8/9/2019 Corporate Shamanism
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Corporate Shamanism
Take risks. Leap into unknown and unexplored areas.
Express yourself in newways. Do these things to locate, validate,
and capitalize on new areas ofgrowth for your business.
There are formal methods and processes for unlocking
potential andmanifesting new realities. e always tell clients to be
true to themselves,their organizations, and to be a positive force
on the planet. e emboldenand encourage. e connect them to the real
lives that use their creations.
!or these reasons, we would like to state that real innovation
work is a formof "orporate #hamanism.
$#haman% is a word of the Tungis people of #iberia, which means
$one whosees in the dark.%
This visionary work dates as far back as &',''' years
ago. ( shaman uses the
power, wisdom, and energies of a di)erent frame of mind to
create andpromote constructive change in people and their
environments.
( good shaman sees him or herself as a $hollow bone% through
which healingand messages are transmitted to $clients%. *sn+t this
the same work as an*nnovation "atalyst who strives to connect their
clients with their ownhumanity and the humans who use their
products and services ithoutimposing a pre-amped set of preudices,
innovation starts in the dark ofdiscerning how people perceive your
o)ering.
Then, through a set of rigorous exercises, the energies
are harnessed and theperceptions that are gathered are put into a
new pattern, a new way ofseeing, a new way of measuring value. This
creative process holds true onindividual, product, and corporate
levels.
(s organizations are nothing more than collections of
individuals, it makesdeep sense that these time-tested, powerful
methods can be used to restoreorganizations to a sense of mission,
purpose, and optimal creativity. *n fact,many actual shamanic
practices can be applied to business issues andcorporate cultures
with great e)ect.
/esides, *nnovation, as a word, has no real meaning anymore. !or
someorganizations it is a lofty goal, for others a marketing plan,
and still for othersa new *T platform. 0et, real innovations 1
categorized as Disruptive or/reakthrough 1 change the world they
inherited.
hile it seems like a wild leap of fancy, calling the discipline
"orporate#hamanism instead of that empty word $innovation% from the
*ndustrial2evolution, is a better 3t.
