Upload
cassandra-richardson
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
Copyright 2015. The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
BELGIUM toys market
YTD _Week38 2015 vs 14
Prefall 2015
Key Stats & Thoughts
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
2
1. Total European Environment
2. G6 Overview (YTD Week 38_2015 vs 14)
3. Total Belgium Toys & Games Overview
Agenda
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
3
European Environment
The image should fill up the entire space of the gray box, no gray should be seen
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
4
Difficult and Complex european context did not impact Belgium & France Toys & Games Market (+5% in value).
European Environment
Source: Eurostat, Economic Confidence Index
oct-14 nov-14
Dec 14
janv-15
fev 15 mars-15
avr-15 mai-15
juin-15
juil-15 Aout 15
sept-15
95
97
99
101
103
105
107
109
111
113115
Zone euro (19 pays)
Belgique
Allemagne
Espagne
France
Italie
Royaume-Uni
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
5
Total Toys & Games – G6 Overview
The image should fill up the entire space of the gray box, no gray should be seen
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
6
FR
GE
UK
IT
SP
BE
1023092554.8
1090246488.6
1663565956.1
284967075.1
248750532.9
189523351.9
1014426746.0
1176863403.4
1755937253.0
307106854.2
266387331.8
198199606.7 YTD W38/15YTD W38/14
Among Total G6 (+5%), except France, all countries grew for this Prefall 2015.
Market Overview in YTD Week 38– G6
Sales(M.€) Evol (%) Delta (M.€)
Se-ries1-0.8
7.9
5.6
7.8
7.1
4.6
Se-ries
1
-8665808
.8
86616914.8
92371296.9
22139779.1
17636798.9
8676254.8
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
7
Total Toys & Games Belgium Overview
The image should fill up the entire space of the gray box, no gray should be seen
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
8
7.4
-1.1
-30.0
63.4
4.2 10.9
-2.0
4.8 2.5 4.48.7 9.2 9.2
-8.6
11.4
-2.7
12.1 0.6 4.6
Total BE Market maintained same rythm of growth at +5%, ie +8,7M€ (vs +8,6M€ last year) till July.
Monthly Sales in M€ YTD Week 38
Source: NPD Total EPOS
JAN FEB MARCH APR MAY JUNE JULY AUG SEPT YTD
17,587,087.3 15,195,074.5
31,680,075.9 18,916,805.8 18,004,928.0
26,221,730.8 21,945,163.4 16,778,301.1 18,893,413.1 18880149.4 15030139.422177767.8
30918355.518762548.5
29072484.921509070.1 17583615.7 19374544.7
189523351.9
20529922.916418509.924221046.428266728.820904563.128298432.724116321.417683968.212137354.8
198199606.7
Year 2013Year 2014Year 2015
(3 weeks)
Last year : +4,7%
+8,7M€
Not available
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
9
As last year, Total BE Market is still benefitting from a positive Volume effect (+8%), in a lesser proportion as Mix was back at -4% vs -7% last year.
Volume and Average Selling Price Evolution YTD Week 38
YTD 2013 YTD 2014 YTD 2015
14.616.5 17.8
Sales in K.Units
YTD 2013 YTD 2014 YTD 2015
12.38 €
11.51 € 11.11 €
Average Selling Price in €
TM:+4,6%
+13%+8%
-7%-4%
TM:+4,7%
Last year This Year
(Looms & Foot)
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
10
For the second year, Licenses market (23% of Total Sales ie +3pts) grew faster vs Total Be Market, doubling the added value sales vs last year (+7,9M€ vs +3,3 M€ last year)
Licenses Market vs Total Market in YTD Week 38
YTD 13 YTD 14 YTD 15
180,952,46
1.4
189,523,35
1.9
198,199,60
6.6
35,168,321.
2
38,458,411.
5
46,331,917.
9
Total MarketLicenses Market
Sales in M.€
+4,7% +4,6%
+9% +21%
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
11
1 2 3 4 5
6 7 8 9 10
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Simba Friends House
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Top 10 best Licenses in YTD Week 38
DISNEY FROZEN STAR WARS CARS THE MOVIE MICKEY & FRIENDS MINIONS
SPIDERMANDISNEY PRINCESS VIOLETTA NINJA TURTLES DISNEY PLANES
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
12
8 supercategories growing or resisting in term of contribution.2 coming back (AF & YE), 1 counter-effect (A&C)
Supercategory Contribution in YTD Week 38
Building Sets
Games/Puzzles
All Other Toys
Outdoor & Sports Toys
Plush
Action Fig/Acc&Act Role Ply
Infant/Preschool Toys
Youth Electronics
Vehicles
Dolls
Arts & Crafts
3,577,164.0
133,886.7
963,645.5
463,012.5
189,369.0
-107,234.0
-877,936.2
209,496.8
-598,938.3
-1,297,197.3
5,915,621.9
4,658,242.1
2,229,426.0
2,089,919.2
1,945,336.4
1,024,827.1
725,213.8
528,733.4
-91,120.5
-165,857.8
-426,913.7
-3,841,551.1
15 vs 1414 vs 13
3 coming
back
1 counter-
effect
Added value sales in M€
Post LOOMS (-5M€)
8/11 growing
or resisting
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
13
1 2 3 4 5
6 7 8 9 10
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Simba Friends House
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Item Description blabla bla blaaaaaaaaa
Top 10 best sellers in YTD Week 38
SIMBA Friends House
LEGO City Great Vehicles
VTECH Innotab Storio 3S
LEGO Star Wars Imperial
SHANGHAI Space Scooter
MATTELDisney Frozen
SHANGHAISpace Scooter Zwart
MATTELCars 2 Characters
LEGO Ninjago AIrjitzu
PLAYMOBILSpecial Plus
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
14
The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only
15
Thank you
Apparel
Appliances
Automotive
Beauty
Consumer Electronics
Diamonds
E-commerce
Entertainment
Fashion Accessories
Food Consumption
Foodservice
Footwear
Home
Mobile
Office Supplies
Retail
Sports
Technology
Toys
Video Games
Watches / Jewelry
Thank you
Apparel
Appliances
Automotive
Beauty
Consumer Electronics
Diamonds
E-commerce
Entertainment
Fashion Accessories
Food Consumption
Foodservice
Footwear
Home
Mobile
Office Supplies
Retail
Sports
Technology
Toys
Video Games
Watches / Jewelry