Corina Constancia

Tim Chong

Ana P Soto

Barnes & Noble introduced Nook in a slumping industryNovember 4th, 2009

In general all book sales had declineBarnes & Noble 4%

8% of U.S. adult population bought an e-book in 2008

E-readers are a fast growing niche6 million e-readers sales are projected for 2010Amazon.com’s Kindle is leading e-reader market

Promotion TechniquesPremiums Promotion Technique

“Tipping point” free e-book copy for the first 10,000 buyers

SamplingIn store first hand experience

OtherFacebookTwitterOfficial Blog

Our target marketCollege Students & Business Professionals

Promotion IdeasStudents:

The “Nook Bus” with stops in major College CampusesSweepstakes: Book Recycling for Free Nook

Business Professionals:Airlines offer Nook rental on flights

Other Convention & Trade ShowsWebsites, Magazines, etc.