Corporate Language Guidelines 2013

Corporate Language Guidelines 2013version 04

Teva's Corporate Language, Version 04. Designed to be easy for implementation, yet flexible enough to allow individual creativity.

Here we go again...

Culture & Language

Teva | Corporate Language | Culture

Our guiding valuesOur Guiding Values represent an unbreakable chain of behaviors, and a process that embodies the very nature of how we operate, at the heart of Teva. It grows from the individual behavior to a global conduct. Individual Integrity drives mutual Respect,Mutual Respect leads to healthy Collaboration,Healthy Collaboration powers our pursuit of Excellence,Our pursuit of Excellence is key to Teva’s ongoing Leadership.

new

"An unbreakable chain of behaviors…"

Collaboration Excellence LeadershipRespectIntegrity


Our visionA good strategy needs a clear vision,our vision is taking Teva to a whole new leveland into a new era as an organization: Being the most indispensable medicines company for the world,executing on our obligation toour patients, customers,shareholders and employees

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9

...to be the most indispensablemedicines company for the world...“ “


Our visual legacyIn 1985, in keeping with Teva’s aspirations to become an international company, an acute need arose to consolidate the entire brand language across all of its entities, giving expression to a strong and solid presence.

Eli Hurvitz, then CEO of Teva, turned to Dan Reisinger, one of Israel’s foremost graphic designers.

The request sought an identity that would express the two meanings of the word Clean:Sterile - scientific and medicalHonest - authentic and transparent

Without any significant changes for the past 25 years, Teva has used Reisinger's

Dan Reisinger

Ariel Kotzer

logo that became one of his most recognized works and an inherent part of the company’s culture and personality.

In approaching Teva’s new visual guidelines, Ariel Kotzer, the new Teva language designer, has taken this logo and built a language around it that corresponds to Teva’s ongoing legacy of quality and simplicity.

Logo

Teva | Corporate Language | Logo

Our logoProportions

The logo is placed within a square area, thus making it "untouchable" and giving it due presence and respect within any graphic context, in a simple set of proportions so as to create a well balanced composition, that aims to allow maximum visibility and presence for the logotype, even when very small.

a a5a

7a

1cm

1cm

7a

Minimum size: 1 cm


Our logoOver white

When placed on white, the logo appears on a square Cool Gray area, using color PG1 from the guidelines color palette.

See pages 29 for color schemes


Our logoOver color

When placed on a colored area, the square around the logotype appears in white.


Our logoOver images

White is also used as a color for the logo square whenever it is placed over images or illustrations.


Our logoBlack and white

When using one color, we maintain the logo rules, applying the grayscale values derived from black.

See page 29 for color schemes


Our logoHebrew

Whenever needed, the Hebrew logo will appear alongside the English one.

Elements

Teva | Corporate Language | Elements | Typeface

Our typefaceA confident and friendly voice

Designed by Erik Spiekermann in 2003, Unit is an extremely versatile font, suitable for use in large headlines and highly legible in bodycopy.

modern and affirmative, yet very human and easy going. The font's opentype capabilities allow for alternative characters as well as specific punctuation marks required for numerous languages.

for additional characters and ligatures.

For non designers putting together PowerPoint presentations and Word documents, use font Calibri or Arial.

Teva Pharmaceutical Industries Ltd. (NASDAQ:TEVA) is a leading global pharmaceutical company, committed to increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in almost 60 countries.

Unit thinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

Unit thin italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

Unit lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

Unit light italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

Unit boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

Unit bold italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 12345

hello

Teva | Corporate Language | Elements | Typeface

TypographyDon't use too many sizes or weights at once. Maintain a strong, clear hierarchy between headlines and bodycopy.

Use optical kerning for headlines and metric kerning for accentuating words within

within bodycopy.

Slogans/taglines may appear in lowercase and/or .

7TAPIcustomer service non stop

24365

Teva | Corporate Language | Elements | Colors

Our colors 1Teva Pantone Green, black, white and grays

Teva's new color scheme maintains the existing color palette and builds upon it.

Teva's Pantone Green is used exclusively within the logotype — and nowhere else.

Black is used for the logotype in single-color projectsand also for typography.

PG1 is used exclusively for the logo square when the logo appears over white.

Use Process grays unless you are doing a single-color project.

C:5 M:5 Y:5 K:5R:226 G:223 B:222Pantone Cool Gray 2

C:10 M:8 Y:10 K:10R:205 G:205 B:202

C:23 M:16 Y:19 K:24R:157 G:160 B:159

C:32 M:25 Y:27 K:36R:123 G:125 B:124

C:51 M:40 Y:38 K:52R:77 G:81 B:84

7% blackC:0 M:0 Y:0 K:7 R:237 G:237 B:238

20% blackC:0 M:0 Y:0 K:20 R:209 G:211 B:212

40% blackC:0 M:0 Y:0 K:40 R:167 G:169 B:172

55% blackC:0 M:0 Y:0 K:55 R:138 G:140 B:142

70% blackC:0 M:0 Y:0 K:70 R:109 G:111 B:113

BlackC:0 M:0 Y:0 K:100 R:0 G:0 B:0

Process grays

One color grays

Existing Teva brand colors

Pantone Green CVCC:100 M:0 Y:65 K:0 R:0 G:131 B:86

WhiteC:0 M:0 Y:0 K:0 R:255 G:255 B:255

PG1

K1

PG2

K2

PG3

K3

PG4

K4

PG5

K5


Our colors 2Teva greens, blues and oranges

Expressing Teva's lively and positive attitude, these colors serve to enhance the primary palette. They are used for color coding in the company's entity hierarchy and as color areas for printed and online materials.

C:30 M:0 Y:100 K:0 R:190 G:215 B:48Pantone 382

C:45 M:0 Y:100 K:0 R:153 G:202 B:60Pantone 375

C:60 M:0 Y:100 K:0 R:114 G:191 B:68Pantone 376

C:70 M:0 Y:100 K:0 R:81 G:184 B:72Pantone 369

C:90 M:0 Y:100 K:0 R:0 G:171 B:78Pantone 355

G1 G2 G3 G4 G5

C:80 M:30 Y:0 K:0 R:0 G:145 B:208Pantone 300

C:100 M:50 Y:0 K:0 R:0 G:113 B:188Pantone 2945

C:30 M:0 Y:0 K:0R:170 G:225 B:250Pantone 291

C:50 M:0 Y:0 K:0R:109 G:207 B:246Pantone 2905

C:50 M:10 Y:0 K:0 R:117 G:190 B:233Pantone 284

B1 B2 B3 B4 B5

Monochromatic oranges

Monochromatic blues

Monochromatic greens

C:0 M:15 Y:100 K:0 R:255 G:212 B:0Pantone 129

C:0 M:25 Y:100 K:0 R:255 G:194 B:14Pantone 123

C:0 M:60 Y:100 K:0 R:245 G:130 B:32Pantone HexachromeOrange C

C:0 M:80 Y:80 K:0 R:241 G:91 B:64Pantone Warm Red

C:0 M:40 Y:100 K:0 R:250 G:166 B:26Pantone 136

O1 O2 O3 O4 O5


Our colors 3Enhancing the spectrum

While our original color scheme gave us a moredynamic and vibrant presence, there is a growingneed to open and widen this spectrum.

As such, we are introducing here several new color schemes for your usage (please remember that simplicity is one of our basic values).

If you would like to introduce a new color or set of colors, please send them to the corcom studio first for approval.

new

C:0 M:100 Y:50 K:0 R:206 G:0 B:55Pantone 206

C:2 M:100 Y:85 K:6 R:200 G:16 B:46Pantone 186

C:9 M:100 Y:26 K:38 R:145 G:0 B:72Pantone 221

C:66 M:100 Y:8 K:27 R:100 G:38 B:103Pantone 260

C:72 M:31 Y:3 K:12 R:94 G:138 B:180Pantone 646

C:100 M:69 Y:0 K:4 R:0 G:61 B:165Pantone 293

C:82 M:97 Y:0 K:0 R:95 G:37 B:159Pantone 267

C:31 M:11 Y:76 K:35 R:138 G:141 B:74Pantone 5767

C:100 M:14 Y:60 K:49 R:0 G:104 B:94Pantone 329

C:100 M:12 Y:21 K:44 R:0 G:103 B:127Pantone 315

C:7 M:0 Y:100 K:0 R:238 G:220 B:0Pantone 3965

C:21 M:0 Y:85 K:0 R:208 G:223 B:0Pantone 389

C:63 M:0 Y:84 K:0 R:108 G:194 B:74Pantone 360

C:59 M:0 Y:22 K:0 R:45 G:204 B:211Pantone 319

C:6 M:100 Y:26 K:24 R:172 G:20 B:90Pantone 215

C:42 M:100 Y:0 K:0 R:165 G:24 B:144Pantone 248

C:0 M:100 Y:2 K:0 R:208 G:20 B:111Pantone 226

C:90 M:99 Y:0 K:0 R:68 G:0 B:153Pantone Violet C

C:61 M:56 Y:0 K:0 R:116 G:116 B:193Pantone 272

C:68 M:34 Y:0 K:0 R:65 G:143 B:222Pantone 279

C:47 M:11 Y:99 K:64 R:89 G:98 B:29Pantone 378

C:100 M:98 Y:0 K:0 R:23 G:28 B:143Pantone 2746

C:99 M:50 Y:0 K:0 R:0 G:94 B:184Pantone 300

C:0 M:14 Y:100 K:0 R:255 G:205 B:0Pantone 116

C:0 M:32 Y:100 K:0 R:242 G:169 B:0Pantone 130

C:0 M:52 Y:100 K:0 R:222 G:124 B:0Pantone 138

C:0 M:73 Y:87 K:0 R:250 G:70 B:22Pantone 172

C:0 M:70 Y:58 K:0 R:255 G:88 B:93Pantone 178

C:0 M:87 Y:85 K:0 R:224 G:60 B:49Pantone 179

C:0 M:86 Y:63 K:0 R:239 G:51 B:64Pantone Red 032

C:2 M:99 Y:62 K:11 R:191 G:13 B:62Pantone 193

C:0 M:92 Y:18 K:0 R:227 G:28 B:121Pantone 213

Teva | Corporate Language | Elements |

Health visualsVisuals that convey the process of producing a product at teva, from research stages through lab to production and delivery. these images should convey a sense of purpose and passion, and feel advanced and hi-techy.

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Teva | Corporate Language | Elements |

Patients visualsVisuals that show people taking or administering medicine, at home or at the doctors. these images should feel real, not posed, and have an element of human care about them.

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Teva | Corporate Language | Elements | Images

Using images In principle, try to keep the number of images per page to a maximum of one. A well chosen photograph in full bleed will have much more presence and resonance than many smaller ones. It will also act as a strong backdrop for typographic content.

Place the image first, then use the other elements in your composition according to the areas available within the image.

Text over imagesWhen placing text over images, always use color areas. transparencies are allowed, but make sure to choose images that allow for copyspace.


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Women’s Health Hub

top searches:1. nuvaring2. FIGO3. emergency contraception4. calcium5. ariel kotzer

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last week’s most viewed

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US: Allergan gains US FDA nod for Botox in overactive bladder

EU: Bayer European Regulatory update on Diane-35

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show us how much you us

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The Unit font’s forms are great tools fortypographic layouts. Here we present afew samples from last year’s designs.

Note the hierarchy between the main titleand additional elements, as well as theuse of color to accentuate and give themessage a specific feel.

Type as visual

TAPICustomer Service

great things come from great partnerships

Annual Reporton form 20F

1-800-8274-8274 7TAPI

customer service non stop24365


Pharma IconsOne icon is worth a thousand words

Taking our cue from the font Netto Office Iconswe have designed and accumulated dozens of icons over the past year due to the need to develop themes based on our industry.

We are presenting them here, and they are available for you to use as seen fit.

The icons also serve as a guideline for developing your own icons, but please be sure to send them to the CBP studio for approval before using them.


Graphic symbolsResponding to the need to provide an easily recognizable visual presence to specific departments, projects and campaigns within Teva, we have designed icons corresponding to Netto Office Icons’ font and pictograms. Here are a few examples.

TQ RFTCulture

QualiTeam

TMC

Teva one

Generic R&D

Global Finance

Tevainsight

TevAlert

Priority

Contrack

Right First Time project

Teva Global BI

TevaView

Teva | Corporate Language | Elements | Grid

Grid basicsTaking its cue from the "logo square",a grid consisting of additional squares is placed around it, at a distance of 5% of the original square's dimensions.

This grid serves for constructing Teva entity logos as well as for compositing elements in printed and online materials.

5%a5%a a

5%a

5%a

a


Our gridThe grid can be resized according to the dimensions of the work at hand.

Once you decide how many squares are appropriate, place the grid so that the squares are flush with the outer edges of your work.

The example at right shows the grid that was used in designing these guidelines.


ExtensionsThe most basic use of the grid is to extend strips of color adjacent to and in alignment with the logo.

These strips are used as backdrops for Teva entity names and definitions, as well as for headlines and product or project titles.

Extensions can be used in all four directions, but only one direction at a time.

Teva | Corporate Language | Grid

Image on gridSimple and flexible

Logo will always appear within square frame, with one edge of the frame flush with any given side of the area.

Additional information is relegated to colored areas aligned to logo frame.

Managing Multiple Sclerosis


Image on gridBalancing lifestyle and science

Company images are used to enhance primary lifestyle images. Those images should express our messages and values as the prime image of the artwork and the secondary visual should reflect the medical aspect.

What is Multiple Sclerosis?

Multiple Sclerosis (MS) is a chronic disease of the central nervous system characterized by both inflammation and neurodegeneration, which are both interrelated and independent of each other. In the majority of patients, the disease is of the relapsing-remitting form, which is manifested by acute attacks (relapses) followed by recovery (remission). This recovery may be incomplete at times, resulting in a disability progression which is measured by the Expanded Disability Status Scale ("EDSS").

Managing Multiple Sclerosis


Extending the gridAnother new addition to the styleguide is a freestanding grid of color rectangles that touch each other. the teva logo should continue to touch one side of the frame.

new

meeting patient needsapril

24-282013

pediatriciansconference

jacob javits centre

www.tevapharm.com

meeting patient needsapril

24-282013

pediatriciansconference

jacob javits centre

www.tevapharm.com

Entities

Teva | Corporate Language | Entities

EntitiesBasics

The most common use of the grid is in building extended logos for Teva's many bodies and entities.

This is done by stretching an area of color to the right of the logo, which can accommodate the entity's name, and whenever necessary, its definition.

Name

The entity definition

Name


EntitiesProportions 1

Guidelines for the name x-uppercase height are derived from the logotype's height. Definitions are half the size of the name's uppercase size, and should not appear less than 7 pt. in size.

Entity names will appear as follows:

x-uppercase height = logotype's height

x-height

50% x-height

Name

The entity definition

Name

b

b

b b


EntitiesProportions 2

Acting as an extension of the Teva logo, the entity name is placed within its strip at a distance equal to that of the logotype from the edge of its confining square. The strip ends at an equal distance to the right of the entity name.

Global Finance

bb

a

b


Corporate formal definitionWhen it comes to the entity typography proportions, the only exception to the rule is Teva's formal definition.

In this case, the x-height is the logotype's white area height.

Pharmaceutical Industries Ltd. x-height = logotype's white area height


Entity namesColor coding

By combining the strips and colors, we achieve a basic color coding system for Teva's entity subcategories.

The colored strip should be equal or longer than Teva's logo.

Never shorter than the logo's width.

Business units G4

Projects G2

Corporate PG3

Geographical B4

Europe B.V.

Exchange

Americas Generics

Respiratory

Customer Service

Human ResourcesR&DResearch and Development

TGOTeva Global Operations


Tags & IconsTags and icons appended strips can be added according to need to hold additional information, but should maintain the simplistic look.Use complementary color schemes or a contrasting color when you need to make a message stand out.

Please do not use more than three strips.

new

let'schangeExchange

TevAlertGlobal Patient Safety & Pharmacovigilance

TQAudit Management System

incloudedall

Implementation

Teva | Corporate Language | Print

LetterheadPrint format

Based on a 9 across grid, the letterhead, along with the additional stationery items, acts as the foremost ambassador for Teva's Corporate Language.

The size, weight and placement of the text makes the document easy to read, human and assertive in voice.

entity logo and address lines according to the grid shown here.

1. Text

Character Metrics

2. Title

3. Footer 1.2cm from the bottom Color: Black

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

June 4, 2010

Dear John,

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the

Teva label. All of our products are produced according to the highest quality standards at plants worldwide

that have both FDA and European approval. You will find that our commitment to excellence and quality is

manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find

below additional information about our company and about the project we would like more information

about from you.

1. GeneralTeva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing

access to high-quality healthcare by developing, producing and marketing affordable generic drugs as

well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered

in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than

1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus

on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading

innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva

employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

2. Teva website projectThe Teva website must reflect our organization’s values and vision as well as the key messages that

communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading

pharmaceutical company, and a channel through which we communicate with stakeholders in a wide

range of areas, including the pharma industry, business realm, corporate social responsibility, customers,

patients and employees.

Thank you,

Teva Corporate Communications Team

June 4, 2010

Dear John,

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the

Teva label. All of our products are produced according to the highest quality standards at plants worldwide

that have both FDA and European approval. You will find that our commitment to excellence and quality is

manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find

below additional information about our company and about the project we would like more information

about from you.

1. GeneralTeva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing

access to high-quality healthcare by developing, producing and marketing affordable generic drugs as

well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered

in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than

1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus

on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading

innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva

employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

2. Teva website projectThe Teva website must reflect our organization’s values and vision as well as the key messages that

communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading

pharmaceutical company, and a channel through which we communicate with stakeholders in a wide

range of areas, including the pharma industry, business realm, corporate social responsibility, customers,

patients and employees.

Thank you,

Teva Corporate Communications Team

Human Resources Human Resources

1

2

3


1. Entity name

2. More details

Character Metrics

EnvelopeThe two version envelope, is based on a 5 up grid.

entity logo and address lines according to the grid shown here.

Teva Pharmaceutical Industries Ltd.5 Basel St., Petach Tikva, IsraelTel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

USA option



1

2


Business cardOne-sided

The grid is fitted to the dimentions of the

all the information fits on one side of the business card.

1. Name

2. Title and department name Entity name More details

Character Metrics

Dan BarakSenior Director, Legal DepartmentTel. 972.3.9999999 Fax. 972.3.9999999

[email protected]

Dan BarakSenior Director, Legal DepartmentTel. 972.3.9999999 Fax. 972.3.9999999

[email protected]

1

2


Business cardTwo-sided

When the amount of text is too large to fit on one side or if you want to add the slogan to one side of the businesscard, use this format.

Front1. Name

2. Title and department name More details

Character Metrics

Back1. Entity name

2. More details

Character Metrics

Fax. 972.3.9267862www.tevapharm.com

Dan Barak

Senior Director, Legal DepartmentTel. 972.3.9999999 [email protected]

1

2

1

2

Dan Barak

Senior Director, Legal DepartmentTel. 972.3.9999999 [email protected]

Front

Fax. 972.3.9267862www.tevapharm.com

Back

BackFront

Dan BarakCorporate Communications

Tel. 972.3.9999999Cel. [email protected]

Teva | Corporate Language | Implementation | Print

FoldersCover

A folder is an effective tool to reveal and express your business unit's values and messages.

You can use color areas or images, and use logo+slogan in many creative ways.

CorComCorporate Communications

Corporate Communications Folder Teva API Japan LTD. Folder


FoldersInside

The inside part of the folder should obviously extend the look and feel of the cover, using the same language.

Please use only rectangular lines and refrain from using rounded corners in die cuts.

Cover Inside Back Cover


Corporate Communications 5 Basel St., Petach Tikva, Israel Tel. 972.3.9267687 | www.tevapharm.com

Corporate Headquarters 5 Basel St. P.O.Box 3190 Petach Tikva 49131, Israel Tel. +972 (3) 926-7267 Fax. +972 (3) 923-4050 www.tevapharm.com



PostersUse colored areas or images as backgrounds.

Typography can also act as an image.

Poster as part of Professional Knowledge Market at Global PhV Meeting 2011 Poster distributed on closing day with Théramex

devicesNon-Medicinal Products

foodsupplements

cosmetics

the

Teva | Corporate Language | Online

WebsiteAfter analyzing Teva’s unique characteristics, we have chosen to focus the User Interface on Teva’s varied target audiences: pharma industry, capital markets, business realm, social responsibility, government affair issues, our employees and our customers and consumers.

Visit our website at www.tevapharm.com

new


PresentationOne of the main tools for disseminatinginformation within and outside the corporate structure is PowerPoint. As part of our corporate language overhaul, we have designed a coherent and comprehensive presentation to help all Teva employees – across the globe and at all levels – present clear and convincing arguments in a captivating manner.

Graphs and diagrams imported from an Excel file have very limited color and design options. Once you use them, you will need to match the colors available in your current Microsoft Office application with our language color palette.

Please help Teva employees in yourdepartment design their presentationsaccording to Teva’s corporate language.

Note: Calibri or Arial fonts should beused in all presentations delivered toTeva worldwide.

new

4

Tables

*Net income, operating income and EPS are non-GAAP results

Change Q3/10* Q3/09*

+20% 4,250 3,550 Sales $M

+44% 1,439 997 Operating Income $M

+47% 1,182 806 Net Income $M

+46% 1.30 0.89 EPS $

+23% 866 704 Free Cash Flow $M

Change Q3/10* Q3/09*

+20% 4,250 3,550 Sales $M

+44% 1,439 997 Operating Income $M

+47% 1,182 806 Net Income $M

+46% 1.30 0.89 EPS $

+23% 866 704 Free Cash Flow $M

Name of presentation Name of presenter

2013 Master Slide Chapter Building the presentation base

PPT

Presenta*on

Template&

Guidelines

3

One bold image is more effective than several small ones

  Do not use poor-quality images

  Do not use images with many small details

  Images taken on a white background work best

  Images within the same presentation

should have the same look ’n feel

Adding an Image

PresentationAs seen in the examples to theright, presentations can be enhanced in several ways: using typography asa visual element, combining full frameimages with messages, or implementinga department or BU’s slogan and identity.

An example of an interior page in which the Teva logo appears on the left side of the upper strip without using an image in the strip is shown on the bottom right.

Teva | Corporate Language | Implementation | Online

TAPI Customer ServiceRepositioning in 2012

RFTCulture

Right First Time


Email signatureUsing the basic logo and strip format, an e-signature has been devised to allow maximum legibility while taking up minimum space on the email document.

Enclosed is a link to an automatic e-signature.

It is not allowed to add any other design elements to the signature itself.

Consult your IT team for the implementation of the email signature into your Outlook.

Refer to link: http://sig.il.teva.corp/tevasignature/ - Teva

or http://sig.il.teva.corp/tapisignature/ - Teva TAPI

Dear Bill, Regarding the re-design, do you have certain guidelines you could send to me and I will send you a template for approval? Would it be better to meet with someone in your department? Thank you,John

John Rogers. Head of CommunicationsCell. +972.54.8888888 Tel. +972.3.9999999www.tevapharm.com

Website Characterization

Bill Johns

Dear Bill, Regarding the re-design, do you have certain guidelines you could send to me and I will send you a template for approval? Would it be better to meet with someone in your department? Thank you,Roberto


Bill Johns

Group Member

Dr. Roberto Garcia. Director Medico Tel. (54) 11 123-4567 | Fax. (54) 11 123-4568 Cel. 99878-2686 [email protected] www.tevapharm.com | www.ivax.com.ar



Bill Johns



John Rogers. Head of CommunicationsCell. +972.54.8888888 Tel. +972.3.9999999www.tapi.com

TAPI

Bill Johns

BIOSPEARBIOSPEAR

For commercial units messages only

John Rogers. Head of CommunicationsCell. +972.54.8888888 Tel. +972.9.9999999www.tevapharm.com

Teva | Corporate Language | Implementation | Environment

Interior SignageRoom signs

Room signs denote the room number and the occupant's name.

Again, this is done within the confines of the corporate language, with titles appearing half the size of the bearer's name.

The name will appear in Unit bold.

Two personsOne person + Title

James Johns

2013

Marketing Director

One person

James Johns

2013 2012

Suzannevan Dijk

Rachel Smith


Interior SignageConference room signs

Conference room signage should be kept to a minimum of required information: room number and name. The icon tells us this a conference room.

Pnina

1234

Pnina

1234


Interior SignageIcon room signs(various options)

Icons are also used to denote additional public spaces, and can be juxtapositioned with arrows to create directional signs.

Please refer to signage codes in your country for specific rules and regulations when designing these kind of signs.

1234

1235

1235

Exit


Interior SignageIcons are taken from font Netto Office icons.

Additional icons (i.e. meeting room) have been designed accordingly. These can be used for standalone signage (closets etc.)as well as room and directional signage.

If you are designing a new icon, please make sure to send it to the corcom studio for approval.

Fire extinguisher

Disabled readyMen's roomToilets

Cafeteria / Kitchenette

Meeting room

Women's room

Parking

P

Fire escape

ExitEntrance


SignageExterior

Like the rest of the Corporate Language, Teva's signage design strives for strong impact while maintaining a simplicity of elements in 2 or 3 dimentions, allowing for fast, coherent legibility.

The grid is used to allow each piece of information to be read in turn.

Arrows in different formats can be accessed within the opentype glyphs for our font, Unit.

new


SignageExterior

Signage should adhere to languageguidelines in terms of typography, color and material.

The Teva logo may appear without theenclosing box only on building fronts, asshown in the TevaTech facade.

HQ Entrance

Kfar Saba R&D Center

TevaTech Plant

Kfar Saba OSD Plant


FlagsTeva flags will be designed and manufactured in two formats horizontal and vertical using G5 green.For regional flags you may use B5 blue.

Regional flagTeva flag


RollupsRollups should be treated as large stickers. Use as few elements as possible. Make sure to make them large enough to be seen from a distance, especially text.

Spring rollup Global Leadership Conference 2013 rollup

ObjectsImplementing a brand identity onobjects takes place when there is a need for a solution not involving conventional printing methods (e.g. caps, clothing, bags, flash drives).

Materials and colors should correspond as closely as possible to our overall guidelines. The objects themselvesshould also comply to our basic values ofsimplicity, quality and user friendliness.



Dress & HeadwearTeva's Corporate Language applies itself naturally to wearable items.

Whether printing or stitching graphics on to material, make sure the colors comply with the guidelines palette.

Place graphics in a clearly visible area on the item, either front or side. One appearance per item is sufficient.

Exchange shift to Outlook project dress and headwear

Teva | Corporate Language | Appendix

A language is bornImplementing the new Teva corporate language

From North America to Japan and the Netherlands to Peru, across all borders and languages, in print and online, Teva has adapted a distinct and fresh visualpresence. We would like to thank all of our creative partners who helped achieve this.

We are also presenting a few insights to help provide you with the necessary tools to enhance our mutual efforts in creating a distinct character and voice for our company.

You are invited to consult with our Corporate Brand Presence studio: [email protected]

TQ

Ariel Kotzer. Creative and Design DirectionZiva van Dijk. Studio ManagerRacheli Levi. Design and ProductionShir Altay-Hagoel. Media & Online DirectorNoa Zaidel. Corporate Brand Presence CoordinatorYossi Koren. Vice President, Corporate Brand Presence

2013version 04

Corporate Brand Presencecorporate identity. media tools. online activity.

Documents

Corporate Language Guidelines 2013