Corporate Present a Ion PPT

8/7/2019 Corporate Present a Ion PPT

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Stages of Market Research

Stage One - Discovering

What people want, need or believe

How they act Stage Two Analysis

How to market a product or service


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Need of Market Research

Understand & Anticipate Industry

Changes and Market Dynamics using

Competitive Intelligence

Competitors, Customers &

Technologies Are Complex

Interdependencies Competitive

Intelligence(CI) is about SeeingClearly through Market Illusions


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What is Competitive Intelligence?

Is about substitutes, emerging new entrants, changingtechnologies and business models to address needs of

customers, as it is about competitors

Understand unarticulated customer needs today and

align assets & innovations for success tomorrow

Risk & Reward risk to the current status quo or goalsvector plus reward in addressing new market

objectives

CI is about Sensing, Interpreting & Acting to Mitigate

Threats & Exploit Opportunities in 3 Contexts: Strategy existential mission and competency applicability

Operations performance alignment of assets and interface to

industry/market

Tactics engagement with customers vis--vis equivalents


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Market information

Understand & Anticipate Industry

Changes and Market Dynamics-

Products Price

Placement

Demand Supply Chain

etc


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Market Segmentation

Understand and categorize market

Motivation

Geographic

Personality Demographic

Techno-graphic

Utility

Psychographic

Gender differences

etc


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Market Trends

Market movements upward or

downward


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Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0

2. WPP Group (Kantar Group, TNS, 2,000

Millward Brown, BMRB, IMRB

International & Ziment Group)

3. IMS Health Inc. 1,958.6

4. GfK AG 1,397.3

5. Ipsos 1,077.0

6. Synovate 739.6

7. IRI 665.0

8. Westat 425.8

9. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million

i.e. Rs,7500 Crores.


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Speak Asia Online Entering India

Current scenario

Unstructured panels in India and urgent demand of

International online panel companies

Traditional methods of 90s (Offline methods)

Net penetration very low in rural markets (small towns& R1,R2 )

Individual mail IDs change frequently, Permanent Net

Address is not reliable yet.

Indian Net surfers are highly fragmented (26 languages

/ 8 prime languages )

Clients dont care , they want a high quality, Pan India

online survey panel, right here , right now.


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Advantage

Effective Panels would require a

combination of innovative strategies& local experience


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Advantage

The first effective Online Panel in

India from Speak Asia has a clear 1st

movers advantage


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Building An Effective Panel

Identify the potential Panellist

Introduce Speak Asia

Offer him Opportunity to earn

Recruit and provide first level training throughFranchisees

Train on the job for 8 weeks

Re-address his concerns and worries

Reward his efforts generously Build his loyalty


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Some Speciality Panels for India Car users with model & make

Car users with future purchase intention & views

Car sales men

Doctors General

Doctors with specialisation

Patients with specific ailments like heart disease

psychiatric

Pathological labs

Pregnant women & new mothers

Pre Teens & Teenagers with parental consent IT hardware dealers

IT software & BPO professionals


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Our Targets For India

75,000 to 100,000 panelists in first 90 days

1.2 Million Panelists by 31st December 2010.


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Eligibility of Panelist

If you are an existing online panelist with top 10market research companies with a valid incomeproof of atleast $1000 in a year. You can join SpeakAsia absolutely free.

Fresh /other panelists are required to go throughtraining and read training material from OnlineSurveys Today which are also sent to them in E-Bulletin.

Subscription for 26/52 issues of Online SurveysToday E-Bulletins can be purchased fromFranchisees, newspaper agents and select bookstores.


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Legal Information

Survey Today an E-Bulletin is a online periodical -No import duties, VAT and service tax as per theGovernment of India regulations

Subscriptions can be purchased in Indian Rupees

from authorized Franchisees, newspaper agents andselect book stores.

Income generated from working as a panelist or forrecruiting other panelist can be sent through bank bySpeak Asia from Singapore (As per Government ofIndia regulations).

The responsibility of payment of taxes from thisincome lies with the panelist.


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Marketing Strategy Online Panels In

India

Based on our existing business from International

clients, we require about 100,000 panelists in India

by 30th June 2010

For long term business developments, we have

appointed an effective sales organization in India

with a large sales team


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Some Rules for Panelists

Please be a part of Speak Asia Online only if careeras a panelist interests you. If you do not fill your

surveys properly, you do not get paid.

Merely registration on Speak Asia Online site or

going through the E-Bulletin and training programs

does not entitle you to any income whatsoever.

Surveys can be rejected on the following grounds :-

If you deliberately fill the survey with null value,

0 or ()

If you have given the answers mindlessly


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Some Rules for Panelists The first question may be Are you are married ? and

Second question could be When are you planning to

get married ? If you answer both the questions as

married and planning to get married in 30 days. This

means you have answered without reading.

If identical answers are given for the same surveyfrom the same IP address, it could mean that a single

person has given the same answers for different

people without they actually filling up the survey.

Our system has a process to check if the survey was

filled too fast or by pasting from somewhere or

random keys were pressed like 123 or xyz such

surveys would get rejected.


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Speak Asia has appointed RACEME - an

advertizing and marketing company in

India to market its surveys.

With the years of experience and a

dedicated core team of Raceme Speak

Asia expects to be the largest Online

survey panel company in India

Initiative for India


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Yahoo! India

HCC (Hincon Group)

Atul Ltd. (Lalbhai

Group)

BILT (Thappar Group)

Bry-Air (Pahawa Group)

Dessicant Rotors

International

CPS Colors

Spectrochem

Dynalite

Clients JohnsonDiversey (Unilever &

Johnson Wax Professionals)

Crompton Greaves (India)

DKSH

Metro Cash & Carry

Everstyle Hospitality

Groupo Kettal

Goodrich Global

ThyssenKrupp

Liberti World


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DLF

Zenith Steel Pipes (Yash BirlaGroup)

Stream (Stream, Trackmail &Infowayz)

GTL Ltd.

B.E.P.S

Welcome Heritage

Esmech

City Gold Entertainment

Clarion Chain Of Hotels

Avni Energy

Underwriter Laboratories

Worldwide

Chinmaya Mission

Sahil Exclusive

Valson Polyester Pvt. Ltd.

Sampark Communication

Aanan Suiting Nivada (Nahar Textiles)

Ratul Textiles

Maxfair Drugs

Lucky Star Entertainment

BTS Investments Marico Limited

Metlife India InsuranceCompany Ltd.

Clients


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Raceme - Initiative

Already initiated dialogues with more than 150

prospective clients which includes

Market Research Companies

Direct Marketing Companies Advertising Agencies

Top Corporates

A dedicated team for sales & marketing

Preparation of all support material includingcollaterals, DMs, EDMs and presentations etc.

Documents

Corporate Present a Ion PPT