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Copyright © Siemens AG 2008. All rights reserved.Page 1 June 1, 2011 Corporate Communications and Government Affairs
Page 2© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011
Siemens as an international company - key data, recruiting
criteria and positions occupied by engineers
What employers are looking for – surveys from Germany,
Australia, The Netherlands and Ireland
Industry-University cooperation programs – successful
examples from Siemens
Recommendations to universities
Presentation outline
Copyright © Siemens AG 2008. All rights reserved.Page 3 June 1, 2011 Corporate Communications and Government Affairs
Siemens: Key attributes (fiscal 2010: Oct.1, 2009 –Sept. 30, 2010)
Since 1847 International Innovative (dynamo in 1866) Focused on electrical engineering and
infrastructure solutions Oriented toward sustainability Socially responsible
In 2010
405,000 employees in 190 countries (68% outside G.) Sales of € 76 billion (85% outside Germany) Active in three business areas; € 3.85 billion R&D spending One third of our ww employees have a university degree, In 2010: 60,800 employees hired worldwide, among these
11,800 engineers (66% with a bachelor‘s degree)
Every hour, Siemens receives orders of € 9 million
Pole of the 1868 Indo-European telegraph line
Page 4© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011
Thorough knowledge of one’s subject as the prerequisite for employment
Ability to judge analytically, structure one’s work, make “plausibility checks,” carry out research, evaluate information and identify problems
Ability to look beyond one’s own area of competence and take other factors (such as costs) into account
Independence, initiative, independent learning, work techniques, creativity, discipline, frustration tolerance, ability to set priorities
Interpersonal skills: communication, feedback, a feeling for situations, capacity for teamwork, fluent English
Some skills can best be learned at the university, while others can also be acquired at work or in one’s private life!
Industry is not looking for academic degreesbut for problem solvers with a range of skills:
Corporate Communications, Generation21© Siemens AG 2010
Electrical engineers at Siemens Germany apply their skills in many different positions
as of 10/2010
Engineering 21.6%
Audit, Administration/Support, Communication, Finance, Facilities, HR, Legal 1.8%
Procurement, Supply chain/Logistics 1.2%
Manufacturing 2.1%
Project management 9.2% Quality 2.6%
Research & Development 23.4%
Sales/Marketing 20.5%
Technical Services/Services 13.2%
Total 13,049
General management,Strategy 1.5%
Information technology 2.9%
June 1, 2011
Page 6© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011
Siemens as an international company - key data, recruiting
criteria and positions occupied by engineers
What employers are looking for – surveys from Germany,
Australia, The Netherlands and Ireland
Industry-University cooperation programs – successful
examples from Siemens
Some recommendations to universities
Presentation part two
Page 7 June 1, 2011© Siemens AG 2006
Corporate Communications and Government Affairs, Dr. Frank S. Becker
Example No. 1 (Germany): Student qualifications sought by electrical engineering companies
Industrial internship in Germany
Internship abroad
Commitments outside university
Semester abroad
Bi-national course of study
0 10 20 30 40 50
47
22
16
15
1
Source: ZVEI priority survey 2006, response = 100%
in %
Page 8© Siemens AG 2011
Dr. Frank S. Becker
Personality
Practical experience
Command of English
Knowledge of computers
International experience
Grade on final exam
Type of degree (bachelor’s, master‘s, diploma)
Duration of course of study
Example No. 2 (Germany): The most important factors for employers
20
27
29
33
33
59
71
87
Source: Study by Universum Communications and access KellyOCG for Wirtschaftswoche, April 18, 2011
0 in % 10050
What employers are looking for in job applicants
Lack of practical experience
Lack of soft skills
Inadequate technical knowledge
Poor match with corporate culture
Unsatisfactory grades 16
21
27
33
56
0 in % 7050
Criteria that put a candidate out of the running
June 1, 2011
Page 9 June 1, 2011
© Siemens AG 2010Corporate Communications, Generation21Dr. Frank S. Becker
3
4
8
4
9
14
32
33
46
53
63
63
64
65
58
21
Very important for the job
Very well taught at university
Example No. 3 (Germany): Skills mismatchas observed by young professionals in electrical eng.
Hands-onknow-how
Methods, systems know-how
Ability to work in teams
Communication skills
Working techniques
Foreign-language proficiency
Leadership skills
Theoretical expertise
0 20 100in %40 60 80
Answers of about 300 young professionals in electrical engineering; Source: VDE survey “Young Professionals 2009“
Page 10 June 1, 2011
© Siemens AG 2010Corporate Communications, Generation21Dr. Frank S. Becker
Evaluation of findings by mechanical engineering companies:Management
qualities/teaching
International experience
Project management
Networking
Company structures
Management tools
Research knowhow
0 20 in %40 60 80
Is highly competent
Should be highly competent
5
6
17
12
5
1
6768
48
47
40
69
42
60
Source: Impuls/VDMA Survey „Anforderungen an die Promotion im MB und der Verfahrenstechnik“ 2007
Example No. 4 (Germany): Skills mismatch of PhD graduates (mech. eng.) as observed by employers
Corporate Communications, Generation21© Siemens AG 2011
Example No. 5 (Australia): Skills mismatch as seen by employers
Capacity to learn new skills
Capacity for co-operation and teamwork
Capacity to analyse and solve problems
Oral communication skills
Interpersonal skills with colleagues and clients
Written communication skills
Ability to apply knowledge in the workplaceAbility to develop new or innovative ideas, directions, opportunities or improvements
Time management skills
Ability to cope with work pressure and stress 4,03
4,6
4,33
4,07
4,56
4,38
4,57
4,58
4,6
4,17
4,22
3,72
3,62
3,63
4,04
4,16
3,92
3,83
3,91
3,99
3,5 4 4,5
Source: Nair et al, EJEE 34-2, p.136
Satisfaction
Importance
June 1, 2011
Corporate Communications, Generation21© Siemens AG 2011
Example No. 6 (Netherlands): Deficits of S&T university graduates as seen by employers
23
29
46
47
60
61
69
77
88
0 20 40 60 80 100
Source: Careers for Science Alumni, Radboud University Nijmegen, OECD presentation, Amsterdam,11- 2005http://www.eair.nl/forum/valencia/authors.asp?achternaam=9410&wat=achternaam
%
Communication skills
Client orientation
Commercial skills
Working to plan, working on projects
Presentation to groups
Consultancy skills
Cooperation in teams
Negotiation
Innovation management
General management
Business economics
-14
-16
-33
-34
-34
-43
-27
-24
-13
-13
-24
-50 -40 -30 -20 -10 0
June 1, 2011
Corporate Communications, Generation21© Siemens AG 2011
Example No. 7 (Ireland): Deficits of university graduates as seen by employers
June 1, 2011
Source: P. Twomey, University of Limerick, presentation at the 2011 University Business Forum, http://ec.europa.eu/education/higher-education/doc/business/forum2011/presentations/twomey.pdf
-25
-27
-40
-41
-43
-55
-13
-20
-27
-28
-32
-60 -50 -40 -30 -20 -10 0
Communication
Writing skills
Leadership
Projekt management
Independent working
Confidence
Managing your learning
Problem solving
Analytical skills
Organisation
Other
Page 14 June 1, 2011© Siemens AG 2010
CC CRDr. Frank S. Becker
Employee was unable to apply his/her theoretical knowledge in practice
Employee overestimated his/her capabilities
Lack of social skills/ inability to integrate
Professional qualifications inadequate
Other9
15
20
23
26
Source: DIHK study 2008 “Succeeding with university reform – the business community’s expectations of university graduates”
0 20 in % 30
Example No. 8 (Germany): Unhappy end – why SMEs sacked newly hired university graduates
10
Page 15© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011
Siemens as an international company - key data, recruiting
criteria and positions occupied by engineers
What employers are looking for – surveys from Germany,
Australia, The Netherlands and Ireland
Industry-University cooperation programs – successful
examples from Siemens
Some recommendations to universities
Presentation part three
Page 16 June 1, 2011 Copyright © Siemens AG 2011. All rights reserved.
Example 1: Siemens offers to students
Internships and Working Students
Work student programs for students. Full time practical experience as intern. Information & Application:
www.siemens.de/career/studenten
Thesis & PhD
Practical topics. In collaboration with and advised by university faculty. Information & Application:
www.siemens.de/career/studenten
Page 17 June 1, 2011 Copyright © Siemens AG 2011. All rights reserved.
YOLANTE - Mentoring Program
Young Ladies Network of Technology. Specifically for science and engineering students. Information & Application: www.siemens.de/career/yolante
TOPAZ - the Siemens Student Program
Development program for working students and interns. Siemens management recommendation is required. Information: www.siemens.de/career/topaz
Siemens Masters Program
Financial support, introduction to Siemens, and networking. A Bachelors degree in mechanical engineering, ET, or IT is mandatory. Information & Application: www.siemens.de/career/mastersprogram
Example 2:Siemens student programs
Page 18 June 1, 2011 Copyright © Siemens AG 2011. All rights reserved.
Example 3: Siemens Graduate Program (SGP)
Requirements
Information & Application: www.siemens.com/careers/sgp
Duration (24 Months)
1. Rotation
(Domestic)8 Months
2. Rotation (Domestic / Abroad)8 Months
3. Rotation(Domestic / Abroad)8 Months
Off-the-job training Siemens "Our Company" General Business Competence Project Management Communication and Management Skills
On-the-job training Field specific and methodology training
GoalDevelopment of leadership skills for future management positions both domestic and abroad.
ContentTwo year rotational program with function changes, international experience, training, mentoring, international conferences and networking.
Masters or comparable degree. Minimum 6 months international
experience. Fluent in both English and the local
language. Previous internship or practical
experience in a related field. Excellent analytical skills. Outstanding social skills. Persuasive personality. Motivation to take on early
responsibility.
June 1, 2011 Siemens Professional EducationPage 19
Training and study courses with university entrance exams
Bachelor ofEngineeringin Electronic andInformationtechnology (UAS) Incl. Electronic
Engineer for Automation
Incl. Electronic Engineer for Industrial Applications
(FHR/HR; 4 years)
Bachelor ofEngineering inElectro technology(UCE)(HR; 3 years)
Bachelor of Artsin Business Administrationincl. consultancy (UAS)(FHR/HR; 3.5 years)Bachelor of Arts in Management with Engineering (UAS)(FHR/HR; 3 years)Bachelor of Sciencein Computer Science (Uni)(HR; 3 years)Bachelor of Sciencein Information Systems (UAS) (FHR/HR; 3.5 years)Specialist advisor for Integrated Systems, incl. IT Specialist in System Integration Software technologies, incl. IT Specialist in Application Development(each FHR/HR; 3 years)
Bachelor of Engineeringin Mechanical Engineering (UAS)(FHR/HR; 4 years)
Bachelor of Engineeringin Mechatronics (UAS)(FHR/HR; 4 years)Bachelor of Engineeringin Mechatronics (UCE)
(HR; 3 years)Associate Engineer(Industrial engineer) Automation Information technology Mechatronic Systems Communications
technology Mechanical engineering/Energy technology(each FHR/HR; 2 years)
Bachelor of Engineeringin Industrial Engineering(UCE)(HR; 3 years)
Bachelor of Arts in BusinessAdministration (UAS) incl. industrial clerk(HR; 3.5 years)Bachelor of Arts in International Management (UAS) incl. industrial clerk(HR; 3.5 years)Bachelor of Arts in International BusinessAdministration (UCE)(HR; 3 years)Sales specialist incl.IT systems commercial assistant(FHR/HR; 3 years)
FHR: Qualification for University of Applied Sciences entranceHR: General Qualification for University entrance (A-level)
Electricalcareers
Technology careers
Commercial careers
IT careers Metalworkingcareers
Example 4:Siemens SPE dual study courses
June 1, 2011 Siemens Professional EducationPage 20
Co-operative model with Steinbeis University Berlin:
* FIBAA: Foundation for International Business Administration Accreditation
This model contributes to providing emplo-yees with further and higher qualifications.
Masterof Business
Administration
Masterof Sciencein Innovationand Tech-nology Mgmt.
Bachelor of Engineering
Bachelorof Arts inBusiness
Administration
36 months
24 months
30months
SecondarySchool level
Vocational trainingand 4 years practice
Universityentry level
Vocational trainingor 2 years practice
International and state-recognized university accreditation through FIBAA*
Optimized as in-service study
Optimal number of course days – mainly at weekends
Blended learning – needs-adjusted linkage of course learning and self-learning
Individual support during entire study
PossiblyPromotion
Example 5:Siemens SPE special employee programs
Page 21 Frank Stefan Becker Corporate CommunicationsJune 1, 2011
SCE supports worldwide practical education on innovative Siemens Industry Automation and Drive Technology products for educational
institutes, in some regions incl. cooperation with ministries of education
Curricula Syllabus aligned
curricula, adaptable with
sample solutions
Workshops Know-how
transfer: IA/DT Products,
Innovations and solutions
Supporttechnical and
product support
for projects and book authors
Training Equipment
Professional didactical
models via our Didactic Partners
PromotersFace-to-Face
Supportworldwide –
in many regions
Trainer Packages
Suitable, well-priced HW/SW products for the lessons
SCE (= Siemens Automation Cooperates with Education) offers:
www.siemens.com/sce
Example 6:Siemens SCE provides training material
Page 22© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011
Siemens as an international company - key data, recruiting
criteria and positions occupied by engineers
What employers are looking for – surveys from Germany,
Australia, The Netherlands and Ireland
Industry-University cooperation programs – successful
examples from Siemens
Recommendations to universities
Presentation part four
Page 23 June 1, 2011© Siemens AG 2006
Corporate Communications, Generation21Dr. Frank S. Becker
Some recommendations to universities:Become the link between students and employers
Collect and analyze surveys with statements of managers or recruiters as carefully as scientific papers by your colleagues
Define the set of skills and knowledge that your students should possess according to these requirements
Give freshman an overview of their field, involve them in projects with hands-on goals and train them to learn on their own
Use every opportunity to acquaint your students with the work environ-ment, establish contacts with companies (internships, bachelor’s or master’s thesis, teaching materials)
Invite external experts to give presentations on business or social topics relevant for your students
Facilitate international exchange by establishing cooperative arrange-ments with foreign universities to harmonize curricula and procedures
Page 24 Frank Stefan Becker Corporate CommunicationsJune 1, 2011
The ideal university education is the one that best prepares for real-life challenges!
Why didn‘t he learn how to swim - instead of studying
French?!
Thank you for your attention