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Importance and benefits of a Corporate Social Responsibility (CSR) program.
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Corporate Social ResponsibilityPresented by,Larissa Long
Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active
compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and
encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public
sphere. Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging community growth and development, and
voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of public interest into corporate decision-
making, and the honoring of a triple bottom line: people, planet, profit.
Definition
Corporation Name City of Headquarters
Absher Construction Company
Puyallup
Amazon.com, Inc. Seattle Avista Corporation Spokane Cascade Natural Gas Corporation
Seattle
Costco Wholesale Corporation
Issaquah
Eddie Bauer, Inc. Redmond Getty Images, Inc. Seattle Microsoft Corporation Redmond Nordstrom, Inc. Seattle PACCAR Inc. Bellevue PEMCO Mutual Insurance Company
Seattle
Perkins Coie LLP Seattle Physio-Control Inc. Redmond Plum Creek Timber Company, Inc.
Seattle
Potlatch Corporation Spokane
Corporation Name City of Headquarters
Puget Energy, Inc. Bellevue RealNetworks, Inc. Seattle Recreational Equipment, Inc. (REI)
Kent
SAFECO Corporation Seattle Seattle Seahawks, Inc. Kirkland Simpson Investment Company
Tacoma
Starbucks Corporation Seattle The Baseball Club of Seattle, L.P.
Seattle
The Seattle Times Company Seattle Tommy Bahama Group, Inc. Seattle Tully's Coffee Corporation Seattle Vulcan Northwest Inc. Seattle Weyerhaeuser Company Federal Way Windermere Real Estate Services Co.
Seattle
Wizards of the Coast, Inc. Renton ZymoGenetics, Inc. Seattle
Puget Sound Corporate Social Responsibility Programs
http://www.philanthropynw.org/s_pnw/index.asp
People• Education – Education programs in colleges, universities and high schools
offer not only insight into the company but interaction and giving as well.
• Investors –There are many socially responsible investors looking to invest in something they believe in financially and ethically.
• Communities – Walmart is a great example of how corporate giving and CSR has helped to boost its image. Its reputation for poor employee treatment and poor product quality is easily forgiven by the amount donated to schools and communities each year (#10 in the country). 81% of high net worth donors cite “giving back to the community” as a chief motivation for giving.
• Incentives– Offering employees charity match is a great way to entice
employees all while giving back to the community in a tax-deductible way. Many companies also offer scholarships as an incentive to look into their company as students go through college.
Planet
Being green is something we hear a lot about in Seattle. It isn’t just recycling your soda cans. It’s also
recycling equipment, installing electric car plug stations (already in progress) and offering customers
green alternatives. It’s saving money…
Which company saved $1 million annually by simply reducing font size?
Profit
No corporation should create a CSR program in hopes of making a profit. However, by focusing CSR efforts around your product, as General Electric has
done, can create profit naturally.
Many companies get local and sometimes national press for small community efforts.
Marketing Benefits
When you do something big you get return
Look what happened when Mark Zuckerberg joined the “Giving Pledge” campaign, promising, publically, to donate half of his net worth to charity. This was done in response to the negative publicity he was receiving from
the Social Network film being released and Facebook privacy issues.
“After volunteering with F5 Networks at the Swedish Holidays at the Hospital event,
I was approached by a customer who noticed me wearing the F5 scarf. He asked me a few questions about F5 and the scarf
and I informed him I received the scarf as a volunteer. He immediately told me that he was proud to be a part of an organization that was so involved with the community and helping others.” – Mathew Hartshorn
(Rudolph), Swedish event volunteer
Testimonial
The benefits of CSR are not intangible. See a sample of Cisco’s 2010 KPI :
Key Performance Indicators
Social InvestmentTotal corporatewide and foundation
cash and in-kind contributions ($ million)
138.7
Employee Volunteerism
Number of hours volunteered by employees 148,355
Cisco Networking Academy
Number of active students in Cisco Networking Academy courses* 900,000
* These numbers have been rounded to the nearest 25,000.
Bottom Line
As Frederick W. Smith, Chairman and CEO of Fedex stated, “We know from a lot of research and communications with customers and various
demographic groups, that it’s good business to be a good corporate citizen. People absolutely make
business decisions toward companies that have good corporate responsibility records.”
For questions or comments please contact Larissa Long at [email protected]
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