Upload
elka-karpman
View
217
Download
0
Embed Size (px)
Citation preview
7/22/2019 Corporate Social responsibility (1).pptx
1/27
Creating a strong business and building a better world
are not conflicting goals they are both essential
ingredients for long-term success William Clay Ford Jr.
Executive Chairman, Ford Motor Company.
7/22/2019 Corporate Social responsibility (1).pptx
2/27
CORPORATE SOCIAL RESPONSIBILITY???
Philanthropic Donations
2
Responsible Citizenship
Sustainable Development
Environmental protection
Promotion of Social
welfare
Justice worldwide
Service to Community
7/22/2019 Corporate Social responsibility (1).pptx
3/27
WHAT IS CORPORATE SOCIAL RESPONSIBILITY?
3
Corporate Social Responsibility is the continuing commitment by business to
contribute to economic development while improving the quality of life of theworkforce and their families as well as of the community and society at large
-- World Business Council for sustainable Development
7/22/2019 Corporate Social responsibility (1).pptx
4/27
ARGUMENTS FOR AND AGAINST CSR
4
7/22/2019 Corporate Social responsibility (1).pptx
5/27
FOUR PREVAILING JUSTIFICATIONS FOR CSR
Moral Appeal
Sustainability
License-to-Operate
Reputation Argument
5
7/22/2019 Corporate Social responsibility (1).pptx
6/27
CARROLLS FOUR-PART MODEL OF CSR
6
7/22/2019 Corporate Social responsibility (1).pptx
7/27
IS CORPORATE SUCCESS AND SOCIAL WELFARE A
ZERO SUM GAME?
Corporations need healthy society:
productive workforce reduction in internal costs of accidents efficiency and innovation expanded demand for business
A healthy society needs successful companies:
creation of welfare creation of jobs
improvement in standard of living social progress
7
7/22/2019 Corporate Social responsibility (1).pptx
8/27
VALUE CHAIN
2
7/22/2019 Corporate Social responsibility (1).pptx
9/27
7/22/2019 Corporate Social responsibility (1).pptx
10/27
CORPORATE ACCOUNTABILITY
9
Corporation
shareholders
government
employees
SuppliersCivil
society
Customers
competitors
7/22/2019 Corporate Social responsibility (1).pptx
11/27
THE RECENT TREND: FIRM AS A POLITICAL ACTOR
Corporations are involved in numerous social activities and
function taken up by government previously.-Why?
Governmental failure
Failure to protect society from self-imposed consequences of
industrialization, e.g. nuclear power; industrial agriculture; genetic
engineering etc. Increasing power and influence of corporation
Liberalization and deregulation of market
A huge privatization of major public services
Employment control
Globalization
Setting their regulation
10
7/22/2019 Corporate Social responsibility (1).pptx
12/27
THE PROBLEM OF DEMOCRATIC ACCOUNTABILITY
In Friedmans argument: corporations are responsible only to
shareholders
Corporation gain more power in public activity
Democratic right of an individual can be effected
Solution :
Corporation have to be more accountable to society
Transparency (the degree to which corporate decisions,
policies, activities, and impact are acknowledged and madevisible to relevant stakeholders)
11
7/22/2019 Corporate Social responsibility (1).pptx
13/27
GLOBAL CORPORATE CITIZENSHIP
It is the conviction that companies not only must be
engaged with their stakeholders but are themselvesstakeholders alongside governments and civil society.
12
7/22/2019 Corporate Social responsibility (1).pptx
14/27
VIEWS ON THE CORPORATE CITIZENSHIP
A limited view of CC- this equates CC with corporate philanthropy.
An equivalent view of CC - this equates CC with CSR.
An extended view of CC - this acknowledges the extended political
role of the corporation society.
Corporate citizenship describes the corporation function for
governing citizenship rights for individual.
Social rights: corporation as provider/ignorer
Civil rights :corporation as dis-/enabler
Political rights: corporation as channel/blockage
13
7/22/2019 Corporate Social responsibility (1).pptx
15/27
ASSESSING CC FOR BUSINESS ETHICS
( IN EXTENDED VIEW)
See better the political role of corporation andclarified the demand of Corporate Accountability.
Provide a way to understand business in relation tocommon rights of citizenship
Show the strong link between the rights ofcitizenship and new goal for business ethics ofsustainability
Provide more critical perspective on the social roleof business
14
7/22/2019 Corporate Social responsibility (1).pptx
16/27
7/22/2019 Corporate Social responsibility (1).pptx
17/27
JUMP IN CSR
15
7/22/2019 Corporate Social responsibility (1).pptx
18/27
OUTCOMES OF CORPORATE SOCIAL PERFORMANCE
FOR SOCIETY
Social rights
Social programmes
Social impacts
Leadership
16
7/22/2019 Corporate Social responsibility (1).pptx
19/27
OUTCOMES OF CORPORATE SOCIAL PERFORMANCE
FOR CORPORATIONS
Innovation
Cost savings
Brand differentiation
Long-term thinking
Customer engagement
Employee engagement
17
7/22/2019 Corporate Social responsibility (1).pptx
20/27
ETHICS IN CSR
.
18
7/22/2019 Corporate Social responsibility (1).pptx
21/27
ETHICS CRITERIA
There are several classifications of CSR approach, we will look at two of them:
I. CSR approach
Defensive
Offensive:
2. Reasons for CSR implementing
Mustdo
Good and benefits
Benefits
3. Do what is needed
Monologue
Dialogue
4. CSR Responsiveness
acting as a good corporate citizen, attuned to the evolving social concerns of society;
bearing responsibility of its business impact at society.
19
7/22/2019 Corporate Social responsibility (1).pptx
22/27
GREENWASHING
When a company, government or other group promotes green-based
environmental initiatives or images but actually operates in a way that is
damaging to the environment or in an opposite manner to the goal of the
announced initiatives.
What's wrong with greenwashing?
Misleading.
Consumer and regulator complacency
Cynicism engendering
20
7/22/2019 Corporate Social responsibility (1).pptx
23/27
CRS DEVELOPMENT STAGES
21
7/22/2019 Corporate Social responsibility (1).pptx
24/27
MAIN SOCIAL ORGANIZATIONS INVOLVED IN CSR
1. United nations
2. Greenpeace
3. Friends of the Earth
4. Red Cross
5. Corpwatch
6. Witness
7. International justice mission
8. Equality now9. Human Rights Watch
10. Polaris project
11. Wateraid
12. The WI (women international)
13. Helpage international
14. Act!onaid
15. Amnesty International
22
7/22/2019 Corporate Social responsibility (1).pptx
25/27
CORPORATIONS AND CSR
Global Analysis of 43060 transnational companies >> 737 corporations control 80% of global
wealth flow >> 147 corporations control 40% of global wealth flow
20 top companies were analyzed for supporting and promoting CSR principles and activity.
Sources: 100 most socially responsible companies ranking and companies websites.
23
http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/
http://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-info
http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.ranker.com/list/top-100-socially-responsible-companies/business-and-company-infohttp://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/http://www.forbes.com/sites/bruceupbin/2011/10/22/the-147-companies-that-control-everything/7/22/2019 Corporate Social responsibility (1).pptx
26/27
THE BEST AND WORST
The most socially responsible
companies
The least socially responsible
companies
Apple Kirin Holdings
Google Carlsberg
Nike Asahi Breweries
Amazon.com Heineken
Charles Schwab China South Industries Group
3M Dongfeng Motor
Statoil Pernod Ricard
Exxon Mobil China FAW Group
Walt Disney Shanghai Automotive
Whole Foods Market AbitibiBowater
24
http://money.cnn.com/magazines/fortune/mostadmired/2011/best_worst/best1.html
http://money.cnn.com/magazines/fortune/mostadmired/2011/best_worst/best1.htmlhttp://money.cnn.com/magazines/fortune/mostadmired/2011/best_worst/best1.html7/22/2019 Corporate Social responsibility (1).pptx
27/27
Thank you!
2