IIFCL CORPORATE COMMUNICATION POLICY

CORPORATE COMMUNICATION POLICY

1. OBJECTIVES

IIFCL's Corporate Communications policy aims to put in place a decision making process for the Corporate Communications Department to undertake activities in a fair, transparent and objective manner for institutional image building and Branding through Advertising, Business Promotion (conducting/ participating in events, summits, seminars, exhibitions, conferences, road shows etc. at Regional, National and International level) and by carrying out effective Public Relations activities. The goals of the policy are as hereunder.

I. To reinforce Transparency, Stakeholders .

strong corporate reputat ion through high degree of Clarity, Coherence and Consistency in Communication \•vith

ii. T o undertake promotional initiatives with the main object ive of furthering the scope of the Company's business interest and enhance ties with Stakeholders.

111. To have in place an effective public relations mechanism and information dissemination process.

2. GUIDING PRINCIPLES OF COMMUNICATION

1. From the communications perspective, the stakeholders of IIFCL include the Government, Project D evelopers, Regulatory Bodies, Rating Agencies, Banks, Financial Institutions and other lenders, Public Society, at large.

ii. III~~CL aims to it1for1n, rr1otivate at1d/<)r involve all stal{el1olders in tl1e activities and g rowth of the company through sustained, consistent and relevant messages using a judicious mix of both external and internal communication tools.

u1. T he content of communication at IIFCL comprises Information on its Products, Plans and Strategic initiatives for infrastructure sector. The other day to day communications involves Public Relations and nurturing relationships with stakeholders including media.

Page 1 of 8

IIFCL CORPORATE COMMUNICATION POLICY

JV. The primary level of Communication 1s focused on 1ssues of importance to IIFCL.

v. The communications with its diverse stakeholders shall preferably be in Hindi and/ or English and regional languages (as may be required). The international communications shaD be predominantly in English, with other languages as may be required.

v1. IIFCL endeavors to place all relevant information in the public domain so as to ensure transparency, promote consistency and discourage information dissemination on selective basis.

S. ANNUAL BUDGET

The Corporate Communication Department will prepare the annual budget for the activities involved for meeting the objectaves of the Communication Policy.

4. STRUCTURE OF THE CORPORATE COMMUNICATION DEPARTMENT

4.1 The Corporate Communication Department will be headed by the Chief General Manager- Corporate Communications or any other Officer nominated by the Competent Authority and shall be assisted by other officers in the Department. The officers posted in the department will also be the liaison oflicers for the company.

4.2 The Corporate Communications Department will undertake all the activities for meeting the objectives of the said Policy including representations in events being sponsored/ participated I supported by IIFCL.

5. OPERATIONAL PRACTICES

5.1 The Managing Director and Whole Time Director (WTD ) are the authorized spokespersons for IIFCL. Additionally, depending upon the issues/ events the Managing Director may designate/ nominate any CGM/GM to speak on behalf ofthe Company.

5.2 The Head of Corporate Communication may speak on behalf of IIFCL based on published information in response to queries from media on ongoing projects/ campaigns by various media agencies. It should be refrained from

Page 2 of 8

IIFCL CORPORAT E COMMUNICATION POLICY

commenting on futuristic issuesh·iews relating to issues not in public domain

5.3 No other officer is allowed to communicate with the Media unless he/ she is designated/ nominated by the Managing Director. Disciplinary action may be initiated against the Officer for not adhering to this Policy, in accordance with IIFCL's Staff Service Regulations.

6 . LIST OF ST AKEHOLDERS/ AUDIE NCE

1. Regulatory Bodies 11. Banks/Fi nancial institutions

111. Central/State/PSU's/ Autonomous bodies IV. Project developers v. Investors/ Bondholders/ Creditors

VI. Multilateral/Bilateral Ins ti t utions v11. Rating Agencies

VIII. Media agencies/News wires IX . General public

The abovementioned List is illustrative and not exhaustive. Corporate Communication department will maintain a list of such stakeholders vvhich will be updated periodically.

7. MAJ OR CO MMUNICATION TOOLS

7.1 Branding & P ublicity through:

1. Television, Radio, Print (N ewspapers, Magazi nes), Social media. Contextual text ads, Standees & Banners, Email marketing, Plays, Skits and Nukkad Nataks.

ii. Organizing and part1c1pating in events like Road Shows, Business Meets, Conferences, Seminars, Summits, Seminars, Exhibitions, etc. at Regional, National and International level.

111. Press Releases in newspapers and magazines.

tv. Advertising/Sponsorship acttvtttcs (* the sponsorships of events/seminars/ summits aim at enhancing the braml image through dissemination of information

Page 3 of 8

UFCL CORPORATE COMMUNICATION POLICY

about IIFCL and its products through Corporate Flyers/Brochures, Signage's, Display board, Standees, Logo branding at events and exhibition stalls.)

v. Corporate Film

v1. Corporate Social Media Handles

VII. Corporate Website

In addition to above media options, IIFCL may also make use of any other publicity media, if it objectifies the communication strategy. IIFCL shall maintain uniformity in its corporate colors, design etc. for display of publicity messages. Corporate Logo may be displayed in all its publicity material i.e. banners, hoarding, stationery, mementoes etc.

7.2 Corporate Website

The Corporate Communication Department will be responsible for maintammg the overall look and feel of the website. However, technical aspects of maintaining the website shall be looked after by the Information Technology Departrnent. It should be in accordance with principles under 2(iii) & 2(vi) of this policy and the official website should be bilingual (Hindi & English).

Steps for uploading Information on Corporate Website

i) Look and Feel: The Nodal Department for uploading the content on the website will be Corporate Communication with the help of IT Dept. The IT Department will be responsible for the website security and managing the ease of navigation/browsing.

ii) Content: T he concerned department will be responsible for the specific content pertaining to their department. The content to be uploaded should be accurate, relevant, timely and Stat utory (RTI, Grievance and citizen's charter). In case any change/ addition/ modification is required, the concerned Department after due approval from their Head of Department would provide the updated contents to the Corporate Communication Department for facilitating the uploading through Information T echnology Department.

iii) Periodic Monitoring A quarterly report on website Updation pertammg to respective departments in the desired forrpat will be submitted by HOD's.

Page 4 of 8

IIFCL CORPORATE COMMUN ICAT ION POLICY

8. CORPORATE MEMENTOS

IIFCL may procure appropriate corporate mementos items with its name/Logo printed for distribution to the valued customers/ dignitaries/ other stakeholders.

9. EMPANELMENT OF AGENCIES

Going by the overall corporate communication strategy IIFCL may undertake empanelment of agencies with specialized skills in the following areas.

• Creative Agencies (for Brand Activity, Product & Services).

• Media Agency (for media planning & releases to media)

• Public Relations (PR) Agency

• Agency for Strategic Marl,et ing Consultancy/Research

The areas for which agencies will be empaneled will be decided by the Managing Director on the recommendations of the Corporate Communication Department. or For empanelment, either a single process for all/ any combination of these areas or separate process for each area ca n be undertaken by Corporate Communications Department through an open bid process.

In case of any specific/ specialized requirement, seeking services of agencies outside the empanelment can be undertaken with the approval of Managing Director. Such process will define specific skills/nature of activities that arc ei ther outside the scope of services defined for empaneled agencies or ski lls for the same are not available with empaneled agencies or due to location constraint.

Experienced Agency having conducted such process for other PSUs/banks may be hired for conducting such process of II f'CL.

The agencies will be empaneled fo r a period of t\vo years which may be further extended by maximum one year based on satisfactory performance ·with the approval of the Managing Director. T he number of agencies to be empaneled will be decided by Competent Authority as per requirement based on the overall strategy of the IIFCL.

Selection, Process/Norms for empanelment of Advertising agencies for Creative designs, Media Agency, Agency for Brand activ ity, Research/Planning and PR Agency or any Agency empaneled for efficient and cost effective working should be

Page 5 of 8

IIFCL CORPORATE COMMUNICATION POLICY

approved by Managing Director on the recommendation of Corporate communication department.

10. CORPORATE COMMUNICATION COMMITTEE

A Corporate Communication Committee consisting of maximum five senior officers of IIFCL as members constituted by Managing Director shall identify, shortlist and recommend proposals on periodical basis for sponsorship, release of advertisement in Journals/Magazine's, corporate participation in events, seminars & exhibitions, showcasing of products & services through displays, signage's, stalls, banners, tableau etc. based on its relevance with IIFCL functioning and purchase of mementos for event/seminars.

The Head of the Corporate Communications Department wi ll be the Convener and the quorum to convene the Corporate Communication committee shall require the presence of at least 3 members.

MD will be the Competent Authority for acceptance of the recommendation.

Proposals related to infrastructure sector, directly or indirectly, would he given priority. In any case, the main objective of such participations will be to increase IIFCL's visibility and its relations with Government/Public. Sponsorship proposals for conferences may be considered when being organized by either of the following:

1. Central / State Government Departments/Regulatory and/or Autonomous Bodies/Public Sector Organizations

ii. Leading industry associations like CII, ASSOCHAM, FICCI, PHD Chambers of Commerce etc. or their affiliate associations .

111. Reputed Educational/Research Institutions/Corporate Houses/Publication Houses/Event Management Agencies/Media Houses.

Proposals for release of advertisements may be considered when the same is being published in either of the following:

1. Central/State Government Departments/Regulatory and/ or Autonomous Bodies/Public Sector Organizations

11. Material published by leading industry associatJOns like CII, ASSOCHAM, FICCI, PHD Chambers of Commerce etc. or their aHiliate associations.

IlL Publications or issues of Publications vvhich are related to Infrastructure, Project Financing, Economy etc.

Page6of8

IIFCL CORPORATE COMMUNICATION POLICY

1v. Material published by reputed educational /research in stitutions. v. Other Newspapers and/ or Magazines if it's expected to garner good mileage

for IIFCL.

During a yearly quarter, preference would be given to proposals related to a different sub-sector of infrastructure as compared to events that have been sponsored earlier in the quarter.

Any other proposal which will increases IIFCL's visibi li ty and enhances brand image may also be considered for sponsorship/ advertisement.

11. PROMOTION OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES

IIFCL as a part of its image building and branding activities as also in compliances to Section IS5 of the Companies Act, 201.3 may showcase the Corporate Social Responsibility initiatives undertaken at IIFCL. Such Corporate Social Responsibility Initiatives should be covered in the Corporate Films and Corporate presentations.

12. CRISIS MANAGEMENT AND RESPONSE PLAN FOR ADVERSE REPUTATION EVENTS

The Wholetime Directors or Head of Corporate Communications Department or authorized officials being spokespersons of I IFCL shall clarify and disseminate the true, fair and adequate position of IIFCL in respect of any adverse reputation event through Media Conference, Media Releases us ing any print, electronic or any other media vehicle as deemed fit for bringing to the knowledge of all stake holders.

The Head of Corporate Communications Department may speak on behalf of IlFCL issue media releases/ media related communications in consultation \:vith the Wholetime Directors to the extent of published data.

IIFCL'S Corporate Communication Department will endeavor to disseminate the true, fair and adequate clarifications (if any) through its own website.

13. OFFICIAL LANGUAGE POLICY & IMPLEMENTATION

IIFCL shall adhere to Government of India guidelines on ofticial language while undertaking \'arious communication acti,·ities.

Page 7 of 8

IIFCL CORPORATE COMMUNICATION POLICY

14. DISSEMINATION OF COMMUNICATION POLICY

The Communication Policy shall be available on IIFCL's official website www.iifcl.org and intranet site.

15. TERM OF THE POLICY

This pol icy shall remain valid till further review by the Board.

16. INTERPRET ATION The Managing D irector will be Competent Authority to interpret the policy in case of any doubt/ clarification. In the absence of the Managing Director, the Whole Time Director will exerci, e the power and delegation of the Managing Director for the purpose of implementing this policy.

Page 8 of 8