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Corporate Objectives and
Human Resource Planning
In an organization everything & everyone is a part of abigger system that are interrelated and interdependent
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Objective
Statements of specific outcome that are to beachieved.
Objectives are often set in financial terms. Thatmeans that the objective is expressed in terms ofa financial outcome that is to be achieved. Thosecould include:
Desired sales or profit levels
Rates of growth
Amount of cash generated
Value of the business or dividends paid toshareholders
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Some objectives are hard to measure, but areoften important. For example, an objective to
be:
An innovative player in the marketA leading in the quality of customer service
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Objective as a part of hierarchy
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Corporate objectives
Corporate objectives are those that relate to
the business as a whole. They are usually set
by the top management of the business and
they provide the focus for setting more
detailed objectives for the main functional
activities of the business.
They can be illustrated as follows:
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Peter Drucker suggested that corporate objectives shouldcover eight key areas:
Market standing - Market share, customer satisfaction,product range
Innovation - New products, better processes, usingtechnology
Productivity - Optimum use of resources, focus on core
activities Physical & financial resources - Factories, business locations,
finance, supplies
Profitability - Level of profit, rates of return on investment
Management - Management structure; promotion &development
Employees - Organizational structure; employee relations
Public responsibility - Compliance with laws; social andethical behavior
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Business Strategy
Business strategy is about how thosecorporate objectives are to be achieved.
Strategy is the way in which a company
orients itselftowards the market in which itoperates and towards the other companies in
the marketplace against which it competes. It
is a plan an organization formulates to gain a
sustainable advantage over the competition.
http://www.1000ventures.com/business_guide/marketing_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/competing_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/competing_strategy.htmlhttp://www.1000ventures.com/business_guide/marketing_strategy.html7/31/2019 Corp.+Objective+&+Hrp
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Business Strategy is about making high-leveldecisions and forms the management gameplanfor
Satisfying customers (meeting customer
needs) Running the business (organizing resources in
the most efficient and effective way)
Beating the competition (strategies andtactics to gain competitive advantage)
Achieving corporate objectives
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Human Resource Planning
Human resource planning is a process bywhich an organization ensures that it has rightnumber and kind of people, at the rightplaces, capable of effectively and efficiently
completing those tasks that will help theorganization achieve its goals.
HRP is the process offorecastinga firms
future demand for and supply of the righttype of people in right number.
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Relationship between strategic and
HR plans
Overall
Corporate
Strategy
Human
Resource
Objective
Human
Resource
Plans
Operational/Tactical Plans
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Factors Affecting Human Resource Planning
Government Policies Strategies of co.
Level of Economic Devlpmnt. HR Policies of co.
Business Environment Formal/Informal groups
Information Technology Job Analysis
Level of Technology Time HorizonsNatural Factors Type/Quality of
International Factors information
Trade unions
External Factors Internal Factors
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Corporate StrategyGrowth (Mergers & Acquisitions)
HR Strategy Improving the employee morale
Managing and unifying the cultural diversity
Counsel the employees regarding resistance to
change and adoption to new systems & procedures
Corporate StrategyGrowth (Horizontal Integration,
conglomerate diversification)HR StrategyT&D of existing employees, employingnew candidates for the diversified business..etc.
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Corporate StrategyDownsizing strategies
HR Strategy
retrenchment Outplacement assistance
Cut in salaries, perks, long leave without pay
Redeploy employees in sister organizations
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Human Resource Planning Process
Defining organizational objectives and policies
Forecast of personnel needs and supplies.
HR programming HRP implementation
Control and evaluation programmes.
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Human Resource planning Model
minus
Redeployment Retrenchment
outsourcing employment T&D internal
mobility
Reduced hours Work sharing Layoff VRS Golden Handshake CRS
Analysis
Corporate &Unit
level strategies
Control &
ReviewMechanisms
Demand forecast
resource
requirements
Supply forecast
present
inventory of HR
Net HR
requirements
for future
Surplus of future
available HR in
the organization
Forecast the
futuresupply of
HR in all
sources if
supply is
inadequate
Shortage of
future
available HR in
the
organization
1
23
4
5
6
7
8
9
10
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Forecasting: A Critical Element of
Planning
Forecasting involves:
a. forecasting the demand for labor
b. forecasting the supply of labor
c. balancing supply and demand considerations
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Model of Forecasting HR Demand & Supply
FORECASTING DEMAND
Techniques
Trend analysis
Managerial
estimates
Delphi technique
Work-Study
Technique
External
Considerations
Demographic changes
Education of theworkforce
Labor mobility
Government policies
Unemployment rate
FORECASTING SUPPLY
BALANCING
SUPPLY AND DEMAND
(Shortage) Recruitment
Full-time Part-time
Recalls
(Surplus) Reductions
Layoffs
Terminations
Demotions
Retirements
Considerations
Product/servicedemand
Technology
Financial resources
Absenteeism/turnover
Organizational growth
Managementphilosophy
Techniques
Staffing tables
Markov analysis Skills inventories
Replacement charts
Succession planning
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(4) Delphi technique
This process involves a panel of experts using their
judgements to make estimates of short-term futuredemands.
Experts use a variety of factors to make theirjudgements, including economical, demographical,technological, legal, and social conditions outside of the
organization, as well as production, sales, turnover,experiences, and education levels of the workforcewithin the organization.
During the process, experts are not permitted to engage
in direct face-to-face contact or communication. This is in an effort to prevent groupthink, influence of
others, or confrontation of experts, which can influencethe results
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Techniques of Forecasting HR Supply
(1) Staffing Tablets To assess internal HR supply, a staffing table
provides a clear graphical view of all organizational
jobs and the current number of employees at each
job.
It presents a simple visual understanding of an
organizations staffing level within each department
and the organization as a whole, in an effort to helpunderstand the combination of employees that
make up an organizations internal workforce.
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(2) Markov analysis
A Markov analysis extends to help predict internal
employee movement from one year to another byidentifying percentages of employees who
remain in their jobs,
get promoted or demoted,
transfer, and exit out of the organization. By tracking and predicting employment movement
within an organization, the Markov analysis allows forthe development of a transition matrix to forecast
internal labour supply. This represents both a stock approach (quantities in
apoint of time) and a flow approach (comparingquantities that change over a period of time).
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(3) Skills/competency Inventories
Building on the skills inventory, the skills/competencymodels focus on matching the right skills orcompetencies needed for each job with the skillsavailable within the organization
Unlike other models that predict headcount (e.g., trendanalysis or Markov models), this model focus onidentifying the skills/competency supply within theorganization, and helping focus future recruitment,selection, retention, and training activity in core areas of
key skills/competencies needed for the organization tosucceed.
Use of HRIS aids this technique.
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(5) Succession Planning
succession planning focuses on identifying,
developing, and tracking future leaders for executivepositions or positions that are critical to the successof the organization.
Succession planning is a longer-term process ofgrooming a successor (selected from a pool ofcandidates on the basis of perceived competency) formanagement or critical positions.
An organization can use the skills inventory, HR audit,or a succession summary to help identify potentialsuccessors and skill gaps that can be addressedthrough succession planning
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Barriers to Human Resource
Planning
Resistance by Employers and Employees.
Uncertainties
Inadequacies of Information System.
Conflict between quantitative and qualitativeapproaches to HRP
Conflict between short-term and long term
needs.
Non-involvement of operating managersrenders HRP ineffective.
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The techniques of planning should be those bestsuited to the data available and the degree ofaccuracy required.
Plans should be prepared by skill levels ratherthan aggregates.
The impact of external forces like technologicalchanges, changes in labour market compositions ,
etc, needs to be considered HRIS should be used as a decision support
system.