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    Corporate Objectives and

    Human Resource Planning

    In an organization everything & everyone is a part of abigger system that are interrelated and interdependent

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    Objective

    Statements of specific outcome that are to beachieved.

    Objectives are often set in financial terms. Thatmeans that the objective is expressed in terms ofa financial outcome that is to be achieved. Thosecould include:

    Desired sales or profit levels

    Rates of growth

    Amount of cash generated

    Value of the business or dividends paid toshareholders

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    Some objectives are hard to measure, but areoften important. For example, an objective to

    be:

    An innovative player in the marketA leading in the quality of customer service

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    Objective as a part of hierarchy

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    Corporate objectives

    Corporate objectives are those that relate to

    the business as a whole. They are usually set

    by the top management of the business and

    they provide the focus for setting more

    detailed objectives for the main functional

    activities of the business.

    They can be illustrated as follows:

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    Peter Drucker suggested that corporate objectives shouldcover eight key areas:

    Market standing - Market share, customer satisfaction,product range

    Innovation - New products, better processes, usingtechnology

    Productivity - Optimum use of resources, focus on core

    activities Physical & financial resources - Factories, business locations,

    finance, supplies

    Profitability - Level of profit, rates of return on investment

    Management - Management structure; promotion &development

    Employees - Organizational structure; employee relations

    Public responsibility - Compliance with laws; social andethical behavior

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    Business Strategy

    Business strategy is about how thosecorporate objectives are to be achieved.

    Strategy is the way in which a company

    orients itselftowards the market in which itoperates and towards the other companies in

    the marketplace against which it competes. It

    is a plan an organization formulates to gain a

    sustainable advantage over the competition.

    http://www.1000ventures.com/business_guide/marketing_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/competing_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/competing_strategy.htmlhttp://www.1000ventures.com/business_guide/marketing_strategy.html
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    Business Strategy is about making high-leveldecisions and forms the management gameplanfor

    Satisfying customers (meeting customer

    needs) Running the business (organizing resources in

    the most efficient and effective way)

    Beating the competition (strategies andtactics to gain competitive advantage)

    Achieving corporate objectives

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    Human Resource Planning

    Human resource planning is a process bywhich an organization ensures that it has rightnumber and kind of people, at the rightplaces, capable of effectively and efficiently

    completing those tasks that will help theorganization achieve its goals.

    HRP is the process offorecastinga firms

    future demand for and supply of the righttype of people in right number.

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    Relationship between strategic and

    HR plans

    Overall

    Corporate

    Strategy

    Human

    Resource

    Objective

    Human

    Resource

    Plans

    Operational/Tactical Plans

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    Factors Affecting Human Resource Planning

    Government Policies Strategies of co.

    Level of Economic Devlpmnt. HR Policies of co.

    Business Environment Formal/Informal groups

    Information Technology Job Analysis

    Level of Technology Time HorizonsNatural Factors Type/Quality of

    International Factors information

    Trade unions

    External Factors Internal Factors

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    Corporate StrategyGrowth (Mergers & Acquisitions)

    HR Strategy Improving the employee morale

    Managing and unifying the cultural diversity

    Counsel the employees regarding resistance to

    change and adoption to new systems & procedures

    Corporate StrategyGrowth (Horizontal Integration,

    conglomerate diversification)HR StrategyT&D of existing employees, employingnew candidates for the diversified business..etc.

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    Corporate StrategyDownsizing strategies

    HR Strategy

    retrenchment Outplacement assistance

    Cut in salaries, perks, long leave without pay

    Redeploy employees in sister organizations

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    Human Resource Planning Process

    Defining organizational objectives and policies

    Forecast of personnel needs and supplies.

    HR programming HRP implementation

    Control and evaluation programmes.

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    Human Resource planning Model

    minus

    Redeployment Retrenchment

    outsourcing employment T&D internal

    mobility

    Reduced hours Work sharing Layoff VRS Golden Handshake CRS

    Analysis

    Corporate &Unit

    level strategies

    Control &

    ReviewMechanisms

    Demand forecast

    resource

    requirements

    Supply forecast

    present

    inventory of HR

    Net HR

    requirements

    for future

    Surplus of future

    available HR in

    the organization

    Forecast the

    futuresupply of

    HR in all

    sources if

    supply is

    inadequate

    Shortage of

    future

    available HR in

    the

    organization

    1

    23

    4

    5

    6

    7

    8

    9

    10

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    Forecasting: A Critical Element of

    Planning

    Forecasting involves:

    a. forecasting the demand for labor

    b. forecasting the supply of labor

    c. balancing supply and demand considerations

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    Model of Forecasting HR Demand & Supply

    FORECASTING DEMAND

    Techniques

    Trend analysis

    Managerial

    estimates

    Delphi technique

    Work-Study

    Technique

    External

    Considerations

    Demographic changes

    Education of theworkforce

    Labor mobility

    Government policies

    Unemployment rate

    FORECASTING SUPPLY

    BALANCING

    SUPPLY AND DEMAND

    (Shortage) Recruitment

    Full-time Part-time

    Recalls

    (Surplus) Reductions

    Layoffs

    Terminations

    Demotions

    Retirements

    Considerations

    Product/servicedemand

    Technology

    Financial resources

    Absenteeism/turnover

    Organizational growth

    Managementphilosophy

    Techniques

    Staffing tables

    Markov analysis Skills inventories

    Replacement charts

    Succession planning

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    (4) Delphi technique

    This process involves a panel of experts using their

    judgements to make estimates of short-term futuredemands.

    Experts use a variety of factors to make theirjudgements, including economical, demographical,technological, legal, and social conditions outside of the

    organization, as well as production, sales, turnover,experiences, and education levels of the workforcewithin the organization.

    During the process, experts are not permitted to engage

    in direct face-to-face contact or communication. This is in an effort to prevent groupthink, influence of

    others, or confrontation of experts, which can influencethe results

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    Techniques of Forecasting HR Supply

    (1) Staffing Tablets To assess internal HR supply, a staffing table

    provides a clear graphical view of all organizational

    jobs and the current number of employees at each

    job.

    It presents a simple visual understanding of an

    organizations staffing level within each department

    and the organization as a whole, in an effort to helpunderstand the combination of employees that

    make up an organizations internal workforce.

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    (2) Markov analysis

    A Markov analysis extends to help predict internal

    employee movement from one year to another byidentifying percentages of employees who

    remain in their jobs,

    get promoted or demoted,

    transfer, and exit out of the organization. By tracking and predicting employment movement

    within an organization, the Markov analysis allows forthe development of a transition matrix to forecast

    internal labour supply. This represents both a stock approach (quantities in

    apoint of time) and a flow approach (comparingquantities that change over a period of time).

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    (3) Skills/competency Inventories

    Building on the skills inventory, the skills/competencymodels focus on matching the right skills orcompetencies needed for each job with the skillsavailable within the organization

    Unlike other models that predict headcount (e.g., trendanalysis or Markov models), this model focus onidentifying the skills/competency supply within theorganization, and helping focus future recruitment,selection, retention, and training activity in core areas of

    key skills/competencies needed for the organization tosucceed.

    Use of HRIS aids this technique.

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    (5) Succession Planning

    succession planning focuses on identifying,

    developing, and tracking future leaders for executivepositions or positions that are critical to the successof the organization.

    Succession planning is a longer-term process ofgrooming a successor (selected from a pool ofcandidates on the basis of perceived competency) formanagement or critical positions.

    An organization can use the skills inventory, HR audit,or a succession summary to help identify potentialsuccessors and skill gaps that can be addressedthrough succession planning

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    Barriers to Human Resource

    Planning

    Resistance by Employers and Employees.

    Uncertainties

    Inadequacies of Information System.

    Conflict between quantitative and qualitativeapproaches to HRP

    Conflict between short-term and long term

    needs.

    Non-involvement of operating managersrenders HRP ineffective.

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    The techniques of planning should be those bestsuited to the data available and the degree ofaccuracy required.

    Plans should be prepared by skill levels ratherthan aggregates.

    The impact of external forces like technologicalchanges, changes in labour market compositions ,

    etc, needs to be considered HRIS should be used as a decision support

    system.