www.studio100.tv

corporateoverview

Foreword� 2

The�DNA�of�Studio�100� 4

A�history�of�growth�beyond�compare� 6

Activities� 8�-�25

Television� 10�-�11

Animation� 12�-�13

Movie�and�theatre� 14�-�15

Theme�parks� 16�-�17

DVD,�audio�and�multimedia� 18�-�19

Website� 20�-�21

Publishing� 22�-�23

Merchandising�and�licences� 24�-�25

A�few�more�facts� 26

Table�of�contents

1

ForewordDear reader,

Studio 100 was founded in 1996. Since then we have continued to pursue the same goal: to create fun for children and their mums and dads, their brothers and sisters and friends; also known as ‘quality time’ to use a fashionable term.

Watching Maya the Bee on TV, dancing to a CD of the kids band K3; visiting a swinging pirate pete show, experiencing unforgettable fun at plopsaland, etc. This is what it is all about: the excitement children feel in anticipation of a visit to one of our theme parks, the shrieks of laughter as Gnome Lazy takes a short nap, yet again, and the wonder they feel at a new mystery unfolding in the House of anubis. This is what feeds our sense of entrepreneurialism.

Our success shows there is a great demand for quality family entertainment with cute characters who are easy to relate to and shows with powerful and interesting content. And most importantly: without any aggression or violence.

Studio 100 is a great success story. A success story we are expanding worldwide, with partners who share the same goals; making children’s dreams come true. Nothing more and definitely nothing less than that.

How do we do it? We will explain it to you in detail in this brochure. You will be able to see for yourself how well we understand the world children live in and that we know exactly how to amuse them, move them and enthuse them.

Welcome�to�Studio�100. GertVerhulst&HansBourlon

Managing directors Studio 100

3

whichever new character we are developing,

whichever production we are finishing, all of

our activities are loaded with Studio 100

DNa. and we can summarise the essence

of that DNa in a few phrases.

A�well-considered�business�modelCreativity, innovation and ethically responsible business are crucial to Studio 100. This is not all that it takes to sell our products worldwide, which is why we have developed a strong crisis-proof business model. To be precise: TV and music are the primary platforms for launching Studio 100. This is where the brand and product awareness is formed. We then further build the content and characters in multimedia such as theme parks, theatre shows, movies, CDs, books, merchandising, licences, etc. Another important aspect is our long-term partnerships with privileged media, licensing, distribution and project partners. And with success, as this brochure demonstrates.

What are children interested in? What do they dream about, fantasise about? These are the questions we ask, and answer, at the start of each new project.

To translate imagination and dreams into TV programmes, songs, books and theme park characters, you need creativity and innovation. Fortunately these are the strong

suits of Studio 100. New ideas can arise at any moment and in any position within the company. Thanks to our dynamic and playful company culture, these ideas are picked up and developed into successful projects. Our many award-winning productions prove it. We are constantly tuning in to the latest technologies and digital evolutions to reach our target audience more effectively.

An�ethical�approachWhen parents pick a Studio 100 programme, they can be sure that their children will be watching fun TV, without any aggression or violence. The programmes offer exciting stories in a framework of proper values and standards. But also with respect to all related products we take our social responsibility seriously. Our offerings are produced with respect for people and environment. Moreover, we do not make any compromises when it comes to the elements of quality, safety and affordability.

Boundless�creativity�and�innovation

The

DNA of

5

5,611,3

17,9 19,6

33,541,8

50,3 52

64,4

75,179,1

107,1

132,4

‘96 ‘97 ‘98 ‘99 ‘00 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09

1996 Studio 100 had 5 employees and 1 production: Samson & Gert.

2010 Studio 100 has more than 1000 employees and dozens of popular characters, is the owner of one of the largest indepen-dent catalogues of children’s TV series in the world, achieves gigantic sales and distributes TV series in more than 100 countries.

This growth is without doubt simply spectacular and is the result of a healthy dose of ambition combined with solid business sense. An overview.

2010Plopsa Indoor Coevorden opened its doors.

This is the first indoor fun park of Studio 100

in the Netherlands, and the fourth in total

for Studio 100.

And�the�future?

The future looks very promising. In the

Benelux countries we were already number

one in children’s entertainment, now we are

also becoming an international standard

with an integrated formula that has earned

its reputation. For example four fun parks

are planned in Germany.

In addition to achieving a strong grounding

in German-speaking Europe, this also gives

us an international network to distribute

quality TV programmes in more than 100

countries.

What’s more, we are looking forward to

collaborating with the biggest TV

1996Studio�100�was�founded

by Hans Bourlon, Gert Verhulst and

Danny Verbiest. Samson & Gert is

the only production at that time.

2008Studio 100 took over the German company EM�Entertain-

ment. The result: we now own a large independent catalogue

of content, characters and classics such as Maya the Bee, Vicky

the Viking and Pippi Longstocking and have now immediately

become a big player in German-language Europe.

Studio 100 also became the owner of Flying Bark, the most

successful studio for animation series in Australia.

Studio�100�Animation opened its doors in the French capi-

tal Paris. This company is specialised in cartoons for the whole

family and plans to make remakes of classics such as Maya the

Bee as well as its own creations.

Studio�100�TV�went live, to the great delight of tens of

thousands of little viewers.

1999Studio 100 took over the Meli fun park

on the Belgian coast and transformed

it into Plopsaland. The park grew

into the most�visited�theme�park

in Belgium.

2005More theme parks were opened. Plopsa�Indoor

in Hasselt for example. An indoor park of this

magnitude was unique�in�Europe.

Another milestone in 2005: for the first time TV�

content was made in�a�different�language than

Dutch, namely French, for the Wallonian market. At the

same time Studio 100 took over the fun�park�at�the�

waterfalls�of�Coo in French-speaking Belgium.

2006 Studio 100 crossed the border and was determined

to become a big European player.

To realise national and international expansion,

extra�financial�means were sought and found.

Fortis Private Equity became 1/3 part

shareholder of the group.

2007 Studio 100 founded Studio 100 Media in

Munich. This company distributes TV series

worldwide and was the first point of entry to

the German market for the group.

Studio�100�in�figuresSales growth Studio 100 in million EUR

A�history�of�growth�beyond�

compareStudio�100�in�a�nutshell...

broad casters in Europe thanks to our new

catalogue of children’s classics. They want to

take part in our success story as co-finan-

ciers�and�co-producers. BBC�World,

Nickelodeon, TF1, ZDF, the Turkish TRT,

and the Russian Channel�1 are channels

with which we have already entered into

long-term agreements.

We are also pleased to say with some pride

that Studio 100 is the first�European�

production�house to make a programme

for Nickelodeon US. That means almost

97 million American families will be able to

watch ‘The House of Anubis’ in prime time.

1998The pop group K3�was�taken�on�

board and new characters such as

Pirate�Pete, Plop�the�Gnome,

Wizzy�&�Woppy and Big�&�

Betsy came to life.

The Studio 100 family would over

the years become even more

extensive with the addition of

Bumba, Mega�Mindy, The�

House�of�Anubis, Dobus,

Amika and many more.

Merchandising-Licences

VOD-DTO-InteractiveJunior�TVInternational

TV�sales

Co-productions

Digitalmedia

Merchandising-LicencesPublishingTheaterMovieTV

Plopsa�IndoorHasselt

Plopsa�Coo

Studio�100Media

Studio�100Animation

Plopsatheme�parks

Studio�100Benelux

PlopsalandDe�Panne

Productionsanimation�sequences

Studio�100�visualised�

DVD-Audio-�Multimedia

Plopsa�Indoor��Coevorden

7

Activities

the experience of a child is central to everything

Studio 100 does. what do they enjoy most? and how

do they have the most fun? these are the questions

we constantly keep in mind when creating a new tv

programme, design a theme park, make a movie or

create or purchase new characters.

Something for every

childWe cannot truly reach the children, their friends and family until we have connected to their world. You think that sounds vague? We like to listen to the children; we let them tell us what they mean by ‘having fun’.

And now you know why all of Studio 100’s activities have been so successful. We will also introduce you to some of our most popular characters and you can discover why they are so loved.

9

TelevisionSitting around the tv with the whole family,

watching the mega exciting anubis DvD;

sometimes you just don’t want to leave the

house, it’s so snug in there. and with

Studio 100, it just gets better. we offer

everything children and their parents need

to experience wonderful tv time.

“My favourite thing is to watch TV with mum and dad”

Laura, 7 years old

More�than�just�making�programmes·� Own�television�channelsStudio 100 starts its own TV channels, usually in collaboration with long-term partners. We launched Studio 100 TV in Belgium in collabora-tion with Telenet. With the biggest Belgian commercial channel we created children’s channel Kzoom. In Germany, Austria and Switzerland we broadcast Junior Channel, also in collaboration with local digital channels (Sky and Cablecom). Worldwide many other partnerships are currently in the making.

·� Video�On�DemandRainy day? No problem: parents can summon Studio 100’s top productions any time they want to give their children a happy afternoon. Birthday party? Everyone can dance to music by K3 thanks to Video On Demand. We are currently working with large digital channels in Belgium, the USA, Germany, Spain, Italy, France, etc.

Hours�of�fun��for�everyoneTV is the perfect platform for Studio 100 to introduce new characters. Samson & Gert, Plop the Gnome, Pirate Pete… they all became big on the little screen. This is also the case for our more recent productions such as Mega Mindy and The House of Anubis. The latter successful series has been picked up by Nickelodeon in the Netherlands, in Germany and - a first for a European production - in the United States. No wonder: viewing figures rose sharply thanks to our series.

TELEVIS ION

Worldwide�TV�distributionFrom its base in Munich, Studio 100 is selling and distributing children’s programmes to all big TV broadcasters in the world. We are also a regular and much-visited participant at all important international TV fairs. We are always offering new home-grown hit shows. Moreover, we delve into our catalogue of tried and trusted successes and present 3D remakes of world-famous classics such as Maya the Bee, Vicky the Viking and Heidi.

11

Anim

ation

From live action to animation: it was the next logical step for

Studio 100. we are doing more than following a trend.

we have created our own animation department with two top

creators from the sector: the australian Flying Bark and Studio 100

animation in paris. in other words, we are now setting the trend.

New�characters��and�timeless�hit�showsFlying Bark in Sidney has developed wildly popular shows

such as Zigby and Dive Olly Dive. Both are being broadcast by major international broadcasters.

But Studio 100 goes a step further, our animation studios in Paris blow new life into much loved cartoon characters from our own - and your - childhood. Maya the Bee,

Vicky the Viking, Heidi, etc. Millions of viewers worldwide - young and old -

are watching our remakes of these classics; just ask our French,

German and Canadian co-producers who broadcast our films.

ANIMATION

vicky the viking is: a Viking boy who lives in the Norse village of Flake with his mother Ylva and father Halvar, the most stubborn Viking leader of all times. Vikings are strong, cool men. But Vicky is different. He is sweet, gentle…and very smart. And that’s just as well, because he gets caught up in one rollicking adventure after another.

TargeT group: families with children from 5 to 9 years old.

appears as: TV programme in 55 countries, movie, a stage show in our theme parks, DVD, CD, booklets, merchandise, license products.

Fun because: “Vicky is small, but very clever…a little like me, hihi” Sophie, 9 years old

“Soon, new stories of Maya the Bee and Vicky the Viking on TV? Super!” Paul, 35 years old

13

Movies

�and�

thea

tre�sh

ows

One�box�office�hit�after�another��Feature films are an important vehicle for us to bring popular Studio 100 characters even more to life for children. How good do our movies score in the box office? In the Benelux countries we have been at the top of the box office for years in children’s movies. ‘Anubis and the Path of Seven Sins’ was even the most successful movie in the Dutch movie theatres in 2008.

And this is just the beginning. Our new heroes such as Maya the Bee and Vicky the Viking are opening up new perspectives. These lovable characters are new to most children, but old familiars for most parents, and worldwide too. So they too will visit our movies and bring their children along in droves.

The movie theatre successes are moreover finding continuation in the increasing DVD sales and growing use of Video On Demand and Pay TV.

“Going out for the afternoon with mum and dad? It’s megafun!”

Justin, 8 years old

Most mums and dads have a chock-a-block full calendar. So when they make

time to go out with their kids, they want to be sure they will have an unforgettable

experience that they will remember for a long time afterwards. Studio 100

guarantees fantastic movies and magical theatre shows.

MOVIE-THEATRE

the House of anubis is: a dramatic teen soap about a group of school children at a boarding school. They each have their own story, their own history and follow their own path to adulthood. When they discover that their boarding school has a mysterious past, the adventures begin. Anubis deals with themes such as love, happiness and luck, loneliness, sadness and jealousy.

TargeT group: families with children from 6 to 14 years old.

appears as: TV programme, theatre show, very successful feature films, merchandising and licensing products, books, CDs and DVDs, Toy of the Year in 2007.

Fun because: “Anubis is so exciting and mysterious. I can hardly wait for the next episode.” Robin, 13 years old

Thrilling�theatre�showsImagine the faces of all those children when they see their Studio 100 heroes live, on the stage, just a few yards away. Their eyes shining with emotion, their jaws dropping in amazement. But they won’t be sitting still for long, because after a few minutes they will join in the singing and dancing. In other words: Studio 100 theatre shows are enchanting.

The House of Anubis, K3, Pirate Pete, Plop the Gnome and Mega Mindy… they have all shown that they can provide hundreds of thousands of children with a great time in the theatre too.

Musicals�for�the�whole�familyFor our musicals we choose timeless heroes

who can enchant children as well as their parents. Pinocchio, the Three Little Piglets, Snow White, Cinderella, they all come to life singing and dancing. Pure magic!

15

THEME�PARKS

“I would enjoy going to the theme park every single day…”

Jamie, 10 years old

More�and�more�success,��more�and�more�parksThe theme parks of Studio 100 are one of the most spectacular proofs of our success. Count along with us: for now there are three parks in Belgium (Plopsaland De Panne, Plopsa Indoor Hasselt and Plopsa Coo) and one in the Netherlands (Plopsa Indoor Coevorden). We are making plans for similar theme parks in Germany. What’s more, we continue to extend and renovate our existing theme parks, such as the addition of a hotel at Plopsaland De Panne.

Days, weeks, sometimes even months,

that is how long children can look

forward to a day at a plopsa theme

park. why? on that day they will finally

meet their favourite heroes, shake their

hand, have their photograph taken

together; a unique experience.

there are also dozens of other

attractions that are pure fun, and all in

extremely safe circumstances. and

something else: in our theme parks

even the very youngest children can

have a fantastic day.Powerful��figures

More than 2 million visitors come to Studio 100 theme

parks every year. Sales? They have risen from

€12.8m in 2000 to more than €40m in 2010.

Safety,��safety��

and�safetyEven more important than the fun is safety. When Studio 100 takes over a park, safety is our

number one concern. We leave nothing to chance, so that children and parents

can have carefree fun, time and time again.

Them

e�pa

rks

17

DVD-AUDIO-MULTIMEDIA�

Dvd

,�audio��

and�m

ultimed

ia

“Yeeeaah… invite your friends over and have fun all day!”

Kenneth, 6½ years old

Singing together, dancing together,

watching a good movie, gaming……

children like nothing better than

having fun with their friends.

Studio 100 has everything you need

to have fun: DvDs of their favourite

characters, cDs of their favourite

bands and series and games based

on the coolest Studio 100 heroes.

Mega Mindy is: a real ‘superwoman’. In her daily life she is Mo, a police officer. But thanks to a capsule in the secret lab of her grandfather Sparkle she changes into a cool superhero. In her shiny suit with mask and cape she performs one hero’s rescue after another!

TargeT group: families with children between 4-12 years old.

appears as: TV programme, movie, theatre show, merchandising and licensing products, Toy of the Year (2009), books and cartoons, CDs, DVDs.

Fun because: “Mega Mindy catches bad guys and helps everyone!” Jill, 5 years old

Games�that��everybody�wants�to�play��Whether it is on a PC, a Mac, the Wii or a Nintendo DS, you will increasingly find the heroes of Studio 100 in a variety of exciting, child-friendly games. This makes the experience for children even more inter-active and intense.

CDs�that�everyone��wants�to�listen�to�The CDs of our hit groups sell in the millions. K3 alone, for example has sold no fewer than 3 million CDs. We even invented a new genre of music: toddler pop. Plop the Gnome, the teen heroes of Anubis, Mega Mindy, etc. are getting little kids into the groove and regularly occupying top positions in the hit lists.

A number of songs have even become genuine classics by now, for the kids as well as for their parents, hip twenty-somethings who live it out on the dance floor to the ‘Gnome Dance’. This single even had the longest listing in the history of the Dutch Top 10.

DVDs�that�everyone�wants�to�watch�Studio 100 is extremely active in the TV and movie market. We have thousands of episodes of new and classic series, as well as

numerous hit movies. This impressive catalogue will be available on the DVD market.

19

Web

site

And�more:• Studio100.be was the website of the year in 2008.• More than 500,000 unique visitors per month in the Benelux countries.• Each visitor spends an average of 12 minutes on the sites.

“Playing games to gether with daddy online, that’s great fun!”

Ruben, 8 years old

WEBSITE

the Studio 100 websites are there to support

the characters, but they also form their own

dream world. children will have access to an

exciting, high-

quality selection:

clips, games, fun

downloads,

colouring pictures,

etc. each popular

character is given its

own minisites too.

and on our

interactive tv website the children can watch

their own favourite clips, whenever they want.

21

Publishing

PUBLISHING

Bumba is: a clown joking around in a circus. He has a lot of great friends, such as Bumbalu, Kiwi (a singing and dancing bird) and Tumbi (an acrobatic elephant).TargeT group: families with children from 0-4 years old.appears as: TV programme in 45 countries (Germany, India, Israel, etc.), stage show and dedicated zone in our fun parks, DVD, CD, books, merchandising, licensing products.

Fun because: “Bumba always makes me laugh” Kelly, 4 years old

“Give me a book and I can just dream away”

Matthew, 8 years oldOwn�publishing�business��and�art�studio�Studio 100 has its own publishing house and a fully-fledged art studio. Just as well, as we publish many books for toddlers and reading books.

For adventure lovers, including

the very youngest ones, we have

excellent fun parks, and for the

doers we have swinging theatre

shows and for the dreamers we

have great books. transferring our

heroes to paper brings them to life

yet again, in books as well as on

the little and big screen. reading

becomes more fun than ever

thanks to Studio 100.

In�newspapers�and�weekly�magazines

Studio 100 allows the most popular figures to also appear in the best-read newspapers and magazines. This way

children can enjoy daily fun games with their favourite heroes.

23

Merch

andising��

and�lice

nce

s

MERCHANDIS ING-L ICENCES

cuddly toys, board games, puzzles, drinking cups, biscuits, etc.

Studio 100 releases hundreds of new food and non-food

products on the market each year. crucial to this process is the

quality and affordability. we would like everyone to enjoy our

products for a long time.

The�proper�knowhowMany merchandising products are developed and released onto the market by Studio 100. Our graphic and sales divisions work closely together to produce merchandising lines for each product. Conclusion: we have the right knowhow and people in-house for commercialising hundreds of products.

Studio�100,�the�perfect�licensing�partnerProducts with a Studio 100 label are guaranteed to be a hit. Thanks to long-term partnerships we have gained a strong position in the market of children’s products. We also follow through on this success internationally thanks to newly acquired content such as the world- famous characters of Maya the Bee, Vicky the Viking and Heidi. This to the great satisfaction of many renowned licencees.

“I sleep much, much, better with my Samson toy”

Alison, 5 years old

25

20

08

20

09

20

07

A�fe

wmore

facts j Studio 100 founders Hans Bourlon and

Gert Verhulst were chosen as ‘Managers of the Year’ by Trends business magazine in 2008.

j Studio 100 received the ‘Entrepreneur of the Year’ award in 2009, one of the most prestigious awards for companies, handed out by international advisory services firm Ernst & Young.

j The company has won the award for ‘Best Finance Team 2008’, issued by CFO Magazine.

j The website of Studio 100 was chosen as ‘Youth website of the Year’ in 2008.

An��impressive��RECORD

j Board games ‘Anubis’ (2007) and ‘Mega Mindy’ (2009) were pronounced best toys of the year in the Netherlands.

j Anubis won 3 prestigious TV awards in the Netherlands, including the ‘Gouden Stuiver’ [‘golden nickel’] and the coveted Nickelodeon ‘Kids’ Choice Award’ (2007).

j Mega Mindy received an award for the best music at the Belgian ‘Kids’ Awards’ (2008).

‘Entrepeneur of the Year’Ernst & Young

Board game Mega Mindy ‘best toy of the year’the Netherlands

Board game Anubis ‘best toy of the year’

the Netherlands

Anubis‘Gouden Stuiver’‘Kids’ Choice Award’

‘Best Finance Team 2008’CFO Magazine

Mega Mindy‘Best Music’Kids’ Awards - Belgium

Pinocchio‘Musical Award’

Studio 100‘Youth website

of the Year’

Award ‘Managers of the Year’ recieved from

Herman Van Rompuy

j Studio 100 received a ‘Musical Award’ for Pinocchio in 2008.

j Plopsaland De Panne is in 2009 the 1st theme park in Belgium (over 1 million visitors)!

A�FEW�MORE�FACTS

Plopsaland De Panne 1st theme park in Belgium

27

blau: 76c 5yrot: 100m 100y schwarz: 100s

© lic

. STU

DIO

100 -

Belg

ium

sTudio 100 nederland - p/a Reduitlaan 45 (navigatie: Slingerweg) - 4814 AZ BredaTel. +31 (0)76-524 53 80 - Tel. +31 (0)6-21 64 23 83Postadres: Postbus 3275 - 4800 DG Breda

sTudio 100Halfstraat 80 - B-2670 Schelle

Nijverheidsstraat 17 - B-1840 Londerzeel - BelgiumTel.: 0032 (0)3 877 60 35 - Fax: 0032 (0)3 877 60 36

e-mail: studio100@studio100.be - www.studio100.tv

sTudio 100 MediaNymphenburger Straße 82 - D-80636 München - Germany

Tel.: 0049 (0)89 960 855-0 - Fax: 0049 (0)89 960 855-104 e-mail: info@studio100media.com

www.studio100media.com

sTudio 100 aniMaTion8 rue Myrha - 75018 Paris - FranceTel.: 0033 (1)53 41 41 58 - Fax : 0033 (1)57 31 70 81e-mail: info@studio100animation.comwww.studio100animation.com

Flying bark producTions62-68 Church Street - Camperdown NSW 2050 - AustraliaTel.: 0061 (0)2 8568 5555 - Fax: 0061 (0)2 9519 1258e-mail: enquiries@flyingbark.com.auwww.flyingbark.com.au

plopsaDe Pannelaan 68 - 8660 De Panne - Belgium

Tel.: 0032 (0)58 42 02 02 - Fax: 0032 (0)58 42 02 45e-mail: info@plopsa.be - www.plopsa.be