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Coronavirus response by generation: Gen Z, millennials, Gen X and boomers Mike Van Wyk Vice President, Customer Research & Insights Paul Cieslik Sr. Vice President, Advisor Practice Management Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. © 2020 Capital Group. All rights reserved. Slides intended for exclusive use with webinar presentation. Not for distribution. Volatility2020.com MFGEBR-138-0520 8260-S76726

Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Page 1: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Coronavirus responseby generation:Gen Z, millennials, Gen X and boomersMike Van WykVice President, Customer Research & Insights

Paul CieslikSr. Vice President, Advisor Practice Management

Investments are not FDIC-insured, nor are they deposits of or guaranteedby a bank or any other entity, so they may lose value.© 2020 Capital Group. All rights reserved. Slides intended for exclusive use with webinar presentation. Not for distribution.

Volatility2020.comMFGEBR-138-0520 8260-S76726

Page 2: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Page 3: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

3

56–74 years old70 million

Baby boomers

24–39 years old74 million

Millennials

40–55 years old66 million

Gen X

23-years-old and younger74 million

Gen Z

3Source: Source: U.S. Census Bureau, 2018.

© 2020 Capital Group. All rights reserved.

Page 4: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

4For financial professionals only. Not for use with the public. © 2020 Capital Group. All rights reserved.

Page 5: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

5

Market performance vs. working yearsAdult working and investing lives of four generations of Americans

Source: S&P Indices, December 2019.

5© 2020 Capital Group. All rights reserved.

Page 6: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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20%

30%

40%

50%

60%

70%

80%

90%

100%

3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24

Are the generations that different?

% making change to social life MillennialsGen XBoomers

Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.

© 2020 Capital Group. All rights reserved.

Page 7: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

7

20%

30%

40%

50%

60%

70%

80%

90%

100%

3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24

Are the generations that different?

% stocking up MillennialsGen XBoomers

Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.© 2020 Capital Group. All rights reserved. © 2020 Capital Group. All rights reserved.

Page 8: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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70%

75%

80%

85%

90%

Millennial Gen X Boomer

Are the generations that different?

% expecting long-term negative market impact

Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.

© 2020 Capital Group. All rights reserved.

Page 9: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

9

What annual return do you expect from now to retirement?

Source: Capital Group Investor Generational Attitudes Study, January 2020.

8%

Baby boomers

10%Gen X

12%

Millennials

23%

Gen Z

JANUARY 2020

9© 2020 Capital Group. All rights reserved.

Page 10: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Source: Capital Group Investor Generational Attitudes Study, March 2020.

What annual return do you expect from now to retirement?

MARCH 2020

7%(–1%)

Baby boomers

10%(flat)

Gen X

15%(+3%)

Millennials

26%(+3%)

Gen Z

10© 2020 Capital Group. All rights reserved.

Page 11: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Goals revisited

JUNE 2019 vs. MARCH 2020

Stable(retirement

stage)

Baby boomers

Emergency Fund,

Retirement

Gen X

Emergency Fund,

Pay off Mortgage

Millennials

Basics(starting

out)

Gen Z

11

Source: Hearts & Wallets Study; June 2019 and March 2020.

© 2020 Capital Group. All rights reserved.

Page 12: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Moment of truth

June 2019 March 2020

50% 66%

Source: Hearts & Wallets Study June 2019 and March 2020.

12

Volatility is crystallizing investors’ opinions about advice.

% with an opinion* “professional advice is worth paying for”

*either positive or negative

© 2020 Capital Group. All rights reserved.

Page 13: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

1313

Client conversation framework

Acknowledge:Empathize, listen and identify

Perspective:Share and educate

Confidence:Prioritize client goals

Opportunity:Give action steps

© 2020 Capital Group. All rights reserved.

Page 14: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

14

Cross-Generation

14© 2020 Capital Group. All rights reserved.

Page 15: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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PARENT

Boomer

Gen X

CHILD

Millennial

Gen Z

© 2020 Capital Group. All rights reserved.

Page 16: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Financial lessons given and received

Parental lessons given Children lessons learned

FINANCIAL BASICS BOOMERS GEN X MILLENNIALS GEN Z

“Rainy day” savings

YES NOBudgeting

Earning money

Managing spending

INVESTING BASICS

Understanding investments NO YES

WEALTH TRANSFER

Trusts

NO NO YESWhat to do with inherited assets

Source: Capital Group Investor Generational Wealth Transfer Study, February 2020.

© 2020 Capital Group. All rights reserved.

Page 17: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Advisor’s role

Do you have a financial advisor?

35%

Baby boomers

28%

Gen X

22%

Gen Z

38%

Millennials

Source: Capital Group Investor Generational Wealth Transfer Study, February 2020.

17© 2020 Capital Group. All rights reserved.

Page 18: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

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Advisor’s role

Would you work with your parent’s financial advisor?

38%Gen X

55%

Gen Z

62%

Millennials

Source: Capital Group Investor Generational Attitudes Study, January 2020.

18© 2020 Capital Group. All rights reserved.

Page 19: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

1919

Importance of alignment: Family wealth briefing

Family harmony can help foster preservation and growth of assets

Supports continuity of management across generations and through transitions

Communication and transparency foster realistic expectations and authentic relationships

Enables a cohesive and unifying family legacy that can stand the test of time

© 2020 Capital Group. All rights reserved.

Page 20: Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million. Baby boomers. 24–39 years old. 74 million. Millennials. 40–55 years old. 66 million

2020

Standard & Poor’s 500 Composite Index is a market capitalization-weighted index based on the results of approximately 500 widely held common stocks. Standard & Poor’s 500 Composite Index (“Index”) is a product of S&P Dow Jones Indices LLC and/or its affiliates and has been licensed for use by Capital Group. Copyright © 2020 S&P Dow Jones Indices LLC, a division of S&P Global, and/or its affiliates. All rights reserved. Redistribution or reproduction in whole or in part is prohibited without written permission of S&P Dow Jones Indices LLC.

This content, developed by Capital Group, home of American Funds, should not be used as a primary basis for investment decisions and is not intended to serve as impartial investment or fiduciary advice.

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Important information

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