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Coronavirus Survey :
June 2020 Results
Industry Impact
Changing Economic Expectations?
Q. Thinking about the economic effects of Coronavirus on your organisation over
the coming months, how would you define the impact on your business?
31% 32%26% 22%
55%62%
56%54%
9%
2%3%
5% 6%16%
21%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Positive
No impact
Negative
Extremely negative
Difficulty Carrying Out Marketing
Q. What impact has Coronavirus had on the following?
Worse27%
Worse47%
Same45%
Same35%
Improved27%
Improved18%
0% 20% 40% 60% 80% 100%
Ability to meet your customer's needs
Ability to carry out marketing programmes
Polarised Trust in Brands’ Marketing
Q. What impact has Coronavirus had on the following?
Worse29%
Worse16%
Same50%
Same73%
Improved21%
Improved11%
0% 20% 40% 60% 80% 100%
Public trust in brands and marketing
Consumer trust in how data is handled
Key Business Issues
Increased Concern About Impacts
Q. At this time, how concerned are you about the
impact of Coronavirus on your business?
45%
24%33%
41%
41%
59% 41%
37%
8%7%
15% 10%
6% 10% 11% 13%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Unconcerned
Neutral
Concerned
Very concerned
‘Track & Trace’ a Growing Concerns
Q. Thinking about the UK Government's "test, track and trace" strategy (including
rollout of the NHS COVID-19 App), how do you think this will impact the following?
57%
66%
57%
27%
20%
21%
16%
14%
21%
0% 20% 40% 60% 80% 100%
Consumer trust in how organisations/brands use personal data
Consumer trust in how government/institutions use personal data
General consumers' willingnessto share personal data
Negative No impact Positive
Budgets and Cut-backs Also Worries
Q. You mentioned that Coronavirus will negatively impact your organisation.
Can you provide more detail on why you think this is the case?
46%38%
14% 13%8% 6% 3%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Revenues Remain Reduced
Q. How much would you estimate the revenue of your organisation, in percentage terms, has
changed as a result of the current situation? (Where 100% means there has been no change)
53.7% 52.8%56.1%
0%
20%
40%
60%
80%
100%
Apr-20 May-20 Jun-20
‘Business As Usual’ Also Steady
Q. Thinking about the financial implications of Coronavirus on your business. On a scale from 0% to 100%, how
much do you estimate your organisation will be able to operate 'business as usual' over the coming months?
53.6%56.9%
64.6% 65.0%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Growing Confidence in Lasting
Q. How long could your organisation continue to operate
financially given the implications of the outbreak?
22% 18% 20%11%
18%18% 15%
16%
10%23%
13%18%
15%
20%39%
34%
34%
20%13%
21%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Don't know
Over 12months
7-12months
4-6months
3 monthsor less
Use Government Schemes Remain Key
Q. How likely is your organisation to have to apply for or do any of the following
over the coming months? [Selected at least once for any option]
72%
90%76%
69%
44%
75%72%
62%63% 63%
57%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Definitely/have/likely
Definitely/have
Have done
Job Retention Scheme Most Popular
Q. How likely is your organisation to have to apply for
or do any of the following over the coming months?
0%
5%
9%
4%
11%
11%
19%
51%
5%
4%
7%
13%
7%
9%
5%
2%
0% 20% 40% 60%
Corporate Financing Facility
CBIL scheme
Defer NI/PAYE payments
Reclaim coronavvirus statutory sick pay
Time to pay service
Business rates relief
Defer VAT payments
Job Retention scheme
Have done Definitely will
Talent
Focus on Furlough Over Redundancy
Q. How likely is your organisation to have to apply for
or do any of the following over the coming months?
14%
23%
51%
12%
11%
2%
0% 20% 40% 60%
Make permanent staff redundant
Not retain freelance/short-term staff
Job Retention scheme
Have done Definitely will
Average Staff Placed on Furlough
Q. How likely is your organisation to have to apply for
or do any of the following over the coming months?
1.82.6 2.8
3.4
5.2 4.3
Total5.2
Total7.8 Total
7.0
0
5
10
15
Apr-20 May-20 Jun-20
Marketing
Data
Majority Expected to Return
Q. Do you know when these team members are likely
to return to the business on a full-time basis?
July28%
August7%
September21%
October 10%
November10%
Never 3%
Don't know21%
Part-Time Expected (Or Redundancy)
Q. From August businesses will be required to pay more toward furloughed staff. How do
you think this will change your organisation’s approach to staff currently on furlough?
33%
33%
15%
11%
44%
33%
37%
33%
22%
33%
48%
56%
0% 20% 40% 60% 80% 100%
Staff remaining on furlough
Bringing staff back full-time
Making staff redundant
Bringing staff back part-time
Less likely No change More likely
Businesses Want to Retain Talent
Q. Thinking about your organisation’s apprenticeship and graduate recruitment,
how likely is your organisation to have to do any of the following?
9%
6%
26%
28%
66%
66%
0% 20% 40% 60% 80% 100%
Make existing apprentices redundant
Make existing graduates redundant
Definitely/done Likely/possibly Definitely not
But May Have to Delay Future Hires
Q. Thinking about your organisation’s apprenticeship and graduate recruitment,
how likely is your organisation to have to do any of the following?
12%
16%
47%
47%
41%
37%
0% 20% 40% 60% 80% 100%
Recruit new apprentices (in the next 12 months)
Recruit new graduates (in the next 12 months)
Definitely/done Likely/possibly Definitely not
Staff Continuity
Majority are Still Working From Home
Q. How much do you agree or disagree that the
following conditions apply to you? (% Agree)
85%
93%
86%91%
79% 80%82% 84%
0%
20%
40%
60%
80%
100%
Have necessary job flexibilty Working from home/not travelling
Mar-20 Apr-20 May-20 Jun-20
Will Remain Remote Beyond Summer
Q. You mentioned that you are currently working from home. How long do you expect your organisation
to continue to ask staff to work remotely after the restrictions in the UK ease? (Average in days)
46.4
76.0
70.4
33.0
55.050.3
19.6
33.930.3
0
30
60
90
Apr-20 May-20 Jun-20
High
Mid
Low
Training Continues to Grow
Q. How much do you agree or disagree that the
following conditions apply to you? (% Agree)
48%
78%
92%
50%
78%
91%
52%
68%
84%
58%
77%84%
0%
20%
40%
60%
80%
100%
Business is offering skills developmentand training
Business has risk management plan Business putting my health andwellbeing first
Mar-20 Apr-20 May-20 Jun-20
Workplace Changes Required
Q. Thinking about office working practices, which of the following would you like to become a permanent
change and which do you expect your organisation to adopt post-Coronavirus outbreak?
0%
2%
49%
25%
38%
36%
53%
87%
66%
0%
4%
28%
34%
36%
49%
58%
74%
77%
0% 20% 40% 60% 80% 100%
None of the above
Other
Additional cleaning/protective equipment
Discouraging use of public transport
More flexibility with childcare needs
Encouraging avoiding peak travel times
More flexible work days
More virtual meetings (less face-to-face)
More flexible working hours
Would Like
Expect
Settling Back Into Remote Working
Q. How much do you agree or disagree that the
following conditions apply to you? (% Agree)
94% 93%92%89%
85%83%
92% 90%
0%
20%
40%
60%
80%
100%
Have technology to work from home easily Have technology to work from home productively
Mar-20 Apr-20 May-20 Jun-20
Declining Confidence in Government
Q. How much do you agree or disagree that the
following conditions apply to you? (% Agree)
86%
64%
92%
48%
75%
41%
84%
32%
0%
20%
40%
60%
80%
100%
I have confidence in my businesses leadership I have confidence in the UK Government
Mar-20 Apr-20 May-20 Jun-20
Advice and Guidance
Some Feel More Could Be Done
Q. Is there anything else you think the DMA/Government
should be doing to support businesses?
Yes55%
No45%
Government
Yes32%
No68%
DMA
Asks from Government
Q. Is there anything else you think the Government should
be doing to support businesses? (Yes – please specify)
56%
21%15% 12% 9% 9% 6% 3%
0%
20%
40%
60%
80%
100%
Mar-20 Apr-20 May-20 Jun-20
Find Out More
Coronavirus: Advice and Help
Coronavirus: The Daily Digest
