Corporate Profi leCCC Corporate Profile

Inside

Introduction

The Business

Clipsal R&D - Expanding the Range of Opportunity

Manufacturing

Marketing to the World

A Sales Force to be Reckoned With

Logistics and Distribution

Our Product Portfolio & Warranty Offer

Case Study One - Magistrates Court, Brisbane

Case Study Two - Chonghuan Plaza, Beijing

Case Study Three - Zen Gardens, Dubai

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IntroductionIntroduction

In 1920, Alfred Gerard established Clipsal in Australia. After more than 80 years of continued expansion, Clipsal has developed from a small business to a global enterprise offering an extensive range of market-leading electrical and electronic solutions.

Today, Clipsal is the number one brand of electrical accessories in Australia and Asia, and among the top five in the world. Clipsal products are used in homes, offices and industries in Australia, New Zealand, Asia, South Africa, the Middle East, India, UK and South America.

To cope with the rapid change in communications and networking technologies, Clipsal established Clipsal Datacomms – a business unit dedicated to supplying end-to-end data communications and networking solutions.

Clipsal Datacomms’ entry into this growth industry has been an outstanding success, establishing the business as a legitimate competitor in the Asia-Pacific zone.

Catering for all scales of business, from large enterprises to SOHO (small office, home office), Clipsal Datacomms have developed a full range of data communications products, from Structured Cabling Systems, Networking Equipment, Data Networking, and Wireless LAN Solutions to Network Management Software Applications. In addition to our copper based voice and data range, we provide an extensive range of optical fibre based solutions, as well as carrier class and highly resilient armoured cables.

Our versatile products have been deployed in numerous major projects in such diverse industries as banking and finance, insurance, telecommunications, health, commerce, government, education and hospitality.

Product support is delivered through our extensive network of product support engineers and product managers, and our focused operations are complemented by our ‘best in industry’ product and application guarantee. Along with Clipsal Datacomms’ dedication to its customers and industry leading after sales support, you can be assured that Clipsal Datacomms indeed provides “The Complete End to End Solution.”

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The BusinessThe Business

Clipsal Datacomms is a truly global operation. After inception, the business rapidly gained recognition in Australia and New Zealand before expanding into Asia, following in the footsteps of the enormously successful Clipsal Electrical Accessories brand. The Clipsal name was immediately recognisable and respected, even in traditionally competitive markets such as Hong Kong, China and Malaysia.

Asia’s renowned fascination with high tech, innovative products gave our business access to new levels of expertise and Clipsal Datacomms’ range quickly developed into one of the most comprehensive in the world.

In late 1999, a steering committee, comprising the company’s Marketing, Sales, Training and Support, Engineering and Manufacturing Managers, was

established to ensure that each area receives the focus it requires to consolidate Clipsal Datacomms as a world leader in voice and data communications solutions.

With the establishment of key offices in Malaysia and Hong Kong, the business steadily advanced into lucrative markets including India, Indonesia, Korea, Pakistan, the Middle East, South Africa and the United Kingdom. This worldwide expansion has provided Clipsal Datacomms with a diverse resource base providing feedback and ideas for future product development.

In December 2003, Schneider Electric acquired the Clipsal brand, providing an excellent platform for increasing market share in the Asia-Pacific region. The association with Schneider Electric’s VDI division

provides Clipsal Datacomms with a vast foundation of research, development, manufacturing and marketing expertise in the European region.

Clipsal Datacomms now have the capability to draw upon the versatility of business units stretched across the globe, with each unit working towards the common goal of innovation in data communications product design. Clipsal Datacomms offer a Lifetime Warranty on all products when installed by Clipsal Endorsed Installers or Endorsed Partners. With such an extensive product range, customers can rest assured that their voice and data communications networks are secured by the global backing of an industry-leading product and solutions guarantee.

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South Africa

United Arab Emirates

QatarPakistan

Myanmar

Thailand

Malaysia

Singapore

Indonesia

Australia

PhilippinesMacau

Hong Kong

Taiwan

ChinaKorea

New Zealand

Lebanon

Papua New Guinea

India

Sri Lanka

United KingdomEstonia

Georgia

Argentina

United States of America

Research & DevelopmentClipsal R & D - Expanding the Range of Opportunity

The recognised market leader in electro-mechanical design, Clipsal’s innovative Research and Development Department is not one to rest on it’s laurels. As soon as one new product is released, it’s back to the drawing board to find new solutions for a complex market that is becoming increasingly interdependent.

The convergence of technology across the electrical/electronic/telecommunications industries has lead to Clipsal’s R&D centre establishing a suite of processes and technologies which provide the opportunity to challenge conventional thinking.

In order to maintain its market position, Clipsal relies heavily on innovation to drive its business forward against an increasing number of low cost entrants.

The core development team - incorporating Industrial Design, Electrical, Electronic, Environmental and Mechanical Engineers supported by various specialists in materials, quality, and Project Management - has a cumulative knowledge base to rival that of any organisation.

In house Rapid Prototyping, Manufacturing, Testing and Approval facilities provide a seamless end-to-end development process. The extensive virtual technology tool kit ensures the creation of quality products that meet and exceed standards.

The Virtual Technology Tool Kit

• 3D CAD Modelling: The cornerstone of the tool kit in providing fully parametric (interlinked development properties) virtual models means that developments can be synthesised, tested and updated in real-time.

• CAE (Computer Assisted Engineering): General analysis and virtual testing of the characteristics of the elements of a design, both in static and simulated application.

• Rapid Prototyping: Using a full suite of state of the art technologies, Clipsal’s products can be created in a robust format for market review, distribution and testing before the final design is produced.

All Ergonomic and spatial criteria can be experienced - eliminating the unknowns early in the process. Rapid Prototyping ensures the product is bug free for market day one.

• Photorealistic Visualisation and Animation: In taking the CAD produced model and importing into a graphics package such as 3D Studio Max, full assessment of colour schemes, materials and textures can be achieved both for the product itself and its intended application.

The virtual tool kit is supported by direct contact with all levels of industry - customers, suppliers, regulatory/certification authorities and industry bodies, to ensure the best outcome for the application. In-house pre-compliance and post-release evaluation follows this rigorous review procedure, maintaining the product outcomes at release and well into the future.

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ManufacturingManufacturing

Clipsal manufacturing is the product of more than eighty years of experience. In many respects, Clipsal pioneered many developments in Australian manufacturing – particularly in the early days of thermoplastic moulding, metals tooling, assembly and product design.

With the expansion of the company, it developed in width, with a standard product offering of over 30,000 items, and developed in depth with vertical integration in manufacturing which extended from in-house packaging and printing, fastener manufacturing, total metal fabrication, moulding and finished goods assembly.

The advent of globalisation has brought opportunities (and challenges) to manufacturing generally and

for Clipsal, it has meant that today the supplier community is broader based and often the source of competitive advantage in cost, quality and service previously unimagined. Purchasing is now more critical to any business than at any time before. The concept of buyers and order books has been replaced by teams of professionals in procurement and quality management working and partnering with suppliers to deliver maximum value from their relationship through better information sharing and integration of objectives.

The supply of services to the business is also developing in the same way. Technology developments in manufacturing are monitored carefully by manufacturing and product engineering departments to ensure developments utilise those

advances that can deliver competitive advantage. This includes co-injection moulding – delivering integral soft gaskets to moulding, Mucell gas injection moulding, reducing material content in hidden components without sacrificing performance characteristics and the use of robotics and automation in assembly.

Capacity for future growth is assured through the deployment of lean manufacturing techniques within the manufacturing and internal logistics processes of the Clipsal factories. As well as achieving additional capacity, facilities are more flexible and service levels improve as shortened production lead times and visual management systems engage the workforce to strive for customer satisfaction.

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Marketing to the WorldMarketing to the World

Clipsal Datacomms is backed by a global marketing team, with major stakeholders based in Australia, Hong Kong and Malaysia. Each regional team contributes to the business’ commitment of ensuring that our sales force - and consequently our customers - are well informed of the depth of our product portfolio and the new additions that are constantly introduced to market.

Markets are segmented to ensure the most effective and efficient methods of communication are employed. All of our customers have different expectations and a demand for readily available product information – from contractors and distributors through to consultants and end users.

A specialist sales force handles the day-to-day marketing to these segments, supported by a comprehensive range of product brochures, technical data catalogues and electronic sales tools. Clipsal has created a range of CD-based software programs to assist customers in the planning process. Future innovations will provide customers with a wealth of easily accessible information that will aid in producing project designs using the extensive range of Clipsal products.

Given the critical role marketing plays in Clipsal’s business strategy, the majority of marketing literature is designed and created by our own in-house Advertising Department. As a dedicated supporter

of young talent, the department has recruited many of its employees from tertiary education colleges and universities. The result is a highly creative and fresh team possessing an excellent work ethic.

The Advertising Team has an extremely close relationship with the Display and Merchandising Department who design and build the displays for the many conferences, trade shows and exhibitions that Clipsal attend and convene worldwide. The Department is also responsible for the creation of the displays used in wholesaler and distributor stores, ensuring that consistency and brand awareness are maximised through effective point-of-sale marketing.

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Sales ForceA Sales Force to be Reckoned With

Clipsal Datacomms’ understand that a solid product portfolio is ineffective without a talented Sales Force. Clipsal’s true strength lies within its people - their skill, their knowledge and above all their passion for delivering leading edge, value for money solutions to an increasing dynamic market.

Clipsal Datacomms representatives work closely with their clients, taking the time to deliver tailor made solutions that will provide exceptional performance well into the future. All of our Sales Staff undergo regular training and education initiatives to ensure that they are kept abreast of the latest in regulatory and technical updates as well as changes to industry standards. This provides an opportunity for our Sales Representatives to impart their competence

and knowledge onto our customers, often through training workshops and courses, which bestow attendees with the theory and practical skills in testing structured cabling systems.

Our Sales Force has a diverse range of expertise, ranging from Home Networking and MATV applications, through to large multi-storey structured cabling systems for major corporate clients. All Clipsal Datacomms Sales Staff have an exceptional understanding of the product portfolio and the best application for these solutions to suit individual user requirements. Our staff can assist customers with technical advice on project specific requirements, ensuring that the installed infrastructure will not only fulfil current requirements, but also the needs of the

business well into the future. Clipsal Datacomms Representatives provide support throughout the project, with value-added services such as coordination of logistics, installation advice and assistance in testing the structured cabling system for warranty compliance.

The confidence in our products and solutions is backed by an industry best Lifetime Product and Systems Assurance Warranty providing consultants, installers and end users with unparalleled peace of mind.

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Logistics & DistributionLogistics and Distribution

Clipsal has met with great success in the export arena and is the number one brand throughout Asia. With the backing of the world’s biggest electrical company, Schneider Electric, Clipsal has the support to enter new global markets.

The Clipsal distribution network is a well planned, mature network with a reputation second to none in the Electrical Industry. Offering some 30,000 plus finished goods items, and providing logistic and distribution service levels equal to or greater than 95%. Clipsal services over 700 electrical wholesalers. The National Distribution Centre (NDC), is the primary supply source for the other regional distribution centres and combines an automated conveyor system that is capable of handling more than 8,000 cartons per day, using a purpose designed racking and shelving storage system. The innovative fit-out provides optimal product flow, put-away, storage and retrieval to provide superior customer service levels and reduces the cost of warehousing and distribution. Five of our DC’s have export/import capability to support inbound and outbound international flows.

Clipsal enjoys strong relationships with approved transport providers that offer a suite of services and

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transport modes from urgent next flight air, local/metro courier, intrastate and interstate parcel/pallet to line haul road and rail. With daily despatches to regional centres using freight providers that meet strict quality standards.

Providing repeatable and reliable on-time delivery service is key for providing Clipsal customers the best possible service and satisfaction.

All transport providers operate within strict guidelines and quality standards, and are interfaced to the Clipsal freight management system Moveit.

Moveit is a web based freight management system interfaced to participating transport providers systems, as well as the Clipsal ERP system Movex. This end-to-end connectivity provides total management, cost control and visibility over all transport activities from origin to destination. Being web based, all stakeholders within the supply chain have access to interrogate the system for delivery times and status updates.

Supply Chain

Clipsal Logistics operates a complete Supply Chain System that supports the Logistics Offer from raw material purchasing, operations planning manufacturing), forecasting and inventory management.

Consultation of various functions within the business occurs each month to construct forecasts, as far as 12 months. The forecast is ‘modelled’ using a tool linked to the ERP Movex system, respecting seasonality, trends and market activity and intelligence. This planning activity ensures future stock levels are adequate in each of the DC’s to support customer service demand.

Clipsal operate using a centralized and de-centralized repository system. Fast to medium velocity finished goods are stocked in all DC’s that meet internal stocking parameters, while slower velocity products are centralized, mainly at the Adelaide NDC.

The Clipsal Supply Chain system and culture provides for world’s best practices when it comes to meeting customer’s needs, both now and in the future. Clipsal staff continue to challenge the systems and procedures currently in use in the pursuit of excellence.

Products & WarrantyOur Product Portfolio and Warranty Offer

Clipsal Datacomms provides a complete end-to-end solution, with products catering to any type or size of installation. Our comprehensive range ensures that installers and end users have the luxury of purchasing from one vendor and having their network system covered by the industry leading lifetime warranty. Our product portfolio incorporates the following:

• Voice Equipment

• Category 5e and Category 6 Structured Cabling Solutions

• Fibre Optic Products

• Active Equipment

• Patch by Exception Solutions

• Installation Tools and Testing Equipment

• Workstation Outlets

• Cable Management Products

• Systems Enclosures

• Copper and Fibre Optic Cables

• Conduit and Ducting

Clipsal Datacomms offers comprehensive training programs for consultants and installers alike. Installer accreditation is coupled with an innovative product and system lifetime warranty program to provide end users with peace of mind. Customers are assured of worldwide support for their data communications requirements. Clipsal Datacomms’ programs are active in over 30 different countries around the world, with local stocking, support and training, and accreditation programs to ensure the highest standard of service at a local level. Clipsal

Datacomms is exclusive in offering cabinets, active equipment, underground cables, pathways and spaces, as well as cable and cross connect product all under the one warranty, giving credence to our adage “the complete end to end solution”.

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Brisbane Magistrates CourtCase Study One - Magistrates Court, Brisbane

Brisbane’s new Magistrates Court complex is set to become a major landmark for the city and an important milestone in the Queensland Government’s investment in the state’s legal system. Featuring state-of-the-art design, the 10 storey building is endowed with some of the best communications facilities of any magistrates courthouse in Australia.

Special facilities to assist people with disabilities will be integrated throughout the building, and selected courtrooms will be equipped to enable evidence to be taken by video from remote centres and protected areas within the building. To maximise efficiency of the building’s administration, the complex will also utilise computer generated information displays and electronic queuing systems.

The complex’s high-tech electronic courtrooms will feature sound reinforcement, hearing aid induction loops, a/v playback, document and image display and telephone and video conferencing systems. The enormous volume of voice and data communication and the high bandwidth required for video would command a high-tech Cat 6 network.

The completed infrastructure included approximately 2,000 data outlets required over 10 floors and over 146 kilometres of Professional Series Cat 6 cable. Running from a communications room on each floor, cables were then run through the roof along cable trays, concealed in the ceiling space.

Fibre optic cable was also required to facilitate seamless network access to the existing State Law Building. Racks and patch panels are located within a total of 22 Clipsal Datacomms cabinets split between the communications rooms on each floor. To accommodate the number of network points to be patched, 150 x 24 port ethernet switches were used.

The installation has also successfully completed its certification to qualify for Clipsal Datacomms’ Lifetime Warranty. The warranty program was confirmed by independent test verification and covers LAN structured cabling, pathways and spaces, cabinets, frames and more.

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Chonghuan PlazaCase Study Two - Chonghuan Plaza, Beijing

Exceptional performance, contemporary design, unrivalled functionality and an industry-leading Lifetime Warranty were the criteria for Clipsal Datacomms’ success in securing this prime endeavour in Beijing. Using the acclaimed Clipsal Titanium®

selection of structured cabling products, the project at Chonghuan Plaza incorporates approximately 10,000 data points.

As a landmark building in the city, Chonghuan Plaza is not only the hub for many Beijing authorities, is also serves as the headquarters for the Beijing Organizing Committee for the 2008 Olympics and many other multinational corporations. The Beijing Information Office entrusted this structured cabling project to the Clipsal Titanium® range of products, ensuring that the portfolio met with the strict requirements as set out in the project specifications. The data communications infrastructure serves as a catalyst for the Beijing Authority to step up its venture in promoting

information technology. Clipsal Datacomms’ success in this tender is testimony to our commitment to supply innovative products to market.

Occupying a geographical space of 20,000 square metres, Chonghuan Plaza is located on the Beijing Western Round Road. The total construction area equates to a massive 140,000 square metres, divided between the North and South sections. The Northern Building encompasses a total expanse of 90,000 square metres and provides the real estate for some of the Beijing Government’s most prominent departments.

Overall, 9,800 data outlets were installed throughout the project with 3,800 for the main data network, 3,000 reserve data points with the remaining 3,000 points used exclusively for telephone services. The data backbone infrastructure utilizes a 10Gig fibre solution in conjunction with Category 3 backbone cabling for the voice network. The corresponding horizontal

cabling employs a Clipsal Titanium® Category 6+ solution for all data services along with a Category 5e system for the telephone network. CMR standard fireproof cabling has been installed throughout the project. The Main Distribution Frame integrates a Category 6 voice communication system, data network solution and KVM network security structure encompassing a total of 450 points and 150 patch panels.

The Chonghuan Plaza is conclusive evidence that the Clipsal Titanium® product portfolio can meet with the most demanding technical requirements and performance criteria. This project sets the benchmark for network reliability, efficiency and stylish office décor along with industry-leading after sales support offered through Clipsal Datacomms’ Lifetime Product and Applications Warranty.

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Zen GardensThe Zen Gardens project in Dubai is just one of the five communities that encompass the spectacular Discovery Gardens Development. The individual neighbourhoods follow their own specific themes with Zen Gardens adopting an obviously Asian influence. This exclusive development is positioned in the hub of Dubai’s most contemporary and fashionable regions. Adjacent to many of the city’s most prominent shopping malls, the community also borders famous attractions including the Palm Island development, Dubai Internet and Media Cities and the Emirates Golf Club.

Utilising a combination of Clipsal Titanium® RJ45 connection accessories and the high density GigaPro Category 6 product portfolio, the structured cabling system deployed incorporates more that two million metres of Category 6 UTP cable providing the network for the entire community. 4,000 patch panels have been installed along with 12,000 Category 6+ shuttered outlets required for the transmission of high-speed data and voice services to each residence. Clipsal Datacomms

GigaPro products were installed as consolidation points using high-density, peak-performance IDC connector blocks to expand into each of the residential apartment buildings. Overall, more than 3,000 of the 25 pair IDC Blocks and 300 Frames were used for Stages One and Two of the community.

The Zen Gardens projects are indisputable proof of the diversity and adaptability of the Clipsal Datacomms product portfolio. It also validates Clipsal’s commitment to providing logistical planning and on-time delivery services for large scale projects along with after sales service that is second to none in the industry. The Clipsal Titanium® Category 6 Products provide an excellent platform for any high performance structured cabling system. Expanding the infrastructure to include the impressive GigaPro Voice and Data Block Solution has supported the need for an unobtrusive, high-density structure that allows Administrators to easily change the network to suit individual customer needs.

Case Study Three - Zen Gardens, Dubai

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Introduction

O/N 9146 August 05/01

Product of Clipsal Australia Pty LtdABN 27 007 873 529

Head Offi ce12 Park Terrace, Bowden South Australia 5007Telephone (08) 8269 0511Facsimile (08) 8340 1724

Internet clipsal.comE-Mail plugin@clipsal.com.au

National Customer Service Enquiries: 1300 2025 25

National Customer Service Facsimile: 1300 2025 56

International Enquiries

International Sales and MarketingTelephone + 61 8 8269 0587Facsimile + 61 8 8340 7350E-Mail export@clipsal.com.au

New ZealandClipsal Industries (NZ) LtdTelephone (09) 576 3403Facsimile (09) 576 1015E-Mail headoffi ce@clipsal.co.nz

Customer ServiceFree Fax (0508) 250 305Auckland/Mobile Phone (09) 572 0014Free Phone (0508) CLIPSAL 2547725

International Representatives

ChinaClipsal China LtdTel: +86 755 8237 5959Fax: +86 755 8237 5995datacomms_china@clipsal.com.cn

EstoniaSchneider Electric Eesti ASTel: +372 6 509 700Fax: +372 6 509 722info@ee.schneider-electric.com

Hong KongClipsal Datacom Asia LimitedTel: +852 2487 0261Fax: +852 2480 5865datacomms_hk@clipsal.com.hk

IndiaSchneider Electric India Pvt LtdTel: +91 11 5159 0000Fax: +91 11 5167 8010www.schneider-electric.co.in

IndonesiaPT Clipsal Graha NusaTel: +62 21 630 6430Fax: +62 21 631 6279marketing@clipsal.co.id

KoreaClipsal Datacoms Korea Co LtdTel: +82 2 546 3335Fax: +82 2 546 3393cdk@clipsaldatacom.co.krMalaysiaClipsal Datacomms (M) Sdn BhdTel: +603 7665 3555Fax: +603 7665 3155sales@clipsaldatacomms.com

New ZealandClipsal Industries (NZ) LimitedTel: +64 9 576 3403Fax: +64 9 576 1015headoffice@clipsal.co.nz

PakistanClipsal Pakistan (Pvt) LtdTel: +92 21 506 7278Fax: +92 21 506 3369info@clipsal.com.pk

PhilippinesClipsal Datacomm Asia LimitedTel: +632 683 0275-78Fax: +632 683 0279datacomms_phil@clipsal.com.hk

SingaporeClipsal Datacomms (S) Pte LtdTel: +65 6415 3232/3233Fax: +65 6415 3289enquiry@clipsal.com.sg

South AfricaClipsal South Africa (Pty) LtdTel : +27 11 314 5200Fax: +27 11 314 5294data@clipsal.co.za

TaiwanClipsal (Taiwan) Co., LtdTel: +886 2 255 83456Fax: +886 2 255 83000datacomms_tw@clipsal.com.hk

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Clipsal Australia Pty Ltd reserves the right to change specifi cations, modify designs and dis con tin ue items without incurring obligation and whilst every effort is made to ensure that descriptions, specifi cations and other in for ma tion in this catalogue are correct, no warranty is given in respect thereof and the company shall not be liable for any error therein.

You can fi nd this brochure and many others online in PDF format at: clipsal.comFollow the links off the home page or access the following page directly: clipsal.com/wat_lib_pdf.cfm

©Copyright Clipsal Australia Pty Ltd 2005. All rights reserved.This material is copyright under Australian and international laws. Except as permitted under the relevant law, no part of this work may be reproduced by any process without prior written permission of and acknowledgement to Clipsal Australia Pty Ltd.

ThailandClipsal (Thailand) Co LtdTel:+662 952 5338-42Fax: +662 952 5337clipsal@clipsal.th.com

United Arab EmiratesClipsal Middle EastTel: +971 6 5570 777Fax: +971 6 5570 333clipsal@emirates.net.ae

United KingdomClipsal Integrated Systems UKTel: +44 (0) 1628 508 530Fax: +44 (0) 1628 508 565cis@clipsal.co.uk

VietnamClipsal - VTECTel: +848 856 3002Fax: +848 856 3006cvh@hcm.vnn.vn