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Corporate Research Team, Borough of Poole
Shaping Poole Survey 2014 Key Findings
Efficiency and Effectiveness Overview and Scrutiny Committee
19 March 2015
Corporate ResearchStrategy and Communications Team
Borough of Poole
2014
Corporate Research Team, Borough of Poole
Aims
• Share key findings of the 2014 Shaping Poole Survey
• Highlight analysis showing the impact areas of Poole on key population groups
• Show how to access further results
Corporate Research Team, Borough of Poole
Recommendations
That the Committee recommend to Cabinet that:
• the survey results are used to shape budget and service delivery decisions
• the findings are fed into the refresh of the Corporate Strategy
• the Council identify ways to increase the number of people involved in delivering local services
Corporate Research Team, Borough of Poole
Survey Methodology
• Partnership Survey carried out every three years• Postal survey with 2 reminders to boost response• Random sample of 6,000 addresses (enables analysis by
area and population groups)• 1,889 surveys returned (32% response)• On a statistic of 50%, a sample size of 1,889 is subject to
a standard error of +/-2.3%• Respondents weighted by age and gender to make them
representative of Poole• The sample is generally representative of Poole by
Ward and MOSAIC
Corporate Research Team, Borough of Poole
Summary Findings
Overall, the survey results paint a positive picture:
• Generally positive impressions of the Council• Increased satisfaction with the Council and
individual council services• Most community indicators sustained high levels or
increased• Perceptions of community safety decreased
Significant differences in results by safer neighbourhood area, age, gender, disability and ethnicity
Corporate Research Team, Borough of Poole
Borough of Poole
Corporate Research Team, Borough of Poole
Very satisfied
Fairly satisfied
Neither
Fairly dissatisfied
Very dissatisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14%
56%
18%
8%
3%
8%
53%
26%
9%
3%
Satisfaction with Borough of Poole
2011
2014
Weighted base = 1829 (2014), 2157 (2011)
Satisfied = 71% +10%
Significant increase from 2011 (61%)
Satisfaction with Borough of Poole
Corporate Research Team, Borough of Poole
Strongly Agree
Tend to agree
Neither
Tend disagree
Strongly disagree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
6%
45%
34%
12%
4%
6%
43%
34%
13%
4%
To what extent do you agree or disagree that Borough of Poole provides value for money?
2011
2014
Value for money
Value for money = 51%
No significant difference from 2011 (49%)
Weighted base = 1782 (2014), 2083 (2011)
Corporate Research Team, Borough of Poole
I speak positively about the council without being asked
I speak positively about the council if I am asked about it
I have no views one way or another
I speak negatively about the council if I am asked about it
I speak negatively about the council without being asked
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
6%
37%
44%
11%
3%
On balance, which of the following comes closest to how you feel about Borough of Poole?
Weighted base = 1781 (2014)
Advocacy
Speak positively = 43%
New question in 2014
Corporate Research Team, Borough of Poole
A great deal
A fair amount
Not very much
Not at all
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
8%
58%
28%
6%
To what extent do you think Borough of Poole acts on the concerns of local residents?
Council responsiveness
Acts on concerns = 66%
New question in 2014
Weighted base = 1461 (2014)
Corporate Research Team, Borough of Poole
Trust in the local authority
Trust Borough of Poole = 72%
New question in 2014
A great deal
A fair amount
Not very much
Not at all
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
10%
62%
24%
5%
How much do you trust Borough of Poole?
Weighted base = 1607 (2014)
Corporate Research Team, Borough of Poole
Keeping informed
Very well informed
Fairly well informed
Not very well
Not informed at all
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14%
53%
27%
6%
5%
42%
37%
16%
Overall, how well informed do you think Borough of Poole keeps residents about their services and benefits it provides?
20112014
Informed = 67% (+20%)Question changed from 2011 (asked about local
public services)weighted base = 1758 (2014), 2094 (2011)
Corporate Research Team, Borough of Poole
Usage of council services(those used within the last year)
Museums
Libraries
Sports/ leisure centres
Theatres /concert halls
Local transport information
Local bus services
Local tip
Beaches
Parks and open spaces
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
38%
53%
53%
54%
60%
68%
79%
90%
93%
How frequently do you use the following public services provided by or supported by Borough of Poole?
Base: all respondents
Corporate Research Team, Borough of Poole
Keeping land clear of litter and refuse (Base=1817)
Refuse collection (Base=1841)
Doorstep recycling (Base=1691)
Local tip (Base=1458)
Local transport information (Base=1080)
Local bus services (Base=1249)
Sports/ leisure centres (Base=976)
Libraries (Base=968)
Museums (Base=696)
Theatres /concert halls (Base=983)
Parks and open spaces (Base=1728)
Beaches (Base=1657)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
74%
91%
86%
87%
68%
72%
75%
87%
76%
84%
88%
93%
69%
90%
85%
78%
63%
70%
65%
84%
66%
76%
86%
How satisfied or dissatisfied are you with the following services provided or supported by Borough of Poole? (User satisfaction)
2011 2014
+10%
+5%
Satisfaction with council services(Users) – comparison with 2011
+9%
+10%
+8%
+5%
New question
Corporate Research Team, Borough of Poole
Keeping land clear of litter and refuse
Refuse collection
Doorstep recycling
Local tip
Local transport information
Local bus services
Sports/ leisure centres
Libraries
Museums
Theatres /concert halls
Parks and open spaces
Beaches
0% 10%20%
30%40%
50%60%
70%80%
90%100%
74%
91%
86%
84%
61%
66%
66%
78%
60%
72%
87%
92%
69%
90%
85%
76%
59%
66%
58%
73%
49%
65%
85%
2011 2014
Satisfaction with council services(all respondents) – comparison with 2011
New question
+8%
+11%
+8%
+5%
+5%
+2%
+8%
Corporate Research Team, Borough of Poole
Local Public Services
Corporate Research Team, Borough of Poole
are working to make the area safer
are working to make the area cleaner and greener
are working to improve health and wellbeing of local residents
treat all kinds of people fairly
0% 20% 40% 60% 80% 100%
80%
75%
68%
77%
78%
72%
63%
77%
Local Public Services…
20112014
Perceptions of Local Public Services
+3%
+5%
Corporate Research Team, Borough of Poole
Police (2011)
Police (2014)
Dentist (2011)
Dentist (2014)
GP (2011)
GP (2014)
Hospital (2011)
Hospital (2014)
Dorset Fire and Rescue (2011)
Dorset Fire and Rescue (2014)
Council (2011)
Council (2014)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
77%
75%
77%
82%
87%
84%
89%
88%
93%
90%
61%
71%
Please indicate how satisfied or dissatisfied you are with each of the following public services in your local area?
-3%
-3%
+5%
Satisfaction with Local Public Services
Corporate Research Team, Borough of Poole
The Local Area
Corporate Research Team, Borough of Poole
Very satisfied
Fairly satisfied
Neither
Fairly dissatisfied
Very dissatisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
40%
48%
6%
4%
2%
30%
57%
7%
4%
1%
Overall satisfaction with the local area as a place to live
2011 Survey2014 Survey
Weighted base = 1857 (2014), 2238 (2011)
Satisfied = 88% No statistical
difference from 2011 (87%)
Overall satisfaction with the local area
Corporate Research Team, Borough of Poole
Hamworthy West
Alderney
Poole Town
Branksome West
Newtown
Parkstone
Canford Heath West
Branksome East
Oakdale
Hamworthy East
Creekmoor
Merley and Bearwood
Canford Heath East
Canford Cliffs
Penn Hill
Broadstone
Poole
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
65%
69%
82%
85%
85%
88%
89%
89%
90%
92%
92%
93%
94%
94%
94%
96%
88%
Overall satisfaction with the local areaby WARD
Corporate Research Team, Borough of Poole
Most important factors in making somewhere a good place to live
x) Don’t know
r) Community / race relations *
i) Facilities / activities for young people aged 5-12
j) Facilities / activities for young people aged 13-19
n) The level of pollution
v) Wage levels and local cost of living
o) The level of traffic congestion
s) Road and pavement repairs
c) Care services / supporting older, disabled and vulnerable people *
g) Education provision
d) Clean streets
k) Health services
-10% 0% 10% 20% 30% 40% 50% 60%
0%1%
2%4%5%
7%8%8%8%
10%14%
17%20%20%
23%25%
27%29%
32%34%
40%40%
52%57%
Weighted base = 1412
Corporate Research Team, Borough of Poole
Things that most need improving in the local area
w) Other
x) Don't know
h) Facilities for families with young children aged 0-4
i) Facilities / activities for young people aged 5-12
n) The level of pollution
t) Shopping facilities
e) Community activities
q) Public transport
j) Facilities / activities for young people aged 13-19
v) Wage levels and local cost of living
d) Clean streets
o) The level of traffic congestion
0% 10% 20% 30% 40% 50%
3%3%3%4%
5%7%7%8%8%9%10%10%
13%17%17%
18%20%
22%23%23%
24%36%
49%50%
Corporate Research Team, Borough of Poole
0% 10% 20% 30% 40% 50% 60% 70%0%
10%
20%
30%
40%
50%
60%
Access to nature
Affordable decent housing
Care services / supporting older,
disabled & vulnera-ble
Clean streets
Community activities
Cultural facilities (e.g. libraries, museums)
Education provision
Facilities / activities for 13-19s Health services
Job prospects
Level of crime
Level of traffic congestion
Parks and open spaces
Public transport
Road and pavement repairs
Shopping facilities
Wage levels / cost of living
What is most important
Wh
at
ne
ed
s im
pro
vin
g
Priorities for
improvement
Residents priorities for improvement
Corporate Research Team, Borough of Poole
Communities
Corporate Research Team, Borough of Poole
Communities
% agree that local people pull together to improve the local area
NI2: % of people who feel they belong to their immediate neighbourhood
NI1: % of people who believe people from different backgrounds get on well together in their local
area
0% 20% 40% 60% 80% 100%
42%
61%
84%
56%
81%
2014 2011
Weighted base = 1304 (2014), 1582 (2011)
Weighted base = 1761 (2014), 2157 (2011)
Weighted base = 1504 (2014)
+3%
+5%
New question
Corporate Research Team, Borough of Poole
Decision Making
% who would like to be more involved in de-cisions
NI4: % who feel they can influence decisions in their local area
0% 5% 10% 15% 20% 25% 30% 35% 40%
22%
31%
22%
35%
2014 2011
Weighted base = 1840 (2014), 2231 (2011)
Weighted base = 1470 (2014), 1790 (2011)
+4%
Corporate Research Team, Borough of Poole
Volunteering
% who would like to give unpaid help in the future
NI6: % who volunteer at least once a month
0% 5% 10% 15% 20% 25% 30% 35%
24%
22%
30%
24%
2014 2011
Weighted base = 1724 (2014), 2094 (2011)
Weighted base = 1707 (2014), 2211 (2011)
+6%
Corporate Research Team, Borough of Poole
Getting involved in the local area
as a local councillor or another position of responsibility eg. School governor
in a tenant's group, eg. Poole Housing Partnership
in a forum, group or organisation concerning local health and/or social care
in providing sports, adult learning, cultural or arts facilities/activities for adults (18+) in the local area
in improving the local environment, parks or open spaces
in improving community safety/tackling crime in the local area
in another forum, group or organisation set up to improve the local area or help local people
in providing services/activities for children and young people in the local area
0 2 4 6 8 10 12 14 16 18 20
4
1
6
5
11
6
3
6
3
3
3
6
6
7
8
10
In the past 12 months have you been involved...
Yes No, but I would like to
29% active in the local
area
Overall 29% are involved in local forums, groups or organisations that affect or deliver services in the local area. A further 20% would like to get involved.
Corporate Research Team, Borough of Poole
Community Safety
Corporate Research Team, Borough of Poole
Feeling safe
in your home
outside in your local area during the day
outside in your local area after dark
0% 20% 40% 60% 80% 100%
96%
94%
70%
97%
93%
64%
How safe do you feel when...
2011 2014
Weighted base: 1812 (2014), 2153 (2011)
Weighted base: 1838 (2014), 2209 (2011)
Weighted base: 1838 (2014), 2211 (2011)
+6%
Corporate Research Team, Borough of Poole
Anti-social behaviour
Abandoned cars*
Noisy neighbours or loud parties
Intimidating groups of people hanging around the streets
Vandalism, graffiti and other deliberate damage to property or vehicles
People using or dealing drugs
People being drunk or rowdy in public places
Rubbish or litter lying around
Anti-social behaviour overall (NI17)
0 5 10 15 20 25 30 35
4
13
20
17
16
22
29
10
5
13
14
15
16
19
28
9
There is a problem in the local area with...
2014 2011
-3%
-6%
Corporate Research Team, Borough of Poole
Perceptions of Community Safety
% inform residents how to get involved in tackling crime and disorder in your local area
NI21: % successfully dealing with anti-social behaviour and crime issues in their local area
NI27: % seek people's views about anti-social behaviour and crime issues in their local area
0 5 10 15 20 25 30 35 40 45 50
31
46
33
28
38
29
Agree that the police and public services... (%)
2014 2011
Weighted base: 1845 (2014), 2213 (2011)
Weighted base: 1844 (2014), 2217 (2011)
Weighted base: 1850 (2014), 2211 (2011)
-4%
-8%
-3%
Corporate Research Team, Borough of Poole
Dissatisfied
Neither
Satisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
4%
5%
91%
5%
4%
91%
Satisfaction with home as a place to live (%)
2014 2011
No statistical difference from
2011
Satisfaction with home
Corporate Research Team, Borough of Poole
Health and Wellbeing
NI139: The extent to which older people receive the support they need to live independently
NI119: Percentage reporting that their health is very good
0% 20% 40% 60% 80% 100%
33%
73%
35%
75%
2014 2011
Weighted base: 1848 (2014), 2227 (2011)
Weighted base: 1832 (2014), 2199 (2011)
Corporate Research Team, Borough of Poole
Area differences
Corporate Research Team, Borough of Poole
Indicators by Safer Neighbourhood Areas (2014 Survey)
the “best” area the “worst” area Better than other areas Worse than other areas
2014 AlderneyNewtown,
Branksome East & West
Broadstone, Merley &
Bearwood
Creekmoor, Canford Heath East & West
Hamworth East and Hamworthy
West
Poole Town and Oakdale
Parkstone, Penn Hill and Canford Cliffs
Poole
NI5: % satisfied with their local area as a place to live.
69.2% 86.0% 94.2% 91.5% 76.9% 88.6% 92.3% 87.9%
NI1: % who believe people from different backgrounds get on well together.
81.2% 88.6% 91.3% 78.7% 74.8% 80.7% 85.5% 83.8%
NI3: % getting involved in their local area 20.4% 23.0% 38.0% 25.3% 20.4% 31.9% 32.6% 28.5%
NI14: % who believe they can influence decisions in local area
34.3% 37.9% 43.3% 23.4% 37.2% 37.1% 31.0% 34.6%
NI6: % who volunteer at least once a month 22.1% 25.4% 30.6% 17.7% 14.6% 30.2% 21.1% 23.4%
NI17: % who think anti-social behaviour is a problem in their area. (Based on 7 questions)
13.8% 9.1% 4.1% 7.4% 14.8% 13.1% 5.3% 8.7%
NI41: % who think there is a problem with people being drunk/rowdy in public places.
21.2% 19.5% 4.4% 13.3% 22.8% 28.0% 21.9% 18.9%
NI42: % who think there is a problem with people using/dealing in drugs.
27.5% 18.2% 10.8% 14.3% 19.9% 17.7% 10.4% 15.4%
NI21: % who agree the police and local public services are successfully dealing with anti-social behaviour and crime in the local area.
38.3% 30.2% 55.6% 45.1% 39.1% 27.7% 36.4% 38.3%
NI27: % who agree the police and local public services seek views about anti-social behaviour and crime in the local area.
19.5% 23.8% 46.0% 32.7% 33.5% 24.1% 27.1% 29.4%
NI119: Percentage reporting that their health is very good or good.
71.0% 74.9% 80.7% 73.5% 67.1% 75.1% 77.5% 75.1%
NI139: % who believe older people receive the services and support they need to live independently
44.5% 35.0% 36.0% 28.5% 31.8% 35.6% 35.8% 34.8%
Corporate Research Team, Borough of Poole
Indicator by Safer Neighbourhood Areas Significant changes 2011 - 2014
Statistically significant improvements Statistically significant decreases
Safer Neighbourhood Area
Significant differences from 2011 to 2014
AlderneyNewtown,
Branksome East & West
Broadstone, Merley &
Bearwood
Creekmoor, Canford Heath
East & West
Hamworth East and
Hamworthy West
Poole Town and Oakdale
Parkstone, Penn Hill and Canford Cliffs
Poole
NI5: % satisfied with their local area as a place to live
-4.4% 5.8% -1.8% 3.6% -9.3% 5.3% -1.0% 0.5%
NI1: % who believe people from different backgrounds get on well together
2.1% 13.4% 2.6% -7.1% 2.1% 6.7% -2.4% 2.5%
NI3: % getting involved in their local area
-1.9% -6.6% 3.7% 8.2% -3.0% 8.8% -1.8% 1.2%
NI14: % who believe they can influence decisions in local area
4.0% 4.4% 6.1% -8.3% 12.1% 6.5% 1.7% -2.6%
NI6: % who volunteer at least once a month
-4.1% 10.6% 2.8% -3.5% -1.7% 5.7% -2.1% 1.4%
NI17: % who think anti-social behaviour is a problem in their area. (Based on 7 questions)
3.9% -3.1% 2.8% -2.9% 0.9% -5.8% 0.1% -1.4%
NI41: % who think there is a problem with people being drunk/rowdy in public places
6.2% -5.7% -3.1% -5.8% -0.1% -9.4% 2.2% -3.3%
NI42: % who think there is a problem with people using/dealing in drugs
13.2% 0.9% 7.0% -2.1% -2.5% -5.8% -0.2% 0.0%
NI21: % who agree the police and local public services are successfully dealing with anti-social behaviour and crime in the local area
1.3% -8.7% 1.8% -6.2% -18.3% -9.8% -7.9% -7.2%
NI27: % who agree the police and local public services seek views about anti-social behaviour and crime in the local area
-26.1% -4.0% 18.6% 2.8% 6.3% -13.2% -15.8% -3.8%
NI119: Percentage reporting that their health is very good or good
6.8% 5.8% 1.6% 0.2% -2.0% 5.5% -1.3% 2.0%
NI139: % who believe older people receive the services and support they need to live independently
13.7% 3.8% 3.8% -2.1% 0.4% -1.0% 1.5% 1.9%
Corporate Research Team, Borough of Poole
Disseminating the results
Further analysis will be produced summarising key findings and implications for policy and planning
All results will be published at www.boroughofpoole.com/ShapingPooleSurvey2014
For further information contact:
Heather Kitching, Consultation Manager, Corporate Research Team. Tel: 01202 633354. Email: [email protected]
Sean Bevis, Research Officer, Corporate Research Team. Tel: 01202 633086. Email: [email protected]