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Corporate Social Responsibility:
An
Overview
Philanthropy and benevolence
Humanitarianism and altruism
Charity and sympathy
Kindness and Compassion
CSR – A legacy since inception
……………………………………………………………………………………….
Discipline>>>Dedication>>>Determination>>>Devotion>>>Desire
…………………………………………………………………………………………………
Shri SL Minda
1930-2010
CSR Intervention Model
Corporate Social Responsibility is part of the way we do business with commitment to Community,
for a Green Environment, Safe Workplace and Good Health, for a sustainable future.
4
Programs
at
Aakarshan Vocational Training Center
Flagship Program for Skill Development,
Women Empowerment and Employability. In
collaboration with Gram Panchayat.
• Supplementing Skill India Program of
Govt. of India.
• Training over Basic Computer, Tally, Cutting
& Tailoring , Spoken English and Beauty
culture is imparted to children, youth and
women.
• Presently 5 centers in 4 states.
• Locations :- Kuleshra Village of GN, U.P;
Dhonde Village of Pune, Maharashtra;
Vengadu Village of Chennai, Tamil Nadu;
Transit Camp of Pantnagar, UK.
Aakarshan Program – Performance Chart
•Number of Centers = 5 (Greater Noida, Pantnagar, Chennai, Pune); Trades =5; Number of
Training Programs = 14
•Progressive Chart :-
Till Date :-
Total Plan – 1381
Total Achieved – 1168
84.57%
Unit- No. of students
7
Business Integrated CSR Project
Tihar Jail Facility, Delhi
•1stfrom Automobile Industry under PPP model in India
• Inception – September 2014
•Stakeholders – MFE, Tihar Jail, Maruti, Inmates’ family, victims’ family
•25 inmates working, Wage division – 80% (inmates family) &
20%(Victims family)
Yerwada Jail Facility, Maharastra
•Wire Harness Manufacturing Unit
•2ndfrom Automobile Industry under PPP model in India
• Inception – October 2014
• Stakeholders – Minda SAI Limited, Yerwada Jail and Mahindra &
Mahindra
•30 inmates working presently
9
Evacuation Plan, Human Rights Compliance , support and
sustenance
Design Ergonomics and Architectural Installation/facilitation
Identification, Recruitment and Induction of suitable
PWDs for respective functions
Map and categorize of requirement of Manpower in
different functions in the factory
To ensure sustainability to the lives of Persons with Disability through ensuring their mobility,
Spark Minda, Ashok Minda Group has developed a Program called “Saksham”.
It is supplementing to accessible campaign of GOI.
Under Saksham we:-
Care for Person with Disability
Provide Accessible and Assistive Technology to PWDs
149
PWDs
are
working
across
the
Group
Artificial Limb Fitment Camp,
Indonesia
•Objective of the Camp - To provide Accessible and Assistive
Technology to the Person with Disability.
•Duration - 4th May, 2015- 6th
June 2015
•Venue - PT Minda Automotive Indonesia
•Stakeholders - Spark Minda, Ashok Minda Group , Bhagwan
Mahavir Viklang Sahayata Samiti (Jaipur Foot), Yayasan Peduli
Tuna Daksa (NGO) - Indonesia
•Total Number of Patients Treated - 515
•Total number of Limbs Distributed – 529
10
Women Empowerment Project
• Training on Menstrual Hygiene
•Partners – Jatan Sansthan, Unicharm and Global Hunt
Foundation
•No of women and Adolescent girls covered - 400
•Awareness on Biological aspect, Menstrual Hygiene, Taboos &
Products
•Locations – Greater Noida, Pune , Chennai and Pantnagar
•Product Making for ensuring sustainability
•Supplementing to NRHM
11
18.90
200
25
0
23.8
81.1
0
80
0
75
0
76.2
Noida Pune Rudrapur Kanchipuram
Did you had any prior information about menstruation
Yes NoSample Size- 500 Women and Adolescent Girls
Survey Type – Sample Survey
Methodology – DPI
Tool Used - Questionnaire
34.724.0
13.3
28.039.5
4.716.3
39.5
24.0
0.0
24.0
52.0
0.0
33.3
0.0
66.7
0.0
100.0
0.0 0.0
30.342.4
27.3
0.0
Noida Pune Rudrapur Kanchipuram
Social Taboos followed
Cant go to religious places Cant touch pickle Avoid cooking Eat & Sleep Separately Live in separate room Avoid taking head bath
Some alarming findings:-
•Target Area –
Kanchipuram and
Trivallur District,
Tamilnadu
•Relief through - 2450
food packets, 300
drinking water bottles
and 500 Relief Kits
•TVS Motors and
Mahindra & Mahindra
Participated with us in
Relief work
Disaster Relief Program
13
Community Infrastructure Program
• Supplementing Swach
Vidhyalaya Campaign
• Place – Saraswati Shishu
Mandir, Pantnagar
• Activity – Separate Toilet
Construction for girls in School
and potable drinking water
• Purpose – To reduce School
Dropout of girls in the age of
puberty
Health and Wellness Project
• Medical Camp in villages
• Specialized Camp as per need assessment
• Referral Services
• Number of Beneficiary – 10000 (Approx in 2015-16).
Various other Campaigns
PUC Checkup Camp
Road Safety Campaign
Polio Eradication Campaign
Cloth Donation Blood Donation
No Tobacco Campaign
• Tree Plantation
• Energy Conservation
• Renewable Energy
• Water Conservation
• Protection of Natural Resources
• 3R Practices
• Safety Programs
Sustainability Projects at Business Level
Community Projects at Moga Devi Minda Charitable
Trust
Community Projects at Moga Devi Minda
Charitable Trust
Minda Bal Gram
•Child care home for
Homeless Children since
2001 at Delhi
•Formal education, Character
building, Skill development,
healthcare, arts and crafts,
Sports
•Benefitted – More than 500
children
S.L Minda Seva
Kendra
•Computer, Tailoring,
Beauty Culture and
Spoken English for
underprivileged since
2007
•At Bagla, Hisar, 4
Centers, Ministry of HRD
approved courses
•Benefitted – More than
1000 youth
Moga Devi Minda
Memorial School
•World class School
in remote village for
the poor section of
society since 2010
•Benefitting – More
than 1200 children
S.L Minda Sports
Academy
•Promotion of sports
in rural areas of
Hisar since 2011
•Athletics, Volleyball,
Basketball, TT,
Taekwondo, Boxing
and Wushu
•Representations at
District, State and
National Level
Making Our Mark
At Assocham on Disability At 3
rdNational CSR
Conference on Skilling India
At CII on Affirmative Action
CSR Conference at MCL Noida At GMR on CSR Stretegic Alliance
At World CSR Congress among 50
most influential CSR Leaders
At ICSI Gurgaon on Section 135At CSR Show India on CSR
and Human Rights
At Assocham on Education
Sustainability and Impact
Assessment of Projects
Replicability and Scalability
in identical areas
Value addition through
innovations
Community Partnership for
mobilization and support
Like Minded
Collaborations for
leveraging strength
Direct
Intervention after
Surveys and
Need Analysis
Improvising the project with additional values, innovations and practices
Accessing the impact and sustainability of the project in terms of profitability of people and planet.
Replicating it to different unit locations with increase in quantity
and quality.
Partnering with community people like Gram Panchayatfor their support to mobilise
people of their area to participate in the project in
large number.
Looking out for the location/community were project is needed to be
established, doing survey and need analysis for its future success.
Collaborating with similar domain people to make our projects more impactful and gain leveraging strength.
Approach of Intervention
Efforts towards shaping lives, spreading smiles and making the world better
place to live .
Spark Minda, Ashok Minda Group
Plot: 68, 122001, Haryana (India)
Tel: Echelon Institutional Area, Sector-32,
Gurgaon- +91-124-4698400
Website: www.minda.co.in