Corporate Social Responsibility (CSR WRITE UP) P.K.Vineet

09BSHYD1034

Company Name: Agro Tech Foods Ltd Company Type: Multi National

Industry/Sector: Foods Products / Services: 1. Sun drop Cooking Oil

2. Act II Microwave Popcorn

3. Dried Green Peas

CSR Areas: Child Welfare

CSR activities in brief

Feeding Children Better - a community initiative

Agro Tech Foods Limited recognizes the importance of contributing to society in a

meaningful way. The initiative taken in this direction is the Feeding Children Better

program.

The Feeding Children Better program is drawn up in a manner relevant to Agro Tech’s core

business - Foods. One nourishing meal a day is provided to underprivileged children at

carefully selected schools across the country. We ensure that the meal is compatible with

local food habits and provides about 650 kilocalories per child per meal.

Launched on November 8, 2002 at Hyderabad, the Feeding Children Better Program now

extends to 5 schools and reaches out to more than 1500 children across the country.

* Shekinah Residential School for Disabled, located at Hayath Nagar in Hyderabad. The

school has 152 children, 110 of whom are physically challenged and 42 are day scholars from

the neighbouring locality.

* 'Balwadi' run by Aparjita Mahila Samiti in Delhi. The 'Balwadi' has 50 children, who

come from economically backward families in the age group of 4 - 12 years.

* School for 600 street children, run the All India Women’s Conference Buniadi Bidyapith

at Kolkata.

* School run by Parikrma Humanity Foundation at Bangalore where 100 children attend.

* School for slum children run by Barrackpore Avenue Welfare, Kolkata.

* School run by Bahrat Sevashram Sangha, Kolkata.

* Food partner with PVR Nest, Delhi for their Street to School Project under which one

nutritional meal is provided to 150 children.

Besides providing the mid-day meal, various activities such as New Year lunch, meeting

expenses of sports day, donation for a event on New Year, screening of a movie, medical

camp, tour of Hyderabad city have been conducted.

At these schools, the Feeding Children Better program has had a significant impact in terms

of increasing the attendance and bringing the number of malnourished children to nil.

ATFL employees also take ownership of the Feeding Children Better program by voluntarily

contributing towards special meals, donating physio-therapeutic equipment, computers,

books and bookshelves, etc. They also make periodic visits to the schools to interact with the

children and join them for a meal.

Through the Feeding Children Better program Agro Tech Foods hopes to make a difference

in the lives of many more children in future.

Karmayog CSR 2009 Rating: 0 / 5

Company Name: Ahluwalia Contracts (India) Ltd. Company Type: Private Sector

Industry/Sector: Construction Products / Services: 1. Construction of industrial 2. Institutional and other commercial complexes 3. Construction of residential and group housing projects

CSR Areas: None

CSR ACTIVITIES: None

Karmayog CSR 2009 Rating: 0/5

Methodology

CSR Rating Scale

Level 0 Level 1 Level 2 Level 3 Level 4 Level 5

No CSR Activity Any CSR

Activity

Unique CSR

activity/practices

which would not

otherwise

happen

If CSR

initiatives are

also for the

local

community

If CSR is also

embedded in

the business

operations

If innovative

ideas and

practices are

also developed

for CSR

Companies that

produce or provide

harmful

products/services

Company

reducing

negative

impact of

others products

/services

If CSR is also

linked to

reducing the

negative impacts

of company’s

own products or

processes

Companies that

violate

laws/rules/regulations

Company

fulfilling the

basic needs of

society through

its products or

services

Company’s

annual

expenditure on

CSR = 0.2% of

sales

Companies engaged

in high impact

processes that cause

harm to

people/environment

Company

adopting the

GRI

Framework for

CSR reporting

The above rating scale has been developed by me. It has 6 levels (Level 0 to level 5), Level 0

being lowest and Level 5 being the highest. As we know Karmayog has three criteria’s

(Necessary, sufficient and negative), each having its own levels. It is a bit confusing to

understand it; hence I have created a rating scale which is simpler and easy to understand

after going through the chapter of CSR in the textbook.

Analysis and Findings

Karmayog has rated Agro Tech Foods Ltd 0/5 for the year (2009/10); I would

disagree with them as CSR activity done by Agro Tech Foods Ltd has won an award

in 2010 for the uniqueness in their CSA activity. Agro Tech Foods Feeding Children

Better program was awarded a Certificate of Merit at the 5th Social and Corporate

Governance Awards 2010 held on February 13th, 2010 at Bombay Stock Exchange,

Mumbai for “Best Corporate Social Responsibility Practice".

My Rating of Agro Tech Foods Ltd is 2/5 for following unique CSR activity/practice.

.

Karmayog has Rated Ahluwalia Contracts (India) Ltd. 0/5 for the year (2009/10).I

would agree with Karmayog as Ahluwalia Contracts (India) Ltd. Has done no CSR

activity in past year or even before, but their construction business is harming the

environment as they take part in deforestation and lost o habitat.

My Rating for Ahluwalia Contracts (India) Ltd is 0/5 as they have not done any CSR

activity.