- 1. ConsumerBase ConsumerBase LLC1007 Church Street, Suite 510
Evanston,IL 60201Phone: (847) 866-9600www.consumerbase.com June
2009 J.J. Moore Senior Account Executive [email_address]
2. ConsumerBase Overview The Best Results from Behavioral Data
ConsumerBase is the leading source of online/offline behavioral
data, database services and interactive solutions. We enable our
clients to drive and increase revenue through customer acquisition,
retention, and research. Headquarters: Evanston, IL Satellite
Offices: Cape Coral, FL Sterling, VA 3. Data Collection: Source of
Data Data Originates From Proprietary ConsumerBase or Trusted
Partner Websites All sites are audited for proper opt-in and
privacy policies 4. Data Collection: Hygiene and Validation
Thorough Process for Data Hygiene and Validation Database mailed
monthly to reconfirm deliverability
- Email addresses checked for proper formatting
- Email campaigns sent to newly-acquired addresses to ensure
deliverability
- Postal records validated against multiple databases
- Postal records processed against Consumer File to remove minors
under 18
- Validated records remain in database
5. Compliance and Privacy
- All email programs are CAN-SPAM compliant
- Email append programs adhere to the DMA guidelines for best
practices
- Validated email addresses originated from high-quality,
permission-based sources
- Methodical list hygiene process includes opt-out suppressions
and brand-level permission processes
Consumer Privacy Comes First 6. Responder Data
- ConsumerBase Sends Reports2008 Emails
- Reports2008 Emails are Category Specific
- Search Engine Text Links are Imbedded into Email
- Consumer click behavior is tracked to build a Responder
select
- Response Categories are Appended to our Database
- 36 Categories Available for List Rental
7. Responder Categories
8. Sample Creative: Financial 9. Sample Creative: Beauty 10.
Multi-Channel List Rental Boosting list performance with responder
data Reaching the right customers with highly targeted
multi-channel campaigns
- Behavioral data (40 selects) captured online for multi-channel
use
- Over 200 million records with hundreds of lifestyle and
demographic selects
- Email list rental includes deployment of the campaign
- Various program to meet the needs of clients:
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- Broker Support: Quick turn-around of count requests
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- Database Install: Client receives portion of database and
reports on monthly usage
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- Virtual Install: Private labeled count system tailored to meet
clients needs
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- Responder Info: Web-enabled program provides data for the
smaller client
11. Email Append Overview Building Multi-Channel Databases With
Confirmed Email Addresses
- Maximized return on marketing investment by establishing online
relationships with customers
- Improved campaign response rates over traditional postal
mailings or telemarketing efforts with a multi-channel approach
that includes email
- Immediate returns and feedback on email campaigns
- Lowered cost associated with reaching customers with increased
revenue opportunities
- Increased traffic from existing customers to websites
Average Match Rates: Consumer File:15% - 25% B2B File:10% - 25%
12. Related Services: Data Append & Hygiene
- Reverse Email Append:Full name or postal address added to email
databases
- Email Change of Address (ECOA):As customers change their email
addresses, databases are updated with new confirmed valid email
addresses
- Demographic and Behavioral Append:Improved targeting potential
of campaigns by adding demographic and behavioral elements to
databases
- Telephone Append:Telemarketing databases built from existing
customer lists and scrubbed against the Do Not Call (DNC) List
- Hygiene Services: Lowered cost to mail with National Change of
Address (NCOA), Proprietary Change of Address (PCOA),Locatable
Address Conversion System (LACS), Delivery Standardization and
Validation (DSF), Delivery Point Validation (DPV), Coding Accuracy
Support System (CASS) and Deceased Processing
Expanding Online/Offline Reach and Improving TargetingNCOA prior
to Email Appends increases match rates by 5% 13. Append and Hygiene
Process
- Client sends copy of customer database to a secure FTP
site
- Database undergoes Hygiene Process (if ordered with Email
Append)
- As matches are identified, email addresses and/or Demographic
Elements are appended to the records
- Welcome Letter is sent to online customers (newly-matched
records) to introduce the benefits of receiving emails and provide
an opportunity to be removed from online database
- Multi-channel database is returned and billing completed ONLY
for valid, matched email addresses (no charge for undeliverables
and unsubscribes) and other matched elements
Backed by Email Append Guarantee ProgramDear Valued Customer,
Welcome to our email program! You are now among a select group of
customers who receive emails packed with product news, information
and offers. Our hope is that you will enjoy this email program and
take advantage of its offerings. If, however, you do not wish to
receive emails from us,click here . Keep in mind that you can
unsubscribe at any time in the future as well. Thanks, Your Friends
at ______ For more information on ______ please visit
www.________.com Company | Address | City, State Zip Sample
Language: Welcome Letter Append and Hygiene Process 14. Modeling
and Profiling Learn more about existing clients to better locate
prospects Order prospecting lists that match the characteristics of
best customers
- Analytic programs supported by over 200 million records with
hundreds of lifestyle, behavioral and demographic data elements
compiled via multiple sources to ensure accuracy
- Identifies the key characteristics of top responders and
eliminates non-responsive elements
- Isolates look-alike prospect list that mirror best
customers
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- Basic Profile: Identifies the most relevant 1015 elements of a
sample
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- Advanced Profile: Details information supported by 200+ data
elements
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- Model: Identifies best-fitprospects from a universe of over 200
million records support by detailed statistical analysis
15. Email Delivery & Creative Review Improve email
performance with attention to data hygiene, creative design and ISP
relationships Leveraging technology, experience and relationships
to get results
- Email syndication partner to various search engines
- Creative analyzed for potential content filtering prior to
deployment
- Bandwidth management to optimize delivery to the ISPs
- Landing page analysis to maximize performance of traffic
- Email team reviews feedback loops throughout campaigns to
ensure best results
16.
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- Paid placement on all portals and search engines
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- Deep content URLs, content and descriptions
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- Detailed tracking and optimization
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- Vendor-neutral media buying
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- Network of networks: Major portals and ISPs; Relationships with
Tier 1 and Tier 2 networks; Placements on ConsumerBase network of
sites
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- Banners, Text-Links, Co-Reg Traffic
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- Detailed tracking and optimization
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- Competitive terms and conditions
Digital Agency 17. Search Engine Marketing: Pay Per Click
Program Comprehensive turn-key solution maximizes ROI of PPC
program Understanding the art and science of SEM to get the most
out of marketing budgets
- Creation and management of exhaustive keyword list including p
rimary terms(a handful of general terms that are key to a product)
and s econdary terms (l ower cost words that do not get much
trafficbut with bids placed on thousands of these words, traffic
generated is often significant)
- Deep content URL: Optimizedconversion rates by matching
keywords to the Landing Page URL
- Dynamic titles and descriptions:Experienced marketers create
dynamic titles and descriptions that best tie the keyword to the
service or product being marketed.Because campaigns typically
involve between 250-500 keywords, great care is taken to develop
dynamic and targeted titles and descriptions.
- Bid management across all search engines results in significant
reach
- Ongoing tracking and reporting drives all decisions necessary
to optimize the program
- Website consulting provide feedback to maximize the impact of
the traffic to the landing pages
18.
- Benefits to Outsourcing SEM
- Google-Certified Specialists
- Established Relationships with Search Engines
Our Focus in Search We negotiate and purchase search words for
our clients on any/all of the Horizontals/Verticals that meet their
marketing needs. While Tier 1 search engines continue to
proliferate and serve the needs of many consumers, the business
vertical stands alone in serving the unique needs of business
professionals. Search Engine MarketingLandscape Tier 1 Horizontal
Tier 2 Horizontal Consumer Local Business Vertical Business
Sub-Vertical 19. Ad Buying Focus ConsumerBase places media buys for
both branding and direct response campaigns.We track and report all
of the clicks and conversions so that we can fully optimize
impressions.Throughout the campaign, we communicate our findings so
that clients are fully aware of the margin of success.
- Benefits to Outsourcing Ad Placement
- Vendor-Neutral Positioning
- Branding and Direct Response Positioning
- Volume Media Buying and Established Relationships with
Publishers
- Tracking and Reporting Tools
Portals Social Networks Custom Channels Ad Networks Niche Sites
The above are but a sample of the sites ConsumerBase can purchase.
We can work with any publisher or vendor. Built specifically for
client needs Media Buying: Ad Networks 20. Case Study:
International Bank Improves CPA by 66%
- Email appended to Banks DNC File
- Credit card offer deployed to matched records
- Applications tracked and measured against control group of
postal solicitations
- Email campaign resulted in 66% lower CPA for same list on
initial deployment
- CPA improved by an additional 36% after optimizing the creative
and landing page to better capture applications
Email Append-and-Deploy Program Results in Improved CPA for
Major Credit Card Issuer Email results in improved CPA and faster
conversions 21. Case Study: Insurance Company Lowers Cost to Send
Newsletters by 20%
- Email appended to list of customers that receive quarterly
newsletters
- Mailed online newsletters to matched records instead of the
postal newsletters
- Spent $36k to save $1.28mm in print and postal costs.
- Reached 400k customer online and established the begins of an
online loyalty program
- Increased requests for online statements and bill payments
(ancillary benefit of introducing online newsletters)
Emails added to Database; saves money to delivery newsletters
Email results in improved online loyalty 22. Competitive
Advantages
- Experienced direct marketing professionals
- Wide range of data products from one source
- Reach of over 200 million households and 160 million
emails
- Expertise in email delivery and data collection
- Original data provider to major compilers
- Online expertise to maximize the power of the internet
- Multi-Channel marketing partner
Pioneering Process to Capture Online Behavioral Data for
Multi-Channel Use Best results from behavioral data