Corporate Social Responsibility. Basic cause of problems in today’s society! Malicious Thinking Basic Ideology Jealousy, ego, greed, leg-pulling, selfishness,

Corporate Social Responsibility

Basic cause of problems in today’s society!Malicious Thinking

Basic Ideology

Jealousy, ego, greed, leg-pulling,

selfishness, falsehood, …



Remedy!Thought Revolution/Transformation

Basic Ideology





Courteous, honesty, help,

respecting, truthfulness, jovial,

lively

Courteous, honesty, help,

respecting, truthfulness, jovial,

lively Meaning

Alternate constructive thoughts that ascertain a peaceful self and society

Ingredients of this movement!Self-development Family-development

Society-development

Basic IdeologyThought Revolution/Transformation

How!Subscription to ideals

Acquiring these virtues/ideals by introspection/self-controlUsing virtues for society development

Using virtues for society development

Seven Revolutions1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of

Evil Customs

Basic Ideology Thought Revolution/Transformation

CSR – Some programs taken up worldwide

Meaning of Corporate and Responsibility in CSRWe understand

Meaning of Social?That too we understand

Lets See

Literal Meaning of CSR?

Corporate Social Responsibility (CSR)

Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment.

The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.

Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar



Revolutions2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs

Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society.



The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns.

A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment.

R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008*Chairman, Maruti Suzuki India Ltd.



Revolutions2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs

Meaning of Corporate and Responsibility in CSRWe understand

SOCIAL has a much more HOLISTIC meaning

Understanding this meaningwill HELP us

in IDENTIFYING varioussimple, cost effective, less time consuming, yet productive

CSR ACTIVITIES


Literal Meaning of CSR? Using virtues forPersonal, Family & Society Development

1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs

Holistic meaning of Social

Social starts with the self, goes to our immediate acquaintances and then to the entire society

All these three have to occur simultaneously if CSR is to be implemented in its full meaning

Personal, Family, Society Development


CSR TECHNIQUES

Personal Development


CSR TECHNIQUES(Personal Development)

Problems• Over-worked bosses/employees• Long working hours – banks, software, etc.Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours• Trying to achieve much more in material terms than what is really needed Consequence – Self is slowly destroyed

Individual suffers efficiency productivity



Solutions (Proposed)• Humane approach – human centric corporate culture(Bhaav Samvedanaa)

• Self Energizing / Revitalizing Program5 min in the morning in the houseHalf An Hour daily upon reaching the work place

This half an hour will not be lostAs individual efficiency the work quality and output



Self Energizing / Revitalizing Program• Ushaa Paan (5 min in the morning) – stomach• Joint Loosening (20 min at work place, just before lunch)• Pranaayaama/Meditation (10 min at work place)• Playing soothing, light classical music at work place• Keep a small plant on your office table, water it daily

Examples:• Classes being conducted at IIT Bombay• During flight - joint loosening• Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar

Can help in implementing – Student Internships


Dev Sanskriti VishwaVidyalaya

www.dsvv.org

Dev Sanskriti VishwaVidyalaya

Curriculum & Internship

CSR TECHNIQUES

Family Development


CSR TECHNIQUES(Family Development)

• Family environment at work place – helping each other

• Spending time with the family after work

• Developing wisdom, honesty, responsibility, courage


CSR TECHNIQUES

Society Development


The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.


Corporate Social Responsibility (CSR)CSR TECHNIQUES(Society Development)

CSR TECHNIQUES(Society Development)

Revolutions for making the society a wonderful place• Education• Health• Self-reliance• Women Empowerment• Protection of Environment• Freedom from Addictions & Eradication of Evil Customs




Well ! We are very busy. When do we have time for all these activities??

2 hours every weekendChoose one activity – continue for 6 months

Observe the resultsExample: Association for India’s Development volunteers

Creativity Innovation


EDUCATION



EDUCATION


• Vocational training – IIMM – nice initiative

• Technical Education by IIMM and IIM

• Jindal Steel – OP Jindal University and Law School

• Prizes given to outstanding studentsAcademics, Games, …

• Holistic development scholarship to B.Tech.Narotam Shekhsaria Foundation in Mumbai

Recognition of Holistic Personality Development through Education


EDUCATION


• Time donation in locations near the companyTeaching and Caring

Selfless service gives extreme pleasure / satisfaction

• Schools for under-privilegedExample: A private school in Jaipur has made a school next to its own campus – teaching/vocational training

• Students of Dev Sanskriti VishwaVidyalaya teach children in villages near Haridwar during vacations


HEALTH



HEALTH• All World Gayatri Pariwar - Village managementOne day workshop at Bhalgaon, MH www.awgpnews.org/villagemanagement (29/09/2007)


Daily Joint Loosening Yoga at the work place

Monthly cleaning drives near the work place(In DSVV, students clean their hostels every Sunday)


HEALTH• All World Gayatri Pariwar - Village managementOne day workshop at Bhalgaon, MHwww.awgpnews.org/villagemanagement


Sponsoring FREE quarterly health campsin surrounding areas


HEALTH• All World Gayatri Pariwar - Village managementOne day workshop at Bhalgaon, MHwww.awgpnews.org/villagemanagement


Organizing FREE awareness campsin nearby villages

(Working with like minded groups for the organization of such camps)


HEALTH• Dev Sanskriti VishwaVidyalaya - Alternative therapy


Organizing such camps

Awareness campaigns


HEALTH

• Gayatri Pariwar Mumbai / Rotary ClubBlood donation camps

• Polio drop - Awareness campaigns

• Flex posters outside Tata Motors, Pune canteen

• Eye checkup and cataract operation camps

(www.goodnewsindia.com)



SELF-RELIANCE



SELF-RELIANCE

• Vocational training at Shantikunj, Haridwar(incense sticks making, preparing herbal medicines, screen printing, …)

• Vocational training at Dev Sanskriti VishwaVidyalayaEarn While Learn

• Baroda Shakti initiative in MumbaiVocational training for wives of employees of Bank of Baroda


Working with such groups

Organizing such training camps for family members of employees and

people in the surrounding area


SELF-RELIANCE

• CTARA at IIT BombayCentre for Technology Alternatives for Rural AreasBio-diesel plantOil-extraction time reduced by more than 50%Volunteers can spend time over weekends


Innovations generated for helping villagers

Definitely percolate into innovations at work place

(as general creativity increases)


WOMEN EMPOWERMENT



WOMEN EMPOWERMENT

• Baroda Shakti – Bank of Baroda(i) Weekly Computer Classes for wives of employees(ii) Vocational Training for wives of employees

• Mother/Child health awareness campaigns/camps

• Afternoon Education, Yoga Classes



PROTECTION OF ENVIRONMENT





Heal the environment and the healed environment will heal youAdapted from “Integrated Science of Yagya”, compiled by Dr. R. R.

Joshi, Professor, Mathematics Department, IIT Bombay

Promote among the employees

Daily 5 minute fire ceremony at work place – fumes of herbal medicines(not as a ritual done by a particular class of people

but as an environment healing activity)



• Tree plantation driveTata Motors, IITB, ITBHU, … campus – very green


Conduct Tree Plantation Drives

Adopt a tree in the way to the work place and take care of it

Gayatri Pariwar - at Anneki, Haridwar on 2nd September 2007



• All World Gayatri Pariwar - Disaster Managementwww.awgpnews.org/disastermanagament


Flood, Surat (GJ)08/2006

Drought, Bundelkhand01/2008

Fire, Naurangabad (UK)01/2007

Selfless Service gives immense peace and satisfaction

Support financially, make sure that the resources reach actual victims



• Innovation in villagesTalk at IITB – Science for, of, by People (Dehradun)Innovative design of check-dams

• Eco-friendly Ganesh Utsav and HoliPrize for Ganesh Utsav Mandals

• Water conservation/harvesting

• Plastic – minimize usage

• Energy conservation


Human Being and Nature have to exist in harmony

Think Simple for Innovation


DE-ADDICTION CAMPAIGN



DE-ADDICTION CAMPAIGN

Problem• Youngsters are under severe clutches of addictions• 18 to 21 year olds getting a lot of money in companiesNo guidance as to how to spend this moneyMoney being spent in addictions/parties/…

• Dev Sanskriti VishwaVidyalayaDe-addiction rally by students on Holi


Prepare/Display Banners about harmful effects of addictions

De-addiction counseling/workshops


ERADICATION OF EVILSOCIAL CUSTOMS



ERADICATION OF EVIL SOCIAL CUSTOMS

Problems • Gender disparity• Economic class disparity

Solution• All eat together


Understanding - All are equal

Summary

CSR activities need not always be large scale

Simple day to day activities, which take less time, less money can bring a huge difference in the lives

of people and the environment

Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)


Excellence in Corporate Culture

Dr. Pranav Pandya, MDChancellor – DSVV, Haridwar

www.diya.net.in


Thank You

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Corporate Social Responsibility. Basic cause of problems in today’s society! Malicious Thinking Basic Ideology Jealousy, ego, greed, leg-pulling, selfishness,