8/14/2019 CORALint - Hospitality Operation Management Software
Greece, surveys hotels, HOM, CRM Hotels, hospitality platform
3/6
Coral Integrated is a new rapidly developing company operating
in the field of
information management and assessment for the hospitality
industry.
The company was founded in 2007 by Dr. Stavros Kyvelidis,
Chemical Engineer, and
George Ergazakis, Electrical Engineer, as the next step in a
successful 7-year involve-
ment in the field of industrial management information systems.
During this time
period, the founding members designed and developed solutions
for industrial auto-
mation and production management, installed and operating at
some of the largest
textile processing & manufacturing enterprises in the world
(Asia, Latin America, China,
Africa and Greece).
Our commitment is to facilitate the adaptation of the modern
hotel industry to the
emerging market standards by providing state of the art tools
and high level of
support and consulting throughout the life cycle of our
involvement.
The cornerstone of the company's products is the Hospitality
Operations Manage-
ment suite - HOM, which covers basic needs of a hotel industry
such as front/back
office operations and guest care, as well as others aspects,
such as survey manage-
ment, complaints, service incidents, automated check-in
solutions and loyalty system
operations. Our services include e-marketing, revenue
forecasting as well as data
mining, database interconnectivity and advanced enterprise data
analysis.
8/14/2019 CORALint - Hospitality Operation Management Software
Greece, surveys hotels, HOM, CRM Hotels, hospitality platform
5/6
Coral.mi
sb
uiltusingthelatestandm
ostwidelyadoptedtechno
logies,suchasMicrosoftV
isualStudio.NetandMicro
softSQLServer
database,ensuringtheacceptanceof
allITpeople,smoothintegrationwithexistingopera
tingsystemsandenterprizesoftwareand
easyadapta
tionbyuserspossessingb
asicWindowsandMS-
Offic
eoperatingskills
Build and maintain an extensive database of your guestswithout
duplicate names, with valid demographic info,email addresses, etc.
Using the automated check-inscanning system, quickly and securely
identify the guest in
the PMS reservation, obtain valid guest information andstore
visual info of the guest in the system. Segment yourguests
according to parameters, such as nationality,consumptions, age
groups, stay history, market, etc.
Build and maintain an extensive list of personal prefer-ences
and guest properties for everyone and not only for
your top guests: i. automatically by looking up the
guestconsumption history (for existing guests), ii. throughpersonal
communication of the guest with the staff, iii. bythe guests input
through pre-stay marketing emails,generated automatically by the
system prior to the guestsarrival
Having knowledge of guest preference and consumptionhistory,
target personalized products and services toindividual customers or
groups with higher sellingprobabilities
Guest demands are forwarded to the appropriate depart-
ment, whether they concern guest service or
maintenanceissues.The guest complaints management system together
withthe automated survey tracking system can generate alertsto the
PR manager, who can deal with them before theguests departure from
the hotel.
Expose enterprize wide information of your PMS and crosscombine
it with data from the guest relationships system,focusing on
customer.
Evaluate personnel either by maintaining manager evalua-tion
forms or by tracking personnel response to specificguest demands or
complaints
Actually measure and classify your guests according torules,
based on stay and in-house consumption history.Define loyalty
status groups and incentives for members.Define reward packages and
services and plan your rewardredemption strategy. Reward your loyal
guests and keephistory of the handouts
Centrally monitor all incidents and guest demands in
eachdepartment and identify response delays and measure
theeffectiveness of the service provided by your people.Evaluate
personnel performance and reallocate resourcesaccording to the work
load, the time period and/or theefficiency of service
The system identifies long gaps in communicationbetween the
hotel and the customers and automaticallygenerates pre-defined
email messages to them.
Build and maintain an unlimited number of surveys in thesystem.
Print and distribute personalized questionnaires todifferent guest
segments and summarize question resultsaccording to these segments.
The system automaticallygenerates and distributes by email the
desired question-naires after the guests departure. Then it gathers
allrespones in its central database for processing and evalua-
tion.
Know your guests Evaluate personnel response
Measure guest loyaltyand reward repeaters
Improve processes
Keep an active relationshipwith your customers
Communicate with your guestsafter departure
Provide VIP service to all guests
Generate profit by planning
your in-house selling strategy
Track and satisfy demands
Overview enterprize data focused
on customer
