
ing
trad
e-of
fs.
Com
mun
ity
grou
ps,
regu
lato
rs,
NG
Os
and
empl
oyee
s ar
e al
l vi
tal
whe
n
add
ress
ing
CSR
. B
ut,
base
d
on
our
glob
al
cons
ulta
tions
,
empl
oyee
s an
d em
ploy
ee r
elat
ions
mat
ter
mos
t whe
n ad
dres
sing
CSR
. Tr
ansf
orm
you
r w
orkf
orce
int
o ac
tive
agen
ts f
or c
hang
e.
Con
vinc
e th
em t
hat
soci
ally
res
pons
ible
bus
ines
s pr
actic
es a
re
cent
ral
to a
com
pany
’s c
ontin
ued
succ
ess.
Enc
oura
ge d
iver
sity
and
open
exc
hang
e of
idea
s. P
rovi
de t
he s
kills
tra
inin
g to
mak
e
jobs
mor
e po
rtab
le.
Col
lect
ivel
y, y
our
empl
oyee
s ca
n be
the
grea
test
driv
er fo
r pro
mot
ing
good
CSR
pra
ctic
e.
Kn
ow
yo
ur
nei
ghb
or:
co
mm
un
ity
and
cu
ltu
re
Und
erst
and
and
defin
e w
ho a
nd w
hat y
our c
omm
unity
is a
nd a
sses
its i
mpl
icat
ions
for
you
r op
erat
ions
. In
vest
in
iden
tifyi
ng w
hat
mak
es c
omm
uniti
es d
iffer
ent o
r sim
ilar.
Expl
ore
how
loca
l cul
ture
,
lang
uage
and
rel
igio
ns c
ompl
emen
t or
con
flict
with
man
agem
ent
appr
oach
es. S
how
resp
ect f
or d
iffer
ence
s as
wel
l as
sim
ilarit
ies.
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
23
22
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
Cor
pora
te S
ocia
l R
espo
nsib
ility
nee
ds f
urth
er d
evel
opm
ent
and
defin
ition
. We
do n
ot p
rete
nd th
at th
is R
epor
t and
its
pred
eces
sor
are
mor
e th
an m
ilest
ones
on
a lo
ng a
nd im
port
ant j
ourn
ey. S
o w
e
set o
ut b
elow
som
e of
the
ques
tions
whi
ch n
eed
to b
e as
ked
and
answ
ered
, as
an in
vita
tion
to a
ll th
ose
invo
lved
in th
e C
SR d
ebat
e.
We
reco
gniz
e th
at t
here
is
still
muc
h to
lea
rn f
rom
oth
ers
enga
ged
in C
SR i
ssue
s an
d es
peci
ally
les
sons
on
how
we
will
put i
t all
into
pra
ctic
e.
Qu
esti
on
s o
f p
rin
cip
le
■W
hat a
re th
e re
spec
tive
role
s of
gov
ernm
ent a
nd b
usin
ess
in
the
prov
isio
n of
soc
ial,
educ
atio
nal a
nd h
ealth
ser
vice
s ?
■W
hat i
s th
e ex
tent
of b
usin
ess
resp
onsi
bilit
y fo
r hum
an ri
ghts
brea
ches
in a
cou
ntry
bey
ond
the
com
pany
’s im
med
iate
are
a
of o
pera
tions
?
■H
ow fa
r alo
ng th
e su
pply
cha
in d
oes
the
resp
onsi
bilit
y of
a bu
sine
ss e
xten
d? S
imila
rly, h
ow fa
r for
war
d sh
ould
a
com
pany
look
?
■H
ow d
o w
e di
stin
guis
h C
SR fr
om c
orpo
rate
phi
lant
hrop
y,
patr
onag
e, s
pons
orsh
ip a
nd d
onat
ions
?
■W
hat i
s th
e di
stin
ctiv
e co
rpor
ate
cont
ribut
ion
to th
e
pove
rty/
sust
aina
ble
livel
ihoo
d pr
oble
m?
■W
hat c
hang
e, if
any
, doe
s th
is a
ppro
ach
invo
lve
to
empl
oyer
/em
ploy
ee re
latio
ns?
SE
CT
ION
4
Qu
esti
on
s o
f im
ple
men
tati
on
■H
ow c
an C
SR b
est b
e em
bedd
ed in
com
pani
es’ c
orpo
rate
gove
rnan
ce, m
anag
emen
t obj
ectiv
es, i
ncen
tives
and
repo
rtin
g, s
o th
at it
is a
cor
e ch
arac
teris
tic o
f all
thei
r
oper
atio
ns?
■H
ow c
an o
n-th
e-gr
ound
par
tner
ship
s be
twee
n co
mpa
nies
,
cent
ral a
nd lo
cal g
over
nmen
t, IG
Os,
NG
Os,
loca
l
com
mun
ities
and
oth
ers
best
be
form
ed a
nd s
usta
ined
,
give
n th
at e
ach
pote
ntia
l par
tner
has
diff
eren
t goa
ls,
pers
pect
ives
and
cul
ture
s?
■H
ow s
houl
d di
ffer
ing
envi
ronm
enta
l, so
cial
and
eco
nom
ic
deve
lopm
ent a
ims
be b
alan
ced
in p
artic
ular
dec
isio
ns o
n
the
grou
nd?
■H
ow c
an c
ompa
nies
bes
t con
trib
ute
to s
kills
, kno
w-h
ow a
nd
capa
city
bui
ldin
g in
dev
elop
ing
coun
trie
s?
■H
ow c
an c
ompa
nies
get
all
thei
r em
ploy
ees
invo
lved
in a
nd
com
mitt
ed to
CSR
?
■H
ow s
houl
d co
mpa
nies
mea
sure
and
repo
rt o
n pe
rfor
man
ce
in th
ese
soft
er a
nd le
ss w
ell-d
efin
ed a
reas
?
■H
ow d
o w
e sp
read
the
wor
d ab
out C
SR fr
om re
gion
to re
gion
,
sect
or to
sec
tor,
and
com
pany
to c
ompa
ny?
■H
ow c
an b
usin
ess
best
con
trib
ute
to th
e on
-goi
ng d
ebat
e?
Deb
ate
and
dia
logu
e –
esta
blis
h
a sy
stem
an
d p
roce
ss
Focu
s on
the
proc
ess
for s
yste
mat
ic a
nd tr
ansp
aren
t dia
logu
e. U
se
this
to u
nder
stan
d th
e im
pact
of y
our
com
pany
on
peop
le’s
live
s.
This
is
be
st
don
e ea
rly
with
an
at
titud
e of
co
nstr
uctiv
e
enga
gem
ent.
Inac
tion
mea
ns lo
sing
con
tact
and
bec
omin
g ou
t-of
-
touc
h w
ith th
ose
that
mat
ter.
Pu
rsu
e sm
art
par
tner
ship
s
Who
wou
ld a
rgue
with
est
ablis
hing
par
tner
ship
s? F
or m
any
com
pani
es
this
ha
s be
com
e al
mos
t ro
utin
e.
Stra
tegi
c
colla
bora
tions
with
cle
ar o
bjec
tives
are
an
esse
ntia
l com
pone
nt fo
r
any
com
pany
look
ing
to a
ddre
ss c
orpo
rate
soc
ial i
ssue
s an
d w
e
enco
urag
e co
mpa
nies
to
fost
er s
uch
rela
tions
hips
. H
owev
er,
reco
gniz
e pa
rtne
rshi
ps f
or t
he s
ake
of p
ublic
ity u
nder
min
e
cred
ibili
ty a
nd d
ilute
the
eff
ect
of v
alua
ble
colla
bora
tions
.
Part
ners
hips
tha
t pr
ovid
e co
ver
for
inac
tion
or h
ave
dubi
ous
obje
ctiv
es w
ill s
ap p
eopl
es’
ener
gy a
nd w
aste
tim
e an
d m
oney
.
Invo
lve
your
em
ploy
ees,
con
sult
stak
ehol
ders
and
loo
k fo
r
win
/win
situ
atio
ns.
Rem
emb
er r
epu
tati
on
mat
ters
Rep
utat
ion
is a
key
bus
ines
s as
set
and
shou
ld b
e ca
refu
lly
prot
ecte
d. T
hat
is p
art
of t
he b
usin
ess
case
for
inve
stin
g in
CSR
,
whi
ch p
rovi
des
the
fram
ewor
k in
whi
ch a
com
pany
doe
s, a
nd is
seen
to b
e do
ing,
the
right
thin
g fo
r rea
sons
oth
er th
an im
med
iate
finan
cial
ret
urns
. Tra
nspa
renc
y an
d cr
edib
ility
will
bui
ld a
str
ong
repu
tatio
n ov
er t
ime,
and
gen
erat
e lo
yalty
whi
ch c
an b
e re
lied
upon
in ti
me
of c
risis
.
Be
a go
od
gu
est,
bu
t le
t yo
ur
sto
ry
be
hea
rd
Your
com
pany
is
a gu
est
in v
ario
us c
omm
uniti
es a
nd s
houl
d
beha
ve a
ccor
ding
ly.
Show
res
pect
and
con
side
ratio
n fo
r yo
ur
host
s. A
t the
sam
e tim
e, fi
nd th
e ap
prop
riate
way
to c
omm
unic
ate
with
the
m o
penl
y ab
out
your
con
trib
utio
ns t
o so
ciet
y. T
hat
open
rela
tions
hip
will
als
o be
an
asse
t if p
robl
ems
aris
e.
Mea
sure
an
d a
cco
un
t fo
r w
hat
yo
u d
o
Take
a p
ositi
ve a
nd p
roac
tive
attit
ude
to m
easu
ring
and
repo
rtin
g
prog
ress
. Wha
teve
r m
etho
d yo
ur c
ompa
ny s
elec
ts, t
he im
port
ant
thin
g is
to
be p
repa
red
to m
eet
dem
ands
for
mea
sure
men
t an
d
acco
unta
bilit
y. S
igna
ls in
dica
te th
at th
ese
dem
ands
will
incr
ease
in
the
year
s ah
ead.
If y
ou a
re n
ot p
rope
rly e
quip
ped
to m
anag
e th
is
chal
leng
e, y
our c
redi
bilit
y an
d re
puta
tion
will
suf
fer.
Han
dle
wit
h c
are
info
rmat
ion
, kn
ow
led
gean
d t
ech
no
logy
The
resu
lts o
f th
e te
chno
logy
rev
olut
ion
and
the
impl
icat
ions
of
our
know
ledg
e-ba
sed
econ
omy
are
only
jus
t be
ginn
ing
to b
e
appa
rent
but
they
are
brin
ging
pro
foun
d ch
ange
on
a gl
obal
sca
le.
Com
mun
icat
ions
tec
hnol
ogy
offe
rs g
reat
pot
entia
l fo
r in
clus
ion
and
educ
atio
n an
d ne
w w
ays
for c
ompa
nies
to c
omm
unic
ate
thei
r
philo
soph
ies
and
acco
mpl
ishm
ents
. B
ut t
he f
ront
iers
of
new
tech
nolo
gy a
lso
pose
cha
lleng
es:
they
can
exc
lude
and
are
open
to
expl
oita
tion,
and
car
eful
tho
ught
is n
eede
d to
saf
egua
rd
agai
nst t
his.
“C
SR
is
not
a c
osm
etic
;it
mu
st
be
root
ed i
n o
ur
valu
es.
It m
ust
mak
e a
dif
fere
nce
to
the
way
we
do
our
bu
sin
ess”
Ph
il W
atts
Gro
up M
anag
ing
Dire
ctor
Roy
al D
utch
/She
ll G
roup
“Yo
u c
an u
ph
old
hu
man
righ
ts a
nd
dec
ent
lab
or
and
en
viro
nm
enta
l
stan
dar
ds
dir
ectl
y,b
y
you
r ow
n c
ond
uct
of
you
r ow
n b
usi
nes
s.”
Ko
fi A
nn
an
Dav
os, 1
999
SE
CT
ION
5
TH
E W
AY
FOR
WA
RD
qu
esti
on
s an
d q
uer
ies
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
25
24
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
Ans
wer
this
que
stio
nnai
re to
gau
ge n
ow w
ell y
our c
ompa
ny is
enga
ging
CSR
.
VIS
ION
A s
tate
men
t of a
com
pany
’s lo
ng te
rm g
oals
and
asp
iratio
ns.
Th
e co
mp
any
has
a w
ritt
en v
isio
n?
❏Ye
s, w
e ha
ve a
vis
ion
appr
oved
by
the
boar
d
❏It
is p
rom
ulga
ted
thro
ugho
ut th
e co
mpa
ny
❏It
is a
vaila
ble
to th
e pu
blic
❏Th
e vi
sion
was
pre
pare
d in
con
sulta
tion
with
sta
keho
lder
s
❏Th
ere
is a
pro
cess
for r
evie
win
g th
e vi
sion
CO
MM
ITM
EN
TA
form
al e
xpre
ssio
n of
a c
ompa
ny’s
inte
ntio
ns
in th
e ar
ea o
f CSR
❏Th
ere
is a
boa
rd m
inut
e re
cord
ing
the
com
pany
’s
com
mitm
ent t
o C
orpo
rate
Soc
ial R
espo
nsib
ility
(CSR
)
❏Th
ere
is a
boa
rd m
embe
r with
spe
cific
resp
onsi
bilit
y fo
r
CSR
pol
icy
Nam
e:..
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
Title
:...
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
..
❏Ea
ch d
irect
or h
as re
spon
sibi
litie
s fo
r im
plem
entin
g th
e
CSR
pol
icy
❏C
SR p
erfo
rman
ce is
incl
uded
on
the
Boa
rd/C
omm
ittee
agen
da
❏Th
ere
is a
str
ateg
y fo
r im
plem
entin
g C
SR
VA
LUE
S Th
e fu
ndam
enta
l prin
cipl
es to
whi
ch a
com
pany
decl
ares
adh
eren
ce
❏C
orpo
rate
val
ues
have
bee
n ap
prov
ed b
y th
e B
oard
❏Th
e va
lues
are
def
ined
and
exp
lain
ed
❏Th
e va
lues
wer
e fo
rmul
ated
in c
onsu
ltatio
n w
ith s
take
hold
ers
❏Th
e va
lues
hav
e be
en c
omm
unic
ated
to e
mpl
oyee
s
❏Th
e va
lues
hav
e be
en c
omm
unic
ated
to th
e pu
blic
VA
LUE
S IM
PLE
ME
NTA
TIO
NTh
e pr
oces
ses
for e
nsur
ing
adhe
renc
e to
cor
pora
te v
alue
s
❏Th
ere
is a
cod
e of
con
duct
❏Th
e va
lues
are
incl
uded
as
part
of e
mpl
oyee
trai
ning
❏Th
e va
lues
are
incl
uded
in th
e re
war
d pr
oces
s
❏Th
e bu
sine
ss o
bjec
tives
and
pro
cess
es a
re c
heck
ed fo
r
alig
nmen
t with
val
ues
STA
KE
HO
LDE
R I
SSU
ES
Thos
e m
atte
rs w
hich
sta
keho
lder
s be
lieve
a
com
pany
influ
ence
s
❏Th
e co
mpa
ny h
as id
entif
ied
its s
take
hold
er g
roup
s
❏Th
e co
mpa
ny h
as d
eter
min
ed th
e na
ture
of i
t’s re
latio
nshi
p
with
the
stak
ehol
der g
roup
s
❏Th
e is
sues
rele
vant
to th
e co
mpa
ny a
nd it
’s s
take
hold
er
grou
ps h
ave
been
iden
tifie
d
❏Th
e is
sues
hav
e be
en m
odifi
ed/c
onfir
med
thro
ugh
dial
ogue
with
it’s
sta
keho
lder
gro
ups
IMPA
CT
ASS
ESS
ME
NT
Ass
essm
ent o
f the
dire
ct a
nd in
dire
ct c
onse
quen
ces
of a
com
pany
’s a
ctiv
ities
Th
e co
mp
any
has
ass
esse
d t
he
soci
al a
nd
eth
ical
imp
acts
of
it’s
:
Pro
du
cts/
Serv
ices
❏pa
st
❏pr
esen
t
❏pl
anne
d
Bu
sin
ess
op
erat
ion
s
❏pa
st
❏pr
esen
t
❏pl
anne
d
FOR
MU
LAT
E P
OLI
CY
CSR
pol
icy
is th
e se
t of p
rinci
ples
whi
ch in
form
and
gui
de th
e
impl
emen
tatio
n of
a c
orpo
rate
soc
ial r
espo
nsib
ility
str
ateg
y in
a co
mpa
ny
Th
e co
mp
any
has
fo
rmu
late
d a
CSR
po
licy?
❏Ye
s
❏Th
e po
licy
was
form
ulat
ed in
con
sulta
tion
with
stak
ehol
der g
roup
s
❏Th
e po
licy
has
been
com
mun
icat
ed to
em
ploy
ees
❏Th
e po
licy
is p
ublis
hed
and
avai
labl
e to
the
publ
ic
PR
OG
RA
MM
ES/
TAR
GE
TS
The
CSR
pro
gram
is th
e pl
an fo
r im
plem
entin
g C
SR p
olic
y,
and
will
whe
re a
pplic
able
, inc
lude
targ
ets
to a
chie
ve
perf
orm
ance
impr
ovem
ent
❏A
pro
gram
for m
onito
ring
CSR
pol
icy
has
been
est
ablis
hed
❏Ta
rget
s an
d tim
e sc
ales
for C
SR im
prov
emen
t hav
e be
en
iden
tifie
d an
d se
t
❏Th
e pr
ogra
m a
nd ta
rget
s co
ver a
ll of
the
issu
es id
entif
ied
thro
ugh
stak
ehol
der d
ialo
gue
MO
NIT
OR
/ME
ASU
RE
PE
RFO
RM
AN
CE
The
proc
esse
s an
d m
easu
res
by w
hich
per
form
ance
is
asse
ssed
(aga
inst
targ
ets
as a
pplic
able
)
❏In
dica
tors
hav
e be
en id
entif
ied
whi
ch m
easu
re p
erfo
rman
ce
agai
nst t
arge
ts
❏In
dica
tors
hav
e be
en d
efin
ed in
con
sulta
tion
with
stak
ehol
der g
roup
s
❏Th
e in
dica
tors
hav
e be
en c
heck
ed to
ens
ure
that
the
are
appr
opria
te to
the
issu
es
❏C
SR p
erfo
rman
ce is
mon
itore
d by
man
agem
ent a
nd th
e
Boa
rd
RE
PO
RT
AN
D C
OM
MU
NIC
AT
ETh
e va
rious
mea
ns b
y w
hich
a c
ompa
ny’s
app
roac
h to
CSR
and
it’s
perf
orm
ance
are
con
veye
d to
sta
keho
lder
s
Pro
gres
s in
im
ple
men
tin
g C
SR p
rogr
ams
and
ach
ieve
men
t o
f ta
rget
s is
co
mm
un
icat
ed t
o:
❏Em
ploy
ees
❏Th
e pu
blic
❏O
ther
sta
keho
lder
gro
ups
❏Th
e re
port
s fu
lly a
ddre
ss a
ll of
the
issu
es id
entif
ied
in
dial
ogue
with
sta
keho
lder
s
Th
e co
mp
any’
s p
erfo
rman
ce w
ith
res
pec
t to
it’
s
valu
es,
issu
es a
nd
tar
gets
is
pu
blis
hed
:
❏A
s a
hard
cop
y re
port
❏O
n th
e In
tern
et
IND
EP
EN
DE
NT
VE
RIF
ICA
TIO
NTh
e pr
oces
s of
inde
pend
ent r
evie
w to
pro
vide
ass
uran
ce th
at
com
pany
repo
rtin
g fa
irly
repr
esen
ts c
orpo
rate
act
ivity
❏Pu
blis
hed
repo
rts
are
subj
ect t
o ex
tern
al, i
ndep
ende
nt
verif
icat
ion
Th
e ve
rifi
cati
on
ass
ure
s:
❏C
ompl
eten
ess
of p
ublis
hed
repo
rts
❏A
ccur
acy
❏Th
e rig
or o
f sup
port
sys
tem
s
RE
ASS
ESS
ME
NT
The
proc
ess
by w
hich
a c
ompa
ny c
ontin
uous
ly re
view
s an
d
upda
tes
CSR
str
ateg
y an
d ac
tions
taki
ng a
ccou
nt o
f
stak
ehol
ders
’ cha
ngin
g ex
pect
atio
ns
Th
e co
mp
any
revi
ews
and
re-
asse
sses
:
❏V
isio
n, v
alue
s, is
sues
, pro
gram
s an
d ta
rget
s in
the
light
of p
erfo
rman
ce
❏Th
is re
view
is u
nder
take
n w
ith s
take
hold
ers
❏Th
e pr
ogra
ms
and
targ
ets
are
mod
ified
as
a re
sult
of th
is
proc
ess
SUP
PO
RT
SY
STE
MS
The
part
of t
he o
vera
ll m
anag
emen
t sys
tem
whi
ch in
clud
es
the
orga
nisa
tiona
l str
uctu
re a
nd p
roce
sses
for s
uppo
rtin
g th
e
man
agem
ent,
mea
sure
men
t and
aud
iting
of C
SR p
erfo
rman
ce
Th
ere
is a
sys
tem
fo
r:
❏C
olle
ctin
g st
akeh
olde
r inp
ut
❏A
naly
sing
❏Th
ere
is a
sys
tem
for c
olle
ctin
g an
d an
alys
ing
data
rele
vant
to
CSR
pro
gram
s an
d ta
rget
s
Th
ere
is a
n i
nte
rnal
au
dit
pro
gram
wh
ich
co
vers
:
❏Va
lues
sup
port
sys
tem
s
❏C
SR s
uppo
rt s
yste
ms
❏C
SR p
erfo
rman
ce
❏Th
e fin
ding
s of
the
audi
ts a
re re
port
ed to
the
Boa
rd/C
omm
ittee
AP
PE
ND
IX1
Self-
asse
ssm
ent q
uest
ionn
aire
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
27
26
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
AP
PE
ND
IX2
CSR
tool
sTo
ol
Sou
rce
Fun
ctio
n
Sum
mar
y
Introduce
Identify
Position
Develop
Implement
Monitor
Too
l So
urc
e Fu
nct
ion
Su
mm
ary
Introduce
Identify
Position
Develop
Implement
Monitor
Soci
al R
isk
Scre
enin
gER
MSo
cial
✔
✔Q
uest
ionn
aire
for p
relim
inar
y se
lf-as
sess
men
t of t
he s
ocia
lC
heck
list
Stra
tegi
esco
ntex
t for
, and
pot
entia
l im
pact
s of
a c
ompa
ny’s
oper
atio
n; u
sefu
l as
a fir
st s
tep
tow
ards
inte
grat
ion
of s
ocia
lis
sues
into
pro
ject
pla
nnin
g an
d im
plem
enta
tion
Sust
aina
ble
Dev
elop
men
tA
rthu
r D. L
ittle
✔✔
Stru
ctur
ed w
orks
hop
sess
ion
to e
xplo
re th
e im
plic
atio
ns
Mas
terc
lass
for b
usin
ess
of s
usta
inab
le d
evel
opm
ent a
nd C
SR
CSR
pyra
mid
Dav
id L
ogan
✔✔
Bas
ic g
raph
ic to
ol fo
r exp
lain
ing
CSR
at b
oard
room
leve
l
Rep
utat
ion
Ass
uran
cePr
icew
ater
hous
eCoo
pers
✔✔
✔✔
✔✔
Met
hodo
logy
/mat
rix fo
r ide
ntify
ing
issu
es o
f sig
nific
ance
(RA
5) fr
amew
ork
to d
iffer
ent s
take
hold
er g
roup
s, a
nd fo
r im
plem
entin
g,
man
agin
g an
d m
easu
ring
the
effe
ctiv
enes
s of
pro
gram
s de
sign
ed to
add
ress
thos
e is
sues
. Use
d fo
r sel
f-as
sess
men
tw
ith th
e po
tent
ial f
or e
xter
nal v
erifi
catio
n an
d be
nchm
arki
ng; s
oftw
are
vers
ion
avai
labl
e
Stak
ehol
der D
ialo
gue
ERM
Soci
al✔
✔✔
✔✔
Gui
delin
es fo
r pla
nnin
g an
d im
plem
entin
g st
akeh
olde
rG
uide
lines
Stra
tegi
esdi
alog
ue to
sup
port
all
phas
es o
f CSR
man
agem
ent;
in
clud
es g
uida
nce
on id
entif
icat
ion,
cla
ssifi
catio
n an
d un
ders
tand
ing
the
conc
erns
of s
take
hold
ers
Stak
ehol
der P
erce
ptio
nER
MSo
cial
✔✔
✔✔
✔Fr
amew
ork
for s
take
hold
er a
naly
sis
and
dial
ogue
Ass
essm
ent M
etho
dolo
gySt
rate
gies
appl
icab
le to
bas
elin
e so
cial
ass
essm
ent a
nd s
oica
l im
pact
as
sess
men
t
Stak
ehol
der V
alue
Art
hur D
. Litt
le✔
✔✔
✔✔
A p
acka
ge o
f sup
port
mec
hani
sms
to h
elp
iden
tify
key
Ana
lysi
s Too
lkit
stak
ehol
ders
; def
ine
deci
sion
crit
eria
; mea
sure
sta
keho
lder
prio
ritie
s an
d or
gani
satio
nal p
erfo
rman
ce re
lativ
e to
thes
e cr
iteria
; and
iden
tify
best
opt
ions
for m
eetin
g st
akeh
olde
r re
quire
men
ts
Rep
utat
ion
Ass
essm
ent
Art
hur D
. Litt
le✔
✔✔
Syst
emat
ic p
roce
ss fo
r rep
utat
ion
asse
ssm
ent (
incl
udin
gso
cial
and
env
ironm
enta
l inf
luen
ces)
, bas
ed o
n an
ana
lysi
s of
org
anis
atio
nal o
bjec
tives
, sta
keho
lder
inte
rest
s an
d is
sues
Insi
de T
rack
Rar
ey a
nd A
ssoc
iate
s✔
✔To
ol fo
r pro
vidi
ng b
asel
ine
asse
ssm
ents
of c
ompr
ehen
sive
tang
ible
and
inta
ngib
le s
ucce
ss fa
ctor
s
Equa
l Opp
ortu
nitie
sEq
ualit
y Fo
unda
tion
✔✔
✔Q
ualit
y st
anda
rd b
ased
on
the
Bus
ines
s Ex
celle
nce
Mod
elQ
ualit
y Fr
amew
ork
for s
elf-
asse
ssm
ent a
nd im
prov
emen
t of o
rgan
isat
iona
l pe
rfor
man
ce o
n eq
ualit
y an
d di
vers
ity
Bus
ines
s Ex
celle
nce
Mod
elEF
QM
/BQ
F✔
✔✔
Con
cept
ual m
odel
inte
grat
ing
‘impa
ct o
n so
ciet
y’ in
toqu
ality
man
agem
ent
Soci
al Im
pact
Ass
essm
ent
ERM
Soci
al✔
✔✔
Gui
delin
es o
n pl
anni
ng S
IA; i
nteg
ratio
n w
ith E
IA; s
copi
ng
(SIA
)G
uide
lines
Stra
tegi
esan
d pr
eper
atio
n of
man
agem
ent p
lans
; ide
ntify
ing
and
miti
gatin
g so
cial
impa
cts
OPA
LPr
inci
ples
of O
pen
Uni
vers
ity o
f Sur
rey
✔✔
✔Se
t of p
rinci
ples
(Ope
nnes
s, P
erfo
rman
ce w
ith in
tegr
ity,
Man
agem
ent
Acc
ount
abili
ty, L
eade
rshi
p) fo
r gui
ding
org
anis
atio
nal
beha
viou
r, su
ppor
ted
by le
ctur
e co
urse
s an
d im
plem
enta
tion
wor
ksho
ps
Ellip
se A
naly
sis
Dra
gon
Inte
rnat
iona
l✔
✔C
orpo
rate
repu
tatio
n-ba
sed
tool
to c
ompa
re e
xist
ing
and
desi
red
corp
orat
e va
lue
sets
, rei
nfor
ce p
ositi
onin
g an
d de
velo
p C
SR p
lans
Sta-
dia
Mod
elD
rago
n In
tern
atio
nal
✔✔
Stru
ctur
ed p
roce
ss o
f sta
keho
lder
dia
logu
e fo
r gen
erat
ing
com
mun
icat
ions
and
man
agem
ent s
trat
egie
s on
CSR
SDD
iagn
ostic
Art
hur D
. Litt
le✔
✔To
ol fo
r rap
id a
sses
smen
t of o
rgan
isat
ion’
s po
sitio
n on
CSR
and
iden
tific
atio
n of
opt
ions
for a
ctio
n
WB
CSD
to
ols
Mee
ting
Cha
ngin
gW
BC
SD C
SR✔
Inte
rim re
port
of t
he C
SRw
orki
ng g
roup
des
igne
d to
Ex
pect
atio
nsw
orki
ng g
roup
keep
mem
bers
up
to d
ate
with
the
CSR
deb
ate
Stak
ehol
der E
ngag
emen
t W
BC
SD C
SR
✔✔
✔M
atrix
for c
heck
ing
sign
ifica
nce
to d
iffer
ent s
take
hold
erM
atrix
Wor
king
Gro
upgr
oups
of s
ocia
l iss
ues
aris
ing
from
bus
ines
s op
erat
ions
CSR
Proc
ess
self-
WB
CSD
CSR
✔C
heck
list o
f act
ions
to h
elp
orga
nisa
tions
ass
ess
thei
r as
sess
men
t que
stio
nnai
reW
orki
ng G
roup
com
mitm
ent t
o C
SR m
anag
emen
t
CSR
Man
agem
ent
WB
CSD
CSR
✔✔
Flow
dia
gram
out
linin
g th
e pr
oces
s fo
r add
ress
ing
Syst
em M
odel
Wor
king
Gro
upC
SR is
sues
CSR
Indi
cato
rs
WB
CSD
CSR
✔✔
✔G
uida
nce
docu
men
t set
ting
out p
rinci
ples
for t
heG
uida
nce
Wor
king
Gro
upid
entif
icat
ion,
qua
lity
and
use
(inte
rnal
and
ext
erna
l) of
CSR
per
form
ance
indi
cato
rs
CSR
Rep
ortin
g G
uida
nce
WB
CSD
CSR
✔✔
Gui
danc
e do
cum
ent s
ettin
g ou
t key
app
roac
hes
and
Wor
king
Gro
upat
trib
utes
of C
SR re
port
s, in
clud
ing
a go
od p
ract
ice
outli
ne
Gen
eric
to
ols
Stak
ehol
der d
ialo
gue
Vario
us✔
✔✔
✔✔
Proc
ess
of id
entif
ying
, inf
orm
ing
and
cons
ultin
g w
ith k
ey
stak
ehol
ders
whi
ch fo
rms
the
basi
s of
man
y C
SR to
ols
Soci
al a
udit
Vario
us✔
✔✔
✔R
egul
ar, e
xter
nally
ver
ified
pro
cess
to u
nder
stan
d,
mea
sure
, rep
ort o
n an
d im
prov
e up
on a
n or
gani
satio
n’s
soci
al p
erfo
rman
ce th
roug
h st
akeh
olde
r dia
logu
e
Soci
al im
pact
ass
essm
ent
Vario
us✔
✔Pr
oces
s of
iden
tifyi
ng, a
sses
sing
and
man
agin
g th
e so
cial
impa
cts
of n
ew b
usin
ess
oper
atio
ns th
roug
hst
akeh
olde
r dia
logu
e
Man
agem
ent g
uide
lines
Vario
us✔
✔✔
Inte
rnal
gui
delin
es fo
r gui
ding
man
agem
ent d
ecis
ion-
mak
ing
of d
iffer
ent a
spec
ts o
f CSR
Stra
tegi
c al
lianc
esVa
rious
✔✔
✔Pa
rtne
rshi
ps w
ith k
ey s
take
hold
er o
rgan
isat
ions
to h
elp
deve
lop
join
t app
roac
hes
to k
ey C
SR is
sues
and
mon
itor
prog
ress
Soci
al in
vest
men
tVa
rious
✔Pr
ogra
mm
es to
inve
st h
uman
and
fina
ncia
l res
ourc
es in
prog
ram
mes
soci
al c
apita
l (w
orkf
orce
, loc
al c
omm
unity
or w
ider
soc
iety
)
Pro
pri
etar
y to
ols
The
Acc
ount
able
Bus
ines
sA
rthu
r D. L
ittle
✔✔
✔✔
✔✔
Proc
ess
mod
el fo
r man
agin
g en
viro
nmen
tal a
nd s
ocia
lre
spon
sibi
lity
at a
ll le
vels
Beh
avio
ur C
heck
Riv
ersi
de M
anag
emen
t✔
✔✔
✔✔
✔M
odul
ar to
ol fo
r ass
essi
ng re
puta
tion
risk;
eth
ical
pro
filin
g;tr
aini
ng in
eth
ical
beh
avio
ur; a
nd a
naly
sis
of a
lignm
ent
betw
een
gove
rnan
ce a
nd v
alue
s
FOST
ERC
orer
elat
ion
Con
sulti
ng✔
✔✔
✔✔
✔Si
x-st
ep p
roce
ss fo
r dev
elop
ing
colla
bora
tive
stak
ehol
der
rela
tions
hips
Oik
os p
erfo
rman
ceO
ikos
✔✔
✔✔
Mix
ed-m
edia
pre
sent
atio
n fo
llow
ed b
y fa
cilit
ated
pres
enta
tion/
dec
isio
nde
cisi
on-m
akin
g w
orks
hops
to p
rom
ote
awar
enes
s of
m
akin
g th
roug
h so
cial
CSR
issu
es a
nd b
uild
org
anis
atio
nal c
apac
ity to
eng
age
scul
ptur
ew
ith s
take
hold
ers
AP
PE
ND
IX3
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
29
28
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
Plea
se n
ote
that
this
is o
nly
an e
xam
ple
of w
hat i
s cu
rren
tly
incl
uded
in s
ome
soci
al re
port
s.
1.
Org
aniz
atio
n P
rofi
le
■
info
rmat
ion
prov
idin
g a
cont
ext f
or th
e re
port
■nu
mbe
r of e
mpl
oyee
s
■nu
mbe
r of l
ocat
ions
■co
untr
ies
in w
hich
com
pany
ope
rate
s
■m
ain
lines
of a
ctiv
ity
2.
CSR
Ap
pro
ach
■
the
impa
ct o
f the
bus
ines
s on
soc
iety
■
the
scop
e an
d st
atus
of t
he c
ompa
ny’s
CSR
pol
icy
■
wha
t obj
ectiv
es?
■
wha
t key
com
mitm
ents
? Ex
ampl
e: to
UN
Con
vent
ions
■
Boa
rd in
volv
emen
t and
com
mitm
ent
■
acco
unta
bilit
y
■
syst
ems
to im
plem
ent p
olic
ies,
incl
udin
g bu
sine
ss e
thic
s
■
trai
ning
/aw
aren
ess
rais
ing
■
key
CSR
issu
es fo
r the
com
pany
– a
nd p
rogr
ess
mad
e in
addr
essi
ng th
ese
■
rela
tions
hip
to e
nviro
nmen
tal/
sust
aina
ble
deve
lopm
ent p
olic
y
■
benc
h m
arki
ng p
erfo
rman
ce
3.
Em
plo
yees
■
Polic
ies
and
actio
ns o
n:
■di
vers
ity/e
qual
opp
ortu
nitie
s
■tr
aini
ng
■fr
eedo
m o
f ass
ocia
tion/
colle
ctiv
e ba
rgai
ning
■w
ages
■ho
urs
of w
ork
■jo
b se
curit
y
■co
ntra
ct la
bour
■he
alth
and
saf
ety
Key
cha
ract
eris
tics
of
soci
al re
port
s4
. C
om
mu
nit
ies
■
App
roac
h to
com
mun
ity in
volv
emen
t
■
Spen
ding
on
com
mun
ity p
roje
cts
■
Crit
eria
■
Part
ners
5.
Co
mp
lian
ce
■
com
plia
nce
reco
rd o
n: a
ccid
ents
, equ
al o
ppor
tuni
ties,
trai
ning
6.
Bu
sin
ess
Rel
atio
nsh
ips
■
App
roac
h to
eng
agin
g bu
sine
ss p
artn
ers
in C
SR
■
Res
ults
7.
Stak
eho
lder
In
volv
emen
t
■
Proc
esse
s eg
com
mun
ity c
omm
ittee
s, m
eetin
gs, r
esea
rch,
part
icip
atio
n, k
ey p
artn
ers
AP
PE
ND
IX2
Cha
in A
naly
sis
CD
O, U
nive
rsity
of
✔✔
‘Cra
dle
to g
rave
’ ana
lysi
s of
pro
duct
s in
clud
ing
Ghe
nten
viro
nmen
tal a
nd s
ocia
l the
mes
Incl
usiv
e Va
lue
Man
ager
Inte
llect
ual C
apita
l ✔
✔A
naly
tical
tool
to m
easu
ring
an o
rgan
isat
ion’
s‘v
alue
(IVM
®)
Serv
ices
cont
ribut
ion’
, hel
ping
to d
evel
op a
n op
timal
trad
e-of
f be
twee
n fin
anci
al a
nd in
tang
ible
ass
ests
Cor
pora
te C
omm
unity
Lond
on B
ench
mar
king
✔
✔Te
mpl
ate
for m
easu
ring
corp
orat
e co
mm
unity
inve
stm
ent
Inve
stm
ent
Gro
up/B
usin
ess
in th
ein
term
s of
inpu
ts a
nd o
utpu
ts (p
erfo
rman
ce m
easu
res)
C
omm
unity
rela
ting
to k
ey is
sues
or a
ctiv
ities
New
Eco
nom
ics
SEA
AR
New
Eco
nom
ics
✔✔
Gen
eral
pur
pose
soc
ial a
ccou
ntin
g an
d au
ditin
g to
ol,
Met
hodo
logy
(NSM
)Fo
unda
tion
incl
udin
g th
e Q
ualit
y Sc
orin
g Fr
amew
ork
(QSF
) for
ratin
g an
d be
nchm
arki
ng s
peci
fic in
itiat
ives
Fram
ewor
k fo
r Com
pany
-A
nder
son
Con
sulti
ng✔
✔W
orks
hop-
base
d m
etho
dolo
gy fo
r ide
ntify
ing
appr
opria
te,
Com
mun
ity P
artn
ersh
ippr
actic
al c
orpo
rate
citi
zens
hip
activ
ities
Bus
ines
s G
ame
for -
And
erso
n C
onsu
lting
✔✔
Trai
ning
tool
for d
evel
opin
g th
e Fr
amew
ork
(abo
ve)
Com
pany
-Com
mun
ityPa
rtne
rshi
p
Inte
rnal
Sta
keho
lder
Art
hur D
. Litt
le✔
Wor
ksho
p-ba
sed
proc
ess
for w
inni
ng in
tern
al s
uppo
rt fo
rD
ialo
gue
CSR
Dia
logu
e
Cor
pora
te E
cono
mic
C
orpo
rate
Citi
zens
hip
✔✔
Dat
abas
e fo
r col
lect
ing,
ana
lysi
ng, b
ench
mar
king
and
So
cial
Env
ironm
enta
l C
ompa
nyre
port
ing
data
on
corp
orat
e pe
rfor
man
ce (f
inan
cial
, R
epor
ter (
CES
ER)
envi
ronm
enta
l soc
ial)
base
d on
iden
tifie
d st
akeh
olde
rs, k
eyis
sues
and
met
rics
deriv
ed fr
om c
ompa
ny’s
man
agem
ent
info
rmat
ion
syst
em
Com
mun
ity In
vest
men
t ER
MSo
cial
✔G
uide
lines
for c
orpo
rate
com
mun
ity in
vest
men
t cov
erin
g:G
uide
lines
Stra
tegi
esse
lect
ion
of a
ppro
pria
te ty
pe o
f pro
gram
me;
det
erm
inin
g cr
iteria
for p
roje
ct a
nd p
artn
er s
elec
tion,
bud
get
prep
arat
ion,
est
ablis
hing
a s
teer
ing
grou
p; a
nd p
repa
ratio
nim
plem
enta
tion
and
repo
rtin
g of
pro
ject
s
Aud
it Ev
alua
tion
Tool
Art
hur D
. Litt
le✔
Syst
emat
ic p
roce
ss fo
r eva
luat
ing
the
qual
ity a
nd
robu
stne
ss o
f an
orga
nisa
tion’
s au
dit s
yste
ms
agai
nst k
ey
elem
ents
of g
ood
prac
tice
Bal
ance
d Sc
orec
ard
Vario
us✔
Man
agem
ent t
ool f
or m
easu
ring
over
all b
usin
ess
perf
orm
ance
aga
inst
a ra
nge
of c
riter
ia
SA80
00 c
ertif
icat
ion
CM
SLt
d✔
Stra
tegi
c re
view
of s
uppl
y ch
ain
to a
ssis
t in
deve
lopm
ent o
fne
w p
urch
asin
g po
licie
s an
d pr
actic
es, i
nteg
ratin
g qu
ality
, en
viro
nmen
t and
soc
ial/
ethi
cal c
riter
ia
Soon
er, S
harp
er, S
impl
erC
entr
e fo
r Tom
orro
w’s
✔Sc
orec
ard
for m
easu
ring
‘incl
usiv
enes
s’ o
f org
anis
atio
n’s
Scor
ecar
d fo
r C
ompa
nyre
port
and
str
engt
h of
key
rela
tions
hips
Ann
ual R
epor
ts
Stak
ehol
der
enag
amen
t Pr
icew
ater
hous
eCoo
pers
✔✔
✔✔
✔Pr
oces
s fo
r ide
ntify
ing/
enga
ging
sta
keho
lder
s in
clud
ing
perf
orm
ance
acr
oss
trip
le b
otto
m li
ne
CSR
repo
rtin
g
Pric
ewat
erho
useC
oope
rs✔
✔✔
✔Pr
oces
ses
for d
esig
ning
repo
rts
incl
udin
g in
form
atio
nsy
stem
s an
d id
entif
icat
ion
of in
dica
tors
Rep
ort v
erifi
catio
nPr
icew
ater
hous
eCoo
pers
✔In
depe
nden
t ver
ifica
tion
of m
anag
emen
t pro
cess
es,
syst
ems,
and
qua
ntat
ive
and
qual
ativ
e da
ta in
soc
ial,
envi
ronm
enta
l, su
stai
nabi
lity
and
trip
le b
otto
m li
ne re
port
s
Supp
ly C
hain
Pric
ewat
erho
useC
oope
rs✔
✔✔
✔✔
✔Fr
amew
ork
and
met
hodo
logy
for i
dent
ifyin
g an
d an
alys
ing
Man
agem
ent
stak
ehol
ders
thro
ugho
ut th
e su
pply
cha
in. D
evel
opm
ent
and
impl
emen
tatio
n of
sup
ply
chai
n st
rate
gy
Too
l So
urc
e Fu
nct
ion
Su
mm
ary
Introduce
Identify
Position
Develop
Implement
Monitor
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
31
30
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
This
tea
m e
ffor
t w
as le
ad b
y ou
r co
-cha
irs R
icha
rd H
olm
e, (
Lord
Hol
me
of C
helte
nham
CB
E, S
peci
al A
dvis
or t
o th
e C
hairm
an o
f
Rio
Tin
to)
and
Phil
Wat
ts,
(Gro
up M
anag
ing
Dire
ctor
, R
oyal
Dut
ch/S
hell
Gro
up).
You
r vi
sion
and
lea
ders
hip
on c
orpo
rate
soci
al r
espo
nsib
ility
hav
e m
oved
the
age
nda
far
beyo
nd o
ur
expe
ctat
ions
and
will
pro
vide
an
impo
rtan
t be
nchm
ark
for
futu
re
initi
ativ
es.
Beh
ind
ever
y su
cces
sful
co-
chai
r th
ere
is u
sual
ly a
will
ing
and
able
Lia
ison
Del
egat
e. I
n th
is s
ituat
ion
we
wer
e
rew
arde
d w
ith t
he d
edic
ated
eff
orts
of
Shau
n St
ewar
t, R
io T
into
and
Ric
hard
Syk
es,
Shel
l Int
erna
tiona
l. Th
eir
hand
s-on
app
roac
h
com
bine
d w
ith c
an-d
o at
titud
es a
nd a
n un
limite
d se
nse
hum
or
have
set
new
sta
ndar
ds fo
r fut
ure
WB
CSD
wor
k.
A f
ew i
ndiv
idua
ls m
ade
uniq
uely
val
uabl
e co
ntri
butio
ns b
y
assi
stin
g us
thr
ough
dire
ct p
artic
ipat
ion
in o
ur g
loba
l di
alog
ues
and/
or a
ssum
ing
a le
ader
ship
rol
e in
con
trib
utin
g to
our
res
earc
h
and
writ
ing.
War
mes
t th
anks
to:
Jim
Lam
b (S
ever
n Tr
ent)
, Jud
ith
Mul
lins
(Gen
eral
Mot
ors
Cor
pora
tion)
, M
aria
Em
ilia
Cor
rea
(BC
SD C
olom
bia)
, Pet
er W
hite
and
Geo
rge
Car
pent
er (
Proc
ter
&
Gam
ble)
Rob
in A
ram
(Sh
ell I
nter
natio
nal),
Ann
e W
eir
(Uni
leve
r),
Kat
hy G
arde
n (F
letc
her
Cha
lleng
e) a
nd F
ranc
ois
Kai
sin
(Sue
z
Lyon
nais
e de
s Ea
ux).
Our
reg
iona
l ne
twor
k pl
ayed
a v
ital
role
and
we
are
espe
cial
ly
grat
eful
to R
aim
undo
Flo
rin (B
CSD
Arg
entin
a), F
erna
ndo
Alm
eida
(BC
SD
Bra
zil)
, G
race
Fa
vila
(P
hilip
pine
B
usin
ess
for
the
Envi
ronm
ent)
, Niv
en H
uang
(B
CSD
Tai
wan
) an
d To
ngro
j Onc
han
(BC
SD T
haila
nd).
Als
o, th
anks
to T
he R
ever
end
Leon
Sul
livan
and
the
Inte
rnat
iona
l Fou
ndat
ion
for
Educ
atio
n an
d Se
lf H
elp
for
thei
r
assi
stan
ce w
ith o
ur d
ialo
gue
in G
hana
.
The
WB
CSD
Sec
reta
riat
play
ed a
n im
port
ant
role
in m
obili
sing
,
orga
nisi
ng a
nd p
ullin
g th
is e
ffor
t tog
ethe
r. M
ike
Wrig
ht p
rovi
ded
supe
rb p
roje
ct m
anag
emen
t dur
ing
his
one
year
sec
ondm
ent w
ith
us h
ere
in G
enev
a. M
ike’
s ef
fort
s w
as s
uppo
rted
by
Step
hani
e
Han
dfor
d w
ho,
alon
g w
ith M
arce
l Eng
el r
an o
ur d
ialo
gues
with
skill
, fin
esse
and
a t
rem
endo
us a
mou
nt o
f di
plom
atic
acu
men
.
Fina
lly,
man
y th
anks
to
Mar
gare
t Fl
aher
ty w
ho o
vers
aw t
he
proj
ect,
draf
ted
the
repo
rt a
nd g
ener
ally
con
vinc
ed a
nd c
ajol
ed
the
initi
ativ
e in
to a
suc
cess
.
Ack
now
ledg
emen
tsI W
OU
LD L
IKE
to e
xten
d m
y ap
prec
iatio
n to
the
all t
he m
embe
rs o
f the
WB
CSD
Wor
king
Gro
up o
n C
orpo
rate
Soc
ial R
espo
nsib
ility
. Thi
s w
as a
n am
bitio
us p
roje
ct a
nd
coul
d on
ly h
ave
succ
eede
d w
ith th
e w
isdo
m a
nd s
uppo
rt p
rovi
ded
by th
e m
any
mem
ber c
ompa
nies
and
indi
vidu
al c
ontr
ibut
ions
ove
r the
pas
t tw
o ye
ars.
Bjo
rn S
tigs
on
Pres
iden
t, W
BC
SD
AP
PE
ND
IX4
Bu
sin
ess
org
aniz
atio
ns:
Bus
ines
s fo
r Soc
ial R
espo
nsib
ility
ww
w.b
sr.o
rg/
Euro
pean
Bus
ines
s N
etw
ork
for S
ocia
l Coh
esio
n (E
BN
SC)
ww
w.e
bnsc
.org
Inte
rnat
iona
l Cha
mbe
r of C
omm
erce
(IC
C)
ww
w.ic
cwbo
.org
The
Prin
ce o
f Wal
es B
usin
ess
Lead
ers
Foru
m
ww
w.p
wbl
f.or
g
Lab
ou
r O
rgan
izat
ion
s
Inte
rnat
iona
l Con
fede
ratio
n of
Fre
e Tr
ade
Uni
ons
(ICFT
U)
ww
w.ic
ftu.
org
En
viro
nm
enta
l an
d S
oci
al N
GO
s
Am
nest
y In
tern
atio
nal
ww
w.a
mne
sty.
org
Hum
an R
ight
s W
atch
ww
w.h
rw.o
rg
Tran
spar
ency
Inte
rnat
iona
l
ww
w.t
rans
pare
ncy.
de
The
Envi
ronm
ent C
ounc
il
ww
w.t
he-e
nviro
nmen
t-co
unci
l.org
.uk/
The
Inte
rnat
iona
l Ins
titut
e fo
r Sus
tain
able
Dev
elop
men
t-IIS
D
ww
w.ii
sd.c
a
Inte
rnat
iona
l Ins
titut
e fo
r Env
ironm
ent a
nd D
evel
opm
ent-
IIED
ww
w.ii
ed.o
rg
Co
nfe
ren
ce I
nst
itu
tio
ns
The
Roy
al In
stitu
te o
f Int
erna
tiona
l Aff
airs
ww
w.r
iia.o
rg
The
Con
fere
nce
Boa
rd
ww
w.c
onfe
renc
e-bo
ard.
org
Stu
den
t O
rgan
izat
ion
s
AIE
SEC
Ass
ocia
tion
Inte
rnat
iona
le d
es E
tudi
ante
s en
Sci
ence
s
Econ
omiq
ues
et C
omm
erci
ales
ww
w.a
iese
c.or
g
Inte
rgo
vern
men
tal
Org
aniz
atio
ns
Uni
ted
Nat
ions
Hig
h C
omm
issi
on fo
r Hum
an R
ight
s-U
NH
CH
R
ww
w.u
nhch
r.ch
Uni
ted
Nat
ions
Dev
elop
men
t Pro
gram
me
UN
DP
ww
w.u
ndp.
org
Uni
ted
Nat
ions
Con
fere
nce
on T
rade
and
Dev
elop
men
t UN
CTA
D
ww
w.u
ncta
d.or
g
Uni
ted
Nat
ions
Env
ironm
ent P
rogr
amm
e
ww
w.u
nep.
ch
Inte
rnat
iona
l Lab
our O
ffic
e
ww
w.il
o.or
g
Res
ourc
es
MA
KIN
G G
OO
D B
USI
NES
S SE
NSE
37
32
CO
RPO
RA
TE S
OC
IAL
RES
PON
SIB
ILIT
Y
WB
CSD
repo
rts,
suc
h as
this
doc
umen
t, ar
e re
leas
ed in
the
nam
e
of th
e W
BC
SD. E
ach
publ
icat
ion
is th
e pr
oduc
t of a
Wor
king
Gro
up, c
ompr
isin
g ex
ecut
ives
of m
embe
r com
pani
es, m
anda
ted
by th
e C
ounc
il to
add
ress
a p
artic
ular
topi
c, o
ften
dra
win
g on
the
advi
ce o
f int
erna
tiona
lly re
now
ned
expe
rts.
Each
Wor
king
Gro
up is
cha
ired
by C
ounc
il M
embe
rs, w
ho le
ad
the
clea
ranc
e pr
oces
s, w
hich
incl
udes
the
revi
ew o
f the
text
by
all m
embe
r and
the
final
app
rova
l by
the
Exec
utiv
e C
omm
ittee
.
This
pro
cess
ens
ures
that
eac
h do
cum
ent r
epre
sent
s th
e m
ajor
ity
view
of t
he W
BC
SD. H
owev
er, i
t doe
s no
t mea
n th
at e
very
mem
ber a
gree
s w
ith e
very
wor
d.
Proc
ess
note
The
WB
CSD
is a
coa
litio
n of
120
inte
rnat
iona
l com
pani
es u
nite
d
by a
sha
red
com
mitm
ent t
o th
e en
viro
nmen
t and
to th
e
prin
cipl
es o
f eco
nom
ic g
row
th a
nd s
usta
inab
le d
evel
opm
ent.
Its
mem
ber a
re d
raw
n fr
om 3
0 co
untr
ies
and
mor
e th
an 2
0 m
ajor
indu
stria
l sec
tors
. The
org
aniz
atio
n al
so b
enef
its fr
om a
thriv
ing
glob
al n
etw
ork
of n
atio
nal a
nd re
gion
al b
usin
ess
coun
cils
and
part
ner o
rgan
izat
ions
.
The
WB
CSD
aim
s to
be
a ca
taly
st fo
r cha
nge
and
fost
ers
clos
er
co-o
pera
tion
betw
een
busi
ness
, gov
ernm
ent a
nd o
ther
orga
niza
tions
con
cern
ed w
ith th
e en
viro
nmen
t and
sus
tain
able
deve
lopm
ent.
It a
lso
serv
es a
s a
foru
m w
here
lead
ing
busi
ness
peop
le c
an e
xcha
nge
idea
s an
d be
st p
ract
ice
in th
is fi
eld.
The
orga
niza
tion’
s w
ork
prog
ram
refle
cts
the
dete
rmin
atio
n of
man
y
in b
usin
ess
to e
ngag
e in
an
actio
n-or
ient
ed a
ppro
ach.
In
part
icul
ar, t
he W
BC
SD c
arrie
s ou
t a p
rogr
am c
over
ing
the
follo
win
g fo
cus
area
s, e
co-e
ffic
ienc
y; c
orpo
rate
soc
ial
resp
onsi
bilit
y; te
chno
logy
, inn
ovat
ion
and
sust
aina
bilit
y; c
limat
e
and
ener
gy, a
nd n
atur
al re
sour
ces.
The
WB
CSD
is u
niqu
ely
posi
tione
d to
look
at a
reas
whe
re
indu
stry
’s v
oice
can
mak
e a
diff
eren
ce. I
t see
ks to
col
labo
rate
with
oth
ers
in o
rder
to c
reat
e fr
amew
ork
cond
ition
s th
at w
ill
allo
w b
usin
ess
to re
mai
n co
mpe
titiv
e w
hile
con
trib
utin
g
effe
ctiv
ely
to s
usta
inab
le d
evel
opm
ent.
Abo
ut th
e W
BC
SD
WB
CSD
pub
licat
ions
can
be
foun
d on
our
web
site
: ww
w.w
bcsd
.ch
Ord
erin
g in
form
atio
n:W
BC
SD, c
/o E
&Y
Dire
ctPO
BO
X 6
012,
Fai
rfax
Hou
seSo
uthf
ield
Lan
e, T
ockw
ith
Nor
th Y
orks
hire
YO
26 7
YUU
nite
d K
ingd
omTe
l: +
44 1
423
846
336
Fax:
+44
142
3 84
6 03
0E-
mai
l: w
bcsd
@e-
ydire
ct.c
om
Des
igne
d an
d pr
oduc
ed b
y R
ed L
ette
r Des
ign,
Lon
don,
UK
“...
I be
lieve
tha
t it
is p
art
of b
uild
ing
good
sust
aina
ble
busi
ness
es t
o he
lp e
stab
lish
safe
,
secu
re,s
tabl
e an
d pe
acef
ul s
ocie
ties.
Bus
ines
s th
rive
s w
here
soc
iety
thr
ives
.”
Pete
r Su
ther
lan
d
form
er D
irect
or-G
ener
al o
f the
Wor
ld T
rade
Org
anis
atio
n,
Co-
chai
rman
, BP
Am
oco,
Cha
irman
, Gol
dman
Sac
hs In
tern
atio
nal
Janu
ary
1999
“CS
R is
not
onl
y so
lely
abo
ut
prom
ulga
ting
the
valu
es a
nd
prin
cipl
es o
f yo
ur c
ompa
ny.I
t is
abou
t yo
ur c
ompa
ny u
nder
stan
ding
and
taki
ng a
ccou
nt o
f th
e va
lues
and
prin
cipl
es o
f ev
eryo
ne w
ho h
as
a st
ake
in it
s op
erat
ions
.”
Vic
Co
cker
G
roup
Chi
ef E
xecu
tive,
Sev
ern
Tren
t
“...
if co
mpa
nies
beh
ave
irre
spon
sibl
y,
in s
ocia
l or
envi
ronm
enta
l ter
ms,
then
no a
mou
nt o
f go
od-c
ause
giv
ing
will
tilt
thei
r ov
eral
l con
trib
utio
n to
soc
iety
back
fro
m t
he n
egat
ive
to t
he p
ositi
ve.
A p
irat
e th
row
ing
a fe
w d
oubl
oons
to
a be
ggar
may
cla
im t
o be
a
phila
nthr
opis
t,bu
t th
at h
ardl
y m
akes
him
a r
espo
nsib
le b
usin
essm
an.”
Lord
Ho
lme
Rio
Tin
to
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