Core submission document template

Marketing Excellence Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 1F Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong

Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here

Entry Details

Please provide the following information:1. Entry Category2. Name of Campaign 3. Name of Client Organisation 4. Name of Brand5. Name of Agency

Entry Video

Please paste ONE entry video link (if any).Maximum length of video is 3 minutes.

(optional but strongly recommended)

Campaign Start Date and End Date:Target Audience:Key Objectives:Budget (HKD):Market Challenge:

Challenge(10%) Max. 1 slideMandatory information to submit: start/end date, target audience, key

objectives, key competitors and budget

Strategy

(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 1/3The judges will be looking for: description of the campaign/project/work, the

core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful.Visual presentation is highly preferred.

Strategy

(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 2/3The judges will be looking for: description of the campaign/project/work, the

core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful.Visual presentation is highly preferred.

Strategy

(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 3/3The judges will be looking for: description of the campaign/project/work, the

core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful.Visual presentation is highly preferred.

Execution

(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 1/3The judges will be looking for: an overview of how your creative and media

thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

Execution(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 2/3The judges will be looking for: an overview of how your creative and media

thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

Execution(30%) Max. 3 slides (2 slides text, 1 slide visuals) - 3/3The judges will be looking for: an overview of how your creative and media

thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

Result(30%) Max. 2 slides – 1/2The judges will be looking for: what was the outcome? clear evidence/ metrics

demonstrating the performance and how did it deliver to your challenge

Result(30%) Max. 2 slides – 2/2The judges will be looking for: what was the outcome? clear evidence/ metrics

demonstrating the performance and how did it deliver to your challenge