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7/27/2019 Corporate Soc Responsibility (CSR)
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Corporate Social Responsibility
(CSR)
Presented By:
7/27/2019 Corporate Soc Responsibility (CSR)
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CSR: Definition
Corporate Social Responsibility(CSR), is a form of corporate self-regulation integrated into a businessmodel.
Essentially, CSR is the deliberateinclusion of public interest into corporatedecision-making, and honoring People,
Planet and Profit.
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CSR: Its importance United Nations Millennium Development Goalslists
increased contribution of large organizations to help toalleviate poverty, hunger and being more aware of their
impact on society .
The Indian government will make it mandatoryfor companies with turnover of Rs 1,000 crore
or net profit of Rs 5 crore to allocate 2% of thei
profit towards CSR
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Drivers of CSR
Enlightened Self-interest
Creationof a synergy of ethics, a cohesive
society and a sustainable global
economy where markets, labour andcommunities are able to function well
together.
Social InvestmentContribution tophysical infrastructure and social
capital is increasingly seen as a
necessary part of doing business
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Drivers of CSR
Transparency and TrustBusinesshas low ratings of trust in publicperception. There is increasingexpectation that companies will be more
open and accountable. Increased Public Expectations of
BusinessGlobally companies areexpected to do more than merely provide
jobs and contribute to the economythrough taxes and employment.
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CSR Pyramid
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Economic Responsibilities
How resources for the production ofgoods and services are distributed
within the social system
Efficient operation to satisfy economicneeds of the society and generation of
surplus for rewarding the investors
and further development
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Ethical Responsibilities
Behaviors and activities that areexpectedor prohibited by
organizational members, the
community, and society (not codifiedinto law)
Standards, norms, or expectations
that reflect the concern of majorstakeholders
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Philanthropic
Responsibilities... Voluntary contributions of business to
the society like involvement in
community development or other
social programmes Examples-(1) Shiksha program of
Proctor & Gamble
(2) Indian Institute of Science (IISc) andthe Tata Institute for Fundamental
Research (TIFR)
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Parties To CSR
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CSR In India
Tata Steel Ltd spends an average ofRs150 crore as part of its annualrevenue expenditure.
Steel Authority of India Ltd (SAIL), the
country's largest steel company, spentRs100 crore on CSR last year; this was2% of its Profit After Tax (PAT)
TCS has its adult literacy program which
aims to address the issue of illiteracy
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ITC Limited
Leveraging Information-Technology through its
trailblazing 'e-Choupal' initiative Creating livelihoods by helping poor tribal Investing in rainwater harvesting to bring much-
needed irrigation
Empowering rural women by helping them evolveinto entrepreneurs There are 6,500 e-Choupals today. ITC Limitedplans to scale up to 20,000 e-Choupals by 2012covering 100,000 villages in 15 states, servicing 15
million farmers
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Mahindra & Mahindra The K. C. Mahindra Education Trust was
established in 1953 by late Mr. K. C.Mahindra with an objective to promoteeducation
Envisages transforming lives of people in
India through education, financialassistance
The Trust has provided more than Rs. 7.5Crore in the form of grants, scholarshipsand loans..
The Nanhi Kali project has over 3,300underprivileged children under it.
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Any Questions?????