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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using prescription medications along with food supplements.

Coenzyme Q10 (CoQ10) is beneficial for heart health in many ways, according to Dr. Andrew Weil, M.D. Research has shown CoQ10 assists in maintaining the normal oxidative state of LDL cholesterol, helps assure circulatory health and supports optimal functioning of the heart muscle. It may also help support the health of vessel walls,

according to Weil.

According to a survey by Consumer Lab, Coenzyme Q10 is

taken by 53 percent of the population. It is the fifth most popular supplement

in the United States.

What is CoQ10?CoQ10 is a natural antioxidant synthesized

by the body. It is found in food, and also is available as a supplement.

Coenzymes support enzymes in their various biochemical functions. CoQ10 is a vital participant

in the chain of metabolic chemical reactions that generate energy within cells. It is found in every cell

of the body, but is present in higher concentrations in organs with higher energy requirements such as the kidneys, liver and heart.

Many medical studies demonstrate CoQ10 benefits when taken as a supplement, most of which stem from its vital role in oxygen use and energy production, particularly in heart muscle cells, according to Weil.

CoQ10 is not only necessary for producing cellular energy, but also for defending the cells from damage by harmful free radicals, acording to Dr. Josh Axe,

a certified doctor of natural medicine, doctor of chiropractic and clinical nutritionist.

As a powerful antioxidant, CoQ10 protects the body from damaging oxidative stress.

It also recycles vitamin C and vitamin E, further maximizing the antioxidants

that are already at work in the body.

As we age our body produces less CoQ10. The natural ability

to convert it into ubiquinol also declines as part

of the natural aging process. This decline is

apparent in people

over the age of 40 and particularly in those taking statin drugs. Statins are known to reduce an enzyme in the liver, which not only reduces the production of cholesterol, but also lowers the natural production of CoQ10.

How Much CoQ10 is Needed?There is no official Daily Value recommendation for

CoQ10, but 90 to 120 mg daily has shown benefits for otherwise healthy men and women, according to Weil. CoQ10 is fat-soluble, so it should be taken with a meal containing fat.

Can You Get Enough CoQ10 in Food Alone?Foods such as fish and meats, and oils from

soybean, sesame, and rapeseed (canola) are good dietary sources of CoQ10. However, a typical American diet includes approximately 10 mg of CoQ10 daily, so supplementation is usually necessary, according to Weil.

CoQ10 also has been found to give the following benefits:• Sustains natural energy• Boosts stamina• Defends against free radicals• Reduces the typical signs of aging• Restores the power of vitamin E• Supports a healthy cardiovascular system• Stabilizes blood sugar• Supports healthy gums

CoQ10 Helps Increase Your Energy

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ALTRUM CoQ-10• Supports Heart Health•

• Supports Immune System*

• Helps Increase Cellular Energy*

November 2017

How ALTRUM Compares to Other Brands

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ALTRUM Manager Don Zupec compared some of the ALTRUM supplements with competitors to give a “snapshot” view of how ALTRUM products stack up against the competition.

The comparisons, done on similar products give an “apples-to-apples” demonstration that several factors separate ALTRUM from other brands, Zupec said.

ALTRUM Multivitamin Contains More Nutrition Than CompetitorComparing ALTRUM Multis with One a Day Essential Vitamins reveals the ALTRUM products have more vitamins and minerals, contain superfoods lacking in the competitor’s product and significantly greater nutrition content when compared tablet to tablet.

Comparing by Price May be MisleadingPrice comparisons between products can be misleading. “ALTRUM products are often a bit more expensive,” Zupec said. “However, they contain much more nutrtition and are made from the highest-quality natural ingredients.”

Brands that are much less expensive than ALTRUM have simple formulations. “As an example, ALTRUM Ultra Multis have 86 ingredients, which gives them much more value than the less expensive One A Day brand,” Zupec said. “The One a Day vitamins have only a few ingredients. Although the ALTRUM price is higher, customers get a lot more ‘bang for their buck.’”

In some comparisons, ALTRUM supplements are less expensive than comparable competitor products.

“Comparing supplement labels side by side for the same products, or apples to apples, can give customers a better understanding of the quality and value of ALTRUM supplements,” Zupec said.

On page 2 of this issue you’ll find results of comparisons of ALTRUM Ultra Multi with One A Day Essential vitamins and ALTRUM Ultra Probiotics with Nature Made Digestive Health Probiotic.

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*These statements have not been evaluated by the Food and Drug Administration.

Continued on page 2

BENEFITS ONE A DAY MENS ESSENTIALS

ALTRUM ULTRA MULTIVITAMINS

Vitamins and Nutrients 22 86

Thiamin 90% 245%

Contains Superfoods No Yes

Vitamin B12 100% 250%

Vitamin C 100% 139%

Price 9.98 cents per pill 18.58 cents per tablet

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Please check with your physician when using prescription medications in combination with food supplements.

Ultra Multi Provides More Nutrients, Superfoods Not Found in Competitor

Continued from page 1

Information from naturemade.com, obtained 10-13-17. Pricing information from Walmart.com, obtained 10-13-17.

BENEFITS NATURE MADE DIGESTIVE HEALTH PROBIOTIC

ALTRUM ULTRA PROBIOTICS

Amount of Active Cultures 10 billion 20 billion

Numbers of Strains 1 9

Monthly Supply 1 2

Price $89.6 cents per capsule $61.1 cents per capsule

ALTRUM Ultra Probiotics has more strains of healthy probiotic bacteria for less money per capsule than Nature Made Digestive Probiotic Balance.

Ultra Probitics Provides More Cultures, Better Price

Information from http://www.oneaday.com/essentials.html. As of 10/13/2017 (Prices and Formulations may be subject to change)

News You Can Use

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Please check with your physician when using prescription medications in combination with food supplements.

You may think you have to work out every day or make every workout intense to make a difference in your health.

New research suggests that simply walking more can have a real impact on lifespan. In fact, people in the study who walked 150 minutes a week or more had a 20 percent lower risk of premature death, compared to those who walked less. That comes out to about 30 minutes a day of walking.

Further, even for people who didn’t meet those 150 recommended minutes of activity per week, walking at least a little bit was still better than getting no exercise at all, according to the American Journal of Preventive Medicine study.

Lead author Alpa Patel, a researcher with the American Cancer Society, said the study is good news for anyone who worries that walking doesn’t count as exercise. “In our study, close to 95 percent of people who engaged in any physical activity did some walking — but for half of those people, walking was the only moderate to vigorous exercise they got,” she said. “Now we can see that it really does have real benefits.”

The study, which followed nearly 140,000 people for an average of 13 years, compared adults who got no physical activity at all, those whose only exercise was walking, and those who walked plus did other types of exercise. It also compared people who got more than the recommended 150 minutes of activity per week and those who got less.

The people in the study were mostly senior citizens, with an average age of 70. During the study’s follow-up period, about 43,000 of them died.

Compared to people who reported getting some physical activity at the start of the study (but less than two

hours a week), those who reported getting no activity at all were 26 percent more likely to have died. Those who got between 2.5 and five hours of physical activity a week, on the other hand, had a 20 percent lower risk of death.

Whether people achieved their 150 minutes a week of physical activity through only walking or through other activities didn’t seem to matter; both groups reaped similar longevity benefits. In the walking-only group, those who walked the most were better protected against death from respiratory disease, cardiovascular disease and cancer than those who walked the least, according to the study.

This wasn’t surprising to the researchers, because walking has previously been associated with a lower risk of heart disease, diabetes, and breast and colon cancers. But Patel was surprised that the people who only walked got almost as much benefit as those who got other types of exercise as well.

The average pace people in the study walked at was 3 miles per hour, or a 20-minute mile. Walking is the most common exercise in the United States.

(This information is sourced from an article on RealSimple.com)

Walking About 30 Minutes Has Real Benefits

Information from http://www.oneaday.com/essential.html Copyright © 2013 Bayer HealthCare LLC As of 2/15/2014 (Prices and Formulations may be subject to change)

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using prescription medications along with food supplements.

Two Flavors, Same Formula So You Can Boost Nutrition Any Time of the Day

ALTRUM Vanilla Nutritional Drink Mix contains the same high-quality nutrition found in the chocolate-flavored drink mix to provide a convenient, easy-to-mix beverage, good for any time of the day. It contains no artificial color, sugar or preservatives. Its sweetness comes from stevia, which was used to reduce the amount of beet sugar in the formula.

Why Use ALTRUM Nutritional Drink Mix?ALTRUM Vanilla Nutritional Drink Mix provides a balanced

formula that contains not only protein, vitamins and fiber. It also contains enzymes to help your body absorb the nutrients, antioxidant powder and HMB to help maintain muscle mass:

What is HMB?HMB, or Beta-Hydroxy Beta-methylbutyrate, is a metabolite of the essential amino acid leucine. HMB is produced

in the human body from proteins in the diet and is also consumed in small amounts in foods such as catfish and alfalfa. HMB supplements help to maintain muscle by minimizing the amount of muscle that is broken down after vigorous exercise.

Ingredients in Nutritional Drink Mix• Protein – 10 g — an excellent source • Fiber – 5 g — an excellent source• Enzyme blend — protease (digest protein), amylase (digest carbs) and lipase (digest fats)

to help assimilate nutrients in the formula• HMB — to help maintain muscle mass• Non-fat milk — contains a form of niacin (niacinamide riboside) that can help maintain a healthy weight• Vitamins and minerals — 30 percent of daily value• Flavor — Vanilla• Stevia — natural sweetener• Beet sugar — natural sweetener

Vanilla Flavor NET WT 1.72 LB (780 grams)

NUTRITIONAL DRINK MIXProtein, Vitamins and Fiber

Supplement

Essential VitaminsEasily DigestibleAntioxidantsMuscle Maintenance*

Serving Size: 1 scoop (Approx. 26 g)Servings Per Container: 30

Amount per Serving

% Daily Value

Supplement Facts

< 1 g < 1%***< 1 g < 1%*** 0 g < 1%***5 mg 2%***

95 mg 4%***12 g 4%***

5 g 20%***6 g **

10 g 20%***1250 IU 25%***

18 mg 30%***120 IU 30%***

10 IU 33%***.5 mg 33%***

.51 mg 30%***6 mg 30%***.7 mg 35%***

120 mcg 30%***2 mcg 33%***

100 mcg 33%***3.5 mg 35%***300 mg 30%***50 mcg 33%***135 mg 34%***

5 mg 33%***24 mcg 34%***

.7 mg 35%***

.7 mg 35%***

100 mg **25 mg **25 mg **25 mg **Protease

RiboflavinNiacin (as niacinamide)Vitamin B6 (as pyridoxine HCl)Folate (as folic acid)

Magnesium (as magnesium gluconate)

Sodium

HMB (calcium b-hydroxy b-methyl butyrate)

Vitamin C (as ascorbic acid)Vitamin D (as cholecalciferol)

Iodine (as potassium iodide)

LipaseAmylase

*** Daily Values are based on a 2,000 calorie diet.** Daily Value not established.

Dietary FiberSugars

Protein

Vitamin E (as d-alpha tocopherol succinate)

Pantothenic Acid (as d-calcium pantothenate)Calcium (as calcium carbonate)

Other ingredients: Protein Blend (whey protein isolate, micellar casein, calcium caseinate, non-fat milk), beet sugar, cellulose, starch resistant maltodextrin, natural flavors, sodium chloride, stevia, xanthan gum.

Calories 90Total Fat

Saturated Fat

Total Carbohydrate

Vitamin A (as retinyl palmitate)

Thiamin (as thiamine HCl)

Trans FatCholesterol

Zinc (as zinc gluconate)Selenium (as selenomethionine)Copper (as copper gluconate)Manganese (as manganese gluconate)

Vitamin B12 (as cyanocobalamin)Biotin

Contains: Milk, Soy and Wheat.

Your Way to a Healthier Body

ALTRUM Nutritional Drink Mix is formulated with essential vitamins, minerals and protein to help you recover from exercise, maintain healthy blood sugar levels and manage weight in a healthy way. HMB supports healthy lean muscle. Digestive enzymes support the breakdown and use of the protein amino acids.*

DIRECTIONS: Combine one scoop (Approx. 26 g) of Nutritional Drink Mix with 8 fl. oz. of cold milk or water and blend well.

Consume any time you need a healthy meal or snack, or immediately before or after your workout.

Contains: Milk, Soy, Wheat

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Distributed by ALTRUM Nutrition Div. of AMSOIL INC.Superior, WI 54880 (715) 392-7101

Product Code

DVS01 Rev:3