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Copyright © 2012 McGraw-Hill Ryerson Limited Theory of planned behaviour 3 LO1
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Copyright © 2012 McGraw-Hill Ryerson Limited
How well do our attitudes predict our behaviour?
AttitudeA favourable or unfavourable evaluative reaction toward
something or someone, exhibited in one’s beliefs, feelings, or intended behaviour
Attitudes are not a great predictor of behavioure.g., Cheating, church attendance, racism, safe sex, etc.
1LO1
Copyright © 2012 McGraw-Hill Ryerson Limited
When attitudes predict behaviour
When social influences on what we say are minimalFacial muscle responses, bogus pipeline, implicit
association test (IAT), etc.
When other influences on behaviour are minimalPrinciple of aggregation
When attitudes specific to behaviour are examined
2LO1
Copyright © 2012 McGraw-Hill Ryerson Limited
Theory of planned behaviour
3LO1
Copyright © 2012 McGraw-Hill Ryerson Limited
When attitudes predict behaviour
When attitudes are potentSomething reminds us of itWe gained it in a manner that makes it strong
4LO1
