Corporate VMware Instagram Photo Suggestions & Examples(How other B2B Tech companies are leveraging Instagram as a marketing platform)

Laura Kastilani

Overall Goals:● Tell the VMware Story

○ Company culture

○ Leadership

○ History

● Create community○ Customer success

○ Corporate responsibility

● Humanize○ Behind the Scenes

○ People behind the technology

○ Workspaces/ campuses

● Brand awareness ○ EPICC

Company Culture

Leadership

History: Past and Present

Humanize

Workspaces & Campuses

Community Building: Customer Success Stories

Corporate Responsibility

Connecting with the Community Through Major Holidays & Events

Brand Awareness