Copyright 2012 So-net Media Networks Corporation. All rights reserved What is 0 clients banner Distribute via ad server banner Aspects of business premium

Copyright 2012 So-net Media Networks Corporation. All rights reserved

What is ＢＰＮ？

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clients

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Distribute via ad server

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Aspects of business premium network

ＢＰＮ is network ad using business site.

Produce ad materialProduce ad material

Jiji press

Toyo-keizai Online

banner

Asahi Shimbun Digital


ＢＰＮ participant media and ad place

REUTER.co.jphttp://www.reuters.co.jp/

Asahi Shimbun Digitalhttp://www.asahi.com/

AD

AD

AD

AD

AD

AD

AD

Jiji presshttp://www.jiji.com/

Diamond onlinehttp://diamond.jp/

AD

AD

AFPBB Newshttp://www.afpbb.com/

PRESIDENT REUTERShttp://www.president-reuters.com/

CNN.co.jphttp://www.cnn.co.jp/

Toyokeizai onlinehttp://www.toyokeizai.net/

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AD

AD

ADAD

AD


600万円未満

400万円未満21%

19%

800万円未満15%

17%1,000万円未満

2,000万円未満24%

2,000万円以上 4%

会社員58%公務員5%

自営業 7%

自由業 7%

ﾊﾟｰﾄｱﾙﾊﾞｲﾄ 2%

専業主婦・夫3%

学生 2%未就業 7%

会社経営9%

男性 88％

女性 12％

BPN user profile(1)

■Gender ■Age　 30s to 50s are zone

■Occupation over 60% are business person

■Income　 average income is 9millionJPY （ average in Japan4.35million JPY ）

Reach exclusive and businessmen in their 30s to 50s!3

出典： 2009 BPN ブランド調査 (n=1,000)

2010 BPN 訪問者アンケート (n=314)

Female

Male

Total internet users

Companyemployee

Civil servant

Self-employed

Freelance professional

Part-time

Homemaker

StudentsUnemployed

Executive

Up to 4,000,000JPY

Up to 6,000,000JPY

Up to 8,000,000JPY

Up to 10,000,000JPY

Up to 20,000,000JPY

Above 20,000,000JPY


12%会長・社長

役員メンバー9%

部・次長クラス16%

課長クラス16%

係長・主任17%

一般社員22%

その他8%

10万未満5%

20万未満8%

50万未満8%

100万未満19%

500万未満13%

1,000万未満16%

1,000万以上31%

全くかかわらない10%

購入・導入の

具体的なメーカーやブランドを選択する

5%

購入・導入の検討・提案をする

16%

情報やサンプルを収集する

5%

承認・決定をする64%

BPN user profile （ 2 ）

■Responsibility for transaction amounts 47% of users has responsibility for the amount of more than 5 million JPY.

■Position　 More than half users are above the level of division chief.

■ Responsibility for buying or introducing 　 More than 60% of users has decision-making of buying and introducing.

Many of them have decision making authorities!

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出典： 2009 BPN ブランド調査 (n=1,000)

2010 BPN 訪問者アンケート (n=314)

Executive

CEO

Manager

Section chiefDivision chief

Employee with no title

Others

Up to 100,000JPY

Up to 200,000JPY

Up to 500,000JPY

Up to 1,000,000JPY

Up to 5,000,000JPY

Up to 10,000,000JPY

Above 10,000,000JPY

Authorize buying or introducing

Select specific makers or brands

Make proposals

Collect information or samples

Nothing


Run Of Network

REUTERS.co.jp Asahi Shimbun Digital

Jiji press

Diamond online

AFPBB News President reuters

Toyo-keizai online

CNN.co.jp

This plan guarantees large volume distribution to 8 major sites that participate in BPN This plan guarantees large volume distribution to 8 major sites that participate in BPN network, such as, asahi.com, REUTERSnetwork, such as, asahi.com, REUTERS.co.jp, Jiji press, AFPBB News, CNN.co.jp, Diamond co.jp, Jiji press, AFPBB News, CNN.co.jp, Diamond Online, Toyo-keizai OnlineOnline, Toyo-keizai Online and PRESIDENT REUTERS.and PRESIDENT REUTERS.

Material FormatMaterial Format

Running type Impressions guaranteed

Running period One month estimated

Start date Arbitrary （ only week day ）

Rate

Imps Rate Unit price

500,000 imps ～ JPY 600,000 ～ JPY 1.20

1,000,000 imps ～ JPY 1,000,000 ～ JPY 1.00

3,000,000 imps ～ JPY 2,700,000 ～ JPY 0.90

5,000,000 imps ～ JPY 4,000,000 ～ JPY 0.80

DetailsDetails

Size Volume File format Loops

Material format

Banner （ 728×90 ） 30KB or lessFlash,GifAnimation gif is possible

30 sec. within 3 times

Rectangle （ 300×250 ）

30KB or less(Gif) Flash,GifAnimation gif is possible

30 sec. within 3 times30KB or less(Flash)

Simultaneous runs Up to 3 materials in each size

Replacement regulationOne time per week （ business day ） *Please send replacement within 3 pm of 5 business days.

Material deadline Within 3 pm of 8 business days

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Running type Impression guaranteed


Start date Arbitrary （ only week day)

Rate


500,000 imps ～ JPY 780,000 ～ JPY 1.56

1,000,000 imps ～ JPY1,300,000 ～ JPY 1.30

3,000,000 imps ～ JPY 3,510,000 ～ JPY 1.17

5,000,000 imps ～ JPY 5,200,000 ～ JPY 1.04

This plan enables large volume distribution in rectangle spacesThis plan enables large volume distribution in rectangle spaces （（ 300x250300x250 ）） . You can . You can expect high brand appeal by using same ads on network sites.expect high brand appeal by using same ads on network sites.

Animation Distribution

DetailsDetails


Size Volume File format Loop

Material formatRectangle （ 300×250 ）

30sec. / 1.8MB swf_Ver6 / substitute gifAnimation gif is possible

No loop(replay is possible)(substitute gif 30KB or

less)


Sound Sound available(Default OFF)*Control button needed.

Replacement regulation

One time per week （ business day ） Please send replacement within 3 pm of 5 business days.


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Two areas are available to target.

　

Area Targeting

ThisThis plan enables to distribute ads to specific area based on IP address.plan enables to distribute ads to specific area based on IP address.* This targeting plan is based on IP address, it doesn’t guarantee 100% accuracy.* This targeting plan is based on IP address, it doesn’t guarantee 100% accuracy.




Start date Arbitrary （ only week day)

Rate


500,000 imps ～ JPY 700,000 ～ JPY 1.40

1,000,000 imps ～ JPY 1,200,000 ～ JPY1.20

3,000,000 imps ～ JPY 3,000,000 ～ JPY 1.00

5,000,000 imps ～ JPY 4,500,000 ～ JPY 0.90

DetailsDetails


Material format




30KB or less(Gif)Flash,GifAnimation gif is possible


30KB or less(Flash)



One time per week （ business day ） *Please send replacement within 3 pm of 5 business days.


①Tokyo metropolitan district （ Tokyo/Kanagawa/Chiba/Saitama ）

②Osaka metropolitan

district （ Osaka/Kyoto/Wakayama/Nara//Shiga/

Hyogo)　　

＊ Stock confirmation is needed.

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Start date Arbitrary(only weekday)

Rate


500,000 imps ～ JPY 700,000 ～ JPY 1.40

1,000,000 imps ～ JPY 1,200,000 ～ JPY 1.20

3,000,000 imps ～ JPY 3,000,000 ～ JPY 1.00

5,000,000 imps ～ JPY 4,500,000 ～ JPY 0.90

■Devices connected to the internet（ Multiple answers allowed ） N=2,000 ©impress R&D.2008

For business persons, distribute during business hours. (9am-7pm on weekday) For business persons, distribute during business hours. (9am-7pm on weekday)

Business hours Distribution

MaterialsMaterials FormatFormat

DetailsDetails


Material Format




30KB or less(Gif)Flash,GifAnimation gif is possible


Simultaneous runs Up to 3 materials in each sizeReplacement

regulationOne time per week （ business day ） *Please send replacement within 3 pm of 5 business days.


0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

＊ Stock confirmation is needed.

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Ad tag that we designated is needed on advertiser’s page to find if users visit the website or not.

Size Volume File Format Loop

Material Format




30KB or less(Gif) Flash,GifAnimation gif is possible




One time per week （ business day ） *Please send replacement within 3 pm of 5 business days.


Regular Plan with Retargeting

This plan enables to distribute ads to users who visited advertiser’s page once.This plan enables to distribute ads to users who visited advertiser’s page once.

Materials FormatMaterials Format

DetailsDetails

Warnings

send

CookieRetargeting setting

１１ Visit advertiser’s page

Outflow

２２Leave this page

Inflow

３３Visit BPN network later…

４４Click Retargeting Ads

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Running typeImpression guaranteed

Running periodOne month estimated

Start dateArbitrary(week day)

Rate


500,000 imps ～ JPY 600,000 ～ JPY 1.20

1,000,000 imps ～ JPY 1,000,000 ～ JPY 1.00

3,000,000 imps ～ JPY 2,700,000 ～ JPY 0.90

5,000,000 imps ～ JPY 4,000,000 ～ JPY 0.80

Advertiser’s page

５５ Visit advertiser’s page again.


・ Distribute three types of ads in designated order.

・ Ads are not distributed at random but done in order.

・ Size of banner ： 300×250 or 728×90 （ Up to three ads each ）

Storyboard Distribution

This plan enables to distribute ads in order and frequency that are designated in advance.This plan enables to distribute ads in order and frequency that are designated in advance.

* Please select a type of distribution below.* Please select a type of distribution below. * It is possible to select if it stops those ads at the third contact or goes back to * It is possible to select if it stops those ads at the third contact or goes back to the first one. the first one. * Large volume distribution is unsupported.* Large volume distribution is unsupported.

Running typeRunning type

1 ： By view

Ad A Ad B Ad C

2 ： By click

・ Distribute in designated order when users clicked.

・ Size of banner ： 300×250 or 728×90 （ Up to 3 ads each ）

Ad A Ad B Ad C

（ First contact ）（ Second contact ）（ Third contact ）

（ First time ）（ Second time ）（ Third time ）

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This plan enables to choose and distribute ads that have high CTR automatically when This plan enables to choose and distribute ads that have high CTR automatically when multiple materials were submitted.multiple materials were submitted.

Banner A is preferred !

e.g.) Three materials were submitted…

Price ： 2,160,000JPY

imps ： 3,300,000

Unit price ： 0.654JPY

CTR ： 0.1%

e.g. ） CTR is 0.15%

When CTR 0.05% …CTR goes up only 0.05% but CPC is…

Distributing imageDistributing image

Expected effectsExpected effects

●Optimized ： distributing rate●Optimized ： distributing rate

Banner A

CTR ： 0.10%

Banner BCTR ： 0.06%

Banner C

CTR ： 0.05%

Banner A

CTR ： 0.10%

Banner BCTR ： 0.06%

Banner C

CTR ： 0.05%

●At first ： distributing rate●At first ： distributing rate

Creative Optimized Distribution

Price ： 2,160,000JPY

imp ： 3,300,000

Unit price ： 0.654JPY

CTR ： 0.15%

e.g. ） CTR is 0.15%

About 220JPY Down

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Reflect “result” to an online report when our ad server confirms that a user meets these items below.

① Tag cookie1 in banners distributed from Ad server to BPN.② Tag cookie2 in “entry tag” embedded in specific pages on advertisers’ sites.③ Tag cookie3 in “conversion tag” embedded in specific pages on advertisers’ sites.

You can verify high effective banners, it is possible to measure by banner,

①Setting “entry tag” in the link to banner.②Setting “conversion tag” in the thanks page of effectiveness measurement index.

Setting tags for Post-impression effectiveness measurement

By advertiser (setting tags)By advertiser (setting tags)

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※ Up to 5 tags are available.

“Conversion tag” embedded page

“Entry tag” embedded page

Apparent users

Media in BPN

Media in BPN

Cookie１

Potential users

① Click an ad in BPN move to the target site then achieve an offer directly.

② Click an ad, in BPN move to the target site then leave the site once,, later, achieve an offer from the same user.③Contact an ad in BPN without clicking, later, achieve an offer from other way.

Cookie１

Cookie２

Cookie３

※ Cookie is active up to 90 days.

①

②

③View

Click

Click

Documents

Copyright 2012 So-net Media Networks Corporation. All rights reserved What is 0 clients banner Distribute via ad server banner Aspects of business premium