Upload
sanilmadhavan
View
223
Download
0
Embed Size (px)
Citation preview
8/8/2019 Corporate Overview Morpheus Archetypes
1/22
Corporate Overview
8/8/2019 Corporate Overview Morpheus Archetypes
2/22
Content
q Company Overview
q What we can do for you?
q Our Approach
q Our Practice Areas
q Why Morpheus Archetypes
8/8/2019 Corporate Overview Morpheus Archetypes
3/22
Company Overview
MISSION
To drive transformation in businesses by aligning processes, people and
performance towards organizational excellence.
OBJECTIVE
Help our customers make Informed Business Decisions
8/8/2019 Corporate Overview Morpheus Archetypes
4/22
Company Overview
OUR TEAM
20 Consultants across industry domains & functions
Some Brands our consultants previously have worked with
8/8/2019 Corporate Overview Morpheus Archetypes
5/22
What can we do for you ?
Optimize Shareholder Value
Align Business Objectives
by optimising Top and Bottom line performance
to mission and vision of the organisation
Improve Brand Awareness through a comprehensive Brand strategy
Acquire Competitive Edge through competitor analysis
Establish Measurement Systems To promote data driven decision making
Revenue
Management
Reduce Costs through Continuous improvement projects
Standardize Operating ProcessesEfficiency & Effectiveness gains
Cost
Management
Improve Employee Retention
Increase functional expertise
by up-skilling them for future roles
customer orientation & management principles
Grooming for Customer ServiceBusiness Communication & Etiquettes
Human
Resource
Development
8/8/2019 Corporate Overview Morpheus Archetypes
6/22
CORPORATE
STRATEGY
MANAGEMENT
Our Approach
Voice of Process
Voice of Market
Voice of Business
Voice
O
f
C
u
st
o
m
e
r
Strategic Consulting
Process Consulting
L & D
Business Excellence
Data Analysis
Strategic Consulting
Process Consulting
L & D
Top Down Bottom Up
Concer
n
s
Individual Assignments
8/8/2019 Corporate Overview Morpheus Archetypes
7/22
Practice Areas
Strategic
ConsultingStrategicConsulting Corporate Strategy Management
Brand Management
Marketing & Sales
Market Research
Process
Process Management
Risk Management
Skill & Competency Development
Industry /Function Specific
Management Development Programs
Process
ConsultingProcessConsulting Corporate Strategy Management
Brand Management
Marketing & Sales
Market Research
Process
Process Management
Risk Management
Skill & Competency Development
Industry /Function Specific
Management Development Programs
LearningLearning Corporate Strategy Managem
Brand Management
Marketing & Sales
Market Research
Process
Process Management
Risk Management
Skill & Competency Develop
Industry /Function Specific
Management Development
Click on any topic to know more
http://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xmlhttp://opt/scribd/conversion/tmp/slides/slide19.xmlhttp://opt/scribd/conversion/tmp/slides/slide18.xmlhttp://opt/scribd/conversion/tmp/slides/slide17.xmlhttp://opt/scribd/conversion/tmp/slides/slide15.xmlhttp://opt/scribd/conversion/tmp/slides/slide14.xmlhttp://opt/scribd/conversion/tmp/slides/slide13.xmlhttp://opt/scribd/conversion/tmp/slides/slide12.xmlhttp://opt/scribd/conversion/tmp/slides/slide11.xmlhttp://opt/scribd/conversion/tmp/slides/slide10.xmlhttp://opt/scribd/conversion/tmp/slides/slide8.xml8/8/2019 Corporate Overview Morpheus Archetypes
8/22
Corporate Strategy Management
Back
Alignment of BUSINESS OBJECTIVES
Are your business objectives aligned to the company mission and vision?
STRATEGIC DIRECTION
Where is your business trying to get to in the long-term?
STRATEGIC MARKETS; SCOPE
Which markets should your business compete in and what kind of activities are involved in
such markets?
COMPETITIVE ADVANTAGE
How can your business perform better than the competition in those markets?
* SHAREHOLDER/ STAKEHOLDER VALUEWhat are the values and expectations of those who have power in and around your
Business?
Tools
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide9.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide9.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
9/22
Strategic Consulting - Tools
Back
strategy is about:
PEST Analysis - a technique for understanding the "environment" in which a business operates
Scenario Planning - a technique that builds various plausible views of possible futures for a business
Five Forces Analysis - a technique for identifying the forces which affect the level of
competition in an industry
Market Segmentation - a technique which seeks to identify similarities and differences
between groups of customers or users
Directional Policy Matrix- a technique which summarises the competitive strength of a
businesses operations in specific markets
Competitor Analysis - a wide range of techniques and analysis that seeks to summarise a
businesses' overall competitive position
Critical Success Factor Analysis - a technique to identify those areas in which a business
must outperform the competition in order to succeed
SWOT Analysis - a useful summary technique for summarising the key issues arising from an
assessment of a businesses "internal" position and "external" environmental influences.
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
10/22
Brand Management
Brand management is the application of various
techniques to nourish a specific product,
product line, or brand.
Brand is an implied promise to a level
of quality expected.
Back
How to get your Brand Equity Up?
1) Define your Brand
2) Determining your Brands Objectives.
3)Focusing on your Target Audience.4) Crushing your Brand Barriers
5) Brand Packaging & Identity.
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
11/22
Marketing & Sales Strategies
Back
Various factors to be looked at for a comprehensive strategy :
1) MARKETS :What do you know of your Market?
2) COMPETITION :Who is your competition?
3) DISTRIBUTION :What are your distribution Channels?
4) SUPPLY CHAIN :How Strong is your logistics?
5) POSITIONING :Where do you want to position yourself?
6) PROMOTION : How / Where / When do you want to promote?7) PRICING : What is the right price ? And Why?
8) SERVICE DELIVERY: How good are you with your delivery?
9) FINANCING : What means of financing are available?
10) STRATEGY :What all can be done keeping in mind the above points?
Answers - Who/Where/What/When /Why and How?
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
12/22
Market Research
Back
Why Market Research?
1. To understand what people want, need, or
believe in
2. To discover how they act
3. To determine how to market your product
Types Of Market Research
1. Surveys
2. Focus
3. Personal interviews4. Observation
5. Field trials
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
13/22
Process Consulting
PROCESS IMPROVEMENT
We operate through 2 channels:
1) Driving process improvement projects to improve performance
of key organisational measures using lean six sigma methodologies;
Business Measures- Operational Costs and Overhead Costs; Customer Satisfaction
Operational Measures - Turn around times / cycle times / efficiencies / utilisation
2) Helping organisations setup and deploy their own Process Improvement Frameworks
- Lean
- Six Sigma
Back
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
14/22
Process Consulting
PROCESS MANAGEMENT
We help organizations in optimizing their process EFFICIENCY and EFFECTIVENESS through
a structured and organized approach eventually leading to process standardization.
We achieve this through various techniques:
q Business Process Management Systems
q Business Process Re Engineering
q Quality Management System framework inline with ISO Standards
Back
l i
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
15/22
Process Consulting
RISK MANAGEMENT
Unevaluated, unmonitored and hence uncontrolled operational risks within an organization
often are the reasons for decline of, a once successful organization.
PROCESS RISK ASSESSMENT & MITIGATION
q Potential / Existing Risks Identification
q Reviewing of Current Controls
q Mitigation plans for high priority risks
BUSINESS CONTINUITY & DISASTER RECOVERY MODELS
q Business Impact Analysis
q Cost Implications
q Deployment Framework
Back
i l
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
16/22
Learning & Development
Organizations have always been
investing in learning to develop one
of their biggest assets the human capital.
Our training involves identifying & facilitating the essential transfer of critical skill setsto nurture overall development.
Our key strength is our approach and intent, supported by comprehensive content,delivered by the best trainers and in a manner that is easy to comprehend.
Back
Operating Model
Skill & C
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide20.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide20.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
17/22
Skill & CompetencyDevelopment Programs
Back
Soft Skills based modules
qCampus to Corporate
qBusiness Communication
qVoice & Accent
qTelephone /Email Etiquette
qIntercultural Interaction Training
qConflict Management
qProblem Solving
qTime Management
qTeam Building
q Personal Effectiveness Skills
Competency based modules
qLeadership Skills
qCoaching and Feedback
qFacilitation Skills
qInterviewing Skills
qNegotiation Skills
qPresentation Skills
qSupervisory Skills Development
q Selling Skills
I d /F i S ifi
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
18/22
Industry/Function Specific
Industry Sector OrientedPrograms
q ITES & BPOq Retail & FMCGq Media & Advertisingq Hospitalityq BFSIq Healthcareq Wellnessq Manufacturing and Productionq Telecomq Real Estate and Infrastructure
Management
Back
Function oriented Programs
q Customer Serviceq Sales Managementq Marketing Managementq Public Relationship Managementq Quality Managementq Visual Merchandisingq Distribution and Logistics Management
M D l P
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
19/22
Management Development Programs
Management Development Programs:
q Programs for Frontline Managers
q Middle Management Programs
q Advanced Management Programs
Back
O i M d l
http://opt/scribd/conversion/tmp/scratch20069/slide7.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide7.xml8/8/2019 Corporate Overview Morpheus Archetypes
20/22
Operating Model Learning & Development
Identifying Needs
Course Design
Course Delivery
Effectiveness Assessment
Back
Wh M h A h t ?
http://opt/scribd/conversion/tmp/scratch20069/slide16.xmlhttp://opt/scribd/conversion/tmp/scratch20069/slide16.xml8/8/2019 Corporate Overview Morpheus Archetypes
21/22
Why Morpheus Archetypes?
Provide a Neutral Perspective
Ensure Our Customers focus on their core
domain
Intellectual Capability & Industry best practices
Cost effective v/s a full time employee
Result Oriented engagementV
ALUE
8/8/2019 Corporate Overview Morpheus Archetypes
22/22
Thank You !
www.morpheusarchetypes.com
Contact:
Nishad Nair ([email protected])
Head Strategic Consulting Group
Nilesh Chavan ([email protected])
Head Process Consulting Group
Hobby Menon ([email protected])
Head Learning & Development Group