Upload
alok-bhardwaj
View
216
Download
0
Embed Size (px)
Citation preview
8/3/2019 Corporate Communication Use of Technology
1/32
Impact of technology
1
8/3/2019 Corporate Communication Use of Technology
2/32
1. Todays business environment requires a certainlevel of competence.
2. Its important to understand that one to have
basic communication skills and can not rely ontechnology totally or let it overwhelm thecommunication process.
3. Employees who are comfortable usingtechnology have a competitive edge overothers.
4. Communication is about people connectingwith people irrespective of technology.
2
8/3/2019 Corporate Communication Use of Technology
3/32
i. Companies who can use technology wiselycan communicate more effectively and
therefore compete more successfully.ii. Benefits of technology are not automatic.iii. Spend time and money wisely on
technology.iv. Disengage from the computer frequently to
communicate in person.
3
8/3/2019 Corporate Communication Use of Technology
4/32
i. Technology is an aid to interpersonalcommunication, not a replacement for it.
ii. Technology cant think for you or communicate
for you.iii. If you lack some essential skills(e.g. writing orinterpersonal) then technology probably cannotfill the gaps.
iv. Your spell checker is happy to run all your wordsthrough the dictionary , but it doesnt knowwhether you are using the correct words orcrafting powerful sentences.
4
8/3/2019 Corporate Communication Use of Technology
5/32
v. The sheer number of possibilities in manytechnological tools can get in the way ofsuccessful communication. E.g. , power point
presentation: if overloaded, if visuals more ,then content of a message is obscured.vi. If technology system is not adapted to user or
organizations needs , people wont use iteffectively or worse not use it at all.
vii. Another extreme is it could be addictive to thepoint of craving by workers to be connectedround the clock.
5
8/3/2019 Corporate Communication Use of Technology
6/32
i. Communication technology can save timeand money and can also waste them if not
used effectively and efficiently.ii. You dont have to be an expert but you need
to be familiar with the basic features andfunctions of the tools you are expected touse on the job.
iii. Sufficient training to employees is a must.
6
8/3/2019 Corporate Communication Use of Technology
7/32
New generation of digital technology. Right tool for right situation can enhance
communication. Flexible office setting. Distance minimal and immaterial now. Manufacturers use tools to track shipments
and customers to stay well informed. E.g. Sun Microsystems.
7
8/3/2019 Corporate Communication Use of Technology
8/32
A. Tools redefining the office.B. Tools used for collaborating and
communicating remotelyC. Tools used for communicating about product
and services.D. Tools used for communicating with the
customers.
8
8/3/2019 Corporate Communication Use of Technology
9/32
1) Flexible Workstations : docking stations inoffice.
2) Wireless Networks: laptop PCs with wirelessaccess cards let workers stay connected tothe network from practically anywherewithin the office ,any desk, any conferenceroom and offers high speed internet accesswithin range of a wireless access point.
9
8/3/2019 Corporate Communication Use of Technology
10/32
3) Intranets : a private computer network thatsimplifies information sharing within the
company. Intranets can handle:
Company e-mails
Instant messaging(IM)
Websites Internet phone connections
To ensure security of company information,intranets are shielded from the public internet.
10
8/3/2019 Corporate Communication Use of Technology
11/32
4) Electronic presentations : combining a colourprojector with a laptop or personal digital
assistant (PDA) running the right softwarelets people give informative businesspresentations that are enhanced with sound,animation, and even website hyperlinks.
Provides flexibility and editing option to makelast minute changes as everything is in electronicform.
11
8/3/2019 Corporate Communication Use of Technology
12/32
5) Follow Me Phone Service: callers use onenumber to reach the person anywhere- at
the office, a remote site, a home office. The system automatically forwards calls to a list
of preprogrammed numbers and transfersunanswered calls to voice mail.
No juggling of multiple numbers is required.
12
8/3/2019 Corporate Communication Use of Technology
13/32
Teamwork is essential. Difficulty arises if team members are working in
different parts of the company in different time
zones or even for different companies. Technology helps bridge the distance by making
it possible to brainstorm, attend virtualmeetings and share files from widely separated
locations. Saves money on travel without compromising
on benefits of face-to-face collaboration.
13
8/3/2019 Corporate Communication Use of Technology
14/32
1) Wall display : instead of using a white boardduring meetings , brain storming, Wall
Displays take it a step further, letingparticipants transmit their words anddiagrams to distant colleagues via thecorporate intranet.
Users can even share the virtual pen to makechanges and additions from more than onelocation.
14
8/3/2019 Corporate Communication Use of Technology
15/32
2) Web Based Meetings : workers can activelyparticipate in web based meetings by logging
on from a desktop PC, laptop or cell phone. Websites like Web Ex help users to integrate
voice text , and video and lets them shareapplications such as Microsoft Power Point and
Microsoft Word in a single browser window.
15
8/3/2019 Corporate Communication Use of Technology
16/32
3) Internet Videophone : person-to-personvideo calling has long been possible throughpopular IM programs. Internet videophones lets multiple users
participate in a video conference without theexpense and complexity of a full-fledged videoconferencing system.
Some services are flexible enough to includetelecommuters who have broadbandconnections.
16
8/3/2019 Corporate Communication Use of Technology
17/32
4) Shared Workspaces : online workspaces suchas eRoom and Groove make it easy for far
flung team members to access shared filesanywhere anytime.
Accessible through a browser , the workspacecontains a collection of folders and has built-in
intelligence to control which team members canread, edit , and save specific files.
17
8/3/2019 Corporate Communication Use of Technology
18/32
5) Video Conferencing and Tele-presence : lesscostly than travel.
Same experience and benefits as in-personmeeting.
Advanced systems include tele-presence androbot surrogates, which use computers to
place participants in the room virtually.
18
8/3/2019 Corporate Communication Use of Technology
19/32
Targeted at customers. The ability to easily access and share the
latest information improves the flow andtiming of supplies , operating costs , andboasts financial performance.
Right product to consumer at the right time.
19
8/3/2019 Corporate Communication Use of Technology
20/32
1) RFID (Radio Frequency Identification) :throughout the distribution chain , from
factories to ships to warehouses to retailshelves, companies can replace manualtracking and reporting with automatedsystems that monitor small radio-frequencyidentification tags attached to goods andcontainers.
20
8/3/2019 Corporate Communication Use of Technology
21/32
2) Extranets : extranets are secure , privatecomputer networks that use internet
technology to share business informationwith suppliers and vendors, partners andcustomers.
Its like an extension of the company intranet thatis available to people outside the organization byinvitation only.
21
8/3/2019 Corporate Communication Use of Technology
22/32
3) Wireless Warehouses: FedEx/UPS have anedge over their competitors due to advanced
communication technology. Hand worn scanners use wireless links to help
warehouse personnel access instant informationthat lets them process more packages in less
time at transit hubs.
22
8/3/2019 Corporate Communication Use of Technology
23/32
4) Package Tracking : senders and receiversoften want frequent updates when packages
are in transit. Handheld devices such as FedEx Power Pad
enhance customer service by letting them knowby instantly uploading updates.
It aids drivers by automatically receiving weatheradvisories.
23
8/3/2019 Corporate Communication Use of Technology
24/32
5) Supply Chain Management : advancedsoftware applications let suppliers,
manufacturers, and retailers shareinformation even when they haveincompatible computer systems.
Improved information flow increases reportaccuracy and helps each company in the supplychain manage stock levels.
24
8/3/2019 Corporate Communication Use of Technology
25/32
1) Over the Shoulder Support : for onlineshoppers who need instant help, many retail
websites make it easy to connect with a livesales representative via phone or IM.
The representative can provide solutions and witpermission even control the shoppers browser to
help locate a particular item.
25
8/3/2019 Corporate Communication Use of Technology
26/32
2) Corporate Blogs : (Mena Trott : Six Apart) Web based journals let companies offer advice,
answer questions, and promote the benefits of
their products and services. Elements of a successful blog include frequent
updates and the participation of knowledgeablecontributors.
Adding a subtle mix of useful commentary andmarketing messages helps customers read andlisten.
26
8/3/2019 Corporate Communication Use of Technology
27/32
3) Pod casting : with the portability andconvenience of downloadable audio andvideo recordings, podcasts have quicklybecome a popular means of deliveringeverything from college lectures tomarketing messages.
Podcasts are also used for internalcommunication , replacing conference calls,newsletters and other traditionalcommunication vehicles.
27
8/3/2019 Corporate Communication Use of Technology
28/32
4) In-store Kiosks : Staples is among theretailers that let shoppers buy from the web
while they are still in the store. Web-connected kiosks were originally used to let
shoppers custom-configure their PCs, but nowthey give customers access to roughly 8000 in-
store items as well as to the 50000 productsavailable online.
28
8/3/2019 Corporate Communication Use of Technology
29/32
5) Help lines : some customers prefer thepersonal touch of contact by phone.
Some companies assign special ID numbers thatlet them jump the queue.
Foreign language speakers are connected topeople who can reply them in their language and
assist them.
29
8/3/2019 Corporate Communication Use of Technology
30/32
Waste of man hours in personal socialnetworking, e-mails, blogging etc.
Restrict blogs etc as company information leaks. Some companies allow fixed hours to allow use. Cases and legal issues/lawsuits as sexual
harassment issues of inappropriate images onyour desktop.
E-mail and IM are considered legal documentsand both can be used as evidence in lawsuits orcriminal trials.
30
8/3/2019 Corporate Communication Use of Technology
31/32
Technology can overwhelm communication. E.g. if you ask your colleague how was your
sales presentation? and the answer you receive
is a text saying fine, then, what does it mean?Is an order expected soon? Did your colleaguelose the sale and doesnt want to talk about it?Was the client rude?
People wont know you if you stay hidden behindtechnology.
As technological options increases, people seemto need the human touch even more.
31
8/3/2019 Corporate Communication Use of Technology
32/32